“蘋果”與“小米”手機(jī)標(biāo)識(shí)創(chuàng)意分析

1、趙笑天“蘋果”與“小米”手機(jī)標(biāo)識(shí)創(chuàng)意分析中文摘要手機(jī)發(fā)明是人類史上的～大進(jìn)步，當(dāng)今時(shí)代，手機(jī)已經(jīng)成為了人們生活中離不開(kāi)的必要生活用品。當(dāng)下手機(jī)行業(yè)發(fā)展飛快，各手機(jī)制造商都在不斷推陳出新，市場(chǎng)競(jìng)爭(zhēng)也非常激烈。想在激烈的手機(jī)市場(chǎng)競(jìng)爭(zhēng)中占有一席之地，手機(jī)標(biāo)識(shí)的設(shè)計(jì)無(wú)疑是重要的。一個(gè)手機(jī)制造企業(yè)的文化，理念，精神的最直觀體現(xiàn)就是它們的手機(jī)標(biāo)識(shí)。世界上的國(guó)家很多，每個(gè)國(guó)家可能都有自己的手機(jī)品牌，每個(gè)品牌都有各自不同的標(biāo)識(shí)，以美國(guó)來(lái)說(shuō)，他們的“蘋果

2、”手機(jī)已經(jīng)遍銷全球，現(xiàn)在還有多少人不知道那個(gè)被咬了一口的蘋果圖案呢? 雖然不像“蘋果”那么風(fēng)靡，但“小米”作為目前銷量最高的國(guó)產(chǎn)智能手機(jī)在國(guó)內(nèi)也已經(jīng)是家喻戶曉的品牌了，它們的標(biāo)識(shí)是一個(gè)“米”的拼音“M I ”。我們姑且不論孰優(yōu)孰劣，單說(shuō)這兩個(gè)品牌的標(biāo)識(shí)設(shè)計(jì)無(wú)疑都是成功的。當(dāng)然，標(biāo)識(shí)是設(shè)計(jì)師設(shè)計(jì)的，只不過(guò)一邊是外國(guó)的設(shè)計(jì)人員，一邊是國(guó)內(nèi)的設(shè)計(jì)人員，作為不同的文化體系影響下的不同民族的設(shè)計(jì)師，他們都有自己的設(shè)計(jì)理念，而且有很大的區(qū)別。但是標(biāo)

3、識(shí)需要設(shè)計(jì)理念的統(tǒng)馭，好比一套招式的口訣或心法，這難免會(huì)把標(biāo)識(shí)設(shè)計(jì)和文化聯(lián)系起來(lái)，其實(shí)，這兩者也必須放到一起研究才有可能獲得新的收獲。目前，雖然有一些關(guān)于商標(biāo)設(shè)計(jì)比較的論文研究，但還較少確切到標(biāo)識(shí)乃至手機(jī)標(biāo)識(shí)這一類，本文希望通過(guò)對(duì)“蘋果”與“小米”手機(jī)標(biāo)識(shí)設(shè)計(jì)形式的比較研究，為當(dāng)今的設(shè)計(jì)師們提供一些新的觀點(diǎn)，使我國(guó)的手機(jī)標(biāo)識(shí)設(shè)計(jì)更進(jìn)一步，國(guó)產(chǎn)手機(jī)品牌在國(guó)際競(jìng)爭(zhēng)中可以持續(xù)發(fā)展下去，得到世界性的廣泛認(rèn)可。關(guān)鍵詞：蘋果小米創(chuàng)意設(shè)計(jì)比較趙笑天“

4、蘋果”與“小米”手機(jī)標(biāo)識(shí)創(chuàng)意分析目錄中文摘要????············?·······?···???·???·······吐英文摘要&

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20、3;·····?一一一一一一“ 2 3第三章“蘋果’’與“小米’’手機(jī)標(biāo)識(shí)設(shè)計(jì)的意蘊(yùn)與創(chuàng)意··················“ 2 73 ．1 “蘋果”與“小米”手機(jī)標(biāo)識(shí)設(shè)計(jì)中的意蘊(yùn)表達(dá)··

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