包頭北奔重型汽車有限公司重卡營(yíng)銷策略的研究畢業(yè)論文定稿

1、內(nèi)蒙古科技大學(xué)本科生畢業(yè)畢業(yè)論文題 目：包頭北奔重型汽車有限公司重卡營(yíng)銷策略的研究學(xué)生姓名：學(xué) 號(hào)：專 業(yè)：工商管理班 級(jí)：指導(dǎo)教師：內(nèi)蒙古科技大學(xué)畢業(yè)論文說(shuō)明書IIMarketing Strategy Of Baotou Bei Ben Heavy TruckEnterprise's Heavy TruckAbstractWith the development of national economic and improve

2、ment of people's livingstandards, the government increasingly focused on building a new countryside topromote coordinated development and narrow the urban-rural, regionaldisparities.The government adopted home applia

3、nces and automobile countrysidepolicies in order to thoroughly implement the scientific concept of development,actively expand domestic demand and consumer response to the peasants up gradenew trend. Lightweight and moti

4、vation of the truck have an important effect on heavytruck,and up to the state and local implementation of the road maintenance feecharging policy canceled and weight chargeing nearly two yearst. Bei Ben heavytruck ,as t

5、he well-known brand of high-grade heavy truck, how will face suchchallenges and opportunities.Competition among enterprisesis largely depends on marketingcapabilities .Enterprise objectives whether can be achieved depend

6、s on the targetmarket's needs and desires that are made right judgments;Whether can take moreeffective way than competitors to meet consumer demand;Whether the organizationalbenefits, customer needs and interests of

7、the community can combineorganicly.Therefore,a marketing strategy related to flourishing success or failure ofthe enterprise.Formulating a reasonable marketing strategy is utmost importance ofthe enterprises.Based on the

8、 heavy truck industry market analysis, Bei Ben company andcompetitor analysis, SWOT analysis method used, from 4P that product, price,channels,communication point of view, to formulate a reasonable marketing strategyfor