中興食品有限公司市場營銷策略研究.pdf

1、天津大學碩士學位論文中興食品有限公司市場營銷策略研究姓名：劉金昌申請學位級別：碩士專業(yè)：工商管理指導教師：羅宜美20070601ABSTRACTThetextdeeplyanalyzedsuchinfluencingfactorsastheenvironmentandresourcesthatZhongxingFoodsMarketingCo，Ltdispresentedbymodemmarketingtheoryandenterpri

2、sestrategicmanagementtheoryandincombinationwithinternationalanddomesticcookingoilpresentsituationanddevelopmenttrendsItestablishesthecompany’stargetmarketanddefinesthefuturemarketingcombinationstrategythroughmarketsegmen

3、tsandmarketdemandforecastThetextfirstlyintroducestheworldandChinesecookingoilindustrypresentsituationanddevelopingtrends，andthendescribesthepresentsituationofZhongxingFoodsMarketingCo，LtdTakingadvantageofmodemmarketingth

4、eoryandenterprisestrategicmanagementtheorythetextanalyzessuchmacroscopicalenvironmentsaspoliticalandlawenvironment，economicenvironment，socialenvironment，scientificandtechnicalenvironmentthatthemethodofPESTforZhongxingFoo

5、dsMarketingCo，Ltd，andalsoitadoptsfivestrengthmodelofPottertOanalyzeandcompareswiththecompetitors，suppliers，distributorsandpotentialcompetitorsandsubstitutesAdoptingSWOTmethod，andthetextmakesfurtheranalysesofthestrength，w

6、eakness，opportunityandthreattothecompanyOnthebaseoftheabove，takingtheexampleofarchitecturalformarketsegments，thetextsetsupthepredictionmodelofChinacookingoilbyusingtheoperationresearchtheoryandpredictsthedemandsofthecook

7、ingoilforthenextafewyears，andestablishesgoalmarketofenterprisesIntheend，thetextputsforwardthemarketingcombinationstrategyonprice，product，place，promotionandthespecificprecautiononmarketingpolicyandcontrolofZhongxingFoodsM