論消費(fèi)者心理對(duì)POP廣告設(shè)計(jì)的影響.pdf

1、蘇州大學(xué)碩士學(xué)位論文論消費(fèi)者心理對(duì)POP廣告設(shè)計(jì)的影響姓名：郎立永申請(qǐng)學(xué)位級(jí)別：碩士專(zhuān)業(yè)：設(shè)計(jì)藝術(shù)學(xué)指導(dǎo)教師：徐百佳20070401InfluenceonPOPAdvertisingDesignaboutconsumers’PurchasingPsychologyAbstractPOPadvertisementisonekindofsalespromotionamongcommercialchannels，whosefactorsofv

2、isionincludingimages，characters，colorsandformsofspacecallaffectconsuu3cFs’purchasingpsychologyandbuyingbehavioraccordinglyConsumers’responseooinformationofmerchandiseinPOPadvertisementsposesavitalimpactoilPoPdesigncontra

3、rilyThereforeitisgreatlysignificanttostudyconsumers’purchasingmindintermsofPoPdesignLimitsondifferentfactorsofconsumers’age，gendereducationalbackground，economicalstatusandsooBleadtodifferentpurchasingpsychologicalllecd$T

4、heresearchingpurposeofthissubjectishowtosatisfyvariouscons蝴’psychologywidelywithPOPadvertisementsThisarticledrawssuchallconclusionthathowtomakePOPadvertisingdesignmeetconsllmers’demandsvisuallyaboutpracticalitysensibilit

5、yprice，aestheticperceptionandsoforth，applyingthemethodsoftheorymscarchandinvestigationanalysis，discussingthedirectivefunctionofcousuInel“S’psychologytoPOPadvertisingdesignanalyzingobjectivelytheiractualneedsbystudyingcof