中國旅游企業(yè)集團發(fā)展對策研究.pdf

1、湘潭大學碩士學位論文中國旅游企業(yè)集團發(fā)展對策研究姓名：佘素麗申請學位級別：碩士專業(yè)：企業(yè)管理指導教師：閻友兵劉巨欽20040501Abstract’nteoperationoftheenterprisegroupoftravelisstillnewandmoredevelopingthingsworldwideAndbecauseitisatthestartingstageinourcountry，runningintoallsorts

2、ofobstacleinpractice，developingslowly，comparewithlargescaletravelenterprisegroupsofforeigncountries，itdiffergreatlyinthescale，strength，managementmode，constructionandmanagementofthebrand，strategicallyplanning，cultivationo

3、fkeyability，managementofthehumanresourcesTheinfluendaltransnationaltravelgroupwillentertheChinesemarketonalargescaleafterenteringtheWTO，thehorizontalcompetitionisfiercer，thesituationisextremelysevereHowcantravelenterpris

4、egrouoofChinaobtainsstrengththattobecompetewithforeigngiantofcapitalsinashorttime，promotetheinternationalcompetitiveness，hasarousedgreatconcernfromsomescholarsanddiscussedwarmly，Butthetheoreticalresearchthathasperspectiv

5、e，systematicnessatpresent，cancombinethecurrentsituationofenterprisegrouDofgavelofourcountryisstillveryscarce111estudyondevelopmentobstacleandcountermeasureoftravelenterprisegroupinChinastillbelongstotheblank矗eldoftheacad

6、emicresearch；itisverynecessarytopromotetheresearchofthedeeponeThistextisbasedonthetheoreticalfoundationofdevelopmentofenterprisegroupoftravel，throughstudytotravelenterprisegroup’Srealisticreason，thedomesticandintemationa

7、lcurrentsituationofdevelopment，thedomesticalldforeignobstacleofdevelopmentoftravelenterprisegroupofChina，toannouncethedevelopmentcountermeasurethattravelenterprisegroupofChinashouldadopt，inordertopromotethedevelopmentoft