路有拾遺——北京潘家園連環(huán)畫(huà)舊書(shū)市場(chǎng)調(diào)查研究

1、 北 京 印 刷 學(xué) 院 碩 士 學(xué) 位 論 文設(shè) 計(jì) 藝 術(shù) 學(xué) 專(zhuān) 業(yè)二 ○ 一 三 屆孫 瑜 婕中圖分類(lèi)號(hào)： 密級(jí)： 碩士學(xué)位論文 路有拾遺 路有拾遺 —— ——北京潘家園連環(huán)畫(huà)舊書(shū)市場(chǎng) 北京潘家園連環(huán)畫(huà)舊書(shū)市場(chǎng) 調(diào)查研究 調(diào)查研究 Finding the Neglected Treature —The Investigation and Research on Used Pictorial Story Books Marke

2、t of Panjiayuan in Beijing ? 專(zhuān) 業(yè)： 設(shè)計(jì)藝術(shù)學(xué) 研 究 生： 孫瑜婕 指導(dǎo)教師： 龔小凡教授 二〇一三年十月 II ABSTRACT This thesis chose the used pictorial story book market of Panjiayuan in Beijing as the main study object . It’s div

3、ided into four parts : Firstly, introduces the basic concept and the advances of the pictorial story book. Also some basic issues of this thesis, such as the basic content, purpose, significance, res

4、earch method etc. Secondly, introduces the current situation of the used book market at home and abroad, briefly combs the historical course of the New China’ s pictorial story books, and mainly

5、 describes the types and characteristics of Panjiayuan’s used pictorial story book market . Thirdly, introduces the management situation and the market value of it . Analyzes the de

6、velopment tendency of pictorial story book market in recent years. Study on the operating model and the transaction of Panjiayuan in the recent years. Focused on the market value and an

7、alysis of the subjective and objective factors which affected the value. Finally, summarizes the problems and corresponding suggestions in the development process of old comics book market