椰樹集團經(jīng)營戰(zhàn)略研究.pdf

1、天津大學(xué)碩士學(xué)位論文椰樹集團經(jīng)營戰(zhàn)略研究姓名：張臻竹申請學(xué)位級別：碩士專業(yè)：工商管理指導(dǎo)教師：李光泉20021101EntewrisesWategyofoperationistheoverallschemeofwaysandmeasuresthoughwhichforthesakeofsurvialanddevelopment，inacenrdancewithconfixrmedinternalandexternalenvironmen

2、t，enterprisecanattainobjectivesofdevelopment，Itistheconcentral甜ieflectionofenterprisemethodofmanagementaswellastheresultofenforcingaseriesofstrategicded姍Atpresent，Chineseeconomyisataturningpoint：ononehand，Chinahadbeenacc

3、ededtoWIOandwasfacedwithchallengesofeconomicglobalization；ontheotherhand，domesticmarkethascompletedthetransitionfrombuyersmarkettOseUefsmarketandisconfrontedwithchallengesofeconomicstructureadjustmentduringtheperiodof“th

4、etenthfiveyearplan”Underthisnewhistorialcircumstances，faceswiththedaybydaykeenmarketcompetition，itisagreatrealityconflontingC1lineseentelpriseshowtoadapttochangesoffuturesocialandeconomicenvironment，seizeopportunities，ev

5、adehazard，establishdominantposition，developstrongpoints，avoidweakness，developandgrowinthecourseofcompetitionWithsuchabackground，thisthesissystematicallyix蔦earchesonYeshucoconutpalmgroupsstrategyofmanagementanddevelopment

6、ItsystematicaUyandcomprehemivelyanalyzestheexternalenvironmentconfrontedbythegroupfromthefollowingaspects：politicsandeconomy，policyandlaw，Wadeenvironment，etcMeanwhile，fiomthepresentstate0fthetedmology，humanresouloes，mana

7、gement，marketingandfinancialperformance，itflmmughlyandparticnAarlyanalyzestheinternalconditionsofthegroup，andfindsoutchancesandthreatsconfrontedbythegroupextemally，anditsadvantagesandweakpointsOnthisbasisofthese，by恤m以DdS

8、ofⅡ=Em曲=i)【，IFEmatrix，andSWOTmatrix，combiningquantitativeanalysiswithqualitativeanalysis，managingstrategyspareschemes，whichcanbeadoptedbythegroup，areissuedThoughtheQSPMmethod，enterprisemanagingstrategyissetupKeywords：Yes