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1、WhatifYouAteOnlyWhatWasAdvertisedonTVItshouldcomeasnosurprisethatthetypicalAmericandietisn’texactlybrimmingwithhealthygoodnessratherit’sladenwithfatsugarsalt.nownewresearchpublishedintheJournaloftheAmericanDieteticAssoci
2、ationpointstoatroublingreason:TVadsffoodmaybeskewingourdecisionsonwhatweeatinpowerfulways.TofigureoutexactlyhowunhealthyaTVguideddietwouldberesearchersstudiedfoodcommercialsthatappearedduring84hoursofprimetimeprogramming
3、12hoursofSaturdaymningcartoonsbroadcastoverthemajU.S.wksduringonemonthin2004.Whentheresearchteamcalculatedthenutritionalcontentofa2000calieadaydietcontainingonlyfoodsthatwereadvertisedontelevisiontheyfoundthatitexceededt
4、hegovernment’srecommendeddailyamountoffatby20timeshad25timestherecommendeddailyintakeofsugar.“That’salmostamonth’swthofsugarinoneday”notesstudyleaderMichaelMinkatArmstrongAtlanticStateUniversityinSavannahGa.Inadditionthe
5、TVmarketeddietprovidedlessthanhalftherecommendeddailyservingsoffruitvegetablesdairy.InfactthesourcesofnutritionintheTVaddietwerealmosttheexactoppositeofwhatthegovernment’sfoodpyrarecommends.InsteadThestudy’sfindingsmayno
6、tberevelatytoanyonewithevenavagueunderstingofaproperdietbuttheydoremindusthattelevisionmassmediamessageswieldgreatinfluenceoverourbehavi.TheyalsoofferhopesaysMink:ifadvertisingcanenticepeopletochooseunhealthyfoodsitmight
7、alsobecooptedtopushpeopletowardfruitsvegetablesothernaturallessprocessedoptions.Studieshaveshownfexamplethatpasteducationcampaignsthatweredesignedtoinfmthepublicabouttheheartrisksassociatedwithdietshighincholesterolfaten
8、courageconsumerstochooselowfatversionsoffoodswerenotsuccessfulingettingpeopletochangetheireatinghabits.ButwhenfoodmakersstartedadvertisingtheirlowerfatproductsonTVtheirconsumptionwentup.Minkacknowledgesthatsuchafundament
9、alshiftinfoodmarketingmaynotberealisticatleastnotnow.Whilemanyrestaurantchainsfoodmanufacturersofferhealthierchoicestheystillhighlighttheirmeindulgentunhealthyproductsinadvertisements.“It’stheperennialquestionofwhetherth
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