中小企業(yè)競爭情報應(yīng)用與競爭力提升研究.pdf

1、福建農(nóng)林大學(xué)碩士學(xué)位論文中小企業(yè)競爭情報應(yīng)用與競爭力提升研究姓名：羅學(xué)妹申請學(xué)位級別：碩士專業(yè)：農(nóng)業(yè)經(jīng)濟(jì)管理指導(dǎo)教師：王文爛20091001福建農(nóng)林大學(xué)農(nóng)業(yè)經(jīng)濟(jì)管理學(xué)位論文AbstractsCompetitiveIntelligenceisamoderninformationsociety，enterprisesneedtoadapttomarketcompetitiontowinacompetitiveadvantagetowinam

2、agicweaponThefaceofinformationtechnologyandknowledge—basedeconomy，SMEsaccesstocompetitiveintelligenceandmanagementwillnodoubthasanimportantroleintheimprovementoftheircompetitiVenessEspeciallyinthefaceoftheglobalfinancial

3、crisis，economicrecession，thepressurealsowillbeincreasing，astherealeconomy，animportantcomponentoftheSMEs，arefacedwithgreaterpressureHowSMEsinthebusinessshrinkingeconomicmalaisecircumstances，teducebusinesscosts，improveserv

4、icesysteminordertopromotebusinessgrowth，enhancethecompetitivenessofenterprises，BecomemanysmallandmediumenterprisestoconsiderthecoreproblemThearticleisbasedonknowledgeandcompetitiveintelligencepointofviewoftheimpactonthec

5、ompetitiVenessofenterprises，andinformationeconomics，informationasymmetrytheory，fromatheoreticallevel，asystematicanalysisofthemechanismofcompetitiveintelligence，competitiveintelligence，describedtheimportanceofSMEsInthispa

6、per，bymeansofsurveysonanumberofdifferentformsofownership，F(xiàn)ujJanProvince，withtheindustryrepresentativesurveyofSMEscarriedoutontheactualstateofSMEsincompetitiveintelligenceresearchapplications，accordingtosurveyresultssumma

7、rizedthestatusofSMEsincompetitiveintelligenceapplications，andtheircompetitiveintelligenceapplicationsinthecauseofproblemsinanalysiS，CometoaffectthecompetitiveintelligenceneedsofSMEsfactorsBasedonthis，proposedtocarryoutco