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1、1CaseQuestionsCasequestionsaremostcommonlyusedinconsultinginterviewsbuttheycanbeusedinothersituationssuchasininterviewsfmarketingpositionswithconsumergoodscompanies.Simplyputacaseinterviewistheanalysisofabusinessquestion
2、.Unlikemostotherinterviewquestionsitisaninteractiveprocess.Yourinterviewerwillpresentyouwithabusinessproblemaskyoufyouropinion.Yourjobistoasktheinterviewerlogicalquestionsthatwillpermityoutomakeadetailedrecommendation.Th
3、emajityofcaseinterviewersdonthaveaspecificanswerthatyouthecidateareexpectedtogive.Whattheinterviewerislookingfisathoughtprocessthatisatonceanalyticalcreative.Heresasamplecasequestion:Youareadvisingacreditcardcompanythatw
4、antstomarketaprepaidphonecardtoitscustomers.IsthisagoodideaYou:WhatistheroleofourcompanyDowesimplymarketthecardmustwecreatethemourselvesInterviewer:Thiscardwillbecomarketedwithanoutsidephonecompany.Wedontneedtoperfmtelec
5、ommunicationsfunctions.You:WhatareourexpensesconnectedwiththecardInterviewer:Wemustpay15centsfeveryminutewesell.Wealsohavetopay$1.00asastartupcostfthecardcardsystems.You:WhatareourmarketingexpensesInterviewer:Wenmallyuse
6、slipsofpaperthatareattachedtothebacksofourcreditcardpaymentenvelopes.Wesometimesalsosendcustomersadirectmailinginaseparateenvelope.wecanhavetelemarketerscalledcustomers.You:Whatsthecostofeachofthesemarketingtechniqueswha
7、tistheirresponserateInterviewer:Telemarketershavea2percentresponseratecost$1.00percall.Directmailingscostus40centspermailinghavea0.50percentrateofresponse.Ourpaymentattachmentshavea0.25rateofresponsebutonlycostus5centsea
8、ch.You:Imgoingtoassumewewillsellonehourphonecards.Thatwillcostus$9.00ftheminutesadollarpercardsoeachcardcostsus$10.Interviewer:Thatsoundsreasonable.You:whatisourexpectedrevenueonaonehourphonecardWhatisthecurrentmarketrat
9、efa60minutephonecardInterviewer:Assumeits50centsaminute.You:Soifwesellthecardsf$30wehavea$20profitminusourexpendituresonmarketing.Interviewer:Whatsourcoststructurelooklike35.WhydidyoudecidetoswitchcareersWhydidyoudecidet
10、ogobacktoschoolWhydidyoutaketimeoffduringcollegeBepreparedtowalkthroughyourresumewithyourinterviewerespeciallyatcompaniesthatliketopromotefromwithin.Theywanttoknowthatyourecommittedtotheindustrywillbeloyaltotheircompany.
11、6.Wheredoyouseeyourselfin5yearsYoudontnecessarilyneedtosaythatyouwanttowkfthecompanyfeverbutyoushouldexpresshowyouthinkthepositiontowhichyouareapplyingwillhelpyougrow.7.Soyoujustgraduated.HowdidyoulikeschoolLovedit.Learn
12、edsomuch.letmetellyoualittlebitaboutwhattypesofactivitiesIwasinvolvedin.8.Whatlessonsdidyoulearnfromyoulastjobthatyouthinkcanbetransferredtothisposition9.WhatdoyouconsideryourbiggestfaultInterviewerslovethisquestionevent
13、houghitstofinvitesdishonesty.Youresupposedtosaysomethinglike:“Imaperfectionist.“:“Itendtowktoohard.“Youmaywanttoprepareamethoughtfulanswerbutyoushouldatleastanticipatethisquestion.10.Ifyoucouldgoanywheref24hourswithanunl
14、imitedbudgetwherewouldyougoSometimesinterviewerswillaskoffthewallquestionsjusttogetabettersenseofwhoyouareasaperson.QuestionstoAskDuringYourSummerInternshipInterviewsCanyougivemeanexampleofmysummerresponsibilitiesTrytoma
15、kesuretheansweryoureceiveisasspecificaspossible.Particularlyifyourenewtotheindustryyouwanttoensurethatyouwillperfmwkthatisrepresentativeofafulltimeassociate.Howmanypeoplearetypicallygivenpermanentjoboffersaskfpercentages
16、too.Thisshowsyoureinterestedinopptunitiesaftergraduationatthefirmallowsyoutoplanyourstrategicoptions.SomefirmslikeGoldmanSachsareknownfgivingofferstoasmallproptionofthesummerclass.Youmaywanttotrybetteroddsatanotherfirm.W
17、illIbeabletorotatebetweendepartmentsAgainthemeyouknowaboutthecompanythebetteryouwillbeabletodeterminewhichdepartmentinterestsyoumostwhetheryouwanttowkatthefirmatall.Iftheresaspecificdepartmentyouwanttowkinyoushouldmaketh
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