汽車涂料業(yè)的關(guān)系營銷.pdf

1、Y953282學(xué)校代碼：10246學(xué)號(hào)：032025144旦大學(xué)碩士學(xué)位論文《專業(yè)學(xué)位)汽車涂料業(yè)的關(guān)系營銷系(所)：專業(yè)：姓名：指導(dǎo)教師：完成日期：管理學(xué)院工商管理徐斌蔣青云教授2005年loq26日Q≥!!塹!型筮叢塑3：塑整業(yè)鯉羞基盟盟AbstractWiththerapiddevelopmentofChineseautomotiveindustrytherelatedsparepartsindustrydevelopedandS

2、OdidtheautomotivecoatingindustryWhentheCEstomersweregettingdiversifledandthetempetitionwithintheautomotivecoatngindustrywastougherautomotivecoatingsupp]ierswereputintodifferentandchangingB2BrelationsTheyneedcreatemoreval

3、uefortheircustomersandthemselvesanddeveloplong—termgoodrelationswithkeyCUStomersSocantheywinthe10ng—termcompetitionadvantageBased0i“1automotivecoatingindustry，thiSarticlewilIresearchrelationshipmarketingfocusingoncustome

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5、ansDVnshipmanagementchainandcreatevalueforcustomersthroughnorms，processandintechnicalwayTheyalSOcreatevalueforthemselyesbycustomerprofitabilityanalysiSandwiththedevelopmentofcustomerloyaltyWheninteractingwithcustomers，au

6、tomotiveanalyzeanduti1izedifferentdifferentmarketingstrategiescooperativerelationwiththeinteractionelfordifferentrightThefinalgoalforautomotiveementcoatingsuppliersTheysetupcustomersandbudtheCUStomerscoatingsuppliersiSpa

7、rtnershipwithkeycustomersBycrealingaddedvaluecustomers，buildingupintimacyandsharedvision，theyinbuildinganddevelopingpartnershiPwithSystemsupp]YiSjustanexampleofpaautomotivecoatingsuppliersandcustomerstobuildforpreferredC

8、ansucceedcustomerstnershiPbetweenTheycooperatedtooptimizetheirownprocessandreducedthewasteinresourceandcapitalinvestmeniSimpossibleundSotheautomotiveThusil，createdforbothpartiesaddedvaluethatrtradjtionalrelation。ItiSawin