版權(quán)說明：本文檔由用戶提供并上傳，收益歸屬內(nèi)容提供方，若內(nèi)容存在侵權(quán)，請(qǐng)進(jìn)行舉報(bào)或認(rèn)領(lǐng)
文檔簡介
1、 娃哈哈鋅 AD 鈣奶營銷策劃方案1 / 31目錄 目錄1.前言......................................................................................................................................42.概要................
2、......................................................................................................................43.界定問題...............................................................................................
3、...............................44、營銷環(huán)境分析...................................................................................................................84.1 市場營銷環(huán)境分析....................................................
4、.....................................................54.1.1 宏觀環(huán)境分析 .............................................................................................................54.1.1.1 人口環(huán)境...............................
5、...................................................................................54.1.1.2 自然環(huán)境..................................................................................................................54.1.1.3 經(jīng)
6、濟(jì)環(huán)境..................................................................................................................54.1.1.4 技術(shù)環(huán)境..........................................................................................
7、........................54.1.1.5 政治環(huán)境..................................................................................................................64.1.1.6 法律環(huán)境........................................................
8、..........................................................64.1.1.7 文化環(huán)境..................................................................................................................64.1.2 微觀環(huán)境分析 .....................
9、........................................................................................64.1.2.1 供應(yīng)商......................................................................................................................64
10、.1.2.2 中間商......................................................................................................................64.1.2.3 公眾 ................................................................................
11、..........................................74.1.2.4 企業(yè)的內(nèi)部力量.....................................................................................................74.1.2.5 顧客 .................................................
12、.........................................................................74.1.2.6 競爭者......................................................................................................................74.2 經(jīng)營環(huán)境分析（SWOT）
13、 ...............................................................................................74.2.1 S（優(yōu)勢(shì)） ..............................................................................................................
14、..74.2.2 W（劣勢(shì)） ................................................................................................................84.2.3 O（機(jī)會(huì)） ..............................................................................
15、..................................84.2.4 T（威脅） ................................................................................................................84.3 行業(yè)環(huán)境分析.................................................
16、.................................................................84.3.1 娃哈哈 AD 鈣奶替代品分析 .....................................................................................84.3.2 潛在競爭者分析..................................
17、.......................................................................9娃哈哈鋅 AD 鈣奶營銷策劃方案3 / 318、方案的實(shí)施.....................................................................................................................21
18、9、預(yù)算..................................................................................................................................2110、娃哈哈鋅 AD 鈣奶的策劃方案調(diào)整................................................................
19、..........2211、結(jié)束語 ...........................................................................................................................2312、附錄.......................................................................
20、.........................................................2312.1.市場調(diào)研.......................................................................................................................2312.1.1 調(diào)研背景....................
21、..............................................................................................2312.1.2 調(diào)研目標(biāo).................................................................................................................
22、.2412.1.3 調(diào)研方法..................................................................................................................2412.1.4 調(diào)研人員...............................................................................
23、...................................2412.1.5 調(diào)研結(jié)果..................................................................................................................2412.1.6 調(diào)研結(jié)果的分析..........................................
24、...........................................................2512.1.7 調(diào)研局限性 .............................................................................................................2512.1.8 附件 .........................
溫馨提示
- 1. 本站所有資源如無特殊說明，都需要本地電腦安裝OFFICE2007和PDF閱讀器。圖紙軟件為CAD,CAXA,PROE,UG,SolidWorks等.壓縮文件請(qǐng)下載最新的WinRAR軟件解壓。
- 2. 本站的文檔不包含任何第三方提供的附件圖紙等，如果需要附件，請(qǐng)聯(lián)系上傳者。文件的所有權(quán)益歸上傳用戶所有。
- 3. 本站RAR壓縮包中若帶圖紙，網(wǎng)頁內(nèi)容里面會(huì)有圖紙預(yù)覽，若沒有圖紙預(yù)覽就沒有圖紙。
- 4. 未經(jīng)權(quán)益所有人同意不得將文件中的內(nèi)容挪作商業(yè)或盈利用途。
- 5. 眾賞文庫僅提供信息存儲(chǔ)空間，僅對(duì)用戶上傳內(nèi)容的表現(xiàn)方式做保護(hù)處理，對(duì)用戶上傳分享的文檔內(nèi)容本身不做任何修改或編輯，并不能對(duì)任何下載內(nèi)容負(fù)責(zé)。
- 6. 下載文件中如有侵權(quán)或不適當(dāng)內(nèi)容，請(qǐng)與我們聯(lián)系，我們立即糾正。
- 7. 本站不保證下載資源的準(zhǔn)確性、安全性和完整性, 同時(shí)也不承擔(dān)用戶因使用這些下載資源對(duì)自己和他人造成任何形式的傷害或損失。
評(píng)論
0/150
提交評(píng)論