國際競爭環(huán)境下中國保險(xiǎn)營銷策略研討.pdf

1、南京理工大學(xué)碩士學(xué)位論文國際競爭環(huán)境下中國保險(xiǎn)營銷策略研討姓名：汪龍勤申請(qǐng)學(xué)位級(jí)別：碩士專業(yè)：工商管理指導(dǎo)教師：張忠林20021201堡主堡塞里墮塞至墅墊!主里堡墮笪塑堡墮塹墮AbstractAfterchinajoininginWTO，itisaninevitabletrendforChineseinsuranceindustrytObemoreandmoreopentotheoutsideworldJoininginWTOmeans

2、ChineseinsuranceindustrywillbecomeamemberoftheinternationalinsurancesystemandatthesalTletimewillhavealotofnewopportunitiesforfurtherdevelopmentandmeetaseriesofchallenges，Inthisarticle，onthebasisofsummarizingandreviewingt

3、hehistoryandthepresentsituation，theauthoranalyseobjectivelyandcompletelythechancesandchallengestoourcountryuponenteringWTOToadaptthenewsituationforthedomesticinsurancemarket，thisarticlealsogivetheansweronhowtomakethemark

4、etstrategyandtheinnovationReadingthoughthisarticle，readerwillfmdouttheauthorwanttoexpatiateonthewholeprocessoftheinsurancemarketingthroughseveralkindsofanalyzingmethodsandbasicoftheoryAtthesametime，theauthoralsoemphasize

5、therelationshipbetweendevelopmentandinnovationininsuranceindustrypredictivlyNodevelopment，noinnovation；andnocontinuingdevelopment，110innovationFinallytheauthorbringouttheconclusionofthisarticleKeywords：ChineseinsuranceMa