以夏新手機(jī)為例的國(guó)產(chǎn)手機(jī)競(jìng)爭(zhēng)戰(zhàn)略研究.pdf

1、廈門(mén)大學(xué)碩士學(xué)位論文以夏新手機(jī)為例的國(guó)產(chǎn)手機(jī)競(jìng)爭(zhēng)戰(zhàn)略研究姓名：池年方申請(qǐng)學(xué)位級(jí)別：碩士專(zhuān)業(yè)：工商管理指導(dǎo)教師：程愚20080401ABSTRACTWiththerapiddevelopmentofChineseeconomywhenenteringinto21centuryMobilecommunicationhasgainedrapiddevelopmentwhilemobilephoneisbecomingthemostrapida

2、ndfamiliarwithhigh—techcommunication’Sproducts，notcostlinessanymoreforcommonpeopletoget，whichhasgraduallybecometopopularlifenecessarySince2002Chinahasbecomethefirstmobilephonemarketandthebiggestmobilephonemanufacturingba

3、seintheworldaccordingtothehighdevelopmentinthelastseveralyearsTheabsolutelyleadingpositionoccupiedbyoverseasbrandmobilephonemanufacturerhasbeengreatlychangedwhiledomesticmobilephonemanufacturerunderpolicyandmarketabledri

4、vedidcreateresplendenceandtakepossessionofhalfofthecountryofmobilephonemarketWithgradualmaturationofmobilephonetechnologythemobilephonemarkethasbeingtendedtowardsvehemencebutdomesticmobilephonemanufacturerdroppedfrompeak

5、totroughinthelasttwoyearsTheevolutioncourseofAmoimobilephonerightlyisthetrueportraitureofdomesticmobilephonemanufacturer’SgrowthThearticleexpoundedtheproblemsofdomesticmobilephonemanufacturerinthedevelopmentcoursebyresea

6、rchoncompetitivestrategyandanalysisofmacroscopicalandmicrocosmicenvironmentThroughusingPorterModelandanalysisofmarketoccupancyrate，thearticlebroughtforwardmarketablepositionofAmoimobilephoneAmoishouldadoptresearchstrateg

7、yonnewproducttorealizedifferenceofmobilephoneproductinordertogetbetterproductwithmarketableattribute，aswellasstrategyofcostkeepingaheadinordertogetstrongerproduct、ⅣithmarketablecompetitionIntheendAmoishouldreassumereleva