電信卡廣告媒體投放管理項目研究與實踐.pdf

1、目錄摘要................................................……“……”.................................................……1Abstract......................................................................................................

2、............……2第一章概述..................……”...................……~..............………....……”...................……31.1研究背景與目的...................................................................................……，..............…

3、…31.2)‘一告媒體投放管理現(xiàn)狀與管理體系存在的問題.....................................................……31.3本文的土要研究內(nèi)容.................................................................................................……51.4論文的篇章結(jié)構(gòu)...............

4、........................................................................................……，6第二章與廣告媒體投放管理相關(guān)的理論與方法..…”……….......................……“二….72.1廠‘告媒體...............................................................

5、....................……，............................……72.2少’一告媒體投放的進度管理.......................................................................................……112.3少’一告媒體投放的質(zhì)量管理...............……，.........................

6、........................................……132.4)’‘告媒體投放管理中用到的方法與卜具...............................................................……182.5基于信息時代的新媒體營銷策略.....................……:................……，........................……1

7、9第三章電信卡廣告媒體投放管理的分析與規(guī)劃.............................................……243.1電信陽’一告媒體投放管理的特征..........................................................................……243.2電信日”告媒體投放管理存在的若干問題分析...............................

8、.……，............……253.3)‘一告媒體投放管理體系建立，.................................................................................……31第四章電信卡廣告媒體投放績效評估管理體系與運用.................................……474.1電信門’‘告媒體投放制度體系及績效評估體系建立的背景和日標.....

9、...............……474.2媒體J’‘告價值的測量與評估.................................................................................……474.3J’一告媒體績效評估...........................................................................……‘........

10、.........……50第五章特定產(chǎn)品在新媒體廣告投放策略.........................................................……525.1電信卜產(chǎn)品介紹......................................................................................................……525.2電信卜產(chǎn)品新媒體)’

11、‘告投放策略..........................................................................……565.3.電信卡新媒體)”告投放效果評估..........................................................................……605.4新媒體的發(fā)展前景............................

12、......................................................................……63第六章結(jié)論與展望.............................................................................................……656.1結(jié)論....................................

13、.......................................................................................……656.2展望..............................……，......................................................................................……65致

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