博世進入中國后長電經(jīng)營戰(zhàn)略研究.pdf

1、學(xué)校代號：10532學(xué)號：E031025密級：湖南大學(xué)EMBA學(xué)位論文躉’832718博世進入中國后長電經(jīng)營戰(zhàn)略研究學(xué)位申請人姓名：張圈才昱垣絲芻盈墼鹽；睦蝗熬攫埴羞皇僮!塑畝盍堂工直篁理堂瞳童業(yè)名趁；直級笪堡厶旦王匭簦理亟筵叢旦△)焦塞握童旦麴12Q墮生!旦3Q旦迨窒筌筮旦塑12Q墮生!!旦!Z旦簦蠡重雖盒圭庭；進壺夔攫博世進入中嗣后kU經(jīng)f；戰(zhàn)略研究AbstractChinaNationalAutomotiveIndustryCor

2、porationChangdianCompanylimited(CNAIC)isaleadingcompanyinChinaautomotiveindustryandenjoyshighreputationforautomotivealternatorandstarterinChinesemarketCNAIChasintroducedthebestautomotivemotormanufacturetechnologyin1980’s

3、andmadegreatcontributionforautomotivenationalizationItisCNAlCthattheonlystateownenterprisecompetingwithforeignenterpriseinchinaRapidautomotivedevelopmentsnotonlycreateopportunitiesfornationalindustrybutalsoprovidemarketf

4、ormulti—nationalcompanies，whichsetupnewplantsonebyoneUndsuchcircumstances，automotivepartsandcomponentsmulti—nationalcompaniesfollowtoenterChinesemarketBOSCHisthebiggestautomotivecomponentsmanufactureringlobeandthe14”inTo

5、p500enterprisesin2003BOSCHhascooperatedwithCNAICforalongtimeandsignedlong—termtechnologycooperationcontractandproductionlicensetoopenChinesemarketBOSCHmadedirectsoleinvestmentdecisioninthebeginningof2004andbecamecompetit

6、orwithCNAICAsaresult，CNAICsurvivalenvironmenthaschangedfundamentallyThisarticleismadetodiscussthedirectofCNAICThisarticlehascollectedmainautomotiveindustrialcountriesintheworldandtypicalautomotiveindustrialinformationind

7、evelopingcountiesConsideredpresentsituationandfutureofchinaautomotiveindustryandcomponentindustryIanalyzedCNAICoutsideenvironmentandproductspositionandmarketingpositionwithoutBOSCHinvestmentandgamerelationsbetweenBOSCHan

8、dCNAICwithBOSCHinvestmentUndertheprincipleof“choosingthebetterwhentherearetwoadvantagesandtheworsewhentherearetwodisadvantages”，IdiscoveredCNAICsurvivalanddeveloprelationsinnewenvironmentBOSCHwouldbuyCNAICstarterandalter

9、natorassemblytechnologyandrelatedcapitalsandgetmarketandCNAICbecomeslongtermBOSCHsupplierinpriorityandsuppliespartsandcomponentsofstarterandcomponentsinChinaandtargetsatglobalsupplierofBOSCHThisisanewstrategicpartnership