日本nhk電視臺的新媒體應(yīng)對策略

1、 日本 NHK 電視臺的新媒體應(yīng)對策略 JAPANESE TELEVISON NHK’S TRATEGIES FOR THE NEW MEDIA 學(xué) 院：媒體與設(shè)計學(xué)院 專 業(yè)：新聞傳播學(xué) 作 者：周宏妍 導(dǎo) 師：張國良 學(xué) 號：1132009052 JAPANESE TELEVISON NHK’S STRATEGIES FOR THE NEW MEDIA ABSTRACT For more than a decade, t

2、he way people have contacted with media have revolutionized by the use of smart phones. It’s not a phenomenon only residing in China, howevera craze sweeping the globe. With new media rising, Japanese te

3、levisions adopted several successful strategies. For example, Japanese NHK expanded their research in operation reform, technical renovation and in human resources. Television inChina will learn from the Japanese NHK an