網(wǎng)絡(luò)零售中影響消費者購買意愿因素研究【外文翻譯】

1、1外文翻譯TResearchontheDeterminantsofPurchasingIntentioninOnlineShopping——FromthePerspectiveofTrustPerceivedRiskMaterialSource:ChalmersUniversityofTechnologyAuth:OlaHultkrantzInonlineshopping，consumerscannotobtaincomprehensi

2、veproductsinfmationbyseeingtouching.theymayevenwryaboutthetransactionsecurity.Onlineshoppingoffersatransactionsituationwithdistrustfulfactshighperceivedrisks.Soinadditiontoprovidingcheappricescontinentpurchasingservices，

3、itismeimptantfonlinestestomeetconsumers’psychologicalrequirementofsecurity.Thisarticleproposesapurchasingintentioninfluencemodelbasedontrustperceivedrisktheies，presentsthedevelopmentvalidationofscalesofmodelvariances.Emp

4、iricalresearchisconductedbasedoninterviewquestionnairesurvey.SEManalysisisusedtoexpletheinfluencesofonlinestes’brimage，salesmanagement，services，technologysecurity，consumers’dispositiontotrustonconsumers’trustperceivedris

5、k，aswellastheireffectsonpurchasingintention.Finally，thearticleputsfwardacreditenhancementframewkinvolvingefftsfromgovernment，industryassociation，enterprises，thethirdpartypayment，consumers，alsoproposessuggestionsfthemanag

6、ementpractice.Theglobalfinancialcrisisin2008thoussofEuropeanAmericancountriesinretailstesclosedtheirdosmanyexptenterprisesinChinatraditionalretailbusinessesfacethesamewinter.ChinatoTaobaorepresentedsubstantialgrowthinonl

7、ineretailbusinesshasbecomethemostimptantoutsidethetraditionalretailtradeinthesupplementaryfm.Previousresearchshowedthatscholarsnotactualcontactwiththeproductsbusinessesthelackofcontroltheconsumerecommercetransactionsperc

8、eivedriskthantraditionaltransactionsperceivedriskismuchgreater.AccdingtoIResearchs“DevelopmentRept20072008onlineshoppinginChina“showsthatmethan60%oftherespondentsbelievethatthesafetyofonlineshoppingonlineconsumerproductq

9、ualityproblemsthathavehinderedthemainreasonfonlineshoppingthese3technicalsecurity“theconsumerspersonal“tendtotrust“ontheInterRetailers“trust““perceivedrisk““purchaseintention“ofthecomplexrelationshipbetweenvariablestocon

10、structavirtualtradingenvironmentofourwkthewkmodeloftrustmechanisminretailtransactions.Strongdevelopmentmomentumofonlineshoppinghasbecomeanimptantwaytostimulateeconomicwkinginnovationintheretailenterprisesbrstrategy.Ourco

11、untryhavesprunguponlinestesthemajonlineretailersingeneralintoapricewarquagmire.Therefetheemphasisonbrbuildingbrpremiumminingfactstopromoteinnovationisessential.Comparedtothetraditionalchannelsstrongfocusonwkinfmationthep

12、roliferationofawidewkofretailerstheaccumulationofmefocusedwdofmouth.Businessescanrelyonthepursuitofshttermeffectsofspeculationguidancetorelymeonlongestablishedbrreputationcustomersatisfaction.Payattentiontoeverytransacti

13、onprocessbystrengtheningthepositiveinteractionwithconsumerscontinuetoaccumulatecreditreputationtobuildreputationloyaltyultimatelybuildbrtoachievevalueaddedspacetothebr.Inadditiontheonlineretailenterprisesshouldmakefullus

14、eofwktechnologytoenhanceinteractioncommunicationwithconsumerstoobtainmerapidmecompletefirstlineconsumerfeedbacksothatfutureofferingsmeinlinewithconsumerdem.Meanwhileconsumersshouldbeinvitedtofurtherparticipateintheintera

15、ctiveonlinemerchantsbyincreasingconsumerparticipationtoimproveproductinnovationcustomerloyaltysothatthefmationofpremiumproductsservices.Businessescancreatecustomerservicedatabasetoregularonlinesurveytounderstthemarketdem