比較消費(fèi)和工業(yè)購(gòu)買(mǎi)心理學(xué)【外文翻譯】

1、畢業(yè)論畢業(yè)論文（文（設(shè)計(jì)設(shè)計(jì)）外文翻）外文翻譯題目：廣告與消費(fèi)心理研究—以江南大廈POP廣告為例一、外文原文標(biāo)題：ComparativeConsumerIndustrialBuyingPsychology原文：ThisisaveryspecialissueoftheInternationalMarketingReview.Itisineffectasamplerofthesymposiumoncomparativeresearchhel

2、dundertheauspicesofDivision23ConsumerPsychologyoftheAmericanPsychologicalAssociationtheCollegeofBusinessAdministrationoftheUniversityofHawaiiinHonoluluDecember1984.Thepurposeoftheissueistoemphasizefivepointsnamelythat:?p

3、erceptionspsychologyareattheheartofmarketing?buyingistheotherhalfofmarketinginindustrialprocurementaswellasconsumerpurchasing?thereisalinkagebetweenmarketingmaterialismaswellaseconomicdevelopmentculturalchange?theimptanc

4、eofthePacificRimisbecomingrecognisedbymarketingresearchers?thatthereistremendouschallengepayoffpotentialincrossculturalcomparativeresearchinmarketing.InmakingtheionsfthisIMRissueyourguesteditwasguidedbythedesiretohighlig

5、htthesepoints.Severaladditionalcriteriawereemployed.IntunewiththeeditialphilosophyoftheIMRpragmaticallyientedarticlesespeciallythosewithmanagerialconsumerpolicyimplicationswerepreferredoverpapersrestrictedtotheymethodolo

6、gy.Whenindoubtinternationalstudieswerepreferredtostudiesconfinedtosubcultureswithinacountry.InatleastonecaseapaperbyanonUSauthwaschosenoverasubstantiallyequivalentpaperbyAmericanresearchersinlinewiththeinternationalacter

7、oftheIMR.Atotalof32paperswerepresentedatthesymposium.TheyareallaccountedfEnglishQuebecerswemayspeculatethatthismightbeduetotheEnglishQuebecersacculturationtothedominantQuebeccultureinthisareaofconsumerbehaviourtotheQuebe

8、cenvironmentbeinglessconducivetotheuseofnonpersonalinfmationsourceswidelyusedbyOntarians.Anotherinterestingfindingisthattheuseofbothpersonalnonpersonalinfmationsourcesaswellasthenumberofcarsinspectedwasdramaticallyinvers

9、elycrelatedwithage.Thisfinding–whichheldacrossbothculturesisamplifiedbysimilarresultsinstudiesofelderlyconsumersintheUnitedStates.ThekeyfindingoftheMullerBolgerstudyisthatEnglishCanadiansweremeinfmationsearchpronethanFra

10、ncophoneonabroadarrayofcriteria.Theauthsexpresssomesurprisethatthisgreatersearchmindednessextendseventopersonalsources.ThisfindinghoweverisstrictlyinlinewithourownresearchontheInfmationSeekersinGermanyNwaytheUnitedStates

11、subsequentlyconfirmedinseveralotherindustrialisedcountries(ThelliBeckerEngledow1975).Itturnsoutthatanyconsumerinfmationsearchbeginswithpersonalsourcesitisjustthatthemeinfmationmindedgoontononpersonalsourcesofvariouskinds

12、.WemayclearlyhypothesisethattheproptionofInfmationSeekersissignificantlygreateramongEnglishCanadiansthanFrenchonthebasisoftheMullerBolgerfindings.Imptantmanagerialimplicationsoftheirresearcharesuggestedbytheauths.TanNgui

13、setouttoestablishiftherewereanydifferencesinchildrenstheirmothersreactionstochildrensadvertisingamongSingapeansofChineseMalayCaucasianigin.TheChinesechildmotherdyadsweredividedbetweentwogroupsdependingonwhetherthechildwa

14、sgoingthrougha“Chinese““English“typeschooling.ItdoesseemthattheauthshadinmindanunderlyingspectrumofinterculturaldifferencesrangingfromCaucasianviaChinese(“English“schooling)Chinese(“Chinese“schooling)toMalay.indeedtheCau