西安惠安纖維素公司發(fā)展戰(zhàn)略研究.pdf

1、⑧熏。絲。曼茗毒碧碩士學(xué)位論文題目專業(yè)學(xué)位研究生亙垂里塞塹堡童坌旦蕉星戰(zhàn)略研究#女趙衛(wèi)權(quán)領(lǐng)域!!!里——指導(dǎo)教師曼堡查型墼堡、————申請(qǐng)學(xué)位日期2005年7月lu日陽』tI：業(yè)人學(xué)MBA論文AbstractThewellknownenterprisesIikethe500mostpowerfulcompaniesareflourishingnotonlyfortheirtremendouseconomicstrevIgthandadv

2、antageousresourcesbutalsoitismoreimportanttoWOrkouttheforesightedandsagacious，practicalandeffectivedevelopmentstrategyXi’anHuianCelluloseChemicalIndustryCoLtdiSanewcompanyofmanufacturingmainlycellulose&itSderivatives，whi

3、chwasemergedfromalargescalestatenlnmilitaryenterpriseDeterminingadevelopingstrategyisgettingurgentandcriticaltograspthefavorableopportunitymakefulluseofmilitarytechnologyandindustrialscaleadvantages，meetthesharpchallenge

4、tomarketcompetition，reachtheaimtogrowlargerandkeepsustainablehealthydevelopmentThispaperistoexpoundthestrategicmatchbyanalyzingitssuperiority&inferiorityopportunity&challengefromtheaspectsasinternal＆externalenvironmentsi

5、ndustriesandvaluechainwiththetheoreticalresearchonenterprisestrategyanditsapplicationstatuswitllthefollowingstudymethodsappliedinthispaper：PESTAnalyticalMethod，SWOTAnalyticalMethod，PorterCompetitionModeAnalysis，intemalVa

6、lueChainAnalysis。TheoryofProduct’Slifeperiod，CriticalfactorAnalysisMatrix4PsCombinatoryetcFromtheaboveanalysis，itiSfoandthatcellulose＆derivativesasthemainproductsofXi’anHuianCelluloseChemicalIndustryCoLtdhaveconsiderably

7、widedevelopingfutureXi’anHuianCelluloseChemicalIndustryCoLtdhasitsadvantagedsuperioritiesSOitshouldcompletelyplaytheseadvantagesofpowerfulmanagementabilityfinancingcapabilitymanagementsystem，andmarketconstructionwhileitm

8、ustovercomeinferioritylikeR&Danditscostaswellasqualitycontr01adjustproduclstructureinordertobereadytowelcomecompetitionAtIastthestrategyofdevelopmentforXi’anHuianCelluloseChemicalIndustryCO，Ltdhasbeendeterminedtobeconcen

9、tricandmultiplestrategiesincombinationofsuperioritiesandopportunitiesAndalsoithasputforwardtotheserespectivelypracticalstrategiesofmarketing，financing，productionR&DandhumanresourcesIntheendthedetailedanalysisanddemonstra

10、tionhavebeendonetomakesureandpromoteexecutionofthestrategyaswellasitssafeguardmeasureswhicharetosetanewmariagemeritsystem，toCalTyoutcapitalmanagement，toreinforoemanagement，tothinkmuchofmarketingtostrengthenhumanresourced

11、istributionandtocreatenovelenterprisecultureSOthatitwouldofferagoodsupportoftheoryandactionorientationforthelong—termdevelopmentofXi’anHuianCelluloseChemicalIndustryCoLtdwiththedevelopmentstrategydrawnoutinthispaperwhich