美團網的現(xiàn)狀與發(fā)展策略

1、JIANGSUUNIVERSITY本科畢業(yè)論文美團網的現(xiàn)狀與發(fā)展策略TheCurrentSituationDevelopmentStrategiesofMeiTuan學院名稱：工商管理學院專業(yè)班級：電子商務0701學生姓名：指導教師姓名：指導教師職稱：副教授2010年5月江蘇大學本科畢業(yè)論文ITheCurrentSituationDevelopmentStrategiesofMeiTuanAbstractInthepastyearthe

2、mostdazzlingthinginChinawasvirtualteampurchase(VTP).Sothe2010wascalled‘thefirstyearofVTP’.In2010Chinesevirtualteampurchase(VTP)hasexperiencedfromsmalltolargefromweaktostronginaprocessofdevelopment.Asthefirstwebsitefgroup

3、buyingoninterinChinaMeiTuanhasmanyadvantagesatusertechnologybecauseofitshighqualityserviceMeiTuangotaheadinthefieldofChinesevirtualteampurchase.InfrontofthenearlytwothoussWebsitefgroupbuyingoninterMeiTuanisfacingwithaser

4、iesofinternalexternalchallenges.TherefetheresearchofMeiTuanspresentsituationdevelopmentstrategieswillbehelpfulinthedevelopmentofotherwebsites.ThispaperstudiesthedevelopmentofMeiTuanmainlyfromthreeaspects.Firstlyresearchi

5、ngfromMeiTuansownsituationrecalltheiginsofChinasdevelopmentanalysisthenatureofpositioningbusinessmodel.WithanalyzingthemainbusinessconditionsIusetheSWOTtoidentifytheadvantagesdisadvantagesdevelopmentopptunities.Observeth

6、eexternalenvironmentfMeiTuansdevelopmentbyMichaelPtersFiveFcesModel.SecondlyIwillanalysisconsumer.OntheonehIwillstartfromthecustomerdemthey.Ontheotherhtheconsumerbehavialsowillbeanalyzed.FinallyIwillputfwardtosomesuggest

7、ionsbasedoncustomersdemsMeiTuansownsituation.1、Makeagoodmarketingstrategytopromotesalesgrowthincluding:productionstrategiespricingstrategiespromotionalstrategiesadvertisingstrategiesbusinessdevelopmentstrategies.2、Improv

8、etheservicestoincreasecompetitivenessincluding:Aftersalesservicelogisticsservices.3、Theintroductionofsecuritymechanisms.4、Strengthenthebusinessmanagementimproveservicequalityintegrityofbusiness.5、MergersacquisitionsKeywd