精品英語文檔第二十四課

1、精品英語文檔：第二十四課精品英語文檔：第二十四課精品英語文檔：第二十四課Lesson24PressReleases第二十四課新聞稿教學(xué)目的學(xué)生通過學(xué)習(xí)分析公司向外發(fā)布的新聞稿的范例，掌握新聞稿的語篇組織結(jié)構(gòu)和詞匯語法特點(diǎn)，能夠撰寫簡單的新聞稿。教學(xué)安排本課需要3個(gè)學(xué)時(shí)完成。其中課文講解和范例分析需要1學(xué)時(shí)，課外材料展示和課堂練習(xí)各1學(xué)時(shí)，后者利用計(jì)算機(jī)多媒體教室進(jìn)行。1學(xué)生分組討論課文的各個(gè)部分：概述，寫作目的和讀者預(yù)估，新聞稿文本的組

2、成部分，語言特點(diǎn)。2學(xué)生參照范例進(jìn)行口頭練習(xí)：目的是熟悉范例內(nèi)容。3家庭作業(yè)：收集公司新聞稿的實(shí)例；撰寫一份新聞稿。主要教學(xué)內(nèi)容本課主要講解新聞稿的寫法，涉及寫作目的和讀者預(yù)估、文本組織、語言特點(diǎn)。Thepressreleasealsocallednewsreleaseisatypeofjournalisticwritingcompaniesganizationsusuallyproducetoannouncetothepublicne

3、wproductsservicesspecialeventsofthecompaniesganizationsmanagementchangessponsshipofsocialactionculturalprograms.Pressreleasesareoftenpreparedbythepublicaccdingtotheprospectiveaudiences.Falocalnewspaperthereleasewouldgive

4、thebasicnewsstyconcerningthetimeplacenamesofprincipalparticipantsinfmationregardingtheusetowhichtheplantwillbeputthenumberofemployeeswhowillbewkingthere.Itmayalsoincludethereactionsofthecommunity’sleaderstowardsthenewpla

5、nt.Tobeacceptedbybusinesspublicationsfengineershoweverthepressreleasewoulddowelltodescribesomeoftheunusualproblemstechnicalmattersencounteredintheconstructionoftheplant.Italsopaysofftoconsidertheliteracylevelofyourreader

6、.Stiesintendedflayreadersshouldavoidoveruseofscientifictechnicalterms.Whenthetermscannotbeavoideddefinethemingeneraltermsdescribethembyanalogywithsomethingtheyarelikelytobefamiliarwith.重點(diǎn)講解1圍繞課文中的范例講解新聞稿文本的組織結(jié)構(gòu)Thepressre

7、leaseiswritteninaprescribedfm.Usuallyitistypedoncompanyletterhead.Theheadingtypicallycomprisesthenameaddresstelephonenumberofthenewssource.Itisgoodpracticetogivethenamephonenumberofsomeonewhocangivefurtherinfmationshould

8、itberequired.Undertheheadingisplacedthereleasedate.Dependingonthedateonwhichthereleaseistobepublishedtheremaybeseveraldifferentfmsofreleasedatefexample“FImmediateRelease”“FreleaseTuesdayJune14”“FReleaseatWill”etc.Sometim