知乎產(chǎn)品分析

1、產(chǎn)品分析報(bào)告產(chǎn)品分析報(bào)告——知乎知乎目錄目錄前言..................................................................................................................................................2一、產(chǎn)品目標(biāo)...........................................

2、.......................................................................................21.需求從哪里來(lái)...........................................................................................................................2

3、2.目標(biāo)用戶是誰(shuí)...........................................................................................................................33.需求是否緊迫................................................................................

4、...........................................34.用戶的痛是什么.......................................................................................................................35.場(chǎng)景是什么........................................

5、.......................................................................................36.需求解決了數(shù)據(jù)有何表現(xiàn).......................................................................................................4二、產(chǎn)品定位.........

6、.........................................................................................................................41.目標(biāo)市場(chǎng)上的定位........................................................................................

7、...........................42.營(yíng)銷中的利潤(rùn)如何...................................................................................................................43.競(jìng)爭(zhēng)策略中優(yōu)勢(shì)如何.......................................................

8、........................................................4三、用戶角度..................................................................................................................................61.痛點(diǎn)是否解決..................

9、.........................................................................................................62.功能是否完善..........................................................................................................

10、.................6四、產(chǎn)品運(yùn)營(yíng)..................................................................................................................................71.線上運(yùn)營(yíng)...........................................................

11、.......................................................................72.線下運(yùn)營(yíng)..................................................................................................................................7五、未來(lái)趨勢(shì).....

12、.............................................................................................................................71.擴(kuò)大知識(shí)范圍......................................................................................

13、....................................82.知識(shí)屬性劃分不明..................................................................................................................83.用戶自主運(yùn)營(yíng)..................................................

14、........................................................................84.減少領(lǐng)袖味，增加客觀性......................................................................................................85.看段子用戶轉(zhuǎn)化成寫段子用戶................

15、...............................................................................86.增加應(yīng)景的話題......................................................................................................................9一、一、產(chǎn)品目標(biāo)產(chǎn)品目標(biāo)

16、知乎產(chǎn)品目標(biāo)是用專業(yè)的知識(shí)做為連接陌生人的紐帶，用單向關(guān)注去獲取領(lǐng)域大牛的深刻見解，以問(wèn)題做為討論的引子，挖掘出更高價(jià)值的答案。1.需求從哪里來(lái)需求從哪里來(lái)知乎的需求來(lái)自哪里，來(lái)自人與生俱來(lái)的好奇心、對(duì)知識(shí)的渴求欲、他人對(duì)自己的肯定等等，對(duì)應(yīng)馬斯洛需求理論就是安全的需要、尊重的需要和自我實(shí)現(xiàn)需要。安全的需要是人類群居的一個(gè)重要表現(xiàn)，對(duì)于知乎的定位來(lái)說(shuō)，人對(duì)知識(shí)的掌握是穩(wěn)定社會(huì)地位的一個(gè)重要手段，掌握了更多的知識(shí)才有更強(qiáng)的安全感。尊重需要