青島建筑設(shè)計(jì)研究院的五年戰(zhàn)略規(guī)劃

1、目錄一制定發(fā)展戰(zhàn)略的內(nèi)外部環(huán)境分析一制定發(fā)展戰(zhàn)略的內(nèi)外部環(huán)境分析..........................4（一）外部環(huán)境...................................................................................41社會(huì)、政治、經(jīng)濟(jì)、技術(shù)的環(huán)境分析（pest分析）.............................................

2、42房地產(chǎn)市場(chǎng)和設(shè)計(jì)市場(chǎng)分析......................................................................................93行業(yè)競(jìng)爭(zhēng)對(duì)手分析....................................................................................................11（二）內(nèi)部環(huán)境.

3、................................................................................131資源評(píng)估....................................................................................................................132經(jīng)營(yíng)能力分析........

4、....................................................................................................203管理情況分析............................................................................................................23（

5、三）對(duì)青島市建筑設(shè)計(jì)院的SWOT分析...................................................................................................................................251SWOT—潛在的關(guān)鍵因素........................................................

6、....................................252SWOT戰(zhàn)略分析...........................................................................................................25（四）環(huán)境分析總體結(jié)論................................................28二宗旨

7、、經(jīng)營(yíng)思想和戰(zhàn)略目標(biāo)二宗旨、經(jīng)營(yíng)思想和戰(zhàn)略目標(biāo)................................29（一）宗旨..................................................................................................29（二）經(jīng)營(yíng)思想...................................................

8、..............................29（三）戰(zhàn)略目標(biāo)體系................................................................301長(zhǎng)期目標(biāo)............................................................................................................

9、........302階段目標(biāo)....................................................................................................................31三企業(yè)總體戰(zhàn)略三企業(yè)總體戰(zhàn)略........................................................34（一）品牌戰(zhàn)略........

10、.........................................................................341品牌的打造................................................................................................................342品牌經(jīng)營(yíng)....................

11、................................................................................................35（二）國(guó)際化戰(zhàn)略.........................................................................351同國(guó)外名牌或知名大院、事務(wù)所合作......................

12、..............................................352走出國(guó)門(mén)，搶占發(fā)展中國(guó)家的設(shè)計(jì)市場(chǎng)................................................................36五、戰(zhàn)略的管理與控制五、戰(zhàn)略的管理與控制................................................49（一）戰(zhàn)略的宣傳和培訓(xùn).......

13、.........................................49（二）制定、批準(zhǔn)與修正................................................49（三）戰(zhàn)略目標(biāo)的分解與實(shí)施步驟..............49（四）戰(zhàn)略實(shí)施的效果考核與評(píng)價(jià)..............50（五）戰(zhàn)略的日?？刂?...........................................