論企業(yè)的誠信營銷畢業(yè)論文

1、重慶工業(yè)職業(yè)技術(shù)學(xué)院畢業(yè)設(shè)計（論文）課題名稱：專業(yè)班級：學(xué)生姓名：指導(dǎo)教師：二O一年月1目錄摘要......................................................11.誠信與企業(yè)誠信的概述.........................................................................31.1誠信的含義.......................

2、...............................................................31.2企業(yè)誠信的概念................................................................................31.3企業(yè)誠信的重要意義.....................................................

3、.....................31.3.1誠信有助于企業(yè)實現(xiàn)可持續(xù)發(fā)展..............................................31.3.2企業(yè)誠信營銷有助于市場經(jīng)濟(jì)平穩(wěn)健康發(fā)展.............................31.3.3企業(yè)誠信有助于構(gòu)建和諧社會..................................................32.企業(yè)誠信營銷的

4、現(xiàn)狀和原因...................................................................42.1企業(yè)誠信缺失的現(xiàn)狀.........................................................................42.2企業(yè)誠信缺失的成因.................................................

5、.........................42.3達(dá)芬奇家具被指造假，誠信形象覆滅.................................................53.企業(yè)誠信營銷的應(yīng)對措施.....................................................................53.1.誠信營銷的內(nèi)涵...............................

6、.................................................53.2誠信營銷是企業(yè)發(fā)展的必由之路........................................................63.3企業(yè)如何做好誠信營銷.....................................................................6結(jié)論...........

7、.................................................................................................7參考文獻(xiàn).......................................................................................................8致謝............