淺析我國(guó)企業(yè)品牌經(jīng)營(yíng)和管理分析

1、畢業(yè)論文題目:淺析我國(guó)企業(yè)的品牌經(jīng)營(yíng)與管理淺析我國(guó)企業(yè)的品牌經(jīng)營(yíng)與管理學(xué)院(直屬系):管理學(xué)院管理學(xué)院年級(jí)、專業(yè):20072007級(jí)市場(chǎng)營(yíng)銷級(jí)市場(chǎng)營(yíng)銷學(xué)生姓名:曾明月曾明月學(xué)號(hào):312007110202409312007110202409指導(dǎo)教師:李姝玲老師李姝玲老師完成時(shí)間:目錄摘要.............................................................................

2、................................................2引言.................................................................................................................................................3一、品牌、品牌經(jīng)營(yíng)與管理的涵義........

3、.......................................................................................3二、我國(guó)企業(yè)品牌的發(fā)展歷程.......................................................................................................4（一）品牌啟蒙階段......

4、.................................................................................................................42西華大學(xué)畢業(yè)論文競(jìng)爭(zhēng)中站穩(wěn)腳。本文主要是通過(guò)分析我國(guó)企業(yè)當(dāng)前的品牌經(jīng)營(yíng)與管理現(xiàn)狀，發(fā)現(xiàn)我國(guó)企業(yè)實(shí)施品牌戰(zhàn)略中存在的問(wèn)題，有針對(duì)性的提出若干相應(yīng)對(duì)策的研究?！娟P(guān)鍵詞】【關(guān)鍵詞】品牌品牌經(jīng)營(yíng)與管理品牌戰(zhàn)略現(xiàn)狀A(yù)bs

5、tract：AfterChinajoinstheWTOthefullliberalizationofthemarketinChinabusinessrealitiesareincreasinglyfacingcompetition.Howeverthebrcompetitionisthecurrentmarketoneofthemaininstruments.Inthe21stcenturybredthewarwillbeprotago

6、nistofmarketingwar.FacingthestrongattacksoffeignbrswemustfullyunderstthestatusofbrmanagementofChineseenterprisesmanagementftheactiveimplementationofbrmanagementmanagementconceptsimprovebrcompetitivenesssoastogainafootint

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8、：Br；Operationsmanagement；Brstrategy；Presentsituation引言德國(guó)《商報(bào)》2001年刊載了一篇題為“外國(guó)人憑借名牌又一次占領(lǐng)中國(guó)市場(chǎng)”的文章。文章說(shuō)，隨著中國(guó)人民慢慢富裕起來(lái)，他們對(duì)自己的生活也有了更高的要求，喜歡和崇尚進(jìn)口名牌商品。他們希望使用日本富士、美國(guó)柯達(dá)膠卷，渴望坐寶馬汽車等。部分中國(guó)老百姓把買洋貨、用洋貨當(dāng)作身份的顯示、地位的象征。應(yīng)該說(shuō)，這篇文章抓住了我國(guó)消費(fèi)市場(chǎng)發(fā)生的轉(zhuǎn)折性變