工商管理畢業(yè)論文--啤酒柳州市場分銷渠道管理優(yōu)化

1、2010 2010 屆畢業(yè)論文論文題目： 青 島 啤 酒 柳 州 市 場 分 銷 渠 道 管 理 優(yōu) 化姓 名 汪 志 鴻 系 別 管 理 系 專 業(yè) 工 商 管 理 班 別 工商 工商 072 班 指導教師 林 麗 萍 日 期 2011 年 5 月 25 日IIAbs

2、tractCommercial competition becomes increasingly fierce in today’s China, channel management is the important guarantee for enterprise goods transfer and information convection. In the market operation, distribution chan

3、nel which affects the enterprise's sustainable management and profit condition is an assembly points to many marketing contradiction , whether it is smooth distribution channels or not. Successful channel constructio

4、n, will directly affect the overall success of the enterprise. Nowadays channel is the king and who control access to the channel, will come half the battle. Therefore, facing up to the management of distribution channel

5、s conflicts and analysing thoroughly the characteristics and causes and suit the remedy to the case, is of great significance to reduce cost and improve efficient operation.This article mainly aims at the distribution ch

6、annels management of Qingdao beer of all aspects of the present situation and existing problems in Liuzhou. To puts forward some suggestions on how to optimize for Liuzhou region of Qingdao beer in future channel on the

7、problems existing, and thus improve the company of the channel management ability in liuzhou. Based on the theory of distribution channels, I analysed of Qingdao control and management of distribution channels.,pointed o