供應(yīng)鏈管理與客戶關(guān)系管理的整合研究.pdf

1、西南交通大學(xué)碩士學(xué)位論文供應(yīng)鏈管理與客戶關(guān)系管理的整合研究姓名：胡異杰申請(qǐng)學(xué)位級(jí)別：碩士專業(yè)：交通運(yùn)輸規(guī)劃與管理指導(dǎo)教師：葉懷珍20040301西南交通大學(xué)碩士研究生學(xué)位論文第1|頁(yè)AbstractFacingincreasingtradestressanddiversifiedclientrequirements，theemphasisofSCMleanstodemandgraduallythesupplychainbecomes“r

2、equirementchain”propelledbyclientsInSCMsystem，clientrelationisofgreatsignificanceandhighersatisfactiondegreefromclientsbecomesanimpactfulhallmarkofsuccessfulmanagementTherefore，inthecompetitiveenvironmentpropelledbyclien

3、ts，thestudyofintegrationofSCMandCRMisanimportantapproachtoimprovesatisfactiondegreefromclients，toreducetheoperationcostandtoenhancethecompetenceofenterprisesBasedontheanalysisofbibliographyrelatedtotheintegrationofSCMand

4、CRM，bymeansofconsultingtheachievementsanddissectingtheshortagesinexistingresearch，therespectivelimitationsofexistingSCMandCRMisrevealedThen，thenecessityandmethodtOintegratingtheabovetWOsystemsareconcludedTheintegrationin

5、conceptionlevelisdescribedbymeansofbusinessprocessreengineeringorientedbyclientsinthisscientificdissertationOvercomingtheconventionaldisadvantages，itisproducedthattheconceptionoffocusingonclientsisinstilledineveryaspectT

6、heproceduresfocusingonclientsinbusinessprocessreengineeringisdesignedandSOaretheobjectivesbycombiningqualitativeanalysisandquantitativecalculationMoreoverthePetrinetimprovedisutilizedtOmodeltheprocessandtomakesimulations

7、FinallyexamplesaregiventOtestifythefeasibilityandefficiencyTheintegrationintechniquelevelisdescribedbymeansofinformationsharingbasedondatabaseinsupplychainConstructinginformationdatabaseinsupplychainremediespartialweakne

8、ssesofenterprisedatabases，andexpandsittothewholesupplychainTheinformationsharingpatternbasedondatabaseinsupplychainisanalyzedAfterward，thequantitativeanalysisonthevalueoftheinformationsharingpatternismadeandqualitativean