簡(jiǎn)介：2015年1O月高等教育自學(xué)考試全國(guó)統(tǒng)一命題考試外國(guó)文學(xué)史外國(guó)文學(xué)史試卷和答案試卷和答案課程代碼00540第一部分第一部分選擇題選擇題一、單項(xiàng)選擇題一、單項(xiàng)選擇題本大題共本大題共2626小題，每小題小題，每小題L分，共分，共2626分在每小題列出的四個(gè)備選項(xiàng)中只有一個(gè)是符合題目要求的，請(qǐng)將其選出并將在每小題列出的四個(gè)備選項(xiàng)中只有一個(gè)是符合題目要求的，請(qǐng)將其選出并將“答題卡答題卡”的相應(yīng)代碼涂黑。未涂、錯(cuò)涂或多涂均無(wú)分。的相應(yīng)代碼涂黑。未涂、錯(cuò)涂或多涂均無(wú)分。1．古希臘悲劇俄狄浦斯王的作者是A埃斯庫(kù)羅斯BB索福克勒斯索?？死账笴．歐里庇得斯D阿里斯托芬2中世紀(jì)歐洲流傳最廣的騎士敘事詩(shī)是A．亞歷山大傳奇B．特里斯丹和依瑟特里斯丹和依瑟C．特洛伊傳奇D．奧卡森和尼柯萊特3．中世紀(jì)歐洲占統(tǒng)治地位的正統(tǒng)文學(xué)是A．騎士文學(xué)BB教會(huì)文學(xué)教會(huì)文學(xué)C．英雄史詩(shī)D．市民文學(xué)4．長(zhǎng)篇小說(shuō)堂吉訶德的作者是A維加B．托馬斯莫爾C．喬叟D．塞萬(wàn)提斯．塞萬(wàn)提斯5．西班牙L6世紀(jì)最著名的流浪漢小說(shuō)是A．十日談B．巨人傳C．小癩子小癩子D羊泉村6．法國(guó)古典主義悲劇的創(chuàng)始人是A拉辛B．高乃依．高乃依C．拉封丹D．莫里哀7．失樂(lè)園中體現(xiàn)英國(guó)資產(chǎn)階級(jí)革命者雙重性格的形象是A．亞當(dāng)B夏娃C參孫DD撒旦撒旦8．法國(guó)作家狄德羅的哲理小說(shuō)拉摩的侄兒是A．對(duì)話體小說(shuō)．對(duì)話體小說(shuō)B．游記體小說(shuō)C書(shū)信體小說(shuō)D．日記體小說(shuō)9英國(guó)作家笛福的第一部小說(shuō)是A．帕美勒B．魯濱遜漂流記魯濱遜漂流記C．克拉麗莎D．棄兒湯姆瓊斯的故事10．“生命誠(chéng)可貴，愛(ài)情價(jià)更高，若為自由故，二者兼可拋”的作者是A．拜倫B．惠特曼C．雪萊DD裴多菲裴多菲25．日本現(xiàn)代著名作家川端康成的代表作是A舞姬B．名人CC雪國(guó)雪國(guó)D山音26．埃及獲得諾貝爾文學(xué)獎(jiǎng)的當(dāng)代作家是A．塔哈侯賽因B．納吉布．納吉布馬哈福茲馬哈福茲C．紀(jì)伯倫D．加西亞馬爾克斯二、多項(xiàng)選擇題二、多項(xiàng)選擇題本大題共本大題共6小題，每小題小題，每小題2分，共分，共1212分在每小題列出的五個(gè)備選項(xiàng)中至少有兩個(gè)是符合題目要求的，請(qǐng)將其選出并將在每小題列出的五個(gè)備選項(xiàng)中至少有兩個(gè)是符合題目要求的，請(qǐng)將其選出并將“答題答題卡”的相應(yīng)代碼涂黑。未涂、錯(cuò)涂、多涂或少涂均無(wú)分。的相應(yīng)代碼涂黑。未涂、錯(cuò)涂、多涂或少涂均無(wú)分。27．莎士比亞的四大悲劇有A．雅典的泰門(mén)B．哈姆萊特哈姆萊特C．奧賽羅奧賽羅D．李爾王李爾王E．麥克白麥克白28．文學(xué)史上稱為“撒旦派”或“惡魔派”的英國(guó)詩(shī)人有A．拜倫．拜倫B司各特CC濟(jì)慈濟(jì)慈D．諾瓦利斯EE雪萊雪萊29安娜卡列尼娜中的主要人物有A．安德烈B．卡列寧．卡列寧C．彼埃爾D．列文．列文E．渥倫斯基．渥倫斯基30．肖洛霍夫代表作靜靜的頓河的男女主人公有A．葛利高里．葛利高里B．聶赫留朵夫C．阿克西妮亞．阿克西妮亞D．瑪絲洛娃E．索科洛夫31．表現(xiàn)主義的主要作家有A．卡夫卡．卡夫卡B．奧尼爾．奧尼爾C．里爾克D．恰佩克E．蘇波．蘇波32．印度上古詩(shī)歌總集中最重要、最古老，也最有文學(xué)價(jià)值的有A奧義書(shū)B(niǎo)．梨俱吠陀梨俱吠陀C．夜柔吠陀D．娑摩吠陀E．阿闥婆吠陀阿闥婆吠陀第二部分第二部分非選擇題非選擇題三、名詞解釋題三、名詞解釋題本大題共本大題共5小題，每小題小題，每小題4分，共分，共2020分請(qǐng)?jiān)诖痤}卡上作答請(qǐng)?jiān)诖痤}卡上作答033．“大學(xué)才子派”116116世紀(jì)后期英國(guó)出現(xiàn)的一批人文主義劇作家（世紀(jì)后期英國(guó)出現(xiàn)的一批人文主義劇作家（1分）分）。22他們大都受過(guò)大學(xué)教育，具有人文主義思想且學(xué)識(shí)淵博。在戲劇創(chuàng)作上頗有創(chuàng)新。他們大都受過(guò)大學(xué)教育，具有人文主義思想且學(xué)識(shí)淵博。在戲劇創(chuàng)作上頗有創(chuàng)新。（2分）分）33代表人物為李利、馬洛等。代表人物為李利、馬洛等。（1分）分）34．“感傷主義”

簡(jiǎn)介：Ⅲ1外文翻譯外文翻譯ONTHEINDUSTRIALECOLOGYPOTENTIALINASIANDEVELOPINGCOUNTRIESAUTHORSFCHIUNATIONALITYPHILIPPINESSOURCE“ONTHEINDUSTRIALECOLOGYPOTENTIALINASIANDEVELOPINGCOUNTRIES“JOURNALOFCLEANERPRODUCTIONVOLUME12,ISSUES810,PAGES10371045OCTOBERDECEMBER20041INTRODUCTIONTHEECONOMYOFTHEASIANDEVELOPINGCOUNTRIESADCSISTHELARGESTINTHEDEVELOPINGWORLDTHEASIANECONOMYHASEXPERIENCEDTHEMOSTRAPIDINCREASEOFITSHISTORYDURINGTHELASTTWODECADESHOWEVER,ASWITHECONOMICGROWTHOFTHEENTIREINDUSTRIALWORLD,THISINCREASEHASGENERATEDSEVEREENVIRONMENTALCHALLENGESTHEADCSMOVEDQUICKLYTOENCOURAGELOCALINDUSTRIALIZATIONANDATTRACTFOREIGNINVESTMENTINTHEABSENCEOFACOMPREHENSIVESUSTAINABLEDEVELOPMENTSCHEMETHEREISSOMEENCOURAGINGEVIDENCETHATINDUSTRIALECOLOGYISBEGINNINGTOYIELDPOSITIVEBENEFITSINADCSSOMEACTIVITIESARESPONTANEOUSTHEYWEREECONOMYANDTECHNOLOGYDRIVENOTHERSWEREINTRODUCEDANDPARTNEREDWITHINTERNATIONALORGANIZATIONS,SUCHASTHEUNITEDNATIONSDEVELOPMENTPROGRAMMEDUNDPPRIMEPROJECTINTHEPHILIPPINES,UNITEDNATIONSENVIRONMENTALPROGRAMMEUNEPPROJECTINCHINA,DEUTSCHEGESELLSCHAFTFüRTECHNISCHEZUSAMMENARBEITGTZINVOLVEMENTINTHAILANDANDCHINA,ANDADBPROJECTINSRILANKAALLTHESEPROJECTSHAVECOMPREHENSIVEBENEFITS,BUTTHEREARESTILLMANYBARRIERSANDDIFFICULTIESSINCEADCSHAVEDIFFERENTPOLITICAL,ECONOMIC,ENVIRONMENTALANDRESOURCECONSTRAINTSTHANTHEECONOMIESINDEVELOPEDCOUNTRIES,ADCSNEEDTOREVIEWANDCRAFTSUITABLESTRATEGIESTOPUTINDUSTRIALECOLOGYINTOPLACE,INSTEADOFUSINGTHEMODELSDEVELOPEDFORDEVELOPEDCOUNTRIESCHINA’SCENTRALGOVERNMENTPAYSATTENTIONTOENVIRONMENTALPROTECTIONANDⅢ3INCLUDEBIGMULTINATIONALCOMPANIESWHILEOTHERSAREOCCUPIEDBYNUMEROUSSMESTHESESITUATIONALFACTORSOFADCSLEDTOTHEFOLLOWINGCONCLUSIONSONTHEIMPORTANTASIANEIDISSUESFIRST,THEREISTHEQUESTIONOFTHETERMINOLOGYUSAGETHETERMSANDCONCEPTSAPPLIEDHAVEINCLUDEDECOINDUSTRIALDEVELOPMENTEID,EIP,EINORINDUSTRIALSYMBIOSISSECOND,THEREISANEEDFORANORGANIZEDPLANTOIMPROVETHECOMMUNICATIONOFINDUSTRIALECOLOGYCONCEPTSTOVARIOUSSTAKEHOLDERSLIKEBUSINESS,GOVERNMENTANDTHEGENERALPUBLICTHISPARTISCRITICALFORTHESUCCESSFULIMPLEMENTATIONOFTHEINDUSTRIALECOLOGYCONCEPTSTHIRD,ADCSMUSTCREATEPOLICIESBOTHATTHELOCALANDNATIONALLEVELTHATWILLASSISTINTHERECOGNITIONOFTHEIMPORTANCEOFTHEECOINDUSTRIALDEVELOPMENTAPPROACHFOURTH,THELACKOFFINANCIALSUPPORTFORTHEINDUSTRIALECOLOGYPROJECTSMUSTBEADDRESSEDFIFTH,CONTINUOUSRESEARCHANDDEVELOPMENTMUSTBECONDUCTEDINORDERTOIMPROVETHEABILITYTOADAPTTOTHECHANGINGECONOMICANDSOCIALCONDITIONSINADCSSTUDIESMUSTBEMADETOFURTHERDEVELOPTHEKNOWLEDGEONHOWTOBETTERDEFINEINDICATORS。DOCUMENTATIONOFTHERESEARCHWORKANDCASESTUDIESMUSTBEENHANCED2、ANALYSESSTRENGTHSDEVELOPINGECONOMICSTRUCTURESAFTERTHE1997FINANCIALCRISIS,THEASIAPACIFICCOUNTRYECONOMIESRECOVEREDQUICKLYFOREIGNINVESTMENTANDDOMESTICINDUSTRIALIZATION,FOREXAMPLEINCHINA,HASINCREASEDSUBSTANTIALLYTHISSITUATIONWILLPROVIDETHEREGIONWITHARICHDIVERSITYOFINDUSTRIALANDOTHERSOCIETALACTORSSUCHDIVERSITYWILLOPENUPNEWPATHSTOINNOVATION,LEARNINGANDCOOPERATIONHUMANRESOURCESTHEREISOBVIOUSLYANABUNDANCEOFHUMANRESOURCESINASIAANDTHEPACIFICREGIONRESEARCHTHEACADEMIAANDRESEARCHINSTITUTIONSHAVEALREADYGATHEREDSOMEIMPORTANTECOINDUSTRIALDEVELOPMENTEXPERIENCE,ASTHEYHAVELONGBEENINVOLVEDINSEVERALREGIONALANDINTERNATIONALINDUSTRIALECOLOGYINITIATIVESTHEROLEOFTHEGOVERNMENTSOMEKEYDRIVERSOFINDUSTRIALECOLOGYPROJECTS

簡(jiǎn)介：此文檔是畢業(yè)設(shè)計(jì)外文翻譯成品（含英文原文中文翻譯），無(wú)需調(diào)整復(fù)雜的格式下載之后直接可用，方便快捷本文價(jià)格不貴,也就幾十塊錢(qián)一輩子也就一次的事外文標(biāo)題EXPLAININGEMPLOYEETURNOVERINANASIANCONTEXT外文作者NARESHTHHATRIANDCHONGTZEFERN,PAWANBUDHWAR文獻(xiàn)出處HUMANRESOURCEMANAGEMENTJOURNAL,2018,1115474如覺(jué)得年份太老，可改為近2年，畢竟很多畢業(yè)生都這樣做英文6216單詞，40487字符字符就是印刷符，中文9392漢字。（如果字?jǐn)?shù)多了，可自行刪減，大多數(shù)學(xué)校都是要求選取外文的一部分內(nèi)容進(jìn)行翻譯的。）EXPLAININGEMPLOYEETURNOVERINANASIANCONTEXTABSTRACTEMPLOYEETURNOVERISGIVINGSLEEPLESSNIGHTSTOHRMANAGERSINMANYCOUNTRIESINASIAAWIDELYHELDBELIEFINTHESECOUNTRIESISTHATEMPLOYEESHAVEDEVELOPEDBAD’ATTITUDESDUETOTHELABOURSHORTAGEEMPLOYEESAREBELIEVEDTOJOBHOPFORNOREASON,OREVENFORFUNUNFORTUNATELY,DESPITEEMPLOYEETURNOVERBEINGSUCHASERIOUSPROBLEMINASIA,THEREISADEARTHOFSTUDIESINVESTIGATINGITINPARTICULARSTUDIESUSINGACOMPREHENSIVESETOFVARIABLESARERARETHISSTUDYEXAMINESTHREESETSOFANTECEDENTSOFTURNOVERINTENTIONINCOMPANIESINSINGAPOREDEMOGRAPHIC,CONTROLLABLEANDUNCONTROLLABLESINGAPORECOMPANIESPROVIDEANAPPROPRIATESETTINGASTHEIRTURNOVERRATESAREAMONGTHEHIGHESTINASIAFINDINGSOFTHESTUDYSUGGESTTHATORGANIZATIONALCOMMITMENT,PROCEDURALJUSTICEANDAJOBHOPPINGATTITUDEWERETHREEMAINFACTORSASSOCIATEDWITHTURNOVERINTENTIONINSINGAPORECOMPANIESVOLUNTARYTURNOVERISAMAJORPROBLEMFORCOMPANIESINMANYASIANCOUNTRIESSUCHASSOUTHTHOREA,MALAYSIA,SINGAPOREANDTAIWANBARNETT,1995CHANG,1996SYRETT,1994FOREXAMPLE,IN1995THELASTYEARFORWHICHCOMPARATIVEDATAWASAVAILABLETHEAVERAGEMONTHLYRESIGNATIONRATESWERENOTEDAS34PERCENT,29PERCENTAND27PERCENTINSINGAPORE,SOUTHTHOREA,ANDTAIWAN,RESPECTIVELYBARNARDANDRODGERS,1998INARECENTFORUMOFTHEHRPROFESSIONALBODIESOFHONGTHONG,MALAYSIAANDACCORDINGTOTHEREPORTOFATASKFORCEONJOBHOPPINGINSINGAPORE,MORETHANTWOTHIRDSOFTHEORGANIZATIONSINDICATEDTHATTHEYHADSUFFEREDAPRODUCTIVITYLOSSOFGREATERTHAN10PERCENTASARESULTOFTHEHIGHEMPLOYEETURNOVERNATIONALPRODUCTIVITYBOARD,SINGAPORE,1988THESURVEYALSOREPORTEDAHIGHCOSTOFRECRUITMENTANDPOORQUALITYOFPRODUCTSANDSERVICESDUETOHIGHTURNOVEREVENMOREIMPORTANT,HIGHTURNOVERWASFOUNDTOBETHEMAJORSOURCEOFPOORMORALEINMANYORGANIZATIONSSURPRISINGLY,THEREARESOFEWRESEARCHSTUDIESEXAMININGTHISIMPORTANTISSUEINASIAANDPOPULARPERCEPTIONSORINFORMALTHEORIES’ONEMPLOYEETURNOVERABOUNDINBOTHACADEMICANDPRACTITIONERCIRCLESCAMPBELLANDCAMPBELL1997IDENTIFIEDTWOMAJORPROBLEMSWITHINFORMALTHEORIES’ONEMPLOYEETURNOVERFIRST,THEYAREUNTESTEDANDASARESULTPRONETOERRORSSECONDLY,ACCORDINGTOTHEWIDELYHELDINFORMALTHEORIES’BYPRACTITIONERSINSINGAPORE,MOSTOFTHEEMPLOYEETURNOVERINTHEIRCOMPANIESISATTRIBUTABLETOTWOEXTERNALFACTORSLABOURSHORTAGEANDBADEMPLOYEEATTITUDESTHUS,TOTHEDEGREETHATMANAGERSHOLDTHESEINFORMALTHEORIES’,TURNOVERBECOMESASERIOUSBUTINTRACTABLEISSUETHEAUTHORSNOTEDTHAT,WHILEHRMANAGERSWEREACUTELYAWAREOFTHEPROBLEMANDITSASSOCIATEDRAMIFICATIONS,THEYTYPICALLYHAVEDEVELOPEDNOREALSTRATEGIESFORCOMBATINGTURNOVERTHISSTUDYHASTWOMAINOBJECTIVESFIRST,MOSTOFTHESTUDIESONTURNOVERINTENTIONWERECONDUCTEDINWESTERNORGANISATIONALCONTEXTSTHUS,FINDINGSOFTHESESTUDIESMAYNOTBEAPPLICABLETOORGANIZATIONSINASIADUETOVASTDIFFERENCESINTHEECONOMIC,SOCIALANDCULTURALENVIRONMENTSCOTTONANDTUTTLE,1986FURTHER,THE

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簡(jiǎn)介：4500英文單詞，英文單詞，24500英文字符，中文英文字符，中文7600字文獻(xiàn)出處文獻(xiàn)出處LEESYT,PHANGCWLEVERAGINGSOCIALMEDIAFORELECTRONICCOMMERCEINASIARESEARCHAREASANDOPPORTUNITIESJELECTRONICCOMMERCERESEARCHAPPLICATIONS,2015,143145149LEVERAGINGSOCIALMEDIAFORELECTRONICCOMMERCEINASIARESEARCHAREASANDOPPORTUNITIESSANGYONGTOMLEE,CHEEWEIDAVIDPHANGABSTRACTTHELASTDECADEHASSEENPHENOMENALGROWTHOFELECTRONICCOMMERCEINASIAANIMPORTANTDRIVINGFORCEHASBEENTHEPARALLELRISEOFSOCIALMEDIA,ENABLINGPERVASIVEINTERACTIONSAMONGCONSUMERSANDBETWEENCONSUMERSANDFIRMSTHISARTICLEPROVIDESANOVERVIEWOFTHECURRENTSTATEOFDEVELOPMENTOFSOCIALMEDIAINASIAWEALSOSURVEYTHELITERATUREONSOCIALMEDIATHATHASBEENPRODUCEDBYAUTHORSINTHISREGIONTHERESEARCHCOVERSAVARIETYOFTOPICSANDISSUES,INCLUDINGUSERBEHAVIORWITHSOCIALMEDIA,THEIMPACTSOFSOCIALMEDIA,ANDTHEISSUESARISINGFROMITSUSEITALSOIDENTIFIESANUMBEROFFUTURERESEARCHOPPORTUNITIESTHATFALLINTOTHESEAREASTHEASIAREGIONISFILLEDWITHHIGHPOTENTIALFORPROMISINGRESEARCHREGARDINGHOWSOCIALMEDIAMAYBELEVERAGEDFORECOMMERCETHISARTICLECALLSFORMORERESEARCHATTENTIONTOBEGIVENTOSOCIALMEDIARELATEDECOMMERCERESEARCH,ANDTHEDISCOVERYOFNEWKNOWLEDGERELATEDTOTHECONNECTIONSBETWEENSOCIALMEDIAANDECOMMERCETHATAREUNIQUETOTHEASIAREGIONKEYWORDSASIA；BUSINESSANDSOCIALISSUES；ELECTRONICCOMMERCE；SOCIALMEDIA；RESEARCHDIRECTIONS；TECHNOLOGYIMPACTS；USERBEHAVIOR1INTRODUCTIONSOCIALMEDIAREPRESENTSONEOFTHEMOSTIMPORTANTPLATFORMSFORELECTRONICCOMMERCEASIAISNOEXCEPTIONINTHISGLOBALTREND,ANDITHASATTAINEDDRAMATICANDHIGHLEVELSOFGROWTHINTHEUSEOFSOCIALMEDIAINECOMMERCEDURINGTHEPASTSEVERALYEARSFORINSTANCE,RESEARCHBYMCKINSEYHASINDICATEDTHATTHEREAREMORETHAN300MILLIONCONSUMERSINCHINAWHOUSESOCIALMEDIATOOBTAINPRODUCTINFORMATIONCHIUETAL,2012MCKINSEYFURTHERESTIMATESTHATCHINA’SONLINECONSUMERSSPENDMORETHAN40OFTHEIRTIMEONSOCIALMEDIAASIMILARPATTERNWITHSOCIALMEDIAHASBEENOBSERVEDINJAPAN,KOREA,ANDOTHERASIANCOUNTRIESFOREXAMPLE,KAKAOTALK,KOREA’SLOCALSOCIALMEDIASERVICE,HASNOWMORETHAN100MILLIONGLOBALUSERS,WITH30MILLIONUSERSOFITSGAMINGAPPINKOREATAKAHASHI,2013THEFIRMHASBEENTRYINGTOACHIEVEADOMINANTPOSITIONOFCENTRALITYASANECOMMERCEPLATFORMINKOREANAVER’SLINE,ASERVICETHATWASINITIATEDINJAPAN,NOWHAS400MILLIONUSERSCHENG,2014INVIEWOFTHESEKINDSOFDEVELOPMENTS,ITISVALUABLETOUPDATEOURUNDERSTANDINGOFWHATMOTIVATESTHEUSAGEOFSOCIALMEDIAANDHOWORGANIZATIONSWILLBEABLETOMAKEFULLERUSEOFITINTHEASIAREGIONTHEIMPACTSOFSOCIALMEDIAONTHEBUSINESSES,ECONOMIESANDSOCIETIESINTHEASIAREGIONALSONEEDTOBEUNDERSTOODINGREATERDEPTHATTHESAMETIME,THEDEVELOPMENTOFSOCIALMEDIA,WHICHAFFORDSEXTENSIVECONNECTIVITYANDEASYINFORMATIONEXCHANGE,HASALSOBROUGHTWITHITANUMBEROFISSUESWITHREGARDTOTHEIRUSE,SUCHASCOPYRIGHTINFRINGEMENTCARPENTER,2012ANDTHESPREADOFUNVERIFIEDINFORMATIONANDRUMORSDUBE,2010THESEISSUESAREPARTICULARLYPERTINENTINASIA,WHEREINSTITUTIONALPOLICIESINTHEVARIOUSCOUNTRIESANDTHEREGIONASAWHOLEARENOTYETVERYMATURETHUS,RESEARCHISNEEDEDTOASSESSTHENATUREANDCHARACTERISTICSOFTHESEISSUES,ANDWHATMEASURESCANBEDEVISEDTOADDRESSTHEMEFFECTIVELYSTUDYDIDNOTCOVERKOREAANDJAPAN,ONEMAYGUESSTHATTHESECOUNTRIESPROBABLYHAVEAHIGHERPREFERENCEFORSOCIALMEDIAINTHELOCALLANGUAGES,CONSIDERINGTHEENGLISHPROFICIENCYLEVELSOFTHEPEOPLEINTHESECOUNTRIESHONG,2014ACCORDINGTOYUETAL2011,THEREISABIGDIFFERENCEINTHESOCIALMEDIACONTENTSHAREDINCHINA,WHENCOMPAREDTOTWITTER,THEGLOBALSOCIALMEDIAPROVIDERTHELEVELOFSOCIALMEDIATRAFFICINCHINAISALMOSTENTIRELYDUETORETWEETSOFMEDIACONTENT,INCLUDINGJOKES,IMAGES,ANDVIDEOSINCONTRAST,ONTWITTER,RETWEETSOFMEDIACONTENTTENDTOHAVEMORETODOWITHCURRENTGLOBALEVENTSANDNEWSTHISMAKESITSOTHATTHEPLATFORMSTHATAREBASEDONLOCALLANGUAGESHAVEABASISFORCOMPETITIVEADVANTAGEASECONDKEYCHARACTERISTICOFASIANSOCIALMEDIAISTHATTHESERVICEPROVIDERSHAVESTRENGTHINMOBILESOCIALMEDIAINFACT,MANYASIANLOCALPLATFORMSHAVETHEIRORIGINSINTHEMOBILEMARKETFOREXAMPLE,CHINA’SWECHAT,KOREA’SKAKAOTALK,ANDJAPAN’SLINEALLWEREORIGINALLYDESIGNEDASPUREMOBILEMESSAGINGSERVICESTHEN,ASMOBILEDEVICESHAVECOMETOPOSSESSSTRONGERPROCESSINGCAPABILITIES,MESSAGINGAPPSHAVEEXTENDEDTHEFUNCTIONALITYOFSOCIALMEDIAINBENEFICIALWAYSTHISHASENABLEDRICHERFORMSOFSOCIALNETWORKINGANDSUPPORTINGNEWANDINNOVATIVEFORMSOFINTERACTIONSAMONGPEOPLEANOTHERREASONFORASIA’SMOBILEFIRSTSTRATEGYISTHATAGREATPROPORTIONOFCONSUMERSINTHISREGIONACCESSTHEINTERNETTHROUGHMOBILEINFRASTRUCTURESOMEOFTHEADVANCEDECONOMIES,SUCHASJAPAN,KOREA,HONGKONG,ANDSINGAPORE,HAVEESTABLISHEDFIXEDLINEBROADBANDINFRASTRUCTUREHOWEVER,OTHERCOUNTRIES,ESPECIALLYSOMESOUTHEASTASIANCOUNTRIES,HAVERELATIVELYPOORERINFRASTRUCTURESFORINTERNETACCESSESTHANKSTOTHEHIGHPENETRATIONOFMOBILETECHNOLOGIESSUCHAS3GSERVICESINTHESECOUNTRIES,USERSCANMOREEASILYACCESSTHEINTERNETVIATHEIRMOBILEDEVICESSOTHEMOBILEFIRSTSTRATEGIESOFFIRMSHAVEBEENAPPEALINGTOTHECONSUMERSINTHISREGION22SURVEYINGCURRENTRESEARCHONUSERBEHAVIOROFSOCIALMEDIAINTHEASIAREGIONSOCIALMEDIAHASBECOMEANIMPORTANTAREAOFEXPLORATIONFORUNIVERSITYANDINDUSTRYRESEARCHERSINTERESTEDINONLINETECHNOLOGIESANDTHEIRIMPACTSONCONSUMERSANDBUSINESSESTHEASIAREGIONHASABOUTHALFOFWORLD’SPOPULATIONANDASIMILARSHAREOFSOCIALMEDIAUSERSTHUS,SOCIALMEDIAINASIAISAGOODRESEARCHTARGETFORIS,ECOMMERCEANDTECHNOLOGYRESEARCHERS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