廣東珠江投資有限公司網(wǎng)站群建設(shè)策劃方案

1、《廣東珠江投資有限公司網(wǎng)站群建設(shè)方案》三大集團信息網(wǎng)站建設(shè)之珠江投資篇第1頁網(wǎng)站群建設(shè)策劃方案2005年11月《廣東珠江投資有限公司網(wǎng)站群建設(shè)方案》三大集團信息網(wǎng)站建設(shè)之珠江投資篇第3頁目錄索引目錄索引第一部分：概述第一部分：概述.........................................................................................................

2、.................................................51.1方案說明：....................................................................................................................................................51.2項目背景......

3、..................................................................................................................................................51.2.1公司背景................................................................

4、..........................................................................51.2.2網(wǎng)絡背景........................................................................................................................................

5、..5第二部分第二部分項目分析項目分析....................................................................................................................................................62.1集團網(wǎng)站現(xiàn)況：..........................................

6、..................................................................................................62.2訪客人群及訪問目的分析...........................................................................................................

7、.................62.3網(wǎng)站建設(shè)目標與發(fā)展....................................................................................................................................72.3.1珠江投資網(wǎng)站群.............................................

8、....................................................................................72.3.2建站目標..............................................................................................................................

9、..............92.3.3設(shè)計原則...........................................................................................................................................102.3.4解決方案..............................................

10、.............................................................................................11第三部分第三部分網(wǎng)站框架結(jié)構(gòu)網(wǎng)站框架結(jié)構(gòu).........................................................................................................

11、.................................123.1網(wǎng)站群建設(shè)策略..........................................................................................................................................123.2集團網(wǎng)站框架結(jié)構(gòu)........................

12、..............................................................................................................123.2.1網(wǎng)站定位...................................................................................................

13、.......................................123.2.2瀏覽者分析......................................................................................................................................133.2.3視覺效果........................

14、..................................................................................................................133.3地區(qū)網(wǎng)站的框架結(jié)構(gòu)（主要是以房地產(chǎn)板塊為例）.............................................................................16

15、3.3.1網(wǎng)站定位..........................................................................................................................................163.3.2瀏覽者分析.............................................................

16、..........................................................................163.3.3視覺效果.......................................................................................................................................

17、...163.3.4框架結(jié)構(gòu)..........................................................................................................................................163.4樓盤項目框架結(jié)構(gòu).......................................................

18、..............................................................................183.5項目公司與營銷推廣................................................................................................................................

19、.193.6網(wǎng)站推廣......................................................................................................................................................203.6.1網(wǎng)絡廣告宣傳模式。............................................

20、...........................................................................203.6.2全面登錄搜索引擎...........................................................................................................................20第四部分：

21、網(wǎng)站功能技術(shù)介紹第四部分：網(wǎng)站功能技術(shù)介紹................................................................................................................................214.1網(wǎng)站內(nèi)容..............................................................

22、.......................................................................................214.1.1網(wǎng)站首頁..........................................................................................................................

23、.................214.1.2走進珠江...........................................................................................................................................214.1.3企業(yè)文化..........................................

24、................................................................................................214.1.4信息中心.................................................................................................................

25、.........................214.1.5商務合作..........................................................................................................................................224.1.6人力資源...................................

26、........................................................................................................224.1.7業(yè)務版塊.........................................................................................................