可口可樂并購匯源案例分析

1、可口可樂并購匯源案例分析 1Imagine Cup 2009 Case Analysis ContestCoca-Cola’s Proposed Acquisition of Huiyuan武漢理工大學“創(chuàng)新杯” 武漢理工大學“創(chuàng)新杯”案例分析大賽 案例分析大賽Imagine Cup 2009 Case Analysis Contest———————————————————————————-題目名稱： 題目名稱：可口可樂并購匯源案 可口

2、可樂并購匯源案——外資并購的效應及策略分析 外資并購的效應及策略分析Gatorade Gatorade：Coca-Cola Coca-Cola’s Proposed Proposed Acquisition Acquisition of of Huiyuan Huiyuan團隊名稱： 管理學院 樂之源 聯(lián)絡方式： 曹文彬 15827608094 電子郵箱： 806920507@qq.com 可口可樂并購匯源案例分析

3、 3Imagine Cup 2009 Case Analysis ContestCoca-Cola’s Proposed Acquisition of Huiyuan關鍵詞： 關鍵詞： 外資并購 外資并購 反壟斷 反壟斷 利弊分析 利弊分析 策略研究 策略研究AbstractIn recent years， the world's large multinational companies increasing M

4、 & A trend. Chinese fruit juice and beverage market was the rapid development of the situation， the resulting fruit juice beverage in China increased competition. At present， the existence of three stocks on the mark

5、et forces of competition: innovation and taste to the packaging of the unity and Kangshifu win， as well as Huiyuan， well-known enterprises such as Wahaha， also Coca-Cola， Pepsi and other large multinational companies.Bec

6、ause of fierce competition from major brands， making a number of large companies wish to adopt the form of M & A to win the competitive edge， thereby to occupy a greater market share. Is one of the most talked about

7、Coca-Cola Company announced the acquisition of Huiyuan Juice 1 case. September 3， 2008， the world's largest beverage maker Coca-Cola Company announced the acquisition of 2.4 billion U.S. dollars to Huiyuan Juice. Hon

8、g Kong-listed Huiyuan Juice Company will also notice that Coca-Cola's wholly-owned subsidiary of the Hong Kong dollar to 17.92 billion acquisition of Huiyuan Juice entire issued share capital.However， China's M

9、inistry of Commerce to respond to the first time， the Coca-Cola antitrust review submitted materials to review， after almost seven months of the audit， and ultimately rejected by the Coca-Cola Company's acquisition o

10、f Huiyuan programs will be affected due to acquisition or restricting competition， China's fruit juice industry is not conducive to healthy development.In this paper， the title of this case， the use of PEST model， Po

11、rter's five forces model， SWOT model theoretical tools for the acquisition of Chinese juice market and industry analysis of the macro-environment environmental analysis， analysis of the reasons for the failure of mer

12、gers and acquisitions， as well as from the “If the success of Coca-Cola to buy“ this assumption， the analysis of its pros and cons of the impact of acquisitions to further clarify our inspiration.Through the analysis， we

13、 believe that the Coca-Cola's acquisition of Huiyuan for Huiyuan， as well as the adverse effects of the Chinese market will be in excess of its good aspects. If the acquisition of the success of Coca-Cola has put it

14、s capacity at the industry's dominant carbonated drinks to fruit juice industries to expand， this will certainly make China Huiyuan from the decline of national brands.Such a case there is a lot of places worthy of o