簡介：哈爾濱工程大學碩士學位論文DD航空公司發(fā)展戰(zhàn)略姓名李棟梁申請學位級別碩士專業(yè)工商管理（MBA）指導教師傅毓維20040401哈爾濱工程大學碩士學位論文出相應的調整，將公司的總體經營戰(zhàn)略目標定位在效益上，把運輸安全作為實現效益的重要前提條件，實現公司由“保障型”向“經營型”的轉變。在銷售職能戰(zhàn)略上，要實現由航空產品銷售向航空產品營銷的轉變；在成本職能戰(zhàn)略上，要實現由粗放型成本管理向低成本運營的轉變；在組織職能戰(zhàn)略上，要實現FH民航傳統的多級組織結構向扁平化組織結構的轉變；進而從整體上實現叻航空公司由計劃經濟運營模式向市場經濟運營模式的順利過渡。關鍵詞航空公司；發(fā)展戰(zhàn)略產品營銷；成本；組織結構

簡介：南京航空航天大學碩士學位論文航空企業(yè)專業(yè)技術人員績效考評體系的研究姓名郁陽剛申請學位級別碩士專業(yè)管理科學與工程指導教師李南200331航空企業(yè)專業(yè)技術人員績效考評體系的研究ABSTRACTPROFESSIONALTECHNICALPERSONNELISTHECORESTRENGTHOFHUMANRESOURCEOFAVIATIONENTERPRISES，SOENHANCINGTHECONSTRUCTIONOFTHISSTAFFPLAYSAKEYROLEINTHEHUMANRESOURCEDEVELOPMENTANDMANAGEMENTOFAVIATIONENTERPRISES．THISTHESISMAINLYSTUDIESHOWTOESTABLISHANDOPERATETHEPERFORMANCEAPPRAISALSYSTEMFORTHEPROFESSIONALTECHNICALPERSONNELOFTHEAVIATIONENTERPRISES．FIRSTLY，ITGIYESANOVERVIEWTOTHECURRENTPERFORMANCEAPPRAISALSYSTEMSUSEDBYFOREIGNENTERPRISESANDDOMESTICAVIATIONENTERPRISES．THEN，THEQUESTIONNAIREISUSEDTOINVESTIGATEANDANALYZETHEPROBLEMSANDCAUSESINTHEOPERATIONPROCESSOFTHECURRENTPROFESSIONALTECHNICALPERSONNELPERFORMANCEAPPRAISALSYSTEMOFTHEAVIATIONENTERPRISES．BASEDONTHEABOVEANALYSIS，THEPERFORMANCEAPPRAISALTHEORYANDANANALYTICHIERARCHYPROCESSAHPMETHODAREAPPLIED．ANDANEWPERFORMANCEAPPRAISALSYSTEMANDANOPERATIONMODELAREDESIGNEDANDENFORCED．FINALLY，SOMEUSEFULRESEARCHONTHESELECTIONOFAPPRAISALINDEX，THEQUANTITATIVEANALYSISANDCALCULATIONOFTHEAPPRAISALSYSTEM，THEAPPLICATIONANDANALYSISOFTHEAPPRAISALRESULTANDTHEERRORAVOIDANCEOFTHEAPPRAISALINTHENEWAPPRAISALSYSTEMISDONE．KEYWORDSAVIATIONENTERPRISE，PROFESSIONALTECHNICALPERSONNELESTABLISHMENTANDOPERATIONOFAPERFORMANCEAPPRAISALSYSTEM2

簡介：四川大學碩士學位論文航空企業(yè)維修成本控制姓名何大文申請學位級別碩士專業(yè)工商管理指導教師吳嵐20030101節(jié)維修成本控制的案例分析，說明維修成本控制理論模式在維修成本控制不同環(huán)節(jié)的具體應用。西南航空公司對上述維修成本控制模式的實踐探索，取得了較好的效果，證明該模式是可行的。第五部分簡要分析了國航西南公司維修成本控制與國際水平還存在不足的內外部環(huán)境因素，以及國際先進航空企業(yè)維修成本控制的新思想。希望借此為國航西南公司及國內航空公司維修成本控制開拓新思路。航空維修成本控制涉及企業(yè)戰(zhàn)略管理、維修工程管理和財務管理，是一項系統性的綜合工程，很難找到與此有關的完善、系統的著述。本文寫作過程中，大量收集和參考了圜內外專家學者的研究內容。通過本文的歸納總結，如果能為我國航空維修成本控制做出微薄的貢獻，本人深感欣慰。關鍵詞航空維修成本戰(zhàn)略成本管理成本動因質量成本控制航材存貨管理預算價值鏈SWOT分析可靠性管理供應鏈管理

簡介：上海交通大學碩士學位論文東方航空公司戰(zhàn)略定位姓名顧民申請學位級別碩士專業(yè)工商管理（MBA）指導教師李國振200401115的各種戰(zhàn)略選擇給出東航的總體戰(zhàn)略定位以東西向為主立足國內連接海外構建以干線支線相互連接的中樞輻射航線為主城市對航線為輔的航線網絡以多層次的優(yōu)質的服務向廣大旅客提供最有價值的航空旅行選擇為了支撐東航的戰(zhàn)略定位本文接著對東航戰(zhàn)略的實施手段進行了初探給出了實現戰(zhàn)略目標九條途徑我相信通過正確的戰(zhàn)略定位和有效的戰(zhàn)略實施東方航空公司必然能在未來的競爭中爭取全面的主動關鍵字東方航空公司戰(zhàn)略定位外部環(huán)境因素分析行業(yè)競爭結構分析SWOT分析中樞輻射航線

簡介：西北工業(yè)大學碩士學位論文航空企業(yè)技術改造管理流程診斷與再造姓名趙岳申請學位級別碩士專業(yè)航空工程指導教師趙嵩正鄧玉新20030915ABSTRACTTECHNIQTIEPROGRESSESISTHEFOUNDATIONOFEXISTENCEANDDEVELOPMENTFORENTERPRISES，WHILE，THETECHNIQUEREFORMISTHEDRIVEOFTECHMQUEPROGRESS，THEMANAGEMENTMODEOFTECHIFIQUEREFORMUSEDINOURCOUNTRYCURENTLYISTHEAMCTIONMANAGEMENTMODETHISKINDOFMANAGEMENTMODEEXISTSMANYDISADVANTAGES，ESPECIALLYFORBIGSTATEOWNEDBUSINESSENTERPRISEITISTHEMAINREASORLFORTECHNIQUEREFORMSTHATRESULTSINDELAYHIGHCOSTS，LOWEREFFICIENCY，ANDHARDTOREACHTHEHOPEDTARGETBASEDOILBPRBUSINESSPROCESSREEN百NEERINGTHOUGHT，THISTHESISPROPOSEDTHECONCEPTANDMETHODOFAVIATIONENTERPRISETECHNIQUEREFORMSMANAGEMENT’SBUSINESSPROCESSREENGINEERINGTHETHESISDISCUSSEDTHETHEORIESAADPRACTICE，THECONTENTSANDMANAGEMENTMODESOFTECHNIQUEREFORMSDARINGVARIOUSHISTORYPERIODSINOURCOULLTRYESPECIALLYANALYZEDTHETECHNIQUEREFORMSMANAGEMENTMODESUNDERTHEMARKETECONONLYSYSTEMBYSTUDYINGBPRTHEORIESANDTHEAPPLICATIONOFINFORMMIONSYSTEMINBPR，THEPAPERPROPOSEDASETOFMETHODSOFTECHIFIQUEREFORMSMANAGELRTELLTBUSINESSPROCESSREENGINEERINGANDTHEPROCESSCONTROLMETHODSACCORDINGTOTHEABOVERESEARCHES，THETHESISESTABLISHEDANAVIATIONENTERPRISETECHNIQUEREFOMRSMANAGEMENT’SINFORMATIONSYSTEMKEYWORDSTECHNIQUEREFORMS；BUSINESSPROCESSREENGINEENNG，INFORMATIONTECHNIQNE，MANAGEMENTMODE

簡介：武漢理工大學碩士學位論文三江航天機電公司發(fā)展戰(zhàn)略研究姓名溫盛斌申請學位級別碩士專業(yè)工商管理指導教師李赤林200351武漢理工大學碩士學位論文ABSTRACTHUBEITHREERIVERTHESPACEFLIGHTLIMITEDLIABILITYCOMPANYISANATIONALFIXEDPOINTFACTORYOFMACHINETOPRODUCEANIMALFEED．ALTHOUGHCOMPANYOUTWARDISAINDEPENDENTCORPORATIVEENTITY．INTHEHEARTOFWANFENG’SHIGHANDMIDDLELAYERGOVEMORITISSTILLBEMANAGEDASASECONDUTILITY．WHICHCAUSINGMANYPROBLEMSSUCHASAMBIGUITYOFTHEOWNERSHIPOFTHECOMPANY，UNCLARITYOFENTERPRISEMARIAGEMENTCONSTRUCTIONANDDEPENDENTDECISIONRIGHT．BESIDES，BECAUSEOFLONGTIMEDIRECTLEADOFSTATEOWNEDCOMPANY，THE‘‘BIGCOMPANYPROBLEM”HASBEENINFECTEDWHICHOFTENAPPEARINLARGECOMPANY．THESYMPTOMSSUCHASOFFICIALBUSINESSWORKINGSTYLE，STIFFALTITUDE，UNCLARITYOFDUTY，OVERSTAFFING，DISPUTEINWORK，SLOWNESSOFDEEISION，MUCHATTENTIONTOSHORTTERMINTERESTSOFTHEADMINISTRATORS．BUTINFACT．BECAUSEOFSTILLASMALLCOMPANY．IT0BTAIASTHEINHERENTSHORTAGESOFSMALLBUSINESS．WHILETHEPRODUCTSCONDITION．WHICHISTHECOMPANYSURVIVEFOR,ISDETERIORATING．DURINGTOLONGTIMEOPERATIONINLOWLEVERANDSMALLSCALE，THESINGLEPRODUCTISMAINLYINMIDDLEANDSMALLACCCSSORIALMACHINE．1ACKINGLARGEMAINMACHINEANDBRANDEDPRODUCTS．ASTHEADMINISTRATOROFTHECOMPANY,THELONGTERMSETTLEMENTHAST0BECONSIDERED．WHEREASSTRATEGICMANAGEMENTISTHECOREOFTHESUCCESSOFENTERPRISE，THEDESIGNANDMANAGEMENTOFTHEENTERPRISEDEVELOPSTRATEGYISRELATEDTOTHESURVIVALANDSUCCESSOFTHECOMPANYINTHEHUSTLEMARKET．HENCETHEARTICLEISAIMTORESEARCHANDFINDTHEFINALSOLVINGFROMTHECOMPANYDEVELOPSTRATEGY．THEFIRSTCHAPTERMAINLYINTRODUCESTHEBASICOPERATIONANDHISTORYOFTHECOMPANYINFEEDMACHINEPRODUCTION．THESECONDCHAPTERMAKEAFURTHERANALYSESOFTHECOMPETINGSTATUSINFEEDMACHINEMARKETANDSTUDYTHEADVANTAGE，SHORTAGE，CHANCEANDTHREATOFTHECOMPANY．INCHAPTER3，THECOMPANY’SCORECOMPETENCEHASBEENDISCUSSED．INCHAPTER4，THEDEVELOPGOALOFTHECOMPANYINTHECOMINGTHREEYEARSHAVEBEENDESIGNEDACCORDINGTOTHEPRINCIPALOFTHESTRATEGICPLANNING．CHAPTER5MAINLYINTRODUCETHECOMPETITIVESTRATEGYWHICHISFORACHIEVETHESTRATEGYGOAL，CUSTOMERSATISFACTIONANDMARKETINGSTRATEGICMIX，ANDMAKEOUTTHEASSUMPTIONOFTHEREFORILLINTHECOMPANY’SPAYMENTREGULATION．FORTHEACHIEVEMENTOFTHECOMPANY’SSTRATEGICGOAL，CHAPTER6PREDICTSTHEUNLLOSTOFTHEGROWINGINTHEAPPLICATIONANDPROVIDESTHEMEASUREOFCONTR01．KEYWORDSTRATEGICGOALCOMPETITIVESTRATEGYCUSTOMERSATISFACTIONSTRATEGYPAYMENTREGULATION

簡介：數據庫的設計是現代企業(yè)管理信息系統設計中一個極為重要的環(huán)節(jié)數據庫設計的好壞直接影響到整個系統的成敗數據庫技術經歷了三個階段的發(fā)展尤其以第二代關系型數據庫最為成熟以第三代面向對象數據庫最有發(fā)展前景在工程應用領域應用的數據以復雜的形式出現具有高度的非結構化特點面對大型工程復雜數據的管理問題傳統的系統設計方法的缺點也暴露出來了而面向對象的方法較好的解決這些問題在數據庫中應用面向對象技術有兩種策略一是設計全新的面向對象數據庫管理系統二是將用面向對象的方法進行系統設計再將數據映射到關系型數據庫中目前OODBMS還不成熟缺乏理論的支持和切實可行的標準雖然它可以用于開發(fā)具有復雜數據類型的應用系統但它缺乏RDBMS的一些功能特點而關系型數據庫建立在堅實的理論基礎之上數據結構簡單系統成熟完善采用面向對象設計關系數據庫管理的模式是可供選擇的方案然而面向業(yè)務對象到關系數據庫的映射時會遇到阻抗的不匹配因為對象由數據和行為組成而一個關系型數據庫則是由表和它們之間的關系組成的另外關系數據庫能對數據進行操作但不能對對象進行存取這使得用先進的面向對象方法分析、設計所得的結果很難在RDBMS中實現該文對基于RDBMS的對象一關系映射技術進行了深入研究說明一種UML類圖映射成關系數據庫中關系的應用同時引入PERSISTENCE層解決數據訪問和關系數據庫設計的阻抗問題在AFHS航空貨運信息處理系統航空貨運信息處理系統AVIATIONFREIGHTHLINGSYSTEM中給出對象模式層次向關系數據庫模式轉換的基本算法實現系統的面向對象分析設計和關系數據庫的映射并針對實際情況進行改良提高系統效率分析了映射于關系范式間的相輔相成的關系同時詳細分析持久層的整體框架結構和實現機制并結合MICROSOFTCOMACTIVEXCOM等技術提出一種實現PERSISTENCELAYER的思路從基本表定義、對象與類的標識、以及關聯、并發(fā)控制與事務等方面闡述了實現要點使其和位于其下RDBMS相結合共同管理實體類對象在RDBMS中的存取為面向對象系統中對象方法提供持久化存儲與管理最后該文簡要介紹一種功能完備的持久化對象的產品該文研究問題的解決方法可以應用于復雜工程應用領域系統設計的方法和理論在企業(yè)實際的應用中得到具體的運用是實踐面向對象一關系數據庫映射的一個良好案例

簡介：大連理工大學碩士學位論文航空公司飛行訓練管理信息系統的設計與實現姓名朱彤申請學位級別碩士專業(yè)軟件工程指導教師周勇20061118航空公司飛行訓練管理信息系統的設計與實現DESIGNANDIMPLEMENTATIONOFTHEAIRLINESCORPORATIONFLYTRAININGMANAGEMENTINFORMATIONSYSTEMABSTRACTWI_IHTHECONTINUOUSDEVELOPMENTOFTHECOMPUTERTECHNOLOGYANDTHEMANAGEMENTIDEAITHASBEENREALIZEDTHATOFFICEAUTOMATIONISMOREANDMOREIMPORTANTTOTHEDEVELOPMENTOFANATION01“ACOMPANYACCORDINGTOTHESTRATEGICOBJECTOFSHANGHAIAIRLINES，“BYTHEYEAROF201OSHANGHAIAIRLINESWILLBDOMEONEOFTHEMAINFORCEAMONGDOMESTICAIDINESTHEFLIGHTTECHNIQUEANDMANAGEMENTDEPATUNENTFTMDFORSHOFTESTABLISHESAWOLKINGMODETOBOOSTTHEIMPLEMENTATIONOFTHECOMPANYSDEVELOPMENTSUEGICINTHEROUNDWITHTHEMAINOBJECTTOTRAINELIGIBLEANDEX∞LLENTPILOTSHOWEV盯NOWADAYS翻瑚EDAILYWORKOFTHEFR～Ⅱ，INCLUDINGPERSONNELMANAGEMENTPILOTTRAININGFILEMANAGEMENTETC，STILLRESTONTHEDEPARTEDLAGGARDSTATETHATISDONEMAINLYBYHANDANDWITHPAPERITISVERYDISPROPORTIONALWITHTHECOMPANY’SSTRATEGICOBJECTTHEREFOREITISIMPERATIVEUNDERTHESITUATIONTODEVELOPASETOFOASOFTWAREAIMED越HELPINGAIRWAYSWITHTHEIMPLEMENTATIONOFTHECOMPANY’SSTRATEGICOBJECTACCORDINGTOTHERESEARCHOFTHEDAILYWORKOFTHEFTMD，WEESTABLISHTHESYSTEM’SDESIGNSCHEMEANDANALYZEEVERYFUNCTIONMODULE111ISSYSTEMISBUILTWITHJSPSERVLETJAVABEANANDUSESJAVAMALLA8THEBOTTOMTECHNOLOGYTOIMPLEMENTTHEMAILMANAGEMENTFUNCTIONOFSENDINGANDRECEIVINGEMAILJAVAMAILAPIPROVIDESAKINDOFGENERALMODELOFEMALLSYSTEMWHICHALLOWSUSERSTOSENDANDCHECKEMAILSTHROUGHAMODEINDEPENDENTOFPLATFORMANDPROTOC01訛SYSTEMUSESSHORTMESSAGETECHNOLOGYTOWRITESENDAND“蜊VESHORTMESSAGETHROUGH疽洲LCCOMPANY’SCHANNELORTRANSITINTERFACEPROVIDEDBYTHEFIRSTSHORTMESSAGEPROVIDERANDALSOUSESTHEOPENSOURCETOOLPACKAGELTWENETOBUILDAFILLLTEXTSEARCHENGINEWHICHALLOWSUSERSTOSEARCHFILESSORTTHESEARCHRESULTS，ANDHIGHLIGHTTHEKEYWORDSTHISSYSTEMISPUTINTO嘴INTHEFTMDOFSHANGHAIAIRLIN船ACHIEVESTHEANTICIPATIVEEFFECTBASICALLYIMPROVESTHEEFFICIENCYOFTHESTAFFANDMEETSTHEINITIALDESIGNREQUIREMENTSO蚯CEAUTOMATIONMEANSHIGHEFFICIENCYANDITCOULDALSOIMPROVETHEABILITIESOFALLTHESTAFFATTHES捌TNETIMEOAISALLASSISTANTDECISIONSUPPORTSYSTEMFORTHELCADETSOFTHECOMPANY，ANDITCOULDPROVIDETHELEADERSWITHDECISIONREFERENCESANDFOUNDATIONSKEYWORDSOA；M棚MANAGEMENT；SHORTMESSAGE；FULLTEXTSEARCH；LUCENE一Ⅱ一

簡介：湖南大學碩士學位論文株洲南方航空動力有限公司發(fā)展戰(zhàn)略規(guī)劃研究姓名王健明申請學位級別碩士專業(yè)工商管理（MBA）指導教師李樹丞20030930ABSTRACTFACINGTHEINTENSECHANGESOFINNERANDOUTERENVIRONMENTSOFENTERPRISE，THEENTERPRISESTRATEGYISANOVERALLPLANWHICHISMADEOUTFORTHEACTIVITIESOFMANAGEMENTANDADMINISTRATIONOFENTERPRISEINORDERTOKEEPITSOWNLONGTERMEXISTENCEANDCONTINUOUSDEVELOPMENTTHEENTERPRISESTRATEGYISTHECONCENTRATIVEREFLECTIONOFANENTERPRISEMANAGEMENTTHOUGHTANDITISTHESCIENTIFICSPECIFICATIONAGAINSTTHEENTERPRISEMANAGEMENTSCOPES，ANDITISALSOTHEFOUNDATIONOFMAKINGOUTVARIOUSPLANSTHERESEARCHOFENTERPRISESTRATEGYISJUSTACOMPREHENSIVESYNTHESISOFMANAGEMENTACTIVITIESFORTHETOPMANAGEMENTSONDESIGN，DETERMINATIONANDEVALUATIONETCOFENTERPRISESTRATEGYZHUZHOUAEROENGINECOMPANY，ASTHEBASEOFPRODUCTIONANDDEVELOPMENTFORMEDIUMANDSMALOIZESAEROENGINESAFTERMORETHAN50YEARSOFDEVELOPMENT，NOWADAYS，ITSDEVELOPMENTISFACINGTOSUCHASITUATIONOFWHICHTHECHANCESCOMBINEWITHTHECHALLENGESTHECOMPANYNOWHASENTEREDINTOANEWDEVELOPMENTSTAGEINITSHISTORY，WHICHISVERYIMPORTANTATTHISTIMEFORTHEPLANNINGANDRESEARCHINGOFTHECOMPANYTHISARTICLE，UNDERSUCHABACKGROUNDOFZHUZHOUAEROENGINECOMPANY，SYSTEMATICALLYANALYZEDTHEINNERANDOUTERENVIRONMENTSANDRAISEDASTRATEGYPLANNINGPROGRAMOFZHUZHOUAEROENGINECOMPANYTOTHEYEAROF2010FIRSTOFALL，THEARTICLEDESCRIBEDCOMPFEHENSIVELYTHEADMINISTRATIVEDOCUMENTSOFHOMEANDABROADANDTHESTRATEGYFEATURESOFENTERPRISEINSUMMARYITALSEVIEWEDTHEDEVELOPMENTHISTORYOFENTERPRISESTRATEGYANDSTRATEGYADMINISTRATIONITDESCRIBEDTHESIGNIFICANCETOLAUNCHTHESTRATEGYPLANNINGRESEARCHFORTHECOMPANYTHESTRUCTUREOFTHISARTICLEISALSOMENTIONEDINTHEARTICLETHEARTICLE，THEN，ANALYZEDTHESTRATEGYENVIRONMENTS，MARKETDEMANDSANDBUSINESSLINESTRUCTUREOFTHECOMPANYBYMEANSOFPESTANALYSISMETHODOFENTERPRISESTRATEGYENVIRONMENTSTHEARTICLESELECTEDANDANALYZEDSOMESIMILARREPRESENTATIVEENTERPRISESINCHINAANDABROADANDPOINTEDOUTTHEDEVELOPMENTCHANCESANDCHALLENGESWHICHTHECOMPANYNOWISFACINGTOINADDITION，THEARTICLEHASALSODESCRIBEDANDANALYZEDSYSTEMATICALLYTHESTRATEGYRESOURCESANDCAPABILITIESOFTHEZHUZHOUAEROENGINECOMPANYBASEDONTHEPRESENTSITUATIONOFTHEAEROENGINEBUSINESSLINE，THEARTICLEPOINTEDOUTTHECORECAPABILITYOF玎

簡介：西南財經大學碩士學位論文國內航空公司飛機融資問題研究姓名張薇申請學位級別碩士專業(yè)工商管理指導教師穆良平20031101進飛機的主要方式進行了比較，分析了各種方式的利弊。其次，根據國際國內形勢的變化，提出原來不占主導地位的貸款購機方式在當前形勢下已轉化為國內航空公司引進飛機的最佳方案。最后，通過國內某航空公司實際購機案例的剖析，進行了直接貸款購機與融資租賃購機的成本比較，以事實論證了在當前形勢下采取直接貸款購機方式的成本優(yōu)勢。第三部分，在此基礎上，進一步提出過去國內航空公司在引進飛機的同時鎖定外匯貸款利率以規(guī)避利率風險的單一做法屬于認識誤區(qū)。對目前國內航空公司在外債管理上幾乎全部采取固定利率的方式，本文提出了不同觀點。首先，本文提出最佳方案是根據情況采取固定與浮動利率組合的方式；接著，列舉了國外航空公司對債務利率的實際管理方式和其利率成本的實際數據，提出了管理飛機融資中外匯債務利率風險的有效方案，即1最佳外債利率管理比例為浮動1／3、固定1／3、根據實際情況靈活操作1／3；最后，以國內某航空公司靈活管理其一筆外匯債務利率的實際案例，論證了國內航空公司應當采用相應的金融衍生工具，選擇適當時機，采用浮動利率置換固定利率，達到降低融資成本的目的。第四部分，對于如何改善國內航空公司飛機融資的內部及外部環(huán)境提出了一些思路和建議。主要包括加強金融立法，擴大融資渠道，降低關稅、增值稅、預提稅，培養(yǎng)債務管理人才，簡化審批程序，放松外匯管制等。目的是為了從內外兩方面為國內航空公司飛機融資的JR頁N發(fā)展尋求解決辦法。本文的應用價值主要體現在兩個方面。第一，現實意義。選題是目前具有重大現實意義的我國飛機融資的實際問題。從我國民航業(yè)發(fā)展歷史、行業(yè)本身，以及當前的經濟金融環(huán)境等各個角度，客觀地進行分析闡述，找出國內航空公司存在的問題，并提出解決問題的方案。第二，實際的可操作性。運用最新的實際運作案例予以佐證，在此基礎上提出了具有可操作性的合理建議，可期為國內航空企業(yè)財務專家在實際操作中提供有益的參考。關鍵詞航空公司飛機融資研究

簡介：中國科學技術大學碩士學位論文航空貨運市場分析與南航貨運營銷對策建議姓名陳穎恒申請學位級別碩士專業(yè)管理科學與工程指導教師張圣亮20030801中國科技大學碩士學位論文航空貨運市場分析與南航貨運營銷對鐿建議ABS仃ACTWITHTHEENTRYOFTHE21STCENTURY，DRAMATICCHANGESOFAIRFREIGHTMARKETTAKEPLACEINCHINAFROMTHEPOINTOFVIEWOFOUTSIDEENVIRONMENT，INTERNATIONALAIRLINEGIANTSAREWATCHINGTHEPROMISINGCHINESEMARKETCLOSELY，THEYAREWAITINGFORTHEOPENNESSOFAIRFREIGHTMARKET，ANDITISKNOWNTOALLTHATTHATDAYISONITSWAYASCHINAHASENTEREDTHEWORLDTRADEORGANIZATIONLOOKINGAROUNDTHEDOMESTICENVIRONMENT，THEAGGRESSIVECHALLENGESFROMTRAINANDROADTRANSPORTATIONHAVESEIZEDMOREANDMOREAIRTRAFFIC，ONTHEONEHANDTHESPEEDUPOFNORMALTRAINSANDMOREANDMOREEXPRESSTRAINSHAVEGRABBEDPARTOFLONGDISTANTAIRRESOURCESONTHEOTHERHAND，THEREARETWOBREAKTHROUGHSOFROADCONSTRUCTION，NAMELYOVER13MILLIONKILOMETERSOFGENERALROADMILEAGESAND10THOUSANDKILOMETERSOFSPEEDWAYWHICHSHUNTSLOTSOFSHORTTOMEDIUMAIRRESOURCESTHECOMPETITIVEDOMESTICANDINTERNATIONALENVIRONMENTSHAVEBEENATHREATTOTHEEXISTENCEOFCHINESEAIRFREIGHTMARKETASPARTOFONEOFTHECHINASOUTHERNAIRLINE，1WILLBEACTIVELYREADYTOPROVIDEIDEASANDMAKESUGGESTIONSFORTHEDEVELOPMENTOFTHECOMPANYTHEFIRSTCHAPTERINTRODUCESTHECONCEPTANDCHARACTERISTICSOFAIRFREIGHTANDANALYSESTHEIMPORTANCEOFAIRFREIGHTFNTHEMODERNSOCIETY，AIMINGATPROVIDINGBASISFORAIRFREIGHTMARKETANALYSISTHEFIRSTPARTOFCHAPTERTWOSTARTSWITHCHINESEAIRFREIGHTDEVELOPMENTCOURSE，INTRODUCESTHEPERIODSOFFOUNDATION，ADJUSTMENT，FLUCTUATIONANDDEVELOPMENTTHE2NDPARTINTRODUCESTHECURRENTSITUATIONOFDEVELOPMENTOFCHINESEAIRFREIGHTPARTICULARLY。POINTSOUTTHEMAINFACTORS，WHICHINFLUENCEANDRESTRICTCHINESEAIRFREIGHTDEVELOPMENTACCORDINGTOAUTHORITATIVEMECHANISM，RETURNANALYTICAPPROACHANDQUALITATIVEPRIDICTABLEAPPROACH，ITFORECASTSTHATCHINESEAIRFREIGHTWILLDEVELOPWELLTHEFIRSTPARTOFCHAPTERTHREEINTRODUCESMARKETANALYSISANDITSBACKGROUND，EXPOUNDSTHENECESSITYOFAIRFREIGHTMARKETSEGMENTS，AFTERCONFIRMINGTHEMETHODOFMARKETSEGMENTS，ITSUBDIVIDESTHEAIRFREIGHTMARKETTHE2NDPARTINTRODUCES

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簡介：上海交通大學碩士學位論文東方航空公司機務人員薪酬設計研究姓名周永東申請學位級別碩士專業(yè)工商管理（MBA）指導教師田新民20040111IIRESEARCHONGROUNDCREW’SSALARYSYSTEMDESIGNINGOFCHINAEASTERNAIRLINEABSTRACTWITHTHEDWINDINGOFTHEDIFFERENCEINTHETRADITIONALMARKETINGCOMPETITION,INORDERTOKEEPORESTABLISHTHECOMPETITIVEADVANTAGES,EXCEPTFORORGANIZINGAVAILABLERESOURCES,DEVELOPINGTECHNIQUE,THEHUMANRESOURCEISTHEONLYDECISIVEFACTORJUSTLIKETHEMARXISMREGARDEDHUMANRESOURCEISTHEMOSTPRECIOUSRESOURCEOFALLALLTHEPRODUCINGACTIONANDMANAGEMENTINTHEORGANIZATIONDEPENDONPEOPLEWHOACCOMPLISHESTHEWORKINONEWORD,TILLNOWORINTHELONGFUTURE,THECOMPETITIONSAMONGCOMPANIESAREINTELLIGENCESOFTALENTEDPEOPLESOHOWTOSEARCHING,CULTIVATING,USING,STAYINGTALENTEDPEOPLEHAVEBEENPAIDTHEMOSTIMPORMANTATTENTIONINHUMANRESOURCEMANAGEMENTINCENTIVESYSTEMISTHEGUARANTEETOREALIZETHISTARGETBUTTHECOREOFTHEINCENTIVESYSTEMISTHESALARYSYSTEM,SOSALARYSYSTEMISPLAYINGANVERYIMPORMENTROLEINTHEHUMANRESOURCEMANAGEMENTTHISASSAY’SBACKGROUNDISEASTERAIRLINECOMPANYWHICHISONEOFTHENATIONALAIRLINECOMPANIES,ANDITSGROUNDCROWWHOASTHESPECIALGROUPOCCUPYTHESPECIALWORKINTHESEYEARS,THEMORALEOFTHISGROUPHASBEENDECREASING,ANDTHETALENTEDEMPLOYEESLEFTIFWEDON’TPAYATTENTIONTOTHEPHENOMENON,ITWILLDOHARMTOTHEFLIGHTTHISESSAYFOCUSESONTHOSEPROBLEMSWHICHHAPPENEDONTHEGROUNDCREWSBYMEANSOFMATHEMATICSTATISTICSANDQUANTITATIVEANALYSIS,USINGINCENTIVETHEORYANDSALARY

簡介：上海交通大學碩士學位論文新時期上海航空公司票價策略的研究姓名沈濱申請學位級別碩士專業(yè)工商管理（MBA）指導教師伍青生20040111施多等級票價策略必須根據市場的特點進行市場細分和嚴格的成本控制的觀點通過對上海航空公司東方航空公司海南航空公司三者進行的對比分析證明了上海航空公司在降低成本方面還有很大的可能性并論證了機型與航線的合理搭配是降低成本的重要因素之一在對上海航空公司機型的比對分析中著重對可控成本進行了分析并創(chuàng)新性的利用所學建立了模型找出了適合上海航空公司今后發(fā)展的機型為上海航空公司實現戰(zhàn)略目標提供了保障同時通過對目前航空市場格局的變化和發(fā)展趨勢進行分析之后進一步指明了上海航空公司今后戰(zhàn)略發(fā)展和實行多等級票價策略的方向第五章為上海航空公司制訂了詳細的改進建議一進一步細分市場為實施多等級票價策略提供市場依據和可能二通過各種措施進行嚴格的成本控制來降低票價為實施多等級票價策略提供財務保障三通過提高服務意識增強品牌優(yōu)勢為上海航空公司與三大航空集團競爭提供又一核心競爭力四通過深化企業(yè)文化健全激勵機制來滿足現代企業(yè)競爭的需要本文著重從可操作性的角度出發(fā)以票價策略為中心詳細論述了上海航空公司如何降低經營成本提高經濟效益增強企業(yè)競爭力為上海航空公司今后的業(yè)務發(fā)展提供了一個新的思路關鍵字民航多等級票價策略低成本航空公司成本控制

簡介：南京航空航天大學碩士學位論文基于數據倉庫的航空貨運分析型CRM研究姓名劉鳳申請學位級別碩士專業(yè)交通運輸規(guī)劃與管理指導教師朱金福20040301堊王墼塑魚矍墮墮至堡堊坌塑型墾堅墮窒ABSTRACTINORDERTOIMPROVESERVICEEFFICIENCYSERVICEQUALITYANDCUSTOMERRELATIONSHIPMANAGEMENTSTANDARDOFCHINA’SAIRCARGOINDUSTRYTHISPAPERBRINGSFORWARDANALYTICALCRMSTUDYBASEDONDATAWAREHOUSEINCHINA’SAIRCARGOINDUSTRYTHEAIMOFTHISPAPERISTOPROVIDEANANALYTICALCRMSOLUTIONWITLSTRONGDECISIONSUPPORTFUNCTIONBYINTERGRATINGCRMWITHTECHNOLOGIESOFDATAWAREHOUSE，OLAPANDDATAMININGTHEMAINCONTENTOFTHISPAPERINCLUDESTHEFOLLOWINGASPECTSONTHEBASISOFDISCUSSINGTHENECESSITYOFIMPLEMENTINGCRMINCHINA’SAIRCARGOINDUSTRYTHISPAPERFIRSTLYDESIGNSANDBUILDSTHEAIRCARGOANALYTICALCRMDATAWAREHOUSEANDREALIZESOLAPANALYSISONITTHEN，THISPAPERSEGMENTSTHEAIRCARGOCUSTOMERSANDDERIVESTHEFORMULASOFCALCULATINGCUSTOMERLIFECYCLEVALUECLVFINALLYTHISPAPERANALYZESAIRCARGOCUSTOMERGROUPCHARACTERISTICSANDCUSTOMERS’SERVICEDEMANDBYUSINGDATAMIMNGALGORITHMSOFATTRIBUTEORIENTEDINDUCTIONANDASSOCIATIONROLEKEYWORDSAIRCARGOINDUSTRYCRM，DATAWAREHOUSE，OLAPDATAMININGII