我國田徑賽事市場運作現(xiàn)狀及對策研究.pdf

1、武漢體育學院碩士學位論文我國田徑賽事市場運作現(xiàn)狀及對策研究姓名：王海英申請學位級別：碩士專業(yè)：體育教育訓練學指導教師：陳興勝20090501AbstractInthispaper，theuseofliterature，expertinterviews，analysis，questionnaireandmathematicalstatisticssuchasresearchmethodsTrackandfieldeventsontheop

2、erationofourcourttrVthestatusofthefieldsurveytostudytheactualstart，trackandfieldeventsonChina’smarketstatusoftheinvestigationandstudymorecomprehensiveAnalysisoftheimpactofChina’strackandfieldeventsofthemultifactormarket，

3、andtrackandfieldeventstopromoteourcountrytofurtherdevelopmarketsolutionsTheresultsshowthat：1Atpresentourcountryconductsthetrackandfieldsportseventmainlyhasthenationalindoortrackandfieldchampionshiptournament，thetrackandf

4、ieldseriesgrandprizecontestandthechampionshipcompetition，thetrackandfieldintegralmatch，thetrackandfieldchampionshiptournamenttheheeltotoewalkingracechampionshiptournamenttheheel—totoewalkingncechampionshipcompetitionandS

5、Oon，butsportseventproductquafitydeviation2ThetrackandfieldsportseventfundimportantSOUrCeinthegovernmentallocation，themarket。development，conductstheunittoinvest，thesocietytodonam，thesourcesoffundwaymainlyhasthesumtotalall

6、ocationandthebalanceaUocation，butthesourcesoffundwasStillinsufficient3Themediaisverylowtothetrackandfieldsportsevent。Sattentiondegree，doesnotfavorthetrackandfieldsportseventspropagandaTheaudiencewatchescompetition’Senthu

7、siasmnottobchigh，theconsumerpurchasingpowerisWOrnout4AffectSourcountrytrackandfieldsportseventmarketoperationpresentsituationthefactormainlytohavethesportseventqualityfactorthesocialfactortheenvironmentfactorandthemanage

8、mentfactorAndthesportseventqualityfactorisbiggesttothesportseventmarket’Sinfluencedynamics5Ourcountrytrackandfieldsportseventmarketfurtherdevelopsthecountermeasureincludes：Thedeepeningorganizationalreform，establishesthep

9、erfectlawsandregulations，tostrengthenthehi【ghleveltrackandfieldtroopconstruction，tostrengthenwiththemediacooperation，thepopularizationtrackandfieldmeetknowledge，theexcavationtrackandfieldmeetcultureconnotation，takesserio