小家電企業(yè)分銷渠道研究.pdf

1、碩士學(xué)位論文小家電企業(yè)分銷渠道研究Studyonsmallhouseholdelectricalapplianceenterprise’sdistributionchannels專業(yè)：管理科學(xué)與工程研究生：徐公仁指導(dǎo)教師：花建鋒副教授天津大學(xué)管理學(xué)院二零零八年八月ABSTRACTCharmelisacombinationofmarketingchannels(4Pportfolio)oneofthefactors，however。whe

2、theritiSpracticalortheoreticalcircles，andtheotherthreefactors：product，pricepromotions，researchmoreattentionandthechannelsofgenerallylessNOW，thecompetitivenessofenterprisesisanallencompassing，comprehensivecompetition，alot

3、ofchannelsintotheircorecompetitivenessofthecomponents，therefore，thechannelsforresearchonthecompetitivenessofenterprisesisaveryimportantcontentAhighlycompetitivemarketdemandshomeelectricalapplianceenterprisescanatanytimea

4、nyplace，tothelowestpriceandfastestspeedtOprovideconsumerswiththerightproduct，butthevastmajorityofhouseholdelectricalapplianceenterprisesthedistributionchannelstherearemanyproblemsnolongersuitedtotheexternalbusinessChange

5、sintheenvironmentWithintensilyingcompetitionandthedeteriorationofmajorhomeappliancesdistributionchannelmodelmoreandmoremarketchallenges1eadingtOlargehouseholdappliancesincreasinglyhighcostofdistributionsalesprofitsgrowin

6、gthinAtthesametimeaspeoplelSlivingstandardsareincreasinggraduallyintomillionsofhouseholdsthewidevarietyofsmallappliances，butincreasinglylargeandsmallhomeappliancesgiantprofessionalbrandhomeappliancesenterprisesfavorasman

7、ycompanieschasingtheXiangBuboHoweverthedevelopmentofsinailhouseholdelectricalapplianceenterpriseswillbeevenmoredifficultroadhowthedistributionofsmallhouseholdappliancesSmallapplianceshowtobuildachannelSmallapplianceshows

8、houldthenetworkmanagement“Andthisisasmallhouseholdelectricalapplianceindustrytoentertheenterprisesmustfacethefundamentalissuebutalsoasmallhomeappliancesindustryiscompetitivedevelopmentoftheenterprisesmustexaminethefundam

9、entalissuesChinesehouseholdelectricalapplianceindustrysincereforlnandopeningupinthefaceof”cryingwolf’thebrutalcompetitiveenvironmentinthedevelopmentofthemostmatureandalsothemostcompetitiveindustriesChinesehouseholdelectr

10、icalapplianceindustryinthecountrynotonlytodefendtheirdignity，butalsomadethecountryandmovingtowardtheWOrldandbecomeadomesticchallengetherepresentationofforeignenterprisesindustriesTmSarticledetailedanalysisofthedomesticap

11、plianceindustrydistributionchannelsofdevelopmentandchange，andatthisstageofChina’shouseholdelectricalapplianceenterprisesthedistributionpatternswerediscussed，thearticledevotedtosinailhouseholdelectricalapplianceenterprise

12、sthedistributionchannelsofanalysisandresearchThisstudybelievethatthetransitionperiodinChinathegrowthofsmallhouseholdelectricalapplianceenterpriseshaveacertainsignificanceKeywords：Smallhouseholdelectricalappliance，Distrib