08-toc約束理論(瓶頸管理)八講-策略

1、1GOLDRATTSATELLITEPROGRAM高瑞特衛(wèi)星節(jié)目高瑞特衛(wèi)星節(jié)目SESSION8第八講第八講STRATEGY策略策略Thelastone–strategy.最后一個(gè)講次—策略。Whatisstrategy什么是策略？Ifyouaskpeoplewhatisthemeaningofthewdstrategywhatisthechancethatyouwillgetmethanoneanswer如果你問(wèn)其它人策略的意義是什么，

2、那么你得到一個(gè)以上答案的機(jī)率是多少？Whatisthechancethatyouwillgetthesameanswerfromtwodifferentpeople你從兩個(gè)不同的人口中得到相同答案的機(jī)率是多少呢？SoletsstartbydefiningthewdstrategyIamnotgoingtodoawholediscussionaboutit.所以先讓我們定義一下策略，我不打算長(zhǎng)篇大論來(lái)討論它。Iwilltellyouwha

3、tismydefinitionwewillgofromthere.我會(huì)告訴你我的定義，然后從這里開(kāi)始討論。Itiscalleddemocracy.這叫做民主。Fmestrategyisonlyonething–itisthedirectioninwhichyouwanttomoveyourcompanynowaswellasinthefuture.對(duì)我來(lái)說(shuō)，策略只是一件事—你想讓公司現(xiàn)在和未來(lái)朝著什么方向前進(jìn)。That’sallassi

4、mpleasthat.就這樣—如此簡(jiǎn)單。Whatdirectionhaveyouchosentomoveyourcompany–thatisstrategy.你選擇讓公司朝著什么方向前進(jìn)—這就是策略。Wellbynowweareintheeighthsessionsoyouknowwherealwayswestart.嗯，現(xiàn)在我們已經(jīng)到了第八講，所以你知道我們通常都從什么地方開(kāi)始。Wealwaysstartwiththequestion

5、–whattochange我們都從問(wèn)題開(kāi)始—要改變什么？3為了上帝嗎？Theyinvestedthemoneyindertogetmemoney.他們投資金錢(qián)是為了得到更多的錢(qián)。Sothegoalofeverycompanywhichsharesaretradedinthestockexchangeistomakemoneynowaswellasinthefuture.所以每家上市公司的目標(biāo)，就是現(xiàn)在和未來(lái)都賺錢(qián)。Whataboutot

6、hercompanieslikefexampleacompanythatisahighschool至于其它組織，例如一所高中的目標(biāo)是什么呢？Theyhavealsoagoal.theirgoaliseducation.他們也有一個(gè)目標(biāo)，就是教育。Whataboutthemoneyaspect那么金錢(qián)層面呢？Somebodyhastopayfit.Whenarewegoingtopayfit總要有人付錢(qián)，我們什么時(shí)候付錢(qián)呢？itdoesn

7、otmatterifitisintermsofcontributionsintermsofactualsaleswhenthecompanyissatisfyingusbyprovidingwhatwehaveintended.無(wú)論是從貢獻(xiàn)或?qū)嶋H的銷(xiāo)售額來(lái)表示都沒(méi)有關(guān)系—當(dāng)公司提供的東西能滿(mǎn)足我們的需求，此時(shí)我們就會(huì)付錢(qián)。SoindertomakeittotallygenericIhavesaid‘Makemoneynowaswella

8、sinthefuture.’所以為了讓這個(gè)概念在每個(gè)組織都通用，我說(shuō)“現(xiàn)在和未來(lái)都賺錢(qián)?！盡akemoneythroughsalesmakemoneythroughprovidingtotheextentthatsomebodyshareholdersinthiscasewillprovidethemoneyfyoutooperate.透過(guò)銷(xiāo)售賺錢(qián)、或藉由某人（在這個(gè)例子里是股東）投資在公司上的金錢(qián)來(lái)賺錢(qián)。Ifthestrategydo