上海3F公司含氟材料市場定位戰(zhàn)略研究.pdf

1、華中科技大學(xué)碩士學(xué)位論文上海3F公司含氟材料市場定位戰(zhàn)略研究姓名：姜文明申請學(xué)位級(jí)別：碩士專業(yè)：工業(yè)工程指導(dǎo)教師：尹文生江建安20050428華中科技大學(xué)碩士學(xué)位論文AbstractWiththeincreasingglobalizationandintegrationofworldeconomy，ChinaisbecomingtheFOCHSofeyeballsfromallovertheworldandtheareaofmultin

2、ationalcompanies，whilethecompetitionamongChinesecompaniesisnotjustthelocalcompetition，butalsoapartoftheintemaffonalcompetitionInthemarketeconomywithcoexistenceofopportunitiesandchallenges，aproperbutparticularmarketingpos

3、itioningstrategyisacriticalfactorinthesurvivalanddevelopmentofanenterpriseThisstudystartswithasummaryofthecurrentsituationandcharacteristicsoftheFluorochemicalindustryfollowsadetailedanalysisofthecharactersoftheworldandC

4、hinaFluorochemicalindustryandthepositionofShanghai3FintheFluorochemicalindustry，makesafulldescriptionofthemicroenvironmentincludingpolitics，Iaws，economy，socialculture，andscienceandtechnologyetcthatmayinfluencethedevelopm

5、entofShanghai3F，andaoneby—onecomparisonoffivecompetitiveedgesdeterminingtheprofitabilityoftheFluornchemicalindustryAccordingly，thisstudyprudentlyputsforwardaproperMarketingPositioningforShanghai3Ftodefineitspositioningan

6、dstrategicobjectivesandchoosestheexpansionstrategyforShanghai3FtosetupandenhanceitsleadershipintheFluorochemicaiindustryinChinaThisstudyalsoanalyzesthemarketstyleandthepurchasingbehaviorofFluorochemicalindustry，subdividi

7、ngandtargetingthemarketThestudydescribesthemarket4PstraiegyIntheend，thisstudyputthestrategyintopractice，estimatethemarketingprocess，therebymakeofafullstrategyofmarketingpositioningofFluorochemicaIindustryKeyWords：Fluoroc