簡介：四川大學(xué)碩士學(xué)位論文中國國際航空西南公司網(wǎng)絡(luò)營銷方案研究姓名俞前申請學(xué)位級別碩士專業(yè)工商管理指導(dǎo)教師張志敏20030101THERESEARCHFORTHESCHEMEOFNETWORKMARKETINGINAIRCHINASOUTHWESTCOMPANYGRADUATESTUDENTYUQIANSUPERVISORZHANGZHIMINABSTRACTINTHESECONDHALFOF20THCENTURYANEWTRENDOFNEWTECHNOLOGYSWEPTTHEWHOLEWORLDANDTHISWAVEPUSHEDTHEHUMANSOCIETYFORWARDINTONEWAGEINSUCHCIRCUMSTANCES，THEMETHODSOFMARKETINGHAVEGREATCHANGESAMONGWHICHISTHECOMINGOFNETWORKMARKETINGCANNETWORKINGREPLACETHETRADITIONALMETHODONTHEBASISOFINTRODUCINGBRIEFLYTHEBACKGROUNDOFTHEBIRTHOFNETWORKMARKETING，ANALYZINGTHECONTEM，THEORETICALBASISANDELABORATINGTHEPRESENTSITUATIONOFTHEAIRLINESANDMYCOMPANYTHISARTICLEWILLDISCUSSTHEADVANTAGESANDTHEDISADVANTAGESCOMPARINGNETWOFKMARKETINGWJTLLTHETRADITIONALMETHODANDANALYZEINDETAILSTHETACTICSOFNETMARKETINGFORTHEAIRCHINASOUTHWESTCOMPANYBESIDESTHAT，THISTHESISWILLDISSECTTHEREQUIREMENTOFTHETECHNOLOGYFORPRACTICINGTHETACTICSOFTHENETWORKMARKETING1WISHTHISTHESISGUIDETHEMARKETINGOFMYCOMPANYINSOMEEXTENTKEYWORDAIRLINESMARKETINGNETWORKMARKETINGSCHEMEOFMARKETING

簡介：西南財(cái)經(jīng)大學(xué)碩士學(xué)位論文對中國建設(shè)銀行在民用航空運(yùn)輸業(yè)營銷策略的研究姓名張蓉申請學(xué)位級別碩士專業(yè)工商管理（EMBA）指導(dǎo)教師張橋云20030601踅點(diǎn)分析。本章還提出了在信貸營銷過程中盛須要關(guān)注行監(jiān)風(fēng)險(xiǎn)，并逐一分析了該行業(yè)存在的種種經(jīng)營風(fēng)險(xiǎn)和非經(jīng)營往風(fēng)險(xiǎn)，本章最后對如何在實(shí)踐中明確評價(jià)各類航空企業(yè)提出了建議。關(guān)鍵詞中國建設(shè)銀行民用靛空業(yè)營鐫研究

簡介：浙江大學(xué)碩士學(xué)位論文航空公司間國際戰(zhàn)略聯(lián)盟模式探析姓名張海燕申請學(xué)位級別碩士專業(yè)國際貿(mào)易指導(dǎo)教師張小蒂20021101ABSTRAETSTATEGY氈LL毛留1EEISA穩(wěn)INNOV鑫TIO菲OFNTERPRISE’SORGA鑫I囂箍乞I黼SINCE1990’S。TISANATTE船P毫I魏T辯L壤PRCVE囂EN毫OFRES蝴REEOOIIOC8TION。STRATEGYAL1IANCESENL氌RGETHESCOPEO￡THERESOURCETHATEANBE越ANAGEDBYTHEE鞋T8RPRISES。SOI專魏母L套THEPROD騅ETIO鞋POSSIBILITYC碓VE氌OV母RIGHT，THROUGHWHICHTHECOMPANYCANIMPROV聹THEEFFICIENCYOFTHEUSEOFTHERESOURCEWHAT’8MORE，STR魚TEGYA11J牡NCEISTHETHIRDWAYTOGETTHESC8LEEO∞勰Y。野I篁FERE啦T￡O愿TH哿赫聶盎AL話SE主F一氌C岱㈣稿L氈TION，STR氌TEGY趕LLI鑫NEEIS妊∞LOPINGF鑫STERBYSH氌RINGALLTH8E班T咎R辨IS88’RGS心U端ES。ATTHESAMETI撒E，STR8TEGY載LLI氈轉(zhuǎn)EEST醢RNTOBE8N玨G守F玨LINSTRU擻ENTOFENTERING鑫NE曹疊ARKET8NDENCOURAGE嘿ENTOF量黼OV魏TION簌恭畦蠢ITION，STRAT每GY氌L王I嶷NEESECONO贄I囂E屯R8蕾S8CTIE睡COS屯S。LVETHEA8YMMETRYOFINFORMA屯ION，ANDACCOMPL如|HTHEADVANTAGEOF00STSOSTR8七母GYALLIANCEI8OPOEHM8KING韉E篁OEUSONTH霉STR彝專EGY鑫ILI8RCESBET講EE髓宅HEINTEN8T主。贛8王氈IRLIN8S。磷EUSTTRYTOE蘭PL建IN葛HAT，ARETHEE蠢AR氌。七ERIS毒IESOFTHEAIRLINES7ALII被EET婦AVIATIO娃TR黼S∞RTAT主ONIS社∞EEIALF主ELD常主THOBV主OUSEH靠R穗ETERISTICSINEE1997，THEI瓣P(guān)ORT8尊T￡IVEAIRLINES’8LLI8秘0ESBEGANTOPL囂Y8KEYROLEIN≮魏EINTERNATIONA王輊VI盎屯IO狂，張ICH盈ONOPOLL聾E瑤ORETHAN60％OFALLTHEBUSINESSWITHTHE執(zhí)PPEARANCEOFMOREANDMORE8IRLINES’ALLIANCES，THEREISLESSSPAC囂L許FTFORTHEOTHERAIRLINE瓢纛LL宅HESEEHAN葚暑SAE撩LPF醢王TO疆主建8SEAVI8專IO￡K餮E乞掣TOA魏ALY囂譬TH雜∞套醢I魏RMODE王。篁THEALLI昭EESBET磷靜E玨THE主NTERNA毒IONAL虹RLINE島HOPINGTOGIⅥ∞辯E蕊VIEETOTHE濂INES棼AVI＆TION。KEYWORDSSTRATEGYSTRATEGYA11IANCESAVI8TIONTRAN8PORTATION

簡介：大連理工大學(xué)碩士學(xué)位論文北方航空公司客運(yùn)市場營銷戰(zhàn)略研究姓名談云開申請學(xué)位級別碩士專業(yè)工商管理指導(dǎo)教師董大海20030316北方航空公司客運(yùn)市場營銷戰(zhàn)略研究ABSTRACTAIRTRANSPORTATIONINDUSTRYISALLINDUSTRYOFHIGHTECHNOLOGY,HIGHINVESTMENTANDHIGHRISK．、M血THERAPIDDEVELOPMENTOFECONOMICGLOBALIZATIONANDINFOMRATIONTECHNOLOGY,THEPASTTRADITIONALOPERATIONMODEHASALREADYBEENBROKENUP．LIBERALISM，LOCALIZATION，GROUP，ALLIANCEANDHIGHTECHNOLOGYHAVEBECOMEMAINCHARACTERISTICOFNOWADAYSDEVELOPMENTSOFWORLD’SAIRTRANSPORTATIONINDUSTRY．THEAIRTRANSPORTATIONMARKETCOMPETITIONHASALSOBEENMOREMADMOREGLOBAL．COMPREHENSIVEANDDYNAMIC．WITHTHEENTRYOFWTO．THECHINESEAIRTRANSPORTATIONMARKETWILLBEOPENGRADUALLY．ITISTHEREFOREINEVITABLETHATCBINESEDOMESTICAIRLINESDIRECTLYFACETHECOMPETITIONWITHABROADLARGEAIRLINES．UNDERTHESECIRCUMSTANCE，STUDYINGTHEPASSENGERMARKETSTRATEGYOFCHINANORTHERNAIRLINESWILLDOHAVEVITALLYREALISTICMEANINGTOHELPCHINANORTHEMADAPTSITUATION，HOLDOPPORTUNITY,TAKETHEINITIATIVEANDSTANDFIRMATTHEGRADUALLYVIGOROUSMARKETCOMPETITIONASWELLASTOCOMPREHENSIVELYIMPROVETHECOMPETITIVEABILITYANDSURVIVAIABILITY．BASEDONTHEPRESENTSITUATIONOFAIRTRANSPORTATIONMARKETANDCHINANORTHERNAIRLINES．INVIEWOFTHEADVANCEDEXPERIENCESANDDEVELOPMENTTRENDSOFWORLD’SAIRTRANSPORTATIONINDUSTRY．THETHESISFURTHERDEFINESTHEADVANTAGESANDDISADVANTAGES．OPPORTUNITIESANDTHREATSOFCHINANORTHERNAIRLINESBEINGFACEDINTHEWHOLEMARKET．0NTHEBASISOFMARKETSEGMENTINGANDTARGETING．WEWORKOUTTHECHINANORTHERNAIRLINES’MARKETINGSTRATEGYANDTACTICSTHATWILJBECOMPATIBLEWITHTHENEEDSOFITSLONGTERMDEVELOPMENT．FROMMYPOINTOFVIEW,DIALEERIEALUNITYOFCONCENTRATIONANDDIVERSITYISTHECOREOFMARKINGSTRATEGYOFCHINANORTHERNAIRLINES．WHICHISTOCONCENTRATEINⅡLEWHOLEMARKETANDTODIVERSIFYIN曲ESEGMENTINGMARKET．％ATWEPURSUEISTOACHIEVEANDMAINTAINAKINDOFDYNARNICBALANCEBETWEENCONCENTRATIONANDDIVERSITY．TOREALIZETHISSTRATEGYMUSTGETFOLLOWINGTACTICSPERFORMED0NEISTOREINFORCETHEDESIGNOFSERVICEPRODUCT．TOIMPROVETHESERVICEFILNCTION，TOEXTENDTHECONNOTATIONOFSELWICEANDTOOFFERN，．ORECOMPETITIVEANDMOREEMCIENTHIGHQUALITYSERVICECOMPAREDWITHITSCOMPETITOR．SECONDISTOENHANCETHEPERSONNELMANAGEMENTANDTRAINING，TOESTABLISHASETOFSCIENTIFICSERVICEPERSONNELRECRUITSYSTEM，TOSTRENGTHENTHEACHIEVEMENTAPPRAISALANDPROCESSCONTROLANDTOIMPROVEPERSONNELQUALITYANDSERVICESKILL．THIRDISTOENHANCETILEMANAGEMENTOFMARKETINGACTIVITIES．TODRAWINTOREVENUEMANAGEMENTSYSTEM，TOSTANDARDIZETHEDISTRIBUTIONSYSTEM，TOESTABLISHMULTI．HIERARCHYTICKETPRICESYSTEMANDTOREALIZETHEOBJECTIVEOFMAXIMIZINGTHEPROFITEVENTUALLY．KEYWORDSAIRTRANSPORTATION，MARKETING，STRATEGYII

簡介：西南交通大學(xué)碩士學(xué)位論文中國西南航空公司飛機(jī)維修基地戰(zhàn)略規(guī)劃姓名陳健申請學(xué)位級別碩士專業(yè)工商管理MBA指導(dǎo)教師黃登仕200231西南交通大學(xué)碩士研究生學(xué)位論文第嬰ABSTRACTTHEAVIATIONMAINTENANCEINDUSTRYHASALREADYBECOMEANINDUSTRYWITHTHEVASTMARKETFOREGROUND．PARTICULARLY,AFTERCHINA’SENTRYINTOWTO，ASANINDUSTRYOURCOUNTRYPROMISETOOPEN，LOCALAVIATIONMAINTENANCEINDUSTRYWILLFACETHEPOSITIVECOMPETITIONOFTHEFOREIGNENTERPRISES．HOWTOENHANCETHEINTERNALMANAGEMENTLEVELANDDEVELOPOUROWNADVANTAGESHAVEBECOMETHECRITICALPROBLEMSTHATLOCALAVIATIONMAINTENANCEINDUSTRYMUSTACKNOWLEDGE．THEYAREALSOCRITICALTOTHESURVIVINGANDDEVELOPMENTOFTHELOCALAVIATIONMAINTENANCEINDUSTRYUNDERTHEVEHEMENCEMARKETCOMPETITIONINFUTURETHISTHESISDESIGNSTHEDEVELOPMENTSTRATEGYOFTHECHINESESOUTHWESTAIDINESAIRCRAFTMAINTENANCEBASE．FIRST．THETHESISINTRODUCESTHECSWA’AIRCRAFTMAINTENANCEBASE，THENSUMMARIZESANDANALYZESTHEPRESENTCONDITIONSANDPROBLEMSOFTHELOCALAVIATIONMAINTENANCEINDUSTRYANDDISCUSSESTHEFRAMEWORK．AFTERTHAT，THETHESISANALYZESTHECHANGESOFTHEMAINTENANCEBASE’SEXTERIORENVIRONMENTTHOROUGHLY,ANDTHENANALYZESTHEMAINTENANCEBASE’SINTERNALCONDITIONS、MANAGEMENTLEVELANDTHEPRODUCTIONOPERATIONMANAGEMENT．FINALLY,USINGTHESWOTRESEARCH，WEGETTHEOPPORTUNITY、THREAT、ADVANTAGEANDINFERIORITYOFTHEMAINTENANCEBASE．SECOND，ACCORDINGTOTHERESULTSOFTHEFORNLERANALYSIS，THETHESISIAYOUTSTHEMAINTENANCEBASE’SDEVELOPMENTSTRATEGY．THEWHOLES刪EGYSYSTEMINCLUDESSTRATEGYOBJECTIVE，STRATEGYSITUATIONANDTHEDEVELOPMENTSTRATEGY．FINALLY,THETHESISSTATESTHATTHECSWAAIRCRAFTMAINTENANCEBASESHOULDDEVELOPWITHTHESTRATEGYTHATCOMBINESTHEDIVERSEDEVELOPMENTWITHTHEINTEGRALDEVELOPMENT．111ETHESISPBINTSOUTTHATTHISSTRATEGYISALSOAPPLICABLETOOTHERSTATEOWNEDINTEGRATEDAVIATIONMAINTENANCECOMPANIES．KEYWORDSAVIATIONMAINTENANCEENVIRONMENTDEVELOPMENTSTRATEGYCOMPETITION

簡介：對外經(jīng)濟(jì)貿(mào)易大學(xué)碩士學(xué)位論文航空電子維修站質(zhì)量體系完善與發(fā)展的理論與實(shí)證分析姓名王勇申請學(xué)位級別碩士專業(yè)工商管理指導(dǎo)教師劉春英200331ABSTRACTTHISTHESISDISCUSSESTHEISSUESOFHOWTOIMPROVEREPAIRQUALITYTOMAXIMUMGUARANTEETHECONTINUOUSAIRWORTHINESSOFTHEAIRCRAFTPARTSREPAIREDBYAVIONICSREPAIRSTATION，WHILEINLINEWITHTHEREQUIREMENTSOFCIVILAVIATIONQUALITYSYSTEMAVIONICSREPAIRSTATIONISTHEMAINTENANCEUNITFORCIVILAIRCRAFTPARTSITISRESPONSIBLEFORTHEMAINTENANCEOFTHEAIRBOMECOMPUTERSINSTALLEDINAIRBUSAIRCRAFTSITSQUALITYSYSTEMISESTABLISHEDINACCORDANCEWITHCCAR一145CERTIFICATIONOFMAINTENANCEORGANIZATIONFORCIVLAIRCRAFTSWHICHGUARANTEESTHEAIRWORTHINESSOFTHEREPAIREDPARTSAIRWORTHINESSLSTHATAIRCRAFTCONFORMSTOTHEENGINEERINGSPECIFICATIONSANDMAINTAINSSUCHCONDITIONS，WHICHINCLUDESTHEPROCESSESOFDESIGN，MANUFACTURE，OPERATIONANDMAINTENANCEACCORDINGTOCCAR一145，CIVILAVIATIONAUTHORITYINSPECTSTHEQUALITYSYSTEMOFAVIONICSREPAIRSTATIONFORTHEFOLLOWINGITEMSPERSONNEL，EQUIPMENT，MATERIAL，DOCUMENTATIONANDFACILITIESTHEREFORE，THISTHESISFIRSTINTRODUCESTHERELEVANTREGULATIONSANDREQUIREMENTSOFTHEQUALITYSYSTEMDESCRIBESTHESELFAUDITSYSTEMANDTHEREQUIREMENTSFORTHEOVERALLREPAIRPROCESSOFAIRCRAFTPARTSWHICHINCLUDESPRELIMINARYINSPECTION，ACCEPTANCE，REPMRANDRELEASEPROCEDUREONTHEPREMISEOFGUARANTEEINGRELIABILITYOFAIRCRAFTANDPARTS，CIVILAVIATIONMAINTENANCEQUALITYSYSTEMISBEINGDEVELOPEDINDEPENDENTLYITHASTHEUNIQUECHARACTERISTICSTHEIMPORTANCEOFTHEQC／RELEASEPERSONNEL；AUTHORITYOFTHEREPAIRDOCUMENTATIONSHOWEVERITISINEVITABLYINFLUENCEDBYOTHERQUALITYSTANDARDSCOMPAREDWITHOTHERQUALITYMANAGEMENTSYSTEM，ITHASBOTHDIFFERENCESANDSAMENESSTHECOMPARISONBETWEENISO90021994ANDREPAIRSTATIONQUALITYSYSTEMSHOWSTHEREQUIREMENTSOFTHEMARESIMILARBASICALLYCOMPAREDWITHISO90002000STANDARD，REPAIRSTATIONQUALITYSYSTEMCAN1EAMSOMEBENEFITFROMTHEFORMER，WHICHAREPROCESSMETHOD，CONTINUOUSIMPROVEMENTDECISIONMAKINGONTHEBASISOFFACTTHEREAREALSODIFFERENCESBETWEENTQMTOTALQUALITYMANAGEMENTANDREPAIRSTATIONQUALITYSYSTEM，WHICHAREDIF傳RENCESOFCONTROLFACTOR；DIFFERENEESOFMANAGEMENTMEANS；DIFFERENCESOFIMPROVEMENTPROCEDUREITMAYGIVEHINTSONQUALITYSYSTEMIMPROVEMENTTHEELECTRONICPARTSINTHEAIRBOMECOMPUTERSAREAGEINGOBVIOUSLYMOREANDMOREASTHETIMEGOESONITHAPPENEDTHATTHEAIRBOMECOMPUTERSWERESENTHEREFORREPAIRMANYTIMESWITHSHORTTIMESPANSPREVENTIVEMEASURESAREONEOFTHEIMPORTANTMEANSOFTHECONTINUOUSIMPROVEMENTWHICHMAYPREVENTSUCHCASEFROMHAPPENINGAGAINQUALITYMANAGEMENTGROUPISANEFFECTIVEWAYWHICHENCOURAGESANDORGANIZESALLTHESTAFFPARTICIPATINGINTHEQUALITYIMPROVEMENTACTIVITIESTHEGROUPSHOULDINCLUDETECHNICIANS，QC／RELEASEPERSONNEL，ANDQUALITYASSURANCEMANAGERTHEPDCACIRCLEADOPTEDBYREPAIRSTATIONHASFOURPHASESPLAN，DO，CHECK，ACTIONTHEEIGHTSTEPSOFTHEQUALITYIMPROVEMENTARERAISETHEPROBLEM；ANALYZETHEQUALITYISSUES；FINDOUTTHEMAINREASON；WORKOUTTHEIMPROVEMENTMEASURES；CHECKTHERESULTS；SUMMARIZEANDSTANDARDIZE；CARRYOVERISSUESTRANSFERREDTONEXTCIRCLEREPAIRSTATIONSHOULDCARRYTHROUGHQUALITYCULTURECONSTRUCTIONWHICHCANPROMOTETHEQUALITYCONTINUOUSIMPROVEMENTGREATLYATTHEEND，ONECASESTUDYMAINTENANCEQUALITYIMPROVEMENTFORAIRBOMEEACOMPUTERDEMONSTRATESTHATTHEABOVEQUALITYIMPROVEMENTPROCEDURESAREFEASIBLEANDEFFECTIVETESOLVETHEPOTENTIALISSUESINTHEREPAIRPROCESSKEYWORDSQUALITYSYSTEM，AVIONICSREPAIRSTATION，QUALITYIMPROVEMENT

簡介：中國科學(xué)技術(shù)大學(xué)碩士學(xué)位論文支線航空的航線決策方法研究姓名劉勇申請學(xué)位級別碩士專業(yè)工商管理（MBA）指導(dǎo)教師王敏20030901中國科學(xué)技術(shù)大學(xué)柚學(xué)位論文支繾航空的靛境決簟方法研究J；ABSTRACTWILHTHERAPLDDOVELOPLLLENLOFNATIONALECONOMYINOURCOUNTRYTHEAIRTRANSPORTATIONNOURCOUNTRYHASMADERAPIDPROGRESSREGIONALAVIATIONISANIMPORTANTPARTOFAIRTRANSPORTATION1TISNOTONLYTHEREQUIREMENTOFTHESMALLANDMEDIUMCITIESANDAREACCENOMICAJDOVEIOPMENLBUTAISOTHERENDITIONFDEVELOPINGTHEMAINLINEAIRTL‘ANSPORTATIONATTHESAMETIMEITISTHEKEYPREMISEOFCONSTRUCTINGTHEAIRROUTENETWORKREASONABLYANDSCIENTIFICALLYWITHTHECHINA’SJOININTOWTOTHEREGIONALAVIATIONISFACINGTHEUNPRECEDENTEDOPPORTUNITYANDMOVESERIOUSCOMPETITIONASWELLTHISPAPERSUMMARIZESTHESOMEAIR1INECORPORATIONS’SSUCCESSFULEXPERIENEESINRUNNINGREGLENALAVIATIONANDAIR1INECONSTRUELIONAFTERTHEINVESTIGATIONOFTHEDOMESTICANDOVERSEASMARKETINGSTATUSITEMPHASIZESTHERESEARCHANDDISEUSSIONOFREGIONALAIRNETWORK’SDECISIONMAKINGBYSYSTEMATICALLYANATYZINGTHEVARIOUSINFLUENCINGFACTORSWHICHAFFECTTHEDEEISIONMAKING，THISPAPERABSTRACTSTHETARGETATTRIHUTESWHICHAREFITFORTHEMULTILARGETSDECISIONMAKINGTHENSELECTSEACHLARGETSWEIGHTACCORDINGTOONESPECIFICRU】EANDMETHOD，ANDILA1SODISCBSSESTHEFORECASTINGMETHODOFTHE10NGTERMPASSENGERFLUXSINDETAILINREGIONALAVIATION1TUSESTHEDEEISIONMAKINGRULESSUITABLEFORTHEPROBLEMTOMAKESEQUENCEANDSYNTHESISTHJSPAPERACCOMPLISHESTHEDICISIONMAKINGMETHODANDGIVEANAPPLICATIONTHISPAPERCOMBINESTHEMARKETQUALITATIVEANALYSISOFTHEREGIONALAVIATIONINOURCOUNTRYWITHTHEDIEISION～MAKINGPROBLEMWHIEHUSEDIEISIONMAKINGMETHODFIRSTLYTHESEARETHEIMPORTANTREFERENCESFORTHEAIRLINECOMPANYTOMAKETHEDECISIONMAKINGWHENRUNJNGTHEAVIATIONROUTENETW6RKSTHISPAPERHASUPPERMARKETAPPLIEDVALUEKEYWORDSREGIONALAVLATIONPASSENGERFLUXS2MEDIUMTERMANDLONGTERM

簡介：電子科技大學(xué)碩士學(xué)位論文中國西南航空公司飛機(jī)維修工程系統(tǒng)項(xiàng)目實(shí)施方法姓名陳華申請學(xué)位級別碩士專業(yè)電子與信息工程指導(dǎo)教師吳躍20030519中國西南航空公司飛機(jī)維修工程系統(tǒng)項(xiàng)目實(shí)施方法CONTENTABSTRACTTHECHINASOUTHWESTAIRLINESABBREVIATEITTOCSWAISTHEFOURTHLARGESTAIRLINESINCHINAFORIMPROVETHEENTERPRISE’SCOMPETITIONABILITYINMARKETAFTERCHINAJOINWTO，CSWABUYINTENTIAMOVEXSOFTWARETOIMPLEMENTTHEIRMAINTENANCE＆ENGINEERINGSYSTEMABBREVIATEITTOMEWHJEHHAVECSWA10CA】BUSINESSFEATUREJN2000INALLCHINAAIRLINES、“FLIGHTSECURITY“1STHECOREBUSINESSINENTERPRISEMANAGEMENT，F(xiàn)ORALLBUSINESSINAIRLINES，THEMOSTIMPORTANTBUSINESSISPILOTMANAGEMENTANDAIRPLANEMAINTENANCEINFLIGHTSECURITYSO，MESYSTEMANDSOCSYSTEMISTHEMOSTIMPORTANTITSYSTEMMESYSTEMISAITSYSTEMANDIT’SMAINMISSIONISTOCREATEENGINEERINGTECHNOLOGY，PRODUCTION，MAINTENANCERESOURCE，ANDPROVIDEASSISTANTMANAGEMENTFORQUALITYCONTR01BYCOMPUTERMANAGEMAINTENANCEINFORMATION，CREATEMANAGEMENTFLOW，ACHIEVEENTERPRISEINFORMATIZATIONSTEPBYSTEPANDPROVIDESUPPORTFORREDUCINGMAINTENANCECOST，IMPROVINGMANAGEMENTLEVEL，ECONOMYBENEFITCSWAISTHEFIRSTAIRLINESWITCHHAVEIMPLEMENTEDMESYSTEMINCHINAITISFAILORSUCCESSWILLAFFEETAIRLINESIMPLEMENTATIONM＆ESYSTEM’SPROGRESSTHEPROJECTIMPLEMENTATIONMETHODISTHEMOSTIMPORTANTMEANSFORGUARANTEEPROJECTSUCCESSSO，TOSUMMARIZEANDANALYZEIT’SIMPLEMENTATIONMETHOD，WILLGIVEOTHERAIRLINESSOMEREVELATIONSANDHELP，IMPROVEPROJECTSUCCESSPROBABILITYTHEAUTHOROFARTICLEISPROJECTMANAGEROFCSWAMESYSTEMFROML998，IATTENDALLPROPHASEPREPARATIONANDPROJECTIMPLEMENTATIONWORKACCORDINGTOMYEXPERIENCEANDSTUDY，IHAVESUMMARIZEDANDANALYZEDPROJECTIMPLEMENTATIONMETHODANDSUCCESSEXPERIENCETHISARTICLEINCLUDETHREESEGMENTSTHEFIRSTSEGMENTINTRODUCECSWAMESYSTEMPROJECTBACKGROUND，RANGE，ANDIMPLEMENTATIONCONTENTTHESECONDSEGMENTDISCUSSMESYSTEMIMPLEMENTATIONMETHODTHETHIRDSEGMENTSUMMARIZECSWAMESYSTEMSUCCESSEXPERIENCEKEYWORDSMESYSTEM，PROJECTIMPLEMENTATION，METHOD，ERP

簡介：上海大學(xué)碩士學(xué)位論文中國航空運(yùn)輸業(yè)規(guī)制改革研究姓名孫澤生申請學(xué)位級別碩士專業(yè)國際貿(mào)易學(xué)指導(dǎo)教師顧衛(wèi)平20030801坼人學(xué)周助、丁商’J管劇學(xué)院碩J論文中固航奪運(yùn)輸業(yè)塒制改革研，EABSTRACTAIRLINEINDUSTRYHASFORQUITEALONGTIMEBEENREGULATEDASONEOFTHEMOSTIMPORTANTINFRASTRUCTUREINDUSTRYOFNATIONALECONOMYINCHINA，THEREGULATIONORIGINATEDFROMPREVIOUSPLANNEDECONOMYANDWASKEPTANDSTRENGTHENEDAFTERTHEREFORMBASEDONITSNATIONALOWNERSHIPOFPROPERTYRIGHTANDSOMEOFKSINDUSTRIALCHARACTERISTICHOWEVERFACINGTHECHALLENGEOFCHINA’SENTRYINTOWTO，CHINESEAIRLINEINDUSTRYISNOWOBVIOUSLYUNDERCOMPETITIVE，ANDPREVIOUSREGULATIONPOLICYWASPROVEDTOTAKECHARGEWITHTHISSITUATION，WHICHCALLFORCAREFULRESEARCH012THEREGULATIONPOLICYANDMOREOVERESTABLISHINGPROPERTHEORETICALANDPOSKIVEPRACTICEOILTHISINDUSTRYTHISTHESISINVOLVEDSIXCHAPTERS，THEFIRSTOFWHICHWASABOUTTHESUMMARIZATIONOFAIRLINEINDUSTRYRESEARCHSCOPEANDITSINTERNATIONALBACKGROUND；THESECONDOFWHICHMAINLYDISCUSSEDTHEOPENNESSANDCHALLENGEOFCHINESEAIRLINEINDUSTRYAFTERCHINA’SENTRYIMOWTO；THETHIRDPAIDMOREATTENTIONTOREGULATIONTHEORYANDAIRLINEINDUSTRYWHICHTELLSUSTHATAIRLINEINDUSTRYSHOULDNOTBETAKENFORNATURALMONOPOLYINDUSTRYBECAUSEOFITSCOMPETKIVENATURESOTHATTHERIGHTWAYWOULDBETODEREGULATETHISINDUSTRY；ANDTHENEXTWASTHEPOSITIVESTUDYOFTHEPREVIOUSREGULATIONPOLICYWHEREWECOULDCONCLUDEDTHATTHEREGULATIONDIDNEGATIVEINFLUENCEONTHEENHANCINGOFEFFICIENCYANDTHEIMPROVINGOFTHECOMPETITION；THEN，COMPARINGTHEDEREGULATIONREFORMBETWEENAMERICAANDEU，WECOULDGOTSOMEUSEFORREFERENCE，WHICHISTHEMAINCONTENTOFCHAPTERFIVE；THELASTOFWHICHANALYZEDHOWTOREFORMANDRECONSTRUCTTHEFLAMEOFREGULATIONPOLICYWHERESOMEPOLICYDESIGNWOULDBEBROUGHTFORWARDKEYWORDSAIRLINEINDUSTRYREGULATIONREFORM，CHINA，DEREGULATION，WTEGULATIONRECONSTRUCTIONV1

簡介：東北大學(xué)碩士學(xué)位論文北方航空公司客運(yùn)服務(wù)營銷戰(zhàn)略研究姓名李小伶申請學(xué)位級別碩士專業(yè)工商管理（MBA）指導(dǎo)教師許慧敏20030301東北大學(xué)碩士學(xué)位論文ABSTRACTABSTRACTTHEAVIATIONTRANSPORTSERVICEISAHITECH，RISKYTRADEWITHHIGHINVESTMENTITGOTFASTDEVELOPMENTINCHINAINTHEPASTTENYEARSBUTFORALONGTIME，THEGOVERNMENTADOPTEDTOTHECONTROLLINGPOLICYSTRICRYTOAVIATION，THEMARKETORIENTEDDEGREEOFPASSENGERTRAFFICOFCIVILAVIATIONISRELATIVELYLOWITISDITTICULTFORTHEAIRLINETOGROWUPASTHEMARKETMAINBODYTHATCANBEMANAGEDINDEPENDENTLYASSUMESOLERESPONSIBILITYFORITSPROFITSOR10SSESWITHTHEDEVELOPMENTOFTHEDOMESTICAVIATIONPASSENGERIRAFFICMARKET，ANDCHINAPARTICIPATESINECONOMICGLOBALIZATIONMOREQUICKLYTHETRADITIONALOPERATIONMODEOFAIRLINECARL’TADAPTTOTHECHANGEOFENTERPRISE’SEXTEMALENVIRONMENTCONDITIONMOREANDMOREUNDERTHEGOVERNMENTSGUIDE，THENINEDOMESTICAIRLINESRECOMBINATEDIN2002THETHREEAIRTRANSPORTATIONGROUPSHAVEBEENESTABLISHEDTHEREFOITNMAKESTHECIVIIAIRLINESLARGERANDSTRONGERITISMOREIMPORTANTTHATTHESEENTERPRISESWILLBECOMEREALMARKETMAINBODIESWITHOWNMANAGEMENTPHILOSOPHYANDDEVELOPMENTSTRATEGYTHEYWILLHAVETHESTREN【GTHOFPARTICIPATINGININTERNATIONALCOMPETITIONASONEOFTHEPARTICIPANTSOFTHEREFORM。CHINANORTHERNAIRLINESCNAGETSTHEVALUABLEOPPORTUNITYOFGREAT1EAPFORWARDDEVELOPMENTTHROUGHCHINASOUTHERNAIRLINESCSAHOWEVERITALSOFACESMARKETCOMPETITIONEVENMOREASONEOFTHENINEORIGINALCIVILAIRLINES，CNAHASALARGEPLANETEAM，PERFECTAIDINESNETWORKANDADVANTAGESOFSAFESUPPORTABILITYBUTITHASALOTOFPROBLEMSINRECENTYEARS，INCLUDINGTHEHEAVYHISTORICALBURDEN，LACKINGOFMARKETING，ANDMANAGINGIMPROPERLYETCESPECIALLYCNAHADSINKEDINTOTHEPREDICAMENTOFMARKETDEPRESSIONANDITSBENEFITHASCOMEDOWNPROGRESSIVELY，THECOMPETITIVEPOWERISREDUCINGUNDERTHENEWSITUATION，ITHASALREADYBECOMEAIMPORTANTSUBJECTTHATHOWTOGETOPPORTANITYANDUTILIZEADVANTAGETOOVERCOMEDI銜CURIESANDADOPTTOACTUALCIRCUMSTANCESITHASTOWORKOUTTHEEFFECTUALPASSENGERMARKETINGSTRATEGYANDTACTICSTOPROMOTETHEKEYCOMPETITIVEPOWERTHENITWILLTRYTOTURNBACKTHEPRESENTPASSIVESITUATIONANDSTANDINTHEFIERCEMARKETCOMPETITIONTHESTRATEGYHASMUCHREALISTICMEANINGSTEDUCINGLOSSANDINCREASEPROFITASSOONASPOSSIBLETHISTHESISANALYSETHEINTERNALANDEXTEMALMARKETENVIRONMENTOFCNAWITHMODEMMARKETINGTHEORYCOMBINEDPRACTICETOGETHERBASEDONTHECURRENTSITUATIONOFCIVILAIRTRANSPORTATIONMARKETANDACTUALCONDITIONSOFCNAITDEFINESTHEADVANTAGEANDINFERIORCONTITIONS，ANDCHANCEANDTHREATENINGITMAKESSERVICEMARKETINGSTRATEGYOFPASSENGERTRAFFICANDTACTICSOFCNABASEDONSUBDIVIDINGTOMARKETANDDEFININGGOALMARKETITEXPLAINSTHETACTICSOFSERVICEPRODUCT，PRICE，DISTRIBUTE，PROMOTE，ATTENDANTS，PHYSICALENVIDENCEITOFFERSSOMEHELPFULREFERENCEINORDERTOFINDTHELOCALIZATIONANDSEEKSURVIVALINTHECRACKKEYWORDAIRLINESPASSENGERSERVICEMARKETINGSTRATEGY～I(xiàn)I

簡介：大連理工大學(xué)碩士學(xué)位論文航天六院41所薪酬體系的研究與設(shè)計(jì)姓名李小川申請學(xué)位級別碩士專業(yè)工商管理指導(dǎo)教師汪克夷傅永剛20020622ABSTRACTNOMATTERWHETHERWEIIKETOADMITORACCEPTTHATTHEKNOWLEDGEECONOMICERAISCOMINGSTEALTHILYANDTHEMANPOWERRESOURCESHAVEBECOMETHEMOSTIMPORTANTRESONRCESFORTHEMODEMENTERPRISESANDTHEDETERMINATIVEFACTORTOWINACOMPETITIONADVANTAGETHESALARYMANAGEMENT，WHICHISANIMPORTANTPARTOFTHEMANPOWERRESOURCEMANAGEMENT，HASBEENPAIDATTENTIONANDSTRESSEDBYTHEPEOPLEINTHEENTERPRISESINCREASINGLYTHERIGESCENTDISTRIBUTIONMODEUNDER“THEPLANECONOMICSYSTEM”HASBECOMEANIMPORTANTFACTORTESTRICTTHEENTERPRISEDEVELOPMENTNO4LINSTITUTEISUNDERTHE6THACADEMYOFCHINAAEROSPACESCIENCEINDUSTRYCORPITWASFOUNDEDINDEC1964ANDISTHEFIRSTSOLIDROCKETMOTORDESIGNINSTITUTEINOURCOUNTRYITENGAGESINRESEARCHINGTHESPACESOLIDROCKETMOTOR，VARIOUSSTRATEGICANDTACTICALSOLIDROCKETMOTORSSINCETHEREFORMANDOPENPOLICYBEINGEXERCISED1ARGENUMBERSOFTHEMULTINATIONALCOMPANIESHAVEENTEREDCHINESEMARKETBYRIGHTOFTHESTRONGSTRENGTHANDRATIONAIMANPOWERMANAGEMENTTHEMULTINATIONALCOMPANIESPROVIDETLLERICHANDGENEROUSSALARIESANDDEVELOPMENTSPACETOTHEELITISTSINTHESCIENCEANDTECHNOLOGYASWELLASMANAGEMENT，SOTHATTHEELITISTSINTHESTATERUNENTERPRISESHAVELEFCONEAFTERANOTHERTHESPACEENTERPRISESALSOFACETHESAMEAUSTERECHALLENGEABOUTLACKINGOFTHEELITISTSANDLARGENUMBERSOFPROFESSIONALTECHNICIANSLEFTTHISHASBEENACONDITIONTHATTHREATENSTHEEXISTINGFORTHESPACECAREERACCORDINGTOTHEINVESTIGATIONTHEINCOMEFORTHELERPERSONALSGENERALLYRISESFORSEVERNLTIMESTHESHARPCONTRASTOFTHEINCOMESPEEDSUPTHEELITISTS1EAVEULTERIORLYTHEUNREASONABLESALARYSYSTEMHASBECOMEAFOCUSOFTHEMANPOWERRESOURCEMANAGEMENTANDITAROSESANALTITUDINALUPSTAIRSTRESSBOTHBYCHINAAEROSDACESCIENCEINDUSTRYCORPANDITSACADEMIESANDINSTITUTESATPRESENT，4LSTINSTITUTEHASANUNCOMMONDEVELOPMENTCHANCEANDALSOFACESA11ABOILCOMPETITIONCHALLENGETHEMAINISSUEOFTHEPADERRESEARCHISHOWTOESTABLISHASCIENTIFICANDREASONABLESALARYSYSTEMTOSTABILIZE，ATTRACTTHEELITISTSANDIMPROVETHESTALL“PROGRESSANDEFFICIENCYTOINCREASETHECORECOMPETITIONFORCENIEPAPERANALYZESTHEEXISTINGPROBLEMSINTHEORIGINALSALARYSYSTEM謝TLLTHEBASICTHEORYOFSALARYMARLAGEMENTANDPRODOSESANEWDESIGNSCHEMEBASEDONTHEENTERPRISE’ACTUALCONDITIONTLLROUGHTHESALARYSYSTEMREDESIGN，THEFOLLOWINGAIMSHAVEBEENACHIEVEDBASICALLY奪EXENTHESALARYSTIMULATIVEFUNCTIONTOPROMOTETHESTAFFSTOIMPROVETHEIRABILITYANDWORKINGEFFICIENCY審LEADTHESTAFFSTOESTABLISHTHETEAMSPIRITANDTHECOOPERATIONCONSCIOUSNESS奪STABILIZEANDATTRACTTHEELITISTS；ADJUSTTHESTAFT“TE啪CONSTRUCTIONKEYWORDSSAIARYDESIGN，MANAGEMENT

簡介：西南財(cái)經(jīng)大學(xué)碩士學(xué)位論文中國國際航空西南公司客運(yùn)市場營銷渠道探討姓名郭燕申請學(xué)位級別碩士專業(yè)工商管理指導(dǎo)教師張劍渝20030501第二章通過對國航西南公司客運(yùn)市場營銷渠道的現(xiàn)狀分析，指出現(xiàn)有客運(yùn)市場營銷渠道模式存在的問題。第三章根據(jù)顧客讓渡價(jià)值理論、營銷渠道效率理論、關(guān)系價(jià)值理論的基本思想，提出了解決目前國航西南公司客運(yùn)市場營銷渠道問題的基本框架體系建立以顧客為中心的營銷渠道模式。第四章根據(jù)建立具有競爭優(yōu)勢的多元化客運(yùn)市場營銷渠道模式的框架，提出了構(gòu)建以顧客為中心的客運(yùn)市場營銷渠道的具體策略。本文的主要研究結(jié)論與貢獻(xiàn)是針對國航西南公司的具體情況，確立以客戶為中心的服務(wù)理念，通過對現(xiàn)有客運(yùn)市場營銷渠道進(jìn)行有效管理與調(diào)控，逐漸將公司在基地城市的營銷渠道調(diào)整為由依靠銷售代理人為主轉(zhuǎn)為直分銷并舉，具有競爭優(yōu)勢的多元化客運(yùn)市場營銷渠道，探索建立銀企合作、加入全球分銷系統(tǒng)的營銷渠道策略的創(chuàng)新，是本文的重要貢獻(xiàn)。本文在選題上緊密聯(lián)系實(shí)際，研究成果對國航西南公司制定客運(yùn)市場營銷渠道的策略具有一定的指導(dǎo)、參考作用。關(guān)鍵詞航空運(yùn)輸關(guān)系營銷客運(yùn)市場營銷渠道顧客讓渡價(jià)值開賬與結(jié)算計(jì)劃BSP常旅客計(jì)劃

簡介：四川大學(xué)碩士學(xué)位論文國航西南公司支線航空經(jīng)營戰(zhàn)略研究姓名汪劍琴申請學(xué)位級別碩士專業(yè)工商管理指導(dǎo)教師王金順20030101略的備選方案。第三部分是在第二部分分析的基礎(chǔ)上，結(jié)合國航集團(tuán)的總體戰(zhàn)略框架，確定了西南公司的支線航空戰(zhàn)略目標(biāo)及經(jīng)營戰(zhàn)略，并根據(jù)邁克爾波特的競爭戰(zhàn)略理論，選擇低成本與差異化相結(jié)合的戰(zhàn)略為西南公司支線航空業(yè)務(wù)的基本競爭戰(zhàn)略。第四部分是進(jìn)一步探討西南公司如何在支線經(jīng)營中實(shí)施低成本和差異化的競爭戰(zhàn)略。最后是結(jié)束語。本文是從業(yè)務(wù)單位這個(gè)層次研究國航西南公司的經(jīng)營戰(zhàn)略問題，力圖將工商管理理論運(yùn)用于航空公司的具體經(jīng)營過程中，因此本文的研究對民航企業(yè)具有一定的指導(dǎo)意義，所提出的戰(zhàn)略體系中既有明確的戰(zhàn)略行動計(jì)劃，也有競爭戰(zhàn)略和各職能策略框架，具有較強(qiáng)的現(xiàn)實(shí)性和可操作性。關(guān)鍵詞民用航空支線航空運(yùn)輸中樞輻射式航線網(wǎng)絡(luò)競爭戰(zhàn)略

簡介：對外經(jīng)濟(jì)貿(mào)易大學(xué)碩士學(xué)位論文現(xiàn)代租賃在航空公司飛機(jī)融資中的應(yīng)用與發(fā)展姓名王婷申請學(xué)位級別碩士專業(yè)金融學(xué)指導(dǎo)教師蔣先玲200241經(jīng)營租賃在時(shí)間效益、財(cái)務(wù)效果、生產(chǎn)經(jīng)營靈活性等方面體現(xiàn)出較大優(yōu)勢。對于融資租賃，以計(jì)算租會現(xiàn)值與租機(jī)利率現(xiàn)值對其進(jìn)行經(jīng)濟(jì)評價(jià)，再從經(jīng)濟(jì)性原則、、安全性原則、可靠性原則、靈活性原則等方面對其進(jìn)行綜合評價(jià)。戶Y一／第三章分析了美國及日本杠桿租賃的具體結(jié)構(gòu)，從實(shí)踐的角度說明了融資租／賃在航空公司的應(yīng)用及其特點(diǎn)，并指出對我國飛機(jī)租賃業(yè)的啟示。R從美國、日本＼杠桿租賃的交易結(jié)構(gòu)及參與人獲得的好處透視租賃融資的優(yōu)勢，同時(shí)指出，參與飛機(jī)租賃的公司多為實(shí)力雄厚的大型金融機(jī)構(gòu)或?qū)I(yè)型的飛機(jī)租賃公司，這些公司往往有能力通過全球資源的調(diào)配能力來支持其業(yè)務(wù)，其次，稅收等政策對飛機(jī)、租賃業(yè)的興衰起到非常重要的作用。卜廠一／第四章分析了飛機(jī)租賃在我國租賃市場的應(yīng)用狀況和存在的問題，提出可充分利用飛機(jī)租賃優(yōu)勢發(fā)展我國民用航空業(yè)的思路，并在文章最后，就我國飛機(jī)租賃業(yè)存在的問題提出幾點(diǎn)政策建議。廠F本文認(rèn)為，飛機(jī)租賃在我國發(fā)展勢態(tài)良好，在民航企業(yè)的機(jī)隊(duì)中發(fā)揮著越來I越重要的作用，但仍在融資途徑、外匯政策、立法工作及國內(nèi)租賃業(yè)等方面存在一些問題，認(rèn)為境外融資加重了國內(nèi)航空公司的外債負(fù)擔(dān)，100％來源于境外的融資使國內(nèi)航空公司完全以外匯支付租金，無形中增加了外債負(fù)擔(dān)。此外，在飛機(jī)租賃領(lǐng)域中，我國外匯儲備未得到充分利用，雖然我國外匯儲備居高不下，卻因政策等原因，造成國內(nèi)航空公司大量從國外借貸外匯、國內(nèi)銀行外匯卻貸不出去的局面。并且，有關(guān)立法工作有待加強(qiáng)。我國目前仍缺乏具體詳細(xì)的實(shí)施細(xì)則來解釋、規(guī)范租賃業(yè)務(wù)的運(yùn)作和實(shí)施。最后指出，我國國內(nèi)飛機(jī)租賃業(yè)務(wù)尚屬起步階段，幾乎屬于空白。結(jié)合我國目前民用航空業(yè)的現(xiàn)狀，提出可以充分利用飛機(jī)租賃優(yōu)勢發(fā)展我國民用航空業(yè)的思路，認(rèn)為可以利用飛機(jī)在財(cái)務(wù)方面的靈活性輔助航空公司尋求資金突破口，解決購置資金不足問題，靈活經(jīng)營策略，開拓融資渠道。其次，利用飛機(jī)租賃生產(chǎn)經(jīng)營的靈活性調(diào)整國內(nèi)航空公司機(jī)隊(duì)結(jié)構(gòu)的不合理，改變國內(nèi)寬體機(jī)比例過高、飛機(jī)利用率低下、成本高且不合理等問題，認(rèn)為選擇飛機(jī)租賃是一種經(jīng)濟(jì)靈活的改變機(jī)隊(duì)結(jié)構(gòu)的有效手段。在我國支線航空問題上，由于支線航空經(jīng)營成本高，在起步階段完全靠其創(chuàng)利并實(shí)現(xiàn)自我發(fā)展比較困難，建議積極的利用租賃這個(gè)平臺促進(jìn)支線航空的發(fā)展，形成航線網(wǎng)絡(luò)。有利于我國航空公司分享

簡介：西南財(cái)經(jīng)大學(xué)碩士學(xué)位論文某航空公司企業(yè)內(nèi)部控制研究姓名鄒國平申請學(xué)位級別碩士專業(yè)工商管理（EMBA）指導(dǎo)教師王幼軍20030501分析了該公司內(nèi)部控制現(xiàn)狀及存在的問題，以及內(nèi)部控制存在問題的原因。第三章完善某航空公司企業(yè)內(nèi)部控制的思考。本章是全文的重點(diǎn)所在。本章首先提出了完善某航空公司企業(yè)內(nèi)部控制的指導(dǎo)思想，即一是企業(yè)高層管理人員應(yīng)高度重視；二是貫徹戰(zhàn)略控制思想，多種控制方法相結(jié)合三是實(shí)施整體聯(lián)動。然后提出完善某航空公司企業(yè)內(nèi)部控制的具體措施，即一是加強(qiáng)人員控制二是實(shí)施企業(yè)業(yè)務(wù)流程再造，進(jìn)行企業(yè)組織機(jī)構(gòu)改革；三是建立管理信息系統(tǒng)，實(shí)現(xiàn)信息共享四是加強(qiáng)組織績效評價(jià)；五是加強(qiáng)企業(yè)文化建設(shè)。第四章完善國有企業(yè)內(nèi)部控制應(yīng)注意的幾個(gè)問題。即一是充分認(rèn)識到內(nèi)部控制的局限性；二是內(nèi)部控制的完善，需要與企業(yè)規(guī)模相適應(yīng)；三是根據(jù)不同產(chǎn)品和服務(wù)特性，合理選擇控制方法四是將正常的內(nèi)部控制與反危機(jī)管理相結(jié)合；五是使內(nèi)部控制系統(tǒng)與黨群工作相結(jié)合。四、主要貢獻(xiàn)本文以某國有航空公司為實(shí)例，認(rèn)真分析了該企業(yè)內(nèi)部控制現(xiàn)狀、存在的問題和原因，結(jié)合企業(yè)內(nèi)部控制理論，提出了完善該公司企業(yè)內(nèi)部控制的具體措施，從而為國有企業(yè)完善企業(yè)內(nèi)部控制提供一些借鑒。關(guān)鍵詞企業(yè)內(nèi)部控制完善措施