簡(jiǎn)介：首都經(jīng)濟(jì)貿(mào)易大學(xué)碩士學(xué)位論文加快我國(guó)航空工業(yè)財(cái)務(wù)管理創(chuàng)新研究姓名陳勇軍申請(qǐng)學(xué)位級(jí)別碩士專業(yè)產(chǎn)業(yè)經(jīng)濟(jì)學(xué)指導(dǎo)教師郝梅瑞首都經(jīng)濟(jì)貿(mào)易大學(xué)碩士學(xué)位論文加快我國(guó)航空工業(yè)財(cái)務(wù)管理創(chuàng)新研究第4頁(yè)共59頁(yè)ABSTRACTTHISTHESISPRESENTSASYSTEMATICANDINDEPTHEXPOSITIONANDANALYSISOVERTHEORIESANDAPPLICATIONSOFFINANCIALMANAGEMENTINNOVATIONOFTHEAVIATIONINDUSTRYINCHINATHEAUTHORREPORTSTHESIGNIFICANTROLEOFFINANCIALMANAGEMENTINTHEAVIATIONINDUSTRYMANAGEMENTINCHINABYINVESTIGATINGTHEMEANING,FUNCTIONSANDOPTIONSFOROBJECTIVESOFFINANCIALMANAGEMENTTHETHESISALSOPOINTSOUTADIRECTIONANDPATHFORTHEINNOVATIONOFFINANCIALMANAGEMENTOFTHEAVIATIONINDUSTRYINCHINABYTHEORETICALLYANALYZINGTHEGENERALPATHFROMTHEGENERATION,DEVELOPMENTANDINOVATIONOFFINANCIALMANAGEMENTTHISTHESISAIMSTOPOINTSOUTSEVERALPOINTSTOBEIMPROVEDINFINANCIALMANAGEMENTBYINVESTIGATINGTHEOVERALLSITUATIONOFTHEAVIATIONINDUSTRYINCHINAANDTHECURRENTSTATUSOFFINANCIALMANAGEMENTASFINANCIALMANAGEMENTINNOVATIONISASYSTEMATICPROJECTWHICHINVOLVESLOTSOFFACTORS,THEAUTHORONLYMADEINVESTIGATIONSOVERTHEFOLLOWINGSEVERALISSUESBASEDONTHEANALYSISOVERTHECURRENTSITUATIONOFFINANCIALMANAGEMENTINTHEAVIATIONINDUSTRYINCHINAFIRSTLY,THISTHESISPOINTSOUTANIDEAOFEXERCISINGACOMBINATIONOFINFLEXIBILITYANDYIELDINGINFINANCIALMANAGEMENTOFTHEAVIATIONINDUSTRYINCHINAONTHEBASISOFANANALYSISONTHEFEATURESOFTHEAVIATIONINDUSTRYINCHINAASONETYPICALHIGHTECHENTERPRISE,ANDALSOTRIESTOQUANTIFIESHOWTOAPPLYTHEYIELDINGMETHODINFINANCIALMANAGEMENTINPRACTICEBYUTILIZINGTHECALCULOUSTHEORIESSECONDLY,WITHREGARDTOTHESTRATEGICRESTRUCTURINGANDCHANGESININTERNALANDEXTERNALENVIRONMENTOFTHEAVIATIONINDUSTRYINCHINA,THROUGHAREVIEWANDANALYSISONTHEBASICTHEORY–VALUECHAINTHEORY,THEAUTHORCONDUCTSANANALYSISOVERTHEKEYINITIVATIVESOFSTRATEGICFINANCIALIMPLEMENTATIONOFTHEAVIATIONINDUSTRYINCHINAAFTERRESTRUCTURINGFROMBOTHTHEORIESANDPRACTICEPERSPECTIVES,ANDPRESENTSAMODELOFBUILDINGUPANINFORMATIONINTEGRATIONSENSESOASTOESTABLISHAPERIODICBYLEVELREALTIMEINTEGRATIONOFFINANCIALMANAGEMENTINTHEAVIATIONINDUSTRYTHIRDLY,BYMEANSOFANALYZINGTHELIMITATIONSOFTHETRADITIONALFINANCIALPERFORMANCEEVALUATIONSYSTEM,THISTHESISPOINTSOUTTHATASTRATEGICPERFORMANCEEVALUATIONSYSTEMSHOULDBEESTABLISHEDANDIMPLEMENTEDINTHEAVIATIONINDUSTRYINCHINAASQUICKLYASPOSSIBLEBYREFERRINGTOTHEREALITYOFTHEAVIATIONINDUSTRYMANAGEMENTINCHINA,THEAUTHORMAINLYSTUDIESTHEAPPLICATIONOFEVAANDALSOINNOVATIVELYREPORTSTHATENTERPRISESINTHEAVIATION

簡(jiǎn)介：對(duì)外經(jīng)濟(jì)貿(mào)易大學(xué)碩士學(xué)位論文航空公司通過服務(wù)營(yíng)銷如何取得競(jìng)爭(zhēng)優(yōu)勢(shì)姓名帥家盛申請(qǐng)學(xué)位級(jí)別碩士專業(yè)工商管理指導(dǎo)教師劉寶成200141摘要隨著1998年民航企業(yè)經(jīng)濟(jì)效益的滑坡，國(guó)內(nèi)航空客運(yùn)市場(chǎng)I賣方『仃場(chǎng)轉(zhuǎn)換成莢療市場(chǎng)，盡管中國(guó)航空運(yùn)輸?shù)脑鲩L(zhǎng)速度始終高于國(guó)民經(jīng)濟(jì)的增長(zhǎng)速度，圳內(nèi)航空公刊的經(jīng)濟(jì)效益總是徘徊小阿，JJ時(shí)F1益向臨雙重的競(jìng)爭(zhēng)壓力一方嘶鐵路、公路等其它交通運(yùn)輸在快速發(fā)展，毫不留情地爭(zhēng)奪航空運(yùn)輸?shù)目驮春褪袌?chǎng)，另一矗面，入世在即，強(qiáng)大的跨國(guó)航卒運(yùn)輸介業(yè)對(duì)斗國(guó)的國(guó)內(nèi)運(yùn)輸市場(chǎng)乖涎已久。在國(guó)際航線的市場(chǎng)競(jìng)爭(zhēng)中。國(guó)內(nèi)航空公司一直處于下風(fēng)，而在國(guó)內(nèi)航空客運(yùn)市場(chǎng)上，消費(fèi)者的同趨成熟，航空公司的服務(wù)始終落后于顧客的期望，客座率難以提高，發(fā)展的前景不容樂觀。服務(wù)經(jīng)濟(jì)是一種競(jìng)爭(zhēng)經(jīng)濟(jì)。航空公司之間競(jìng)爭(zhēng)的焦點(diǎn)是服務(wù)競(jìng)爭(zhēng)。服務(wù)是航空公司生存的根本，服務(wù)營(yíng)銷更是航空公司實(shí)現(xiàn)效益永續(xù)增長(zhǎng)的恒動(dòng)力。本文『F是從這一角度出發(fā)，分八章全面闡述航空公司如何通過服務(wù)營(yíng)銷取得和保持企業(yè)發(fā)展的競(jìng)爭(zhēng)優(yōu)勢(shì)。第一章介紹目前國(guó)內(nèi)航空公司所處的背景和環(huán)境，指出航空運(yùn)輸服務(wù)面L臨的更大的需求，客運(yùn)市場(chǎng)將保持較快的增長(zhǎng)。這是航空公司發(fā)展的客觀前提。剛別2貝型的服務(wù)行業(yè)，笫二章說明在市場(chǎng)經(jīng)濟(jì)條件下，航空運(yùn)輸服務(wù)既有服務(wù)的共I剮寺征，又有著獨(dú)特的產(chǎn)品構(gòu)成。這是航空公司的立足點(diǎn)。服務(wù)的理念和思想影響航空公司的作為。第三章提出航空公司市場(chǎng)營(yíng)銷的定義和基本內(nèi)容，詳細(xì)論述了航空客運(yùn)的產(chǎn)品PRODUCT、價(jià)格PRICE、分銷ACE、促銷PROMOTION、人員PEOPE、有形展示PHYSICALEVIDENCE和過程PROCESS7PS的要素組合；進(jìn)而描述航空公司如何制定、實(shí)施航空客運(yùn)DI場(chǎng)的營(yíng)銷戰(zhàn)略和競(jìng)爭(zhēng)組合戰(zhàn)略。為把握競(jìng)爭(zhēng)的主動(dòng)權(quán)，航空公司應(yīng)該從戰(zhàn)略的角度，進(jìn)行服務(wù)定位，宣傳自己服務(wù)的與眾不同。服務(wù)定位可以從不同的方面突出航空公司的優(yōu)勢(shì)。制詞有效的服務(wù)使命書是航空公司服務(wù)鮮明的競(jìng)爭(zhēng)旗幟。這是第四章的內(nèi)容。技術(shù)領(lǐng)先是航空公司贏得航空客運(yùn)市場(chǎng)競(jìng)爭(zhēng)的基礎(chǔ)。第五章指出在信息化、數(shù)字化的2L世紀(jì)，電子商務(wù)是航空公司為顧客提供優(yōu)質(zhì)服務(wù)，取得競(jìng)爭(zhēng)優(yōu)勢(shì)的必經(jīng)之路；電子客票是航空公司發(fā)展電子商務(wù)、提升服務(wù)質(zhì)量的關(guān)鍵途徑。第六帝闡明了思想領(lǐng)先的核心是航空公司必須明確顧客滿意是服務(wù)營(yíng)銷的根本宗旨。在服務(wù)經(jīng)濟(jì)和服務(wù)社會(huì)，對(duì)于保持永續(xù)經(jīng)營(yíng)和發(fā)展的航空公司而?！樋蜐M意域大化爿是公司的目標(biāo)，而不是利潤(rùn)最大化或股東權(quán)益最大化。為此，航空公亍J甬先要改變以企業(yè)為中心的陳舊觀念，確實(shí)樹立以顧客為巾心、顧客是F人的價(jià)值觀，并體現(xiàn)在企業(yè)的形象、組織功能結(jié)構(gòu)、和企業(yè)行為中。本譽(yù)廈點(diǎn)闡述航空服務(wù)的顧客期望層次理論及其對(duì)航空公司服務(wù)營(yíng)銷的船示介糾顧客滿意度和顧客忠誠(chéng)度的概念和二者的關(guān)系，顧客滿意度與服務(wù)質(zhì)量的關(guān)系，

簡(jiǎn)介：武漢理工大學(xué)碩士學(xué)位論文我國(guó)航空貨運(yùn)發(fā)展戰(zhàn)略研究姓名肖林玲申請(qǐng)學(xué)位級(jí)別碩士專業(yè)產(chǎn)業(yè)經(jīng)濟(jì)學(xué)指導(dǎo)教師楊家其何葦杭200231莖堡里三查蘭堡主堂垡絲奎一一一ABSTRACTTHEAIRFREIGHTINDUSTRYBECAUSEOFITSENORMOUSMARKETPOTENTIALANDECONOMICBENEFITS，THEAIRFREIGHTINDUSTRYHASALREADYBECOMETHEPOINTOFGROWTHWIMNEWUNDERTAKINGOFCIVILAVIATIONWITHTHECONSTANTADJUSTMENTANDPERFECTINGOFTHEINDUSTRIALSTRUCTUREOFOURCOUNTRYTHERELATIVELYGREATCHANGEHASTAKENPLACEINTHESTRUCTUREOFMARKETOFAIRTRANSPORTATIONTHEMARKETOFPASSENGERTRAFFICEASESUPBUTTHEFREIGHTTRANSPORTATIONMARKETINCREASESPOWERFULLY1999THEFREIGHTTRANSPORTATIONANDPOSTTURNOVERVOLUMEACCOUNTFORTHEWHOLETRADETRANSPORTTOTALPROPORTIONOFTURNOVERVOLUME396％ACCOUNTFORGLOBALAVIATION3％OFROTATIONVOLUMEOFGOODSTRANSPORTTHEAIRFREIGHTISPAIDATTENTIONTOPROGRESSIVELY，THEFREIGHTTRANSPORTATIONINFRASTRUCTURESOFAIRLINEANDAIRPORTEXPANDANDIMPROVECONSTANTLYTHEFREIGHTTRANSPORTATIONOFAIRLINEISFROMONLYUTILIZESTHETONNAGEOFSURPLUSOFTHECABINOFPASSENGERPLANEBELLYING，GETANDINTRODUCEANDMIXTHELOADINGPASSENGERCARGOWITHTYPEPLANE，USEBOEING一747ANDMDL1THEWHOLECARGOAIRCRAFTTOPUTINTOTHEFREIGHTTRANSPORTATIONCOURSEINRECENTYEARSLATTERSTAGEOFTHE1990S，HAVEALSOESTABLISHEDANDENGAGEDINTHEAIRFREIGHTSPECIALLYSEPARATELYTRANSPORTTHECHINESECARGOAIRLINE，CIVILAVIATIONLIMITEDCOMPANYOFEXPRESSDELIVERYANDCHINAPOST’SAIRLINEOFTHEBUSINESSINAVIATIONEXPRESSDELIVERYANDAIRMAILBUILDTHEFREIGHTTRANSPORTCENTEROFAVIATIONINTHEINTEMATIORMLAIRPORTS，SUCHASBEIJING，SHANGHAI，SHENZHEN，ETCTHEPLANEANDAIRPORTUTILIZATIONRATIOARERELATIVELYLOWARETHEWEAKLINKINTHECIVILAVIATIONOFOURCOUNTRYDEVELOPSATPRESENTITISTHEBREACHTHATTHEAIRFREIGHTSTRATEGYDEVELOPSTOOAKINDOFIMPORTANTSTRATEGICSCHEMEWHICHAIRLINEANDAIRPORTPROBEDANDTRIEDFORALONGTIMEITISTHEACTL1ALUTILIZATIONBENEFITOFGIVINGFULLPLAYTOLARGESCALEASSETS，SUCHASTHEPLANEANDAIRPORTFACILITY，ETCTHROUGHDEVELOPINGFREIGHTTRANSPORTATIONSO，THEFUTURETOTHEMATERIALFLOWINDUSTRYOFAVIATIONOFOURCOUNTRYOFDEVELOPMENTSTRATEGYWHICHSTUDIESTHEAIRFREIGHTOFOURCOUNTRYISDEVELOPEDPARTICIPATINGINTHEINTERNATIONALCOMPETITIONHASVERYIMPORTANTREALISTICMEANINGSII

簡(jiǎn)介：浙江大學(xué)博士學(xué)位論文航空油料供應(yīng)系統(tǒng)優(yōu)化研究姓名王誼申請(qǐng)學(xué)位級(jí)別博士專業(yè)管理科學(xué)與工程指導(dǎo)教師馬慶國(guó)2001111浙江大學(xué)博士學(xué)位論文航空油料供應(yīng)系統(tǒng)和全文理論基礎(chǔ)。第四章討論航空油料的市場(chǎng)分析，主要介紹航空油料的市場(chǎng)供應(yīng)與需求鏈分析，競(jìng)爭(zhēng)分析，SWOT分析，航空油料價(jià)格分析和加入WTO后的業(yè)務(wù)影響分析。第五章是航空油料需求預(yù)測(cè)分析，主要包括航空油料需求成長(zhǎng)預(yù)測(cè)分析，價(jià)格影響分析，客貨運(yùn)量分析，預(yù)測(cè)結(jié)果及其修正。第六章討論航空油料的運(yùn)輸優(yōu)化分析，主要有傳統(tǒng)的運(yùn)輸優(yōu)化模型分析，市場(chǎng)供需關(guān)系變化后的運(yùn)輸優(yōu)化分析。第七章是航空油料的存儲(chǔ)優(yōu)化分析，主要包括航空油料的存儲(chǔ)優(yōu)化模型分析，市場(chǎng)變化后的存儲(chǔ)優(yōu)化問題分析。第八章是全局優(yōu)化模型綜合分析，主要有一體化網(wǎng)絡(luò)優(yōu)化模型的建立和分析，模型實(shí)際結(jié)果分析等。第九章是本文的結(jié)論與建議部分，根據(jù)藍(lán)天航空油料有限公司的實(shí)際經(jīng)營(yíng)情況給出可供參考的建議策略。關(guān)鍵詞航空油料市場(chǎng)分析需求預(yù)測(cè)運(yùn)輸存儲(chǔ)一體化模型Ⅱ

簡(jiǎn)介：中國(guó)科學(xué)技術(shù)大學(xué)碩士學(xué)位論文航空公司航線決策的一種系統(tǒng)方法姓名程希駿申請(qǐng)學(xué)位級(jí)別碩士專業(yè)管理科學(xué)指導(dǎo)教師秦漢軒2000101蘭蘭竺蘭竺苧竺量蘭竺蘭墨竺之蘭蘭至竺至ABSTRACTBYSYSTEMATICALLYANALYZINGTHEVARIOUSFACTORSAFFECTINGTHEDECISIONMAKINGOFAIRLINESHOWTOSELECTROUTESBASEDONCURRENTCAPABILITY，ANDBASEDONOURSEXPERIENCEANDTHERESULTOFSENSITIVITYANALYSIS，THISARTICLEFIRSTABSTRACTSTHOSECRITICALFACTORSWHICHAREELIGIBLEFORMAKINGDECISIONASTHETARGETSANDATTRIBUTEOFTHISMULTITARGETSDECISIONISSUE，THENFIGURESOUTTHETECHNOLOGIESANDMETHODOLOGIESFORDEFININGTHEVALUEANDWEIGHTOFEACHATTRIBUTE，ANDFINALLYCOMPLETESTHECOURSEOFDECISIONMAKINGBYTAILOREDDECISIONMAKINGANALYSISMETHODOLOGYTHISMETHODOLOGYWHICHWASRAISEDBYTHEAUTHORINTHISARTICLEISNOTONLYSYSTEMATIC，BUTALSOPROGRAMMABLEWITHTHEHELPOFCOMPUTERANDCORRESPONDINGDATABASE，DECISIONMAKINGCANBEREALIZEDSPEEDILYANDEASILYTHISMETHODOLOGYISALSOELIGIBLEFORROUTENETWORKOPTIMIZATION3

簡(jiǎn)介：對(duì)外經(jīng)濟(jì)貿(mào)易大學(xué)碩士學(xué)位論文引入EVA理論改善航天企業(yè)出資者財(cái)務(wù)管理姓名李澤之申請(qǐng)學(xué)位級(jí)別碩士專業(yè)工商管理指導(dǎo)教師張建平20040501對(duì)外經(jīng)濟(jì)貿(mào)易大學(xué)碩士研究生論文引入EVA理論改善航天企業(yè)出資者財(cái)務(wù)管理2ABSTRACTTHECOMPANYSUBSIDIARYSYSTEMDERIVESFROMTHEENTERPRISELEGALPERSONBECOMESTHEINVESTMENTENTITYASASHAREHOLDERJUSTASCPATEFINANCEMANAGEMENTWASCALLEDMANAGERFINANCIALMANAGEMENTTHEFINANCIALMANAGEMENTOFTHEPARENTCOMPANYTOWARDTHESUBSIDIARIESWASCALLEDSHAREHOLDERFINANCIALMANAGEMENTSFMTHEESSENTIALMANAGEMENTOBJECTOFSFMISTOENJOYSUCHRIGHTSOFOWNERSASBENEFITINGFROMASSETSOFITSSUBSIDIARIESTOINSURETHESUBSIDIARIESGANIZETHEIRPRODUCTIONOPERATIONFTHEPURPOSEOFRAISINGECONOMICBENEFITMAINTAININGINCREASINGTHEVALUEOFITSASSETSTHESTATEOWNEDENTERPRISESSOEARETHEBACKBONEOFTHEDEVELOPMENTOFNATIONALECONOMYATPRESENTTHEREFMOFSOEAIMSTOESTABLISHMODERNENTERPRISESYSTEMREBUILDSOEINTOSTARDIZEDCPATIONSTHECPATIONSYSTEMOFMODERNENTERPRISEISAGENCYPRINCIPALSYSTEMBASEDUPONTHESEPARATIONBETWEENOWNERSHIPMANAGINGRIGHTBECAUSETHEREAREMANYDLELAYERSINTHEAGENCYPRINCIPALCHAINOFSOEINVESTMENTMANAGEMENTSOTHEREAREBOTHTHEAGENCYRISKPRINCIPALRISKWITHINSOETHEUNIONOFINSTITUTESMANUFACTURERSISTHETYPICALGANIZESTRUCTUREOFTHEAEROSPACEINDUSTRYTHEWHOLEUNIONISAPARENTCOMPANYTHESEINSTITUTESMANUFACTURERSAREITSSUBSIDIARIESTHEENTERPRISESOFAEROSPACEINDUSTRYAREWHOLLYSTATEOWNEDTHEYHAVENOTONLYTHECOMMONACTERISTICSOFSOEFINSTANCETHEAGENCYRISKTHEPRINCIPALRISKBUTSOMEPARTICULARFEXAMPLEPARTICULARCAPITALSTRUCTUREBECAUSEOFTHEINCOMEFROMNATIONACCDINGWITHTHECOSTSOFTHEPRESENTPRODUCTSINDERTOGETMEDOLLARSFROMNATIONFINANCEMINISTRYTHEAEROSPACEENTERPRISESTRYTHEIRBESTTOINCREASETHECOSTSEXPENSESOFTHEIRPRODUCTSBASEDUPONTHESEPARATIONBETWEENOWNERSHIPMANAGINGRIGHTITISKEYISSUESTOEVALUATETHEQUALITIESOFENTREPRENEURSINCENTIVEDISCIPLINARYMECHANISMOFOPERATSTOMEASUREMAINTAININGINCREASINGTHEVALUEOFSHAREHOLDERWEALTHECONOMICVALUEADDEDEVAISTHEFINANCIALPERFMANCEMEASURETHATCOMESCLOSERTHANANYOTHERTOCAPTURINGTHETRUEECONOMICPROFITOFANENTERPRISEEVAALSOISTHEPERFMANCEMEASUREMOSTDIRECTLYLINKEDTOTHECREATIONOFSHAREHOLDERWEALTHOVERTIMEPUTMOSTSIMPLYEVAISOPERATINGPROFITMINUSANAPPROPRIATEGEFTHEOPPTUNITYCOSTOFALLCAPITALINVESTEDINANENTERPRISEBYTAKINGALLCAPITALCOSTSINTOACCOUNTEVASHOWSTHEDOLLARAMOUNTOFWEALTHABUSINESSHASBEENCREATEDDESTROYEDINEACHREPTINGPERIODTHROUGHTHEIMPLEMENTATIONOFEVABASEDSFMINCENTIVECOMPENSATIONSYSTEMTHATGIVESMANAGERSSUPERIMOTIVATIONTOCREATETHEGREATESTSHAREHOLDERWEALTHBECAUSEEVAISTHEONLYFINANCIALMANAGEMENTSYSTEMTHATPROVIDESACOMMONLANGUAGEFEMPLOYEESACROSSALLOPERATINGSTAFFFUNCTIONSALLOWSALLMANAGEMENTDECISIONSTOBEMADEALWAYSINTERMSOFTHEVALUEADDEDTOSHAREHOLDERINVESTMENTITCANCONCLUDETHATEVABASEDSFMISONEOFTHEBESTWAYSFTHEPURPOSEOFRAISINGAEROSPACEENTERPRISESECONOMICBENEFITMAINTAININGINCREASINGTHEVALUEOFSTATEOWNEDASSETS

簡(jiǎn)介：南京航空航天大學(xué)碩士學(xué)位論文航空公司BSC綜合測(cè)評(píng)指標(biāo)體系的研究姓名王茹申請(qǐng)學(xué)位級(jí)別碩士專業(yè)管理科學(xué)與工程指導(dǎo)教師劉晉20000301堅(jiān)竺翌豎堡壘型鯊塑堡竺墨塑型薹ABSTRACTANEWMANAGEMENTIDEACALLEDBALANCEDSCORECARD“BSC”ISINTRODUCEDINTHISTHESISNEBALANCEDSCORECARDEMPHASIZESTHATFMANCIAIANDNONFINANCIALMEASURESMUSTBEPMTOFTHEIRTTBRMATIONSYSTEMFOREMPLOYEESATALLLEVELSOFTHEORGANIZATIONNEBALANCEDSCORECARDSHOULDTRANSLATEABUSINESSUNIT’SMISSIONANDSLRATEGYINTOTANGIBLEOBJECTIVESANDMEASURES勱EMEASURESREPRESENTABALANCEBETWEENEXTERNALMEASURESFORCUSTOMERSANDINTEMALMEASURESOFCRITICALBUSINESSPROCESS，INNOVATIONANDLEARNINGTHEMEASURESAREBALANCEDBETWEENTHEOUTCOMEMEASURESTHERESULTSFROMFASTEFFORTANDTHEMEASURESTHATDRIVEFUTUREPERFORMANCEAFTERCREATINGTHEAIRLINEBSCINDEXSYSTEM，WEUSETHEANALYTICHIERARCHYPROCESSTOSOLVETHEPROBLEMOFDETERMININGTHEINDEXWEIGHTANDDISCUSSANOTHERMETHODOFMULTIOBJECTIVESYNTHETICEVALUATIONBASEDOILARTIFICIALNEURALNETWORKKEYWORDSPERFORMANCEMEASUREMENTINDEXSYSTEM；THEANALYTICHIERARCHYPROCESS“AHP”NEURALNETWORK

簡(jiǎn)介：北方交通大學(xué)碩士學(xué)位論文航空客運(yùn)中的服務(wù)營(yíng)銷與服務(wù)策略姓名張勇申請(qǐng)學(xué)位級(jí)別碩士專業(yè)工商管理指導(dǎo)教師歐國(guó)立200221ABSTRACTABSTRACTHOWTOHOLDFINNPOSITIONANDKEEPDEVELOPINGINTHEMOREANDMOREFIERCECOMPETITIONINTHEAIRLINEPASSENGERSERVICEMARKETISTHEPROBLEMTHATALLAIRLINESHAVETOCONSIDERSERVICE，THEKEYPRODUCTOFAIRLINES，WHICHARECONSIDEREDSERVICETYPEENTERPRISES，ISMOREANDMOREEMPHASIZEDBYMOSTAIDINESNOWADAYS，AIRCRAFLTYPESANDFACILITIESOFAIRLINESTENDTODIFFERENTIATEVERYLITTLETHUSTHECRITERIATOIUDGEWHETHERANAIRLINESISGOODORNOTISTHELEVELOFITSSERVICEENHANCINGSERVICEIEVEIISESSENTIAIFORAIRLINESTOKEEPAFAVORABLEPOSITIONINTHEAIRLINEPASSENGERSERVICEMARKETTHETOPICOFTHETHESISISSERVICESMARKETINGOFAIRLINEPASSENGERSERVICEANDSERVICESTRATEGYTHETHESISISTOEXPLOREHOWTOAPPLYTHEORYOFMODERNMARKETING，MANAGEMENTOFPRODUCTIONOPERATION，ORGANIZATIONALBEHAVIOURANDCONSUMERBEHAVIOURRESEARCHCTCTOAIRLINESSERVICESOTHATAIRLINESCANPROMOTEMARKETING。WINFAITHFULPASSENGERSANDENCOURAGEEMPLOYEESTHROUGHSERVICETHEMAINBODYOFTHETHESISINCLUDESTHREECHAPTERSANDALTOGETHERTENSECTIONSINTHEINTRODUETION，BASEDONTHEANALYSISONAIRTRANSPOFTANDCHARACTERISTICOFAIRTRANSPORTATIONPRODUCTTLLESERVICENATAREOFAIRLINETRANSPORTATIONISAFFIRMEDCHAPTERLISAMINESERVICESMARKETINGINWHICHTHEDEFINITIONSOFSERVICESMARKETINGANDINTERIORMARKETINGAREEXPOUNDEDONTHEBASISOFTHETRACINGBACKOFDEVELOPMENTHISTORYOFCIVILAVIATIONOFCHINAINTHISCHAPTER’THEAUTHOREXPLAINSWHYTRADITIONALCONCEPTOFMARKETINGISNOTAPPLICABLETOAIRLINES。WHICHARESERVICETYPEENTERPRISESAIRLINESOPERATIONSHOULDDIRECTEDBYSERVICESMARKETINGCONCEPTANDINTERIORMARKETINGTOEMPLOYEESISTHEPREREQUISITEANDBASEOFGOODSERVICEMARKETINGINCHAPTER2，CUSTOMERSOFAMINES，AREANALYZEDCHARACTERISTICS，CLASSIFICATION，ANDPURCHASINGBEHAVIOUROFPASSENGERS，RELATIONSHIPBETWEENPASSENGERSATISLACTIONANDPASSENGERFAITHFULNESSANDRELATIONSHIPBETWEENEMPLOYEES’SATISFACTIONANDTHEIRWORKINGBETTERFORPASSENGERAREDISCUSSEDCHAPTER3，AIRLINES’SERVICESTRATEGY’ISARESEARCHONOUTSIDESERVICESTRATE；GYTOPASSENGERS，INTERIORSERVICESTRATEGYTOEMPLOYEES，ANDSERVLEEMODITICATIONSTRATEGYMAINCONCLUSION1FROMTHEPOINTOFVIEWOFAIRLINES，WHICHARESERVICETYPEENTERPRISES，SERVICEITSELFISMARKETING2PROMOTIONTHELEVELOFEMPLOYEES’SATISFACTIONREDOUNDTOSERVICETO

簡(jiǎn)介：西南財(cái)經(jīng)大學(xué)碩士學(xué)位論文三線軍工企業(yè)股份制改造的探討貴州航天電器股份公司改制方案設(shè)計(jì)及評(píng)析姓名楊武申請(qǐng)學(xué)位級(jí)別碩士專業(yè)工商管理（MBA）指導(dǎo)教師穆良平20011101第一部分介紹了改制企業(yè)的特殊情況和背景，并著重討論了企業(yè)經(jīng)濟(jì)效益低下的幾個(gè)原因，強(qiáng)調(diào)這一類特殊企業(yè)可以通過股份制改造轉(zhuǎn)換經(jīng)營(yíng)機(jī)制建立現(xiàn)代企業(yè)制度，通過優(yōu)化資源配置、進(jìn)入資本市場(chǎng)、參與全面競(jìng)爭(zhēng)，讓企業(yè)獲取更大的發(fā)展空間。第二部分完整地介紹了對(duì)貴州航天電器股份有限公司股份制改造整個(gè)方案的設(shè)計(jì)。第三部分側(cè)重對(duì)設(shè)計(jì)的方案進(jìn)行其特殊性的剖析。其中主要討論了幾個(gè)特殊點(diǎn)首先是對(duì)其改造模式進(jìn)行分析，指出對(duì)模式的選擇應(yīng)該結(jié)合企業(yè)的實(shí)際情況來綜合考慮。然后對(duì)改制中非經(jīng)營(yíng)性資產(chǎn)的剝離、無(wú)形資產(chǎn)的特殊處理，以及對(duì)三線支邊職工的特殊處理進(jìn)行分析，提出自己的見解。最后，對(duì)軍工企業(yè)的激勵(lì)機(jī)制進(jìn)行探討。本文的主要貢獻(xiàn)在于1、從選題來看，它不是一個(gè)虛擬的課題。而是在我國(guó)國(guó)有企業(yè)改革中所面臨的一個(gè)艱難的課題，其研究具有十分重要的現(xiàn)實(shí)意義。2、本文側(cè)重于對(duì)企業(yè)改制中所面臨的特殊難題進(jìn)行研究，并提出解決的參考辦法，同時(shí)針對(duì)其可能碰到的影響因素進(jìn)行分析，具有一定的可操作性。由于作者水平有限，本文存在著許多不足甚至是錯(cuò)誤之處，還望批評(píng)指正。關(guān)鍵詞軍工企業(yè)改制重組

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簡(jiǎn)介：浙江大學(xué)碩士學(xué)位論文江南航天科技股份公司改制研究姓名張晨申請(qǐng)學(xué)位級(jí)別碩士專業(yè)MBA指導(dǎo)教師俞劍平20021101浙江大學(xué)學(xué)位論文江南航天科技股份公D改制研究ABSTRACTSINCE1960S’，DURINGMESPECIALPLAILNEDECONOMYPERIOD，CHINAH船F(xiàn)B岫DEDASETOFSTATEOWNED1ARGEANDMEDI啪一SIZED“M糟E一1INEWA卜INDUS缸YEMEIPRISES”，WHICHAREENGAGEDMNATIONALDEFENSEI11DLLS仃YTHESEEHT盯PRISESHAVETAK％鋤IMPORTAMROLEINMEDEVEL叩MENTOFCILINANATIONALECONORRLYAFT盯MEREF0皿ANDOPENUPINCHINA，MOSTOF出ESECNTERPRISESHAVENOTOFREREDMILITARYSUPPLIESA11YMORE，吐LEYCONVERTIIITOTLLECOMMONSTATEMNENTE巾RISES，W|LICHOILLYPMDUCECIVILI柏GOODSBUTT11E”STS石U柚S啪ETLLETASKOFMILITARYSUPPLIESPMDUCTION私SIGNEDBYMEGOVEMMENT，MEANWHILE，TLLEYSHOULDSUPPLYSOMECIVILIAN900DSBYPARTOF如EIRTLLRDUGHPUTTHESEENTE唧SESNOTONLYHAVETOFACET11ECLOSEMILITARYSUPPLIESMARKET，BUTALSOANENDMECOMPE吐TIVECIVILIANGOODSMARKETFORTHISRE弱ON，THEREF0肌OF也ESERESTYETSETTLEDTLLESTAGEOF“CONTMCTEDRESPONSIBIL時(shí)SYSTEM”THEREFBFLNCOULDNOTADOPT出EC伽叩LETE缸ANSFOMLINGOFMEFHNCTIONSOFMANAGCMEM，W11ICHRES砸CTINGMEDEVELOPMENTOFT11ESEENTERPFISESSERIOUSLY觚DMEFBMINGOF也EFINECIRCLEOFTLLEPRODUCTIONOFMILITARYSUPPLICS柚DCI“LIALLGOODSALONGWI出TLLEDEEPENREFOMLOFMENADONALECON響ICREGIIIIE，婦∞LJNE聃|A卜INDUS時(shí)EM明RISESMUSTCH柚GE吐LEIRMA越GEMEM，B船INGTHEMSELVESUPONⅡ1EHOME趾DABROADMARKETOFT1EⅡ1ILITARYSUPPLIESANDCI“1IANGOODS，ANENDINGSEVERECOMPE虹TIONUNDERMEBUYER’SCONDI60NTHELEADERSOFCHILLAHAVEPAIDANEN吐ONTOT量LESCIENCE扎DTECHNOLO盱INDUSNYOFMENATIONALDEFENSECLLINADECIDEDTOHKREASE也E如NDOFNANONALDEFENSELA把LYSOMEIRLV01VEDD印A岫ENTSDETE皿【1INEDT0CHOOSESEVEMLW盯INDUSN_YENTERPRISES，WHICHWOULDBEEXPERJMENTALUNITSOFTLLEREFORNLTHEENTERPRISEMEMLONEDI11THISPAPERISONEOFEXPERIMENTALUNITSNOWADRIYS，TLEREAREMANYARTICLESABOUTTLLESTOCKREFO咖ANDASSETSRES蟣LCTILREOFMESTATEOWNEDENTERPRISESTHESEARTICLESHAVE柚ALYZEDANDEXPOUNDEDT11ESTOCK她DC印I試RECOMBIILINGINDETAIL_BUTTHERE時(shí)EFEWSNLDYABOUTHOWTOCHANGETLLEMANAGEMENTA11DHOWTES蟣LCTILRET11ECAPITALOFTHESESPECIALENTERPRISESMENTIONEDABOVE，WHICHDI臟RFBMBO山THENATIONALINDUSTRIALEMERPRISESANDTLOSE啪BY也E10CALPE叩LETHISPAPERSTUDIESTHESCHEMEOFSTOCKREFONNOFJIAN印蛐SPACENI曲TSCIENCEAILDTECHNOLO影JOINTSTOCKCOFNPANY’WHICHIS0NEOFTHESESPECIALENTERPRISES111EWRITERHOPESTHISPAPERCOULDBEUSEDFORREFBRENCEFORTHEREFOMLOFTHESESPECIALENTERPNSESKEYWORDS州ARAILDINDUS仃YENTERPNSES；SHAREHOLDINGSYSTEM；SCHEME

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