廣州鐵路(集團)公司客運市場研究.pdf

1、西南交通大學(xué)碩士學(xué)位論文廣州鐵路(集團)公司客運市場研究姓名：歐育宏申請學(xué)位級別：碩士專業(yè)：交通運輸工程指導(dǎo)教師：蒲云2000.4.1西南交通大學(xué)工程碩士學(xué)位論文ABSTRACTAlongwiththedeepdevelopingofReform&OpeningandtheunceasingperfectionofsocialistmerchandisemarketeconomyinChina，Reformoftherailwaysys

2、temadaptingmarkethasbeendonequicklyItisnecessarytoproceedfromtheangleofenterprisemarketingstrategy，analyzetherailway’Spassengertransportationmarket，draftthetransportationtacticswhichmakerailwaytransportationenterprisesde

3、velopinthecompetitionfrommarket，andbuildmodernenterpriseoperatingmechanismThis、、。illpromotetherailway’SpassengertransportationThispaper’whichbackgroundisGuangdongprovince’Srailwaypassengertransportationmarket，isbasedGuan

4、gzhouRailway(Group)Corporation(whichiscalledGuangTieGroup)Atthesametime，Thepapersystematizesthepassengertransportationmarketfeaturesbymeansofcomparingrailwaywithaviationandhighway，researchestheenvironmentswithSWOT(Streng

5、ths—Weakness—Opportunity—Threatsanalysis)，orientatesandselectsthisgroup’SpassengertransportationmarkettargetAseriesofconclusionsaregotthroughthetheoryandconcreteevidence，whichprovidesystematicandscientificfoundations【Key