卓睿公司發(fā)展瓶頸及其突破方式的研究.pdf

1、對外經濟貿易大學碩士學位論文卓睿公司發(fā)展瓶頸及其突破方式的研究姓名：張沅浠申請學位級別：碩士專業(yè)：工商管理指導教師：林漢川20100301AbstractJORACompanyisafamousnetworkequipmentsupplierandsystemintegratorinCATVindustryandthefirstmanufacturerofcableTVtransmissionequipmentinChinaSincet

2、heestablishingoftheJORACompanytherearelargenumbersofcustomersfrommorethan30differentprovincesofChinaThecompanyhadincreasingsalesandprofitsduringthelastdecadeNevertheless，thecompany’Stotalassetshavenotexperiencedasignific

3、antriseandthelevelofprofitabilitykeepslowerInrecentyearsthedomesticcableTVenvironmentiSbetterforthedevelopmentofequipmentsuppliers，buttheCompanyhasaseriousdeclineintotalsalesandprofitsandeventhenetprofitclosetozeroin2009

4、ThustheJORACompanyiSseeingaverysignificantbottleneckBasedonthefact，thepaperwillstudythecauseofmarketingstraitsandofferthecorrespondingtacticsThepaperadoptsMcKinsey7SmodeltheorytostudymarketingtacticsofJORACompanyonthebas

5、isofcomparativelyabundantresearchesonCATVindustrybusinesscircumstanceofthecompanyandcompetitorsThepaperanalyzesextemalenvironmentincludingtheeconomicpolicyactualityanddevelopmenttrendofCATVandcompetitorsThenbasedonfinanc

6、ialcondition，custometrelationshipmanagement，salesteams，productstructure，thepapergetstheintemalcauseofmarketingstraitsFinally，combiningmarketopporttmitiesandthreats，strengthsandweaknessesincompany，thepaperputsforwardsthem

7、arketingstrategyFirstofa11TheCATVindustryinChinastillhasmuchroomfordevelopmentThecompanieswhoinnovativeinthemanagementmodeplaytotheirstrengthsandselecttheappropriatemanagementoftheenterpriseinnovationmodelwillputthemselv

8、esintoafundamentallyinvinciblepositionNext，companyshouldstrengthenthetechnologicaladvantages，increaselong—distancetransmissionofHFCpropaganda，andfindnewtechnologyentrypointAndthen，thekeytowininthemarketingcompletioniSthe

9、systemofstafftrainingBuildtheirowntalentpoolsaddresstheneedsofemployeesmakereasonableprinciplesandestablishaneffectiveincentivesystemFinally，Improvetheenterpriseculture，enablethedevelopmentofenterpriseandthestaffsowngoal

10、sconsistentwiththeobjectiveEstablishthelearningorientedenterpriseSOthatthedevelopmentoftheenterprisecanadapttointernalandexternalenvironmentalchangesandkeepsustainabledevelopmentinthecompetitionInthefaceofnewdevelopmenti

11、nCATVindustry，onlycloselyfollowingmarketingchangesandmakingstrategy，theJORACompanycouldbeinastrongpositionItalsohasreferencemeaningsforotherCATVequipmentmanufactureenterprisesKeywords：JORACompany，CATVindustry，Bottleneck，