蘋(píng)果手機(jī)成功的原因分析與現(xiàn)狀分析

1、一、蘋(píng)果浪潮席卷全球....................................................................................................................41.1蘋(píng)果市值第一....................................................................................

2、.................................41.2蘋(píng)果手機(jī)銷(xiāo)量第一.............................................................................................................5二、蘋(píng)果手機(jī)成功的原因分析....................................................

3、....................................................72.1手機(jī)行業(yè)的宏觀環(huán)境之“PEST法”分析......................................................................72.2手機(jī)行業(yè)之波特“五力”模型分析........................................................

4、........................152.3iPhone自身分析................................................................................................................222.3.12.3.22.3.3三、蘋(píng)果手機(jī)的現(xiàn)狀...........................................

5、...........................................................................343.1喬布斯離世.......................................................................................................................343.2陷入糾紛.......

6、....................................................................................................................34四、蘋(píng)果手機(jī)的持續(xù)發(fā)展...........................................................................................

7、...................364.1理念永存...........................................................................................................................364.1.1保持創(chuàng)新理念........................................................

8、.................................................364.1.2繼續(xù)推崇精英人才文化.........................................................................................374.1.3繼續(xù)擁有另類(lèi)的思考.................................................

9、............................................374.1.4顧客至上理念.........................................................................................................374.1.5保持蘋(píng)果的“海盜”精神........................................

10、.............................................384.2技術(shù)領(lǐng)先...........................................................................................................................384.2.1保持零部件技術(shù)的領(lǐng)先..........................

11、...............................................................384.2.2開(kāi)發(fā)通訊設(shè)備技術(shù)和專(zhuān)利....................................................................................384.2.3不斷完善操作系統(tǒng)技術(shù)......................................

12、..................................................394.3營(yíng)銷(xiāo)獨(dú)特...........................................................................................................................394.3.1產(chǎn)品.............................

13、...........................................................................................404.3.2價(jià)格........................................................................................................................

14、424.3.3渠道........................................................................................................................434.3.4促銷(xiāo)..................................................................................