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1、西北農(nóng)林科技大學(xué)碩士學(xué)位論文陜西農(nóng)戶奶牛保險(xiǎn)支付意愿研究姓名：修鳳麗申請(qǐng)學(xué)位級(jí)別：碩士專(zhuān)業(yè)：金融學(xué)指導(dǎo)教師：賈金榮20081101STUDYONFAR姬RS’Ⅵ廠ILLINGl姬SSTOPAYFORCOWINSIJ]RANCEINSHAANⅪPROVINCEABSTRACTRecentyears，COWindustryofShaanxiprovincehasbeendevelopedwell，whichplaysanimportantr

2、olein刪ustingthestnlctureoftheagriculturalindustrypromotingtheruraleconomicincreaseandincreasingthefarmers’incomeHoweverinthedevelopingprocessofCOWestate，thefarmersunilaterallybearhugeriskItisverynecessarytodevelopCOWinsu

3、rancebasedonsteadyingthefarmers’incomeandpromotingthesmoothdevelopmentoftheCOWindustrySince2004，theNo1documentfromthenationalcentralgovernmenthasputforwardtherequirementsofpolicyagriculturalinsuranceforconsecutivefiveyea

4、rsThegovernmentpaidmoreattentiontotheagriculturalinsuranceandgavemorefinancialsupporttoitTheagriculturalinsurancehasbeenwidelydevelopedfromexperimentaluniteplacestovariousonesCowinsurance，asoneofthemostimportantpartsofth

5、eagriculturalinsurance，playsaveryimportantroletotransferanddisperseriskintheprocessofthebreedingCOWandCaneffectivelyreducethelosswhenfarmerssufferaccidentsHowevertheCOWinsuranceWasdevelopedlateTheinvestigationfindsthatth

6、efarmers’potentialdemandfortheinsuranceislargebuttheeffectivedemandisevidentlynotenoughThepolicyCOWinsurancehasbeenimplementedinShaanxi，2007thisthesistriestoknowfarmers’attitudeandrequirementstothepolicyCOWinsurancethrou

7、ghstudyingthefarmers’willingnesstopayforpurchasingtheCOWinsuranceintheexperimentaluniteplacesandfindthereasonsreasonswhichrestrictthefarmers’willingnesstopayfortheCOWinsuranceandputforwardsomesuggestionsforitsdevelopment

8、inShaanxiprovinceThereareeightchaptersinthewholethesisThefirstchapteristhepreface，inthispartthepurposeandsignificanceofcarryingoutthepresentresearchareclarified，therecentdevelopmentoftheresearchinthisareaathomeandabroadi

9、Ssynthesized，thebasicclueandresearchmethodsaredescribed，andthepossiblecreativeideasarealsointroducedInthesecondchapteritgivesthetheoreticalbasisofthestudymainlyincludingthecharacteroftheagriculturalinsurance，VNM(YonNeuma

10、nm—Morgenstem)utilitytheoryconsumerbehaviortheoryandContingentValuationMethodtheorywhichlayafoundationfortheempiricalanalysisinthelatterchaptersThefollowingchapterfocusesonthedevelopmentsituationofCOWinsuranceandstudiest

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