我國傳媒業(yè)的投資分析——從投資商角度.pdf

1、對外經濟貿易大學碩士學位論文我國傳媒業(yè)的投資分析——從投資商角度姓名：喬瑛申請學位級別：碩士專業(yè)：金融學指導教師：劉樹林20050401II Summary In recent years, investment is focused on China since its fast economy development made. The media sector has developed a lot. But compared w

2、ith the developed countries, our media sector still has a development gap. Now, domestic and foreign money are being invested on the media industry after they go through the IT bubbles. How do

3、the investors think about and judge the Chinese media industry and how do they evaluate the operation performance to select the best media to invest? That’s just the significant point of this essay. This

4、essay describes the media industry from both macro and micro aspect. From the macro side, both demand and supply factors are presented, the sub-industries of the media such as news paper, periodical, broad

5、casting, television, and the Internet are analyzed, and the capital factors, talent, and industry environment and evaluation are also analyzed. From the micro side, the multi-attribute method was us

6、ed to select the best media company among the nine public-listed media companies based on the data collected about them. Both the analytic method and the result of analysis of media industry make sense to those potential

7、 investors. Furthermore, the risk factors in the media investment are discussed. At last, the essay summarizes some issues that the medias concern about and where the media should invest. Key wordsMedia industry,