奧運(yùn)會(huì)后“水立方”消費(fèi)群體的體育消費(fèi)狀況研究.pdf

1、首都體育學(xué)院碩士學(xué)位論文奧運(yùn)會(huì)后“水立方”消費(fèi)群體的體育消費(fèi)狀況研究姓名：軒轅檬檬申請(qǐng)學(xué)位級(jí)別：碩士專(zhuān)業(yè)：體育人文社會(huì)學(xué)指導(dǎo)教師：王子樸20100501首都體育學(xué)院二O一O屆碩士學(xué)位論文IIAbstractTheConstructionofsportsvenuesisessentialinthe2008BeijingOlympicGames.Itsdesignconceptisnotonlyconsideringusingmorecon

2、siderationduringtheGamesbutalsodevelopmentandutilizationafterthematch.WhiletheexploitationandutilizationaftertheOlympicGamesincludesomanywayssuchasthedevelopmentofintangibleassetsbusinessmanagementvenuerentaletc.Sportsco

3、nsumptionisoneofthemostimportantincomeforoperationofthestadiumsandthetypeofSportsconsumptionstructureistheessentialinfluencefactorfortheexploitationandutilization.Wecangetindepthunderstandingoftheirconsumerconditionsandd

4、emandtothe“WaterCube“throughtheinvestigationtotheconsumersvisitinginthe“WaterCube“.WefoundthatmostofthevisitorsheldagreaterimpactbytheOlympicGames.ThedegreeofinfluenceoftheOlympicGameswillbedeclinedastimegoesby.Thusputti

5、ngforwardreasonableproposalsaccordingtovisitors’furtherconsumerdemandforthe“WaterCube“isthebaseoflongtermdevelopmentfortheOlympicvenues.Thetopthreepurposetovisitthe“WaterCube“are:travelingfeelingtheatmosphereaftertheOlym

6、picgamesleisureandentertainment.Themainformsofvisitingthe“WaterCube“are:sportsconsumptionwithfriendsfamilyorrelatives.Thereexistsomeproblemsinthesportsconsumptionto“watercube“e.g.Theproportionofviewconsumptionissignifica

7、ntlyhigherthantheproportionofparticipatedconsumption.Thephenomenonshowsthatthecurrentdevelopmentprojectsin“watercube“haveyettobefurtherdevelopedandperfected.Weshouldfullymobilizeconsumers’participationdevelopexperiential

8、economyactivityandusethe“watercube“combiningwiththemarketdemand.Theprimaryfactorswhichrestricttheconsumptioninclude:lackingtimeandlittleknowledgeoftheprojectcontentin“watercube”.Ifinallyputforwardcountermeasurestotheexis

9、tingproblemsin“watercube“andrespondents’sportsconsumptioncharacteristics.Tochangetheirinherentconceptthat“WaterCube“istheOlympicvenuestotheOlympicGamesandconsumptionisinordertoexperiencetheOlympicrelatedcontent，andguidet

10、hemtounderstandtheentertainmentfeaturesof“WaterCube“OlympicGamesgradually.Atthesametimeincreaseinteractivitywithtouristsandtodevelopmoreattractiveprojectsforconsumersadjustticketpricesappropriatelyaccordingtoconsumerdema