通策醫(yī)療投資公司的發(fā)展戰(zhàn)略研究

1、伍崇文：修改意見已批注在后面的文稿中，請認真按意見修改，同時希望參考前幾次的修改伍崇文：修改意見已批注在后面的文稿中，請認真按意見修改，同時希望參考前幾次的修改意見，并特別注意前后文字表述的統(tǒng)一、通順、準確。意見，并特別注意前后文字表述的統(tǒng)一、通順、準確。陳老師陳老師20113252011325四川大學四川大學工商管理碩士（工商管理碩士（MBA）學位論文）學位論文題目通策醫(yī)療投資公司的發(fā)展戰(zhàn)略研究通策醫(yī)療投資公司的發(fā)展戰(zhàn)略研究作者伍崇文

2、完成日期2011年3月培養(yǎng)單位培養(yǎng)單位工商管理學院指導教師指導教師陳高林研究方向研究方向新創(chuàng)業(yè)務與項目管理論文類別論文類別應用研究性論文授予學位日期授予學位日期年月日ABSTRACTABSTRACTStrategicmanagementistheoverallplanningofthemeansrequiredwhichachievetheobjectivesofthehospital.toacquirenewcompetitivead

3、vantagesaccdingtotheexternalenvironmentinternalresourcesofthehospital.TCmedicalisonlyalistedcompanieswhichregardalhealthcareasthemainbusinessofTCinchina.Sincethereganizationthecompanyhasalwaysadheretothepathofprofessiona

4、ldevelopmentadoptedtheexpansionstrategyof“establishednewlyacquisition“.TCalwaysdevelopsinthealhealthcareindustries.AfterthedevelopmentofseveralyearsitsservicebusinesshascoveredZhejiangProvinceincludeHangzhouJiaxingQuzhou

5、NingboRyanotherregions.AtthesametimeofExpingbusinessintheprovinceTCisoutofZhejiangtocoverthewholecountry.Nowadaysthecompanyrankedthefirstpositiononcomprehensivestrengthinthenationalmedicalindustry。Hospitalshavefullyenter

6、edtheeraofknowledgeeconomywhileTCmedicalhasbeenimplementingpolicythroughrapidexpansionofchaindevelopmentmodelhoweveritisstillfacingdevelopmentfundsshtagetalentsdrainacceleratedaswellasoperatingcosthighlowefficiencysoonth

7、usmuchinterferenceconstraintsofthehospitaldevelopmentchange.ThispaperstudieditsfuturedevelopmentstrategyofTC.Afterdescribestherelevantdomesticinternationalstrategicmanagementtheythepaperanalysisdeeplythedevelopmentenviro

8、nmentdomesticmedicalindustryresearchescompetitsofTCarticleAtthebaseofexternalanalysisthepaperanalyzedindetailitsinternalresourcescapacityBefedesigningthecompanysdevelopmentstrategyaSWOTanalysisisconductedtothecompanysoth

9、ecompanyscurrentstrengthsweaknessesopptunitiesthreatsarecleared.ThenthepaperputfwardtothecompanysspecificdevelopmentstrategyaccdingtoPterscompetitivestrategyFinallythepaperputfwardspecificmeasuresfimplementationfitssusta