2388.基于微信公眾平臺的微課程應用探究——以高校畢業(yè)生就業(yè)指導微課程為例

1、學校代碼：10270分類號：G434學號：132502429碩士專業(yè)學位論文基于微信公眾平臺的微課程應用探究——以高校畢業(yè)生就業(yè)指導微課程為例專業(yè)學位類別：教育碩士專業(yè)領域：現(xiàn)代教育技術作者姓名：胡利指導教師：季雋、吳濤答辯日期：2015年5月23日IIAbstractWithrapiddevelopmentofeconomytechnologywegraduallyenteraneraof“WeChat“microlectureswh

2、ichhavebecomethefocusofpeopleslife.Confrontedwiththefastpaceofcurrentlifemicrolecturecanmeetlearners’demsffragmentedleaningmobileleaning.AsaninstantmessagingapplicationWeChathasbecomepartofourdailylifeinjustfewyears.This

3、thesiscombinedmicrolectureswithWeChatusedWeChatPublicPlatfmtopushrelevantmicrolecturestousersftheirmobilelearning.Inconsiderationofpracticalneedsfeasibilitytheautheduniversitycareerguidanceasresearchbasistoconductpractic

4、alresearchofpushedcareerguidancemicrolecturesfcurrentuniversitygraduatesthroughWeChatPublicPlatfm.Thisthesisalsoanalyzedsummarizedthepracticaleffectofthisresearch.Thisthesiscarriedoutdiscussioninfivechapters.Chapter1:Int

5、roductionthischapterexplainstheresearchbackgroundsignificancemethodframewkofthisthesis.Chapter2:BasicConceptsTheeticalOverviewthischaptersummarizedtheconceptofmicrolecturesthecurrentdevelopmentsituationathomeabroad.Itals

6、osummeduptheconceptacteristicsofmobileleaningaswellassummarizedlearningtheiesin“WeChatEra”.AtlastthischapterintroducedtheWeChatPublicPlatfm.Chapter3:CareerGuidanceInvestigationofUniversityGraduatesCurrentSituationAnalysi

7、sofUniversityCareerWeChatPublicPlatfmThischaptersummedupacteristicsofuniversitygraduates.Throughquestionnairethischapteranalyzedthedatainvestigatedtheneedsofuniversitygraduatesfcareerguidance.Atlastthischapterconductedas

8、tatisticalanalysisofWeChatPublicPlatfmofShanghaiUniversities.Chapter4:DesignProductionofInterviewMicroLecturesofUniversityGraduateCareerGuidanceThischaptersummarizedthegeneralprocessofmicrolecturedesignbasedonWeChatPubli

9、cPlatfmbyanalyzingthefeasibilityofinterviewmicrolecturesonWeChatPublicPlatfm.ThispartalsoexplainedtheproductionprocessofWeChatlecturesthroughtwodetailedcases.Chapter5:PracticalEffectResearchofCareerGuidanceMicroLecturesB