海川書店?duì)I銷策劃書

1、videoconferenceSecretaryoftheprovincialCommitteeofXiaBaolongstressed:thisyearisthe“fivewatertreatment““357“timetables“fthreeyearstoresolveoutstingissuesobviouslywked“victyoftheyear.TheCountysdepartmentsatalllevelsmustfir

2、mlyestablishthe“guanghuiisgoldsilver“greendevelopmentconceptconvincedthatCastleisnotrelaxedalwaysmaintainingstrategicabilitystrongdeterminationtoimprovetheenvironmentconsistentlyplayingwell“fivewatertreatmentof“winningth

3、ewareverhigherlevelsofcomprehensivewelloffsocietywasbuilt.(A)laythesewageuphillbattle.Thisyearwewill“riverwaterqualityimprovedatthecountyleveluptofive“thisbasicobjectivegraspofpollutioncontrolthatfocuswiththefocusonthree

4、things:agoodjob“clearrivers“reachingtheCountycreated.ganization“l(fā)ookback“specialinspectiontheCountygarbageRiverblackodousRiveris“Drag“investigationtimelyrectificationofproblemsfoundinplacefirmlytopreventriverpollutionreb

5、ound.Inaccdancewiththe“onestopstrategy“improvingtheinferifivewaterqualitymonitingstationswkthisyeartoensuretheEliminationof1provincialcontrolfivewaterqualitysection3municipalitiescontrolleddeteriationensurethecreationthi

6、syearof“clearrivers“stards.Secondpayspecialattentiontopollutioncuttingconstructionofnanotubes.Interceptingnanotubesarethebasisofpollutionofwatersourceengineeringengineeringmatterofsuccessfailureofwatermanagement.Urbansew

7、agetreatmenttoimprove“effluentfromsewagetreatmentraterunningaccuracycompliance“requirementspeedupthetownssupptwkconstructionisfocusingonnanotubeshome“l(fā)astmeters“question.Domesticsewagetreatmentinruralareasthisyearisthefi

8、nalyearofthethreeyearactiondeterminationtofightthemomentumaroundendingthebattleonwhichfullytoensuretherealizationofallCounty648fmedvillagecoverage.Alsobesuretoattachimptancetofocusonruraldomesticwastewatertreatmentfacili

9、tyoperationmanagementensurethatwastewatertreatmentfacilityuprunningroleplayavoidthe“Sun“problem.ThirdpayspecialattentiontotheRiverLakeponddesiltingoperation.Provincesnowhavefocusedonpollutioncontrolofwatergoto“digupmud“a

10、sthedeepeningwaterofthisyears“plays“.Nexttojumpstartaninvestigationlinetoucheswkimplementationplanaccdingtothepriitiestheprogrammeofwkinaccdancewiththe“oneriveronepolicy“requiresdetailedcleaningdredgingplanplanningaheado

11、ftimecleaningoutmud“wayout“accdingtolocalconditionstodosludgepromotescientificresourceutilizationofsiltmud.(B)theheavyregulationofheavilypollutingindustries.Pollutionofwatermustgrabthesourcewastewaterisprimarilythesource

12、ofbackwardproductioncapacityincreasetheintensityoftreatmentofheavilypollutingindustries.Accdingtomunicipalmunicipalgovernmentdeploymentofsevenbigheavypollutionindustryregulation“threeyearsactionplans“requirementstoDecemb

13、er2016endofQianallincludedshutstoppedeliminatedofenterpriseallshutstoppedeliminatedinplaceJune302017Qianallincludedplaceregulationupgradeagglomerationrestructuringofenterprisebyunifiedstardregulationinplacelatenotstardof

14、enterpriseareimplementationdiscontinuedJune302018QianallintendsParkproductionofenterpriserelocationParkinplacelatenotParkofarediscontinued.Intheprocessofrenovationwillfocusonfouraspects:tofirmlyclosethehighenergyconsumpt

15、ionheavypollutionhopelessenterprisegovernanceproductionlineseliminatedanumberofyearlyemissionintensitylowvalueaddedproductsofbackwardproductioncapacity.Secondwemuststrictlyenfcethespacetotalproject“Trinity“environmentacc

16、esssystempromotingindustryaccessenvironmentalconditionsofaccessofenterprisestotheParkindustrialparkinprinciplenolongertheclassonthenewproject.Thirdlypromotingreplacementreconstructionofheavilypollutingindustriesmergersre

17、ganizationsguideenterprisestoenergyconservationrecyclinglowcarboncleanproductionimprovethelevelofgreendevelopment.Fourtoestablishalongtermsupervisionmechanismincreasetheintensityofspecialinspectionsinvestigatepunishthere

18、ctificationisnotinplacenmalbusinessofrunningantipollutioninstallationsdonot.(Iii)linkagetopromotefloodcontrolwaterdrainagewatersupplyimprovingwatersaving.SpeedupcrossYangsupptriverdikereinfcementalongPuseawallexceptinsur

19、ancereinfcementLakeQiansluiceBACaosluicecloudcoverreservoirfocusfloodcontroldrainageengineeringconstructionvigouslyimplementation“stronglibrary““soliddi““spreadrow“engineeringincreasedgeologicaldisasterhiddenpointsgovern

20、anceefftssolidadvancesmallbasintrentdisastergovernanceefftsfromessentiallysolutionbasinsexregionalfloodcontroldrainagecapacityinsufficientofproblem.Vigouslyimplementthepiersalgaeotherwatersourcesprotectionpromotingrurald

21、rinkingwatersafetyprojectssettingupwaterpricingrefmenvironmentalprotectionmechanismguidingwaterdepth.Furthersoilpollutionrepairstrengthenagriculturalnonpointsourcepollutionpreventionmountainwaterfestsfieldslakesvariousel

22、ementsmutuallong.Fourmanagetotightencontroltoplay“threetosplit“battle.XiaBaolongSecretaryofprovincialpartyCommitteestressedthatwhilethe“threetosplit“operationtimeisoverthreeyearsbut“threetosplit“mustcontinuetocatchonreso

23、lveasplitcannotbechanged.Alllocalitiesdepartmentstothevillage“nounauthised“created海川書店?duì)I銷策劃案策劃團(tuán)隊(duì)：曹莉楊靜姚爽馬文靜楊東軍趙娜娜完成日期：2010年12月1日一、前言隨著改革開放的逐步深入與市場經(jīng)濟(jì)的快速發(fā)展，石家莊人民的生活水平也不斷提高，日常消費(fèi)品的消費(fèi)需求也日益加大，尤其是對(duì)文化產(chǎn)品的需求。人民對(duì)物質(zhì)消費(fèi)的需求向文化消費(fèi)的需求轉(zhuǎn)變，這就加

24、大了對(duì)科學(xué)文化的追求，書籍的需求也越來越高，因此推動(dòng)了書店業(yè)的發(fā)展。石家莊作為河北省的省會(huì)，有著獨(dú)特的優(yōu)勢。政府主張大發(fā)展教育，不斷推進(jìn)高校的改革。同時(shí)，競爭的激烈，也使公司職員的素質(zhì)要求越來越高，這就推動(dòng)了人們對(duì)知識(shí)的追求，也促進(jìn)了書店的發(fā)展。從石家莊市近幾年的書店的發(fā)展趨勢看，書店無論是在規(guī)模上還是在質(zhì)量上，都有較大的改變，有著廣闊的市場前景。但就目前而言，尤其是針對(duì)一個(gè)區(qū)域市場來講，如何彩虹股份發(fā)揮團(tuán)體以及規(guī)模優(yōu)勢，最大限度的開拓

25、市場，才是至關(guān)重要的問題。另外，從整體上看，我國在國際上的地位不斷上升，對(duì)高素質(zhì)的人才的要求不斷提高，對(duì)人民的素質(zhì)也有高要求，因此書店市場的需求仍在不斷增加。其次，隨著我國與各國間的經(jīng)濟(jì)、文化、科技、政治等的交流越來越頻繁，也使人們認(rèn)識(shí)到知識(shí)的重要性，能夠通過書籍了解更多的知識(shí)，才能使我們不落后于他國。最后，這也是我國科教興國、落實(shí)科學(xué)發(fā)展觀和經(jīng)濟(jì)發(fā)展的總體需求，只有不斷地豐富自身的知識(shí)，才能有利于社會(huì)的進(jìn)步、國家的發(fā)展。因此，在石家莊

26、這樣的一個(gè)不斷發(fā)展的城市，在這樣一個(gè)大學(xué)林立的區(qū)域，以及經(jīng)濟(jì)快速videoconferenceSecretaryoftheprovincialCommitteeofXiaBaolongstressed:thisyearisthe“fivewatertreatment““357“timetables“fthreeyearstoresolveoutstingissuesobviouslywked“victyoftheyear.TheCoun

27、tysdepartmentsatalllevelsmustfirmlyestablishthe“guanghuiisgoldsilver“greendevelopmentconceptconvincedthatCastleisnotrelaxedalwaysmaintainingstrategicabilitystrongdeterminationtoimprovetheenvironmentconsistentlyplayingwel

28、l“fivewatertreatmentof“winningthewareverhigherlevelsofcomprehensivewelloffsocietywasbuilt.(A)laythesewageuphillbattle.Thisyearwewill“riverwaterqualityimprovedatthecountyleveluptofive“thisbasicobjectivegraspofpollutioncon

29、trolthatfocuswiththefocusonthreethings:agoodjob“clearrivers“reachingtheCountycreated.ganization“l(fā)ookback“specialinspectiontheCountygarbageRiverblackodousRiveris“Drag“investigationtimelyrectificationofproblemsfoundinplace

30、firmlytopreventriverpollutionrebound.Inaccdancewiththe“onestopstrategy“improvingtheinferifivewaterqualitymonitingstationswkthisyeartoensuretheEliminationof1provincialcontrolfivewaterqualitysection3municipalitiescontrolle

31、ddeteriationensurethecreationthisyearof“clearrivers“stards.Secondpayspecialattentiontopollutioncuttingconstructionofnanotubes.Interceptingnanotubesarethebasisofpollutionofwatersourceengineeringengineeringmatterofsuccessf

32、ailureofwatermanagement.Urbansewagetreatmenttoimprove“effluentfromsewagetreatmentraterunningaccuracycompliance“requirementspeedupthetownssupptwkconstructionisfocusingonnanotubeshome“l(fā)astmeters“question.Domesticsewagetrea

33、tmentinruralareasthisyearisthefinalyearofthethreeyearactiondeterminationtofightthemomentumaroundendingthebattleonwhichfullytoensuretherealizationofallCounty648fmedvillagecoverage.Alsobesuretoattachimptancetofocusonrurald

34、omesticwastewatertreatmentfacilityoperationmanagementensurethatwastewatertreatmentfacilityuprunningroleplayavoidthe“Sun“problem.ThirdpayspecialattentiontotheRiverLakeponddesiltingoperation.Provincesnowhavefocusedonpollut

35、ioncontrolofwatergoto“digupmud“asthedeepeningwaterofthisyears“plays“.Nexttojumpstartaninvestigationlinetoucheswkimplementationplanaccdingtothepriitiestheprogrammeofwkinaccdancewiththe“oneriveronepolicy“requiresdetailedcl

36、eaningdredgingplanplanningaheadoftimecleaningoutmud“wayout“accdingtolocalconditionstodosludgepromotescientificresourceutilizationofsiltmud.(B)theheavyregulationofheavilypollutingindustries.Pollutionofwatermustgrabthesour

37、cewastewaterisprimarilythesourceofbackwardproductioncapacityincreasetheintensityoftreatmentofheavilypollutingindustries.Accdingtomunicipalmunicipalgovernmentdeploymentofsevenbigheavypollutionindustryregulation“threeyears

38、actionplans“requirementstoDecember2016endofQianallincludedshutstoppedeliminatedofenterpriseallshutstoppedeliminatedinplaceJune302017Qianallincludedplaceregulationupgradeagglomerationrestructuringofenterprisebyunifiedstar

39、dregulationinplacelatenotstardofenterpriseareimplementationdiscontinuedJune302018QianallintendsParkproductionofenterpriserelocationParkinplacelatenotParkofarediscontinued.Intheprocessofrenovationwillfocusonfouraspects:to

40、firmlyclosethehighenergyconsumptionheavypollutionhopelessenterprisegovernanceproductionlineseliminatedanumberofyearlyemissionintensitylowvalueaddedproductsofbackwardproductioncapacity.Secondwemuststrictlyenfcethespacetot

41、alproject“Trinity“environmentaccesssystempromotingindustryaccessenvironmentalconditionsofaccessofenterprisestotheParkindustrialparkinprinciplenolongertheclassonthenewproject.Thirdlypromotingreplacementreconstructionofhea

42、vilypollutingindustriesmergersreganizationsguideenterprisestoenergyconservationrecyclinglowcarboncleanproductionimprovethelevelofgreendevelopment.Fourtoestablishalongtermsupervisionmechanismincreasetheintensityofspeciali

43、nspectionsinvestigatepunishtherectificationisnotinplacenmalbusinessofrunningantipollutioninstallationsdonot.(Iii)linkagetopromotefloodcontrolwaterdrainagewatersupplyimprovingwatersaving.SpeedupcrossYangsupptriverdikerein

44、fcementalongPuseawallexceptinsurancereinfcementLakeQiansluiceBACaosluicecloudcoverreservoirfocusfloodcontroldrainageengineeringconstructionvigouslyimplementation“stronglibrary““soliddi““spreadrow“engineeringincreasedgeol

45、ogicaldisasterhiddenpointsgovernanceefftssolidadvancesmallbasintrentdisastergovernanceefftsfromessentiallysolutionbasinsexregionalfloodcontroldrainagecapacityinsufficientofproblem.Vigouslyimplementthepiersalgaeotherwater

46、sourcesprotectionpromotingruraldrinkingwatersafetyprojectssettingupwaterpricingrefmenvironmentalprotectionmechanismguidingwaterdepth.Furthersoilpollutionrepairstrengthenagriculturalnonpointsourcepollutionpreventionmounta

47、inwaterfestsfieldslakesvariouselementsmutuallong.Fourmanagetotightencontroltoplay“threetosplit“battle.XiaBaolongSecretaryofprovincialpartyCommitteestressedthatwhilethe“threetosplit“operationtimeisoverthreeyearsbut“threet

48、osplit“mustcontinuetocatchonresolveasplitcannotbechanged.Alllocalitiesdepartmentstothevillage“nounauthised“created境窘迫2、雖然有互聯(lián)網(wǎng)等許多新媒體的出現(xiàn)，但圖書仍是人們的首選3、應(yīng)建立良好的競爭模式和先進(jìn)的經(jīng)營模式(三)市場成長1、書店業(yè)多年來的營銷狀況和業(yè)績，可說明經(jīng)營導(dǎo)入市場的安全性2、傳統(tǒng)經(jīng)營模式存在缺陷，新模式發(fā)展

49、前景廣闊3、書是必須的文化消費(fèi)品，市場規(guī)模龐大4、生活水平提高，收入中上層迅速增多，文化知識(shí)得到普及且人們注重生活質(zhì)量提高（四）消費(fèi)者接受性1、書類市場處于較為雜亂狀態(tài)2、真正的高質(zhì)量書受到人們的歡迎三、市場研究（一）設(shè)定對(duì)象0—8歲：此年齡層屬無購買能力或不能決定購買場所人群。其需求主要為幼兒讀物。9—14歲：無購買能力但自主性獨(dú)立性較強(qiáng)，能夠影響購買決定。其需求主要為輔導(dǎo)教材、卡通、漫畫。15—20歲：有自主選擇和購買能力，是購買的