簡(jiǎn)介：1文摘R中文摘要收益竹理是士川各合適的產(chǎn)品在合適的時(shí)間，以合適的價(jià)格銷售給合適的顧客，T由此使企業(yè)在其產(chǎn)甘。銷售中獲得堆火限度的收益。對(duì)航空公司而言，收益管理是指運(yùn)IL預(yù)測(cè)和優(yōu)化等科學(xué)F段，將白己經(jīng)營(yíng)的每一航功的U一航段的傅一座位以最好的價(jià)格出代，使企業(yè)的銘體收益獲得鼓大的一種管理思想。航空客運(yùn)收益管理的應(yīng)用在我國(guó)現(xiàn)在還是一個(gè)空自。隨著我國(guó)體制改革的不斷深入，市場(chǎng)經(jīng)濟(jì)體制的確立，越來越多的航空公司意識(shí)到收益管理的重要性。超售、座位存量控制和團(tuán)體管理是現(xiàn)代收益管理優(yōu)化航班收入的途徑，每一途徑都從不同角度促使航琉收入提高。木文圍繞這二方面闡述了收益管理的理念，提出了解決相關(guān)問題的決策模型，并論述了收益管理決策支持系統(tǒng)的功能結(jié)構(gòu)。第一章綜述介紹了收益管理及收益管理計(jì)算機(jī)系統(tǒng)的產(chǎn)生與發(fā)展過程、收益管理的有關(guān)概念及組成回顧了航節(jié)及網(wǎng)絡(luò)座位存量控制的技術(shù)發(fā)展提出了開展收益管理的前提條件及其在中國(guó)的前景展望。第二章超售討論了決定超售的核心技術(shù)，提出了三種不確定情況下超售量的計(jì)算模型①考慮成行率分布的超售量計(jì)算模型訂SRDSRDSRPDBYDB土式成立時(shí)收益最大。其中AU為設(shè)定的航班可接受訂座數(shù)AC為航塊可用座位數(shù)SHOWS為訂座成行人數(shù)SR為成行率，SRSHOWS訂座人數(shù)SHOWSAU1NOSHOW率DB為DB一個(gè)旅客所造成的損失Y為艙位平均票價(jià)。假設(shè)成行率SR服從概率密度為ASR的分布。上式中，AU為唯一未知數(shù)，可以求得收益最大時(shí)的AU值，從而確定超售量。②考慮成行人數(shù)SHOWS分布的超售量計(jì)算模型AU“XYXPAUS藝ACXY一SHO、一“CXDBXPAUSSAC十1解工50R其中PAUS是AU個(gè)訂座旅客中成行人數(shù)為S的概率。中文摘絲RLVNNKC仃藝HIIINI1FB日P恤DBDBK1HHL公R川B，為運(yùn)價(jià)等級(jí)I接受的訂座數(shù)，蝴為運(yùn)價(jià)等級(jí)的保護(hù)座位數(shù)，BL，為運(yùn)價(jià)等級(jí)I的訂座限制數(shù)可獲得座位數(shù)。假設(shè)訂座數(shù)B服從概率密度為OB的分布。計(jì)算出航班最后G個(gè)座位價(jià)值，再除以團(tuán)隊(duì)的訂座數(shù)，即可獲得團(tuán)隊(duì)在某航班的散客置換價(jià)。第五章收益管理決策支持系統(tǒng)收益管理決策支持系統(tǒng)作為航空公司一項(xiàng)重要的輔助決策工具，在我國(guó)的研究與應(yīng)用剛剛起步。本章結(jié)合我國(guó)實(shí)際提出并論述了航空公司收益管理系統(tǒng)的功能結(jié)構(gòu)。關(guān)鍵詞收益管理超售座位存量控制散客置換價(jià)

簡(jiǎn)介：華中科技大學(xué)碩士學(xué)位論文中國(guó)航空集團(tuán)公司人力資源整合及激勵(lì)機(jī)制的建立姓名王軍申請(qǐng)學(xué)位級(jí)別碩士專業(yè)管理科學(xué)與工程指導(dǎo)教師張子剛20021030華中科技大學(xué)碩士學(xué)位論文ABSTRACTWITHTHEONGOINGGLOBALIZATIONOFWORLDECONOMYANDCHINA’SACCESSIONINTOTHEWTO，CHINA’SCIVILAVIATIONINDUSTRYISFACEDWITHINCREASINGLYSEVETECOMPETITIONANDCHALLENGEFROMINTERNATIONALAVIATIONCONGLOMERATESTHEDEEPENINGOFTHEREFORMOFCHINA’SECONOMICSYSTEMHASALSEVEALEDTHEUNDERLYINGPROBLEMSINTHEADMINISTRATIVEANDOPERATIONALMECHANISMSOFCHINA’SCIVILAVIATIONONLYBYRESTRUCTURINGANDFURTHERINGINNOVATIVEREFORILLCANCHINA’SEIVILAVIATIONSECTORWORKITSWAYOUTOFTHEPRESENTDIFFICULTYTHEONGOINGRESTRUCTURINGOFCHINANATIONALAVIATIONHOLDINGCOMPANYCNAHREPRESENTSAMAJOREFFORTINTHEFUNDAMENTALCHANGEOFITSMANAGEMENTSYSTEMTHEREALIZATIONOFSYNERGYINITSHUMANRES0111“CESANDTHEESTABLISHMENTOFEFFECTIVEINCENTIVEMECHANISMS，WHICHAIMATENHANCINGPRODUCTIVITYTHROUGHOUTTHESYSTEM，HAVEBECOMEIMPORTANTFACTORSINTHESUCCESSOFTHERESTRUCTURINGTLLISTHESISDISCUSSESANDSTUDIESTHEACHIEVEMENTOFSYNERGYOFHUMANRESOURCESANDESTABLISHMENTOFINCENTIVEMECHANISMSINCNAHITMAKESUSEOFTHERESEARCHRESULTSOFHUMANRESOURCEMANAGEMENTTHEORIESANDELABORATESONINNOVATIVEIDEASCONCERNINGCNAH’SHUMANRESOURCESYNERGYNLETHESISOBSERVESANDSTUDIESTHEHUMANRESOURCESITUATIONINCNAH，ANDFINDSTHATCNAHLAGSBEHINDINSTAFFPRODUCTIVITYWHENCOMPAREDWITHOTHERINDUSTRYPLAYERSOFCOMPARABLESIZEINNOVATIVECHANGESINPEOPLE’SCONCEPTSABOUTHUMANRESOURCESARE、，ITALINOUREFFORTTOENHANCESTAFFPRODUCTIVITYANDCOMPETITIVENESSTHETHESISINTENDSTOTAKEADVANTAGEOFTHEOPPORTUNITYOFCNAH’SRESTRUCTURINGTOSEARCHFORWAYSANDMETHODSFORESTABLISHINGEFFECTIVEINCENTIVESCHEMESANDREALIZINGSYNERGYOFHUMANRESOURCESCITINGTHENEWAPPROACHESOFGROUNDSERVICESDEPAR缸NENTOFAIRCHINAINELECTINGITSMANAGEMENTTHETHESISDISCUSSESREFORMSINSELECTINGMANAGEMENTPERSONNELDRAWINGONTHEEXPERIENCEOFCHINAPETROLEUMANDSINOCHEMINHUMANRESOURCESYNERGYTHETHESISELABORATESONVARIOUSMETHODSOFANDCASHRESOURCESFORREDUCINGSTAFFANDINCREASINGEFFICIENCY，THEASSESSMENTOFWORKPERFORMANCE，PAYSTRUCTUREANDTHEESTABLISHMENTOFANNUALREMUNERATIONSYSTEMFORENTERPRISEMANAGEMENTTHETHESISFINALLYDISCUSSESTHEINCENTIVESHAREHOLDINGSCHEMESFORTHELISTEDCOMPANYUNDERCNAH，CITINGTHOSESCHEMESCOMMONLYPRACTICEDININTERNATIONALAIRLINESKEYWORDSAIRLINECONGLOMERATESYNERGYOFHUMANRESOURCESINCENTIVEMECHANISMSLI

簡(jiǎn)介：復(fù)旦大學(xué)碩士學(xué)位論文美國(guó)聯(lián)合航空公司在華客運(yùn)營(yíng)銷策略姓名黃海申請(qǐng)學(xué)位級(jí)別碩士專業(yè)工商管理指導(dǎo)教師楊永康2001102899MOB2艏海莢【目聯(lián)臺(tái)航空公司征唯客運(yùn)營(yíng)銷￡苣略研咒ABSTRACTUNITEDAIRLINESUAWASFOUNDEDON1931ITHASAHISTORYOF70YEARSWITHTHEDEVELOPMENTOFAMERICANECONOMYANDTHEGLOBALECONOMY，UAHASMADEUSEOFTHEOPPORTUNITYOF“DEREGULATIONACT’’OFTHEUSAVIATIONAUTHORITYTOCOMPLETETHECHANGEOFITSMANAGEMENTSTYLEANDCREATEAMATUREMANAGEMENTSYSTEMUAHASBECOMETHESECONDLARGESTAIRLINEINTHEWORLDANDESTABLISHEDSTARALLIANCETHELARGESTANDMOSTEXPANSIVESTRATEGICALLIANCEALONGWITHSOMEOFTHELARGESTAIRLINESOFDIFFERENTCONTINENTSTHEPRODUCT，DEMAND，PRODUCTIONANDCOSTOFAIRPASSENGERTRANSPORTBUSINESSHAVETHEIRPARTICULARITIESONTHEBASISOFENVIRONMENTANDINTERNALCONDITIONS，UAPOSITIONSITSELFAS“FIRSTCHOICEOFBUSINESSPASSENGERS”ANDUSESDIFFERENTIATIONSTRATEGYTHEMARKETINGCOMBINATIONOFUAELABORATELYPRACTICESITSPOSITIONINGANDCOMPETITIVESTRATEGYUAUSES‘‘HUBANDSPOKE”SYSTEMFORSTRUCTUREOFPRODUCTS；FAREMIXANDYIELDMANAGEMENTSYSTEMFORPRICING；COMPUTERRESERVATIONSYSTEMFORDISTRIBUTIONCHANNEL；ANDFREQUENTFLYERPROGRAMASLONGTERMPROMOTIONALMEANSFORPROMOTIONBESIDES，ECOMMERCEENABLESUATOCARRYOUTITSMARKETINGMOREEFFECTIVELYCUSTOMERSATISFACTIONSTRATEGYINTEGRATESALLTHEMARKETINGACTIVITIESOFUNITEDAIRLINESUNITEDAIRLINESHASBEENAPLAYERINCHINESEAIRMARKETSINCE1986ANDGAINEDPROFITSFOR13CONSECUTIVEYEARSCURRENTLYUAHAS21SERVICESPERWEEKONTHEROUTINGBETWEENPRCANDUSTHEMAINRIVALOFUAONTHATROUTINGISNORTHWESTAIRLINESUACHINESEBRANCHHASFOUNDITSOWNWAYINTHEAPPLICATIONOFUAMARKETINGCOMBINATIONINTHECHINESEMARKETUNITEDAIRLINES’PRODUCTSONTHEFLI曲TSBETWEENCHINAHAVEOUTSTANDINGCOMPETITIVESTRATEGYFORTHEBUSINESSPASSENGERSMARKETUAHASBEENASUCCESSINTHESURVEILLANCEOFTRAVELAGENCIESANDDIRECTCORPORATESALES，OVERCOMETECHNICALCOMPLICATIONSANDPRACTICEDPRICINGPOLICIESFAITHFULLYANDCARRIEDOUTEFFECTIVEPROMOTIONALACTIVITIESTHEMARKETINGPRACTICEOFUAHASFOLLOWEDITSCOMPETITIVESTRATEGYANDSTRENGTHENEDITSPOSITIONING，HAVINGBEENSUCCESSFULBASICALLYTHEINCOMINGSTRATEGICRESTRUCTURINGANDMARKETMECHANISMOFCHINESECIVILAVIATIONBUSINESSISFORCINGCHINESEAIRLINESTOESTABLISHADVANCEDMANAGEMENTSYSTEM，INWHICHMARKETINGSTRATEGYPLAYSACRITICALPARTTHEOVERALLMARKETINGSTRATEGYOFUAANDMARKETINGPRACTICEOFUACHINESEBRANCHHASMUCHTOLEARNFROMHOWEVER，ITISWHENACHINESEAIRLINEHASPERMEATES‘‘CUSTOMERSATISFACTIONSTRATEGY”INALLOFITSMARKETINGACTIVITIESTHATITHASGRASPEDTHEESSENCEOFUAMARKETINGMANAGEMENTKEYWORDSCIVILAVIATIONPASSENGERTRANSPORTMARKETINGSTRATEGY

簡(jiǎn)介：武漢理工大學(xué)碩士學(xué)位論文貴州航天汽車產(chǎn)品開發(fā)戰(zhàn)略選擇與優(yōu)化姓名左兵申請(qǐng)學(xué)位級(jí)別碩士專業(yè)工商管理指導(dǎo)教師程艷霞2002101北漢塏R人學(xué)幀IJ學(xué)位論史ABSTRACTWITHTHECHINAJOINTHEWTO，THEGLOBALIZATIONOFTHEWORLDECONOMYWILLINEVITABLYEFFECTTHEDEVELOPMENTOFCHINA’SECONOMYEVENMOREGREATLY，ANDTHEMARKETCOMPETITIONWILLBEEX’ELLMOREINTENSETHEPRODUCTSDEVELOPMENTISTHEFOUNDATIONFORENTERPRISETHROUGHPRODUCTSDIVERSIFICATIONANDTHEPERFORMANCEINTHEMARKETDIRECTLYDETERMINESTHESURVIVALANDDEVELOPMENTOFTHECORPORATIONINTHEEFFORTTOWINTHECOMPETITIONEDGEFORTHEPRODUCTS，THECORPORATIONNEEDSTOPLOTITSPRODUCTSDEVELOPMENTFROMASTRATEGYPERSPECTIVEBECAUSESTRATEGYISTHEGENERALTHINKINGANDTACTICSINGUIDINGTHEINDUSTRYINAGENERALUA3’ANDANENTERPRISE’SPRODUCTSSTRATEGYMANAGEMENTANDBEISOLATEDFROMTHEEXTERNALENVIRONMENTSITUATION，STILLLESSISINDEPENDENTOFEVERYCONDITIONINTHEMANAGEMENTTILEVITALISSUEFORSTRATEGICMANAGEMENTISTOADAPTTHECOMPANYITSELFTOITSOWNCONDITIONSANDEXTERNALENVIRONMENT，SOITISNECESSARYTOANALYZETHEEXTERNALENVIRONMENTANDEVERYKINDOFINFLUENTIALCONDITIONSINCLOSEATTESTWITHITS“SURVIVALANDDEVELOPMENTTHEENTERPRISE’SSTRATEGYMANAGEMENTWILLENABLEUSIMPROVETHEEFFICACYANDPRODUCTIVITYTHEIMPROVEMENTINEFFICACYGUARANTEEDTHECOMPETITIONEDGETHEFIRMGETINTHECOMPETITIONTILEPRODUCTSDEVELOPMENTISTHEVERYIMPORTANTPARTINTHECOMPANY’SOVERALLSTRATEGYITPLAYSAIMPORTANTROLEINACCOMPLISHINGCORPORATION’SOVERALLSTRATEGYGOALTHEENTERPRISEMUSTFULLYTAKEEVERYOPPORTUNITYANDMENACE，MAKEACORRESPONDENCESTRATEGYACCORDINGTOITSOWNCONDITIONSTAKEEVERYOPPORTUNITYANDFACEEVERYCHALLENGESAHEADANDFINALLYESTABLISHITSOWNMARKERCOMPETITIVEEDGE，THEREBYGETONTOAROADTHATLEADTOSUSTAINABLEDEVELOPMENTTHEAITFFOFTHESTRATEGYMANAGEMENTFORTHEENTERPRISE’SPRODUCTS，F(xiàn)IRST，ANALYZESTHECOMPANY’SPLANANDGOAL，ANALYZETHEOUTSIDEENVIRONMENT，MAKESUREWHATARETHECHANCESORTILEMENACE；SECONDLY，EVALUATETHEFIRM’SINTERNALCONDITION，CLEARLYKNOWITSOWNPIVOTALCOMPETITIVECAPABILITYANDFINDTHEADVANTAGEOUSONES，WITHTHEABOVEWORK，WECOULDDECIDETHEPRODUCTSSTRATEGYANDMAKECORRESPONDENCESTRATEGYPLANUNDERTHEGUIDANCEOFTHESTRATEGYPLAN，THECOMPANYCANNYOUTTHEWORKOFALLOCATIONTORESOURCE，ENTERPRISE’SADJUSTMENTSANDASSIGNMENTOFWORKTHROUGHNLANNIN2、BUDRETING，

簡(jiǎn)介：四川大學(xué)碩士學(xué)位論文中國(guó)航空集團(tuán)維修企業(yè)優(yōu)化布局研究姓名朱派波申請(qǐng)學(xué)位級(jí)別碩士專業(yè)工商管理指導(dǎo)教師任佩瑜20030101THELAYOUTRESEARCHOFCHINAAVIATIONGROUPMAINTENANCEENTERPRISEBASEGRADUATESTUDENTZHUPALBOSUPERVISOTRENPEIYUPROFESSORABSTRACTON1LTHDECEMBER2001，CHINAJOINEDWTOTHISEVENTBRINGSCHALLENGES粥WELLASOPPORTUNITIESTOTHECIVILAVIATIONWORLDRISINGTOTHECHALLENGES，NINEKEYAIRLIN船OFCHINAHAVEREFORMEDINTOTHREEGROUPCOMPANIESTHROUGHCONSOLIDATIONORREGROUPING；THEGOALISTOREMAINCOMPETITIVEINTHEFUTUREGLOBALCOMPETITIONBYOPTIMIZINGUSEOF代渤URCESANDREORGANIZINGPRODUCTSSLRUETUREAIRCHINAGROUPHASSIXMROFACILITIESCHENGDUMAINTMANCEBASEWHYRE1WORKISO船OFTHEM；EACHOFTHESIXFACILITIESHASRICHRESO嘲ANDINDEPENDENTREPAIRCAPABILITIESANDMARK甌HOWEVERSOMEOFTHEMAFEOVERLAPPEDANDNOTEFFICIENTLYUSEDDUETOLACKOFINTEGRATEDPLANNINGTHEAVERAGEANNUALMAINTENANCECOSTOFTHEWHOLEGROUPISAROUND850MILLION；WITHTHENUMBEROFAIREMRSINTHEGROUP’SFLEETTOBEDOUBLEDIN10YEARSTHEMAINTENANCECOSTISEXPECTEDTOINCREASEACCORDINGLYTHEPURPOSEOFTHISARTICLEISTOFINDASCIENTIFIC，REASONABLEMAINTENANCELAYOUTTOEN鞠邶OPTIMIZEDUSEOFRESOUR把SANDMINIMUMCOSTBYAMAYZINGTHECURRENTMTUAFIONANDADVANCEDMANAGEMENTOFOURFOREIGNCOLLEGECOMPANIES，BASEDONTHETHEORYOFTHEINDUSTRYAREA’STRANSFERUSINGTHECALCULATIONMETHODOFSWOTANDLINEARPROGRAMMINGWHENTHISPROGRAMBECOMESSUCCESSFULINCHENGDUITCANBEAPPLIEDTOOTHERFACILITIESINTHEGROUPTHUSTHETARGETC蛆BEACHIEVEDKEYWORDSMAINTENANCELAYOUT

簡(jiǎn)介：武漢理工大學(xué)碩士學(xué)位論文中國(guó)航天科工集團(tuán)全面預(yù)算管理辦法研究姓名吳德永申請(qǐng)學(xué)位級(jí)別碩士專業(yè)工商管理（MBA）指導(dǎo)教師羅險(xiǎn)峰2002101ABSTRACTCHINAAEROSPACESCIENCEINDUSTRYCORPORATIONISUNDERWAYOFENTERPRISEBUSINESSDEPARTMENTSYSTEMREFORMATIONCOMPREHENSIVEBUDGETMANAGEMENTISANEFFECTIVEMANAGEMENTTOOLOFESTABLISHINGTHEMODERNBUSINESSENTERPRISESYSTEM，PERLECTINGINNERMANAGEMENTSYSTEM，ENHANCINGENCOURAGEMENTANDSTIPULATIONMECHANISMANDMATCHINGTHEREQUESTOFTHEENTERPRISEBUSINESSDEPARTMENTSYSTEMSOTHISLESSONASSORTSWELLWITHTHEREFORMATIONOFCHINAAEROSPACESCIENCEINDUSTRYCORPORATIONITCLOSELYCOMBINESTHEACTUALCIRCUMSTANCESOFCHINAAEROSPACESCIENCEINDUSTRYCORPORATIONANDMYOWNWORKITRESEARCHESEXAMPLESOFAPPLIEDCASESANDHASVERYSTRONGPRACTICABILITYTHISLESSONSTUDIESTHECOMPREHENSIVEBUDGETMANAGEMENTOFCHINAAEROSPACESCIENCEINDUSTRYCORPORATIONSYSTEMATICALLYANDALLSIDETHERESEARCHWAYOFTHISLESSONISSETTINGOUTFROMTHECONCEPTOFCOMPREHENSIVEBUDGETMANAGEMENT，COMBININGTHEACTUALCIRCUMSTANCESOFCHINAAEROSPACESCIENCEINDUSTRYCORPORATIONANDPROCEEDINGACCORDINGTOTHEFLOWOFCOMPREHENSIVEBUDGETMANAGEMENTTHISLESSONMAINLYSTUDIESTHECONTENTSASBELOWITCOMPREHENDSTHECONCEPTANDFUNCTIONOFCOMPREHENSIVEBUDGETMANAGEMENTITBRINGSUPTHENECESSITYTHATCHINAAEROSPACESCIENCEINDUSTRYCORPORATIONAPPLIESCOMPREHENSIVEBUDGETMANAGEMENTITSUMMARIZESTHECIRCUMSTANCESTHATTHEDOMESTICANDINTERNATIONALBUSINESSENTERPRISESAPPLYCOMPREHENSIVEBUDGETMANAGEMENTANDSUMMARIZESTHEACHIEVEMENTSANDPROBLEMSTHATCHINAAEROSPACESCIENCEINDUSTRYCORPORATIONAPPLIEDFINANCEBUDGETITBRINGSUPTHREECHARACTERISTICSTHATCHINAAEROSPACESCIENCEINDUSTRYCORPORATIONAPPLIEDCOMPREHENSIVEBUDGETMANAGEMENTITSTUDIESFOURPRINCIPLESANDPROPERMODESTHATCHINAAEROSPACESCIENCE＆INDUSTRYCORPORATIONAPPLIESCOMPREHENSIVEBUDGETMANAGEMENTITCOMBINESTHESITUATIONTHATCHINAAEROSPACESCIENCE＆INDUSTRYCORPORATIONAPPLIESENTERPRISEBUSINESSDEPARTMENTSYSTEMREFORMATIONITBRINGSUPTHEREQUESTONDECIDINGTHESCOPETHATCOMPREHENSIVEBUDGETMANAGEMENTISAPPLIEDITDECIDESTHESCOPEANDCOMPARTMENTALIZESTHECLASSABOUTCOMPREHENSIVEBUDGETMANAGEMENTBASICALLYII

簡(jiǎn)介：西南財(cái)經(jīng)大學(xué)碩士學(xué)位論文成都思泰航空科技有限責(zé)任公司營(yíng)銷體系剖析姓名向冰申請(qǐng)學(xué)位級(jí)別碩士專業(yè)工商管理（EMBA）指導(dǎo)教師張劍渝20030602幅是第三章，在第三章中主要運(yùn)用STP理論對(duì)思泰科技的市場(chǎng)營(yíng)銷戰(zhàn)略制度方面做出分析，并特別闡述了筆者對(duì)技術(shù)與市場(chǎng)關(guān)系的一些個(gè)人觀點(diǎn)。在分析的過程中還運(yùn)用了波特的價(jià)值鏈理論，管理經(jīng)濟(jì)學(xué)中囚徒理論分析了價(jià)格戰(zhàn)的成因。第四章是解決方案，除了從系統(tǒng)上提出解決思泰科技營(yíng)銷戰(zhàn)略中存在的問題的想法之外，還對(duì)筆者認(rèn)為的關(guān)鍵問題提出了解決方案的設(shè)想。本著從解決主要矛盾入手，進(jìn)而理順整個(gè)營(yíng)銷體系的思路，提出了_套系統(tǒng)方案，特別是對(duì)市場(chǎng)人才穩(wěn)定對(duì)直銷型企業(yè)的影響和穩(wěn)定市場(chǎng)人員提出了比較詳細(xì)的方案，希望對(duì)徹底解決思泰科技營(yíng)銷管理上存在的和潛在的問題提供一些參考。筆者是參與思泰科技組建，并在2002年以公司副總經(jīng)理的身份在公司負(fù)責(zé)市場(chǎng)營(yíng)銷工作，對(duì)市場(chǎng)公司有一定的認(rèn)識(shí)，同時(shí)也獲得了公司內(nèi)部一些業(yè)務(wù)和財(cái)務(wù)信息，并且通過調(diào)研掌握了充分的行業(yè)信息。在搜集資料的同時(shí)，也翻閱了一些理論書籍，對(duì)資料進(jìn)行分析。需要說明的是由于部分?jǐn)?shù)據(jù)涉及公司機(jī)密，本文中引用的來自公司內(nèi)部數(shù)據(jù)是經(jīng)過處理的，但并不妨礙對(duì)事實(shí)的說明。通過分析，得出結(jié)論。在激烈競(jìng)爭(zhēng)的環(huán)境中，思泰科技要生存要發(fā)展必須堅(jiān)持以市場(chǎng)為導(dǎo)向，緊緊抓住培養(yǎng)自己核心競(jìng)爭(zhēng)力這個(gè)主題，把研發(fā)能力與市場(chǎng)需求緊密相聯(lián)。堅(jiān)持重點(diǎn)發(fā)展高端產(chǎn)品這。思路。同時(shí)，在企業(yè)管理上也必須有所創(chuàng)新，突破國(guó)企最難解決的問題，在用人機(jī)制和分配機(jī)制上進(jìn)行根本性的變革。在這個(gè)前提條件下，解決營(yíng)銷體系中存在的闊題才有可能。筆者也希望這一結(jié)論對(duì)思泰科技能夠有所幫助。關(guān)鍵詞營(yíng)銷組合SWOTSTP價(jià)值鏈渠道營(yíng)銷餓略

簡(jiǎn)介：電子科技大學(xué)碩士學(xué)位論文從ERP到AMES論西南航空公司飛機(jī)維修工程系統(tǒng)的實(shí)施姓名黃靜申請(qǐng)學(xué)位級(jí)別碩士專業(yè)電子與信息工程指導(dǎo)教師吳躍胡正保20030519從ERP到州ES一論西南航空公司飛機(jī)維修工程系統(tǒng)的實(shí)施ABSTRACTAIRVRARMAINTENANCEENGINEERINGSYSTEMABBREVIATEITTOAMESISALARGEPROJECTINCHINASOUTHWESTAIRLINESITWASIMPORTEDFROMAERPPRODUCTMOVEXDEVELOPEDBYASWEDENSOFTWARECOMPANYHAMEDINTENTIATHESYSTEMISBEINGIMPLEMENTEDANDUSEDINMAINTENANCEBUSINESSDEPARTMENTOFCSF翰BEINGONEOFTHEPERSOBSINCHARGE，THEAUTHORHASTAKENPARTIUALLTHEACTIVITIESOFPROJECTSTAGESTHETHESIS”FROMERPTOAMESEXPOUNDINGTHEIMPLEMENTATIONOFCS、譙’SAMES”ISBASEDONTHEPROJECTANDEMPHASISOILHOWTOFORMAPRACTICALMAINTENANCEANDENGINEERINGSYSTEMOFAVIATIONFROMASTANDARDERPSYSTEMFIRSTOFALLTHETHESISSUMMARIZESTHEBASICTHEORYANDCURRENTAPPLICATIONSITUATIONINCHINASECONDLYTHETHESISANALYSESTHEPRESENTITSITUATIONINBUSINESSDEPARTMENT，BRINGINGFORWARDTHENECESSITYANDCORRECTNESSOFBUYINGMOVEXTHIRDLYITDESCRIBESTHEMETHODTOIMPLEMENTMOVE，THEMAJORFUNCTIONSANDMODULES，THEPHASESOFPROJECTANDSTEPSOFBUILDINGSYSTEMINFORMATIONFOURTHLYITPOINTSOUTTHEPROBLEMSEXISTINGDURINGIMPLEMENTATIONANDTHEWAYSTOSOLVETHEMFINALLYITGENERALIZESTHEBENEFITBRINGINGABOUTTOBUSINESSDEPARTMENTAFTERRUNNINGAMESANDDESCRIBESTHETECHNICALENVIRONMENTOFSYSTEMT11ISISTHEFIRSTTIMETOIMPLEMENTAINTEGRATEDMAINTENANCEENGINEERINGSYSTEMINDOMESTICAIRLINESTHESUCCESSFULEXPERIENCEWILLBEUSEDBYAVIATIONINDUSTRYITHASAGOODPROSPECTIVEKEYWORDSAMES，ERP，MB，SB，SUPPLIEREVALUAZION

簡(jiǎn)介：西安理工大學(xué)碩士學(xué)位論文西北航空公司飛機(jī)融資租賃問題研究姓名王東旺申請(qǐng)學(xué)位級(jí)別碩士專業(yè)工商管理指導(dǎo)教師張華倫20020101ABSTRACTSUBJECTTHERESEARCHONAIRCRAFTFINANCELEASEOFCHINANORTHWESTAIRLINESMAJORMASTEROFBUSINESSADMINISTRATORSTUDENTWANGDONGWANGTUTORZHANGHUALUNSIGNATURE盤竺心丹晦SIGNATURE毋叢碰厶瓤ABSTRACTAIRCRAF【1EASEDERIVES矗OM1EASEINEURODE，BUTT11EMODEMAIRCRAF￡LEASEWASCREATEDBYUSIN1960’SATMEBEGINNINGOF1980’S，C王LINASTANEDTOMADEAIRCMRLEASEDURINGTHEFONOWINGTWENTYYEARS，AIRCRA丘1EASEDEVELOPEDRAPIDLMDOMESTICAIRLINESARESHORTOFTHE如NDSTOBUYAIRCRAFTTHEYAREFACINGTHEPROBLEMWHICHISHOWTOIN拄ODUCEMENEWAIRCMRBYCHOOSINGMEFINANCIN2WIMLOWERCOSTF打STLY，THEESSAYGIVESTHECONCEPTIONOFAIRCRARLEASETHMU曲MELEASE血EOWATTHES踟ETIMEITCLARMESTHEVIMLEOFAIRCRAFTFINANCE1EASEBVCOMPARINGTHEFINALLCE1EASEWI也CAPITAL，LOAN，ISSUINGSTOCKSANDINSTALLMEMSSECONDLY，T11EESSAYCOMPARESA11DANALYSESTHECROSSBOARDAIRCRANFINANCELEASEINDEVELOPEDCOUNTRIESWHICHINCLUDESTHEENGLISHLEASE，US1EVERAGELEASE，JAPANESELEVERAGELEASEAILDGENILANLEVERAGELEASECHINACANMAKEUSEOFGOODEXPERIENCE丘OMTHEMBECAUSETHERAPIDDEVELOPMENTOFAIRCRARNNANCELEASEANDTHEREQUIREMENTOFBEINGONEMEMBEROFWTO，“ISMOREIMPONAILTFORCHJNATORESEARCHTHELAWOFLEASEREF音RRINGTOT11EINTEMATIONALFINANCELEASECONVEMION，MEESSAYPOINTSOUTMATMECIV訂AVIATIONLAWNEEDSREVISINGANDAMENDMENTSNANAIVSESTHERISKSWHICHIMPACTSONAIRCRANNNANCELEASEA工1DESTABLISHESTHEPROCEDUREA11DMETHODOFAIRCRANFLNANCELEASETHERISKFACTORSWHICHHAVEABADIMDACTIONONAIRCRAR1EASEHASBEENAP口ROACHEDANDTHEWAVTOAVOIDTHERISKSHASBEENMISEDLAST，WILHYEARSPRACTICEINCHINANORNLWESTAIRLINES，MEAUTHORGIVES2

簡(jiǎn)介：北方交通大學(xué)碩士學(xué)位論文中國(guó)“入世”后航空運(yùn)輸業(yè)所受的影響及其對(duì)策的思考姓名周華申請(qǐng)學(xué)位級(jí)別碩士專業(yè)工商管理指導(dǎo)教師丁慧平200221英文摘要__________’___●●●_____●__________●____________，ABSTRACTALONGWITHCHINA’SENTRYINTO、汀0．CHINESEECONOMYBEGINSTODEVELOPTOGETHERWITHINTEMATIONALECONOMY．UNDERTHERESTRICTIONOFTHERULESOFTHEGA忑1．GⅪSANDANNEXONAIRTRANSPORTSERVICES，BETHTHEAIRTRANSPORTENTERPRISESANDTHEGOVERNMENTADMINISTRATIONWILLBEGREATLYAFFECTED．THEREFORE，ITISVERYIMPORTANTTOCONSIDERHEWTOGRASPTHEGREATOPPORTUNITYANDENVISAGETHECHALLENGESBROUGHTBYFREEDEVELOPMENT．THEPURPOSEOFT11ISARTICLEIS，ONTHEONEHAND，TOHELPTHELEADERSHIPTOCORRECTLYREALIZETHEIMPACTONAIRTRANSPORTINDUSTRY，UNDERSTANDREGULATIONSOFWTO，ANDAPPLYTHEMPROPERLYINMANAGEMENT；ONTHEOTHERHAND，TOAIDTHE1EADERSHIPTOMAKECORRECTDECISIONSONREFORLTLANDREGROUP，ACTIVELYANDPOSITIVELYIPININTOESTABLISHINGREGULATIONS，THUS，F(xiàn)OSTERTHEDEVELOPMENTOFCHINESEAIRTRANSPORTINDUSTRY．PARTIREVIEWSTHEDEVELOPMENTOFCAAC．MAKESCONTRASTSBETWEENCHINAANDTHEDEVELOPEDCOUNTRIES，ANALYZESTHEOPPORTUNITIESANDCHALLENGESENCOUNTEREDBYTHEINDUSTRY,INTRODUCESRIGHTSANDOBLIGATIONSOF、ⅣTO．ANDPOINTSOUTTHEPOPULARERRORSONENTRYINTO、ⅣT0．PARTIIANALYZESTHEDIRECTANDINDIRECTIMPACTSONAIRTRANSPORTINDUSTRYAFTERCHINA’SENTRYINTOWRO，BASEDONTHEPERTINENTREGULATIONOFWTOANDTHEPROMISESMADEBYCHINESEGOVERNMENTINCARGOANDSERVICETRADE．FINALLY,FROMTHESTRATEGICPOINTOFVIEWOFINDUSTRYDEVELOPMENT，THISARTICLE．FROMTWOINDIVIDUALASPECTSOFGOVERNMENTSECTIONSANDENTERPRISES．PONDERSOVERTHEMEASURESWHICHSHEUIDBETAKENBYCHINESEAIRTRANSPORTINDUSTRY,ANDFURTHERMAKESANALYSISANDDISCUSSINNFROMTHEFOLLOWINGFIELDSTOREFORMMANAGEMENTSYSTEMANDTRANSFORRNTHEMANAGEMENTCONCEPTS；TOCHANGETHEFUNCTIOASOFAIRTRANSPORTADMINISTRATIVESECTIONSASSOONASPOSSIBLE；TOREPOSITIONTHEOPERATIONPOLICIESOFAVIATIONTRANSPORTATIONENTERPRISES；TOESTABLISHAMODEMENTERPRISESYSTEM,ANDREALIZETHESTRATEGICREGROUP；TOUNCEASINGLYPROMOTETHESTRUCTUREOFCAPITALANDTRANSPORTATIONCAPACITY，ANDSTRENGTHHUMANRESOURCESMANAGEMENT．THISARTICLEEMPHASIZESONTHATONLYIFCHINESEAIRTRANSPORTINDUSTRYBECOMESFAMILIARWITHWTORULES，TRULYGRASPSTHEOPPORTUNITIESAFTERJPININGIRI、ⅣT0，CHANGESTHEINHERENTCONCEPTS，DEEPENSREFORMS，PERFECTSTHEENTERPRISESINTERNALMANAGEMENT．ANDENHANCESTHEINTEMATINNALCOMPETITIVEABILITYOFTHEENTERPRISESANDTHEINDUSTRYINAWHOLE，CANTHISINDUSTRYBEINAIMPREGNABLEPOSITIONINTHEPROCESSOFGLOBALDEVELOPMENT．KEYWORDSWTOAIRTRANSPORTIMPACTMEASURE

簡(jiǎn)介：大連理工大學(xué)碩士學(xué)位論文北方航空公司商務(wù)人員培訓(xùn)與發(fā)展系統(tǒng)研究姓名郭巧例申請(qǐng)學(xué)位級(jí)別碩士專業(yè)工商管理指導(dǎo)教師易學(xué)東20030901ABSTRACTTHEAIRLINESISACOMMERCIALORGANIZATIONPROVIDINGAIRTRANSPORTATIONSERVICESWITHTHECHARACTERSOFHII曲INVESTMENT，HI曲TECLMOLOGYANDHIGHRISKWITHTHERAPIDDEVELOPMENTOFECONOMYGLOBALIZATIONANDKNOWLEDGEECONOMYDOMESTICAIRLINESAREFACINGTHEUNSEENPRESSUREANDCHALLENGESFROMCOMPETITIONSHOWTOEFFICIENTLYACQUIREANDMANAGETHEHUMANRESOURCESHASBECOMEAKEYFACTORFORDOMESTICAIRLINESTOHANDLETHESITUATIONAFTERCHINAENTERINGWTO，REMAINHIGHSPEEDGROWTHANDFULNLLTHECONSISTENTOPERATIONUNDERSUCHBACKGROUNDRESEARCHINGANDSTUDYINGTHEHROFAIRLINESTOHELPCORPORATIONCARRYONTRAININGACTIVITIESSYSTEMATICALLYANDSCIENTIFICALLYWILLBEOFVIMLIMPORTANCEANDOFREALISTICMEANINGFORAIRLINESBASEDONTHEPRESENTPRACTICEOFCORPORATIONDEVELOPMENTANDBUSINESSTRAININGOFCHINANORTHERNAIRLINES，THEARTICLECOMBINESTHETHEORYANALYSISWITHPRACTICE，F(xiàn)OLLOWSTHERESEARCHINGIDEAOFSYSTEMATICTHEORY，ANDISGUIDEDBYTHETHEORYOFTRAININGSYSTEMDESIGNINGTHEORYHSESTHETRAININGEXPERIENCEOFWORLDADVANCEDENTERPRISESANDAIRLINESFORREFERENCETHEARTICLEDESIGNSANEWTRAININGSYSTEMFORTHEBUSINESSEMPLOYMENT，INCLUDINGTHETRAININGSYSTEM，TRAININGTARGETS，TRAININGORGANIZATIONANDFLOWTRAININGCOURSESANDMETHODS，TRAININGENVIRONMENTANDSTAFFMANAGEMENTAFTERTRAININGESTABLISHINGASCIENTIFICANDSYSTEMICTRAININGSYSTEMISTHEKEYELEMENTTOSTANDARDIZETHEBUSINESSSTAFFTRAININGANDDEVELOPMENTOFCHINANORTHERNAIRLINES，THECORPORATIONTRAININGISASYSTEMICWORKNEEMPLOYEE’STRAININGANDDEVELOPMENTMUSTBECOMBINEDWITHCORPORATIONSTRATAGEMDEVELOPMENTANDHUMANRESOURCESPROGRAMMING，ANDMUSTBESUPPORTEDBYFAVORABLECORPORATIONCULTUREANDCONDITION，ANDMUSTDESIGNANDACTUALIZESCIENCETRAININGREALLYFROMTHENEEDOFORGANIZATION，OPERATIONANDEMPLOYEE’SDEVELOPMENTIT’SIMPORTANTTOBUILDUPAGROUPOFEFFECTIVEINSTRUCTORSANDEXAMINEANDEVALUATEMECHANISM，WHICHWILLENSURETHEE街CIENTACTUALIZATIONOFTRAININGANDACHIEVEADYNAMICBALANCEINTHEWHOLESYSTEMOFCORPORATIONHUMANRESOURCESOWEWILLACHIEVETHEENDAIMOFTRAINING，TOCHANGETHEEMPLOYEE’SBEHAVIORANDIMPROVETHEORGANIZATIONPERFONNANCEKEYWORDSAIRTRANSPORTBUSINESSSTAFF；TRAININGANDDEVELOPMENTSYSTEMDESIGN

簡(jiǎn)介：南京航空航天大學(xué)碩士學(xué)位論文洪都航空上市公司資本融資結(jié)構(gòu)改革實(shí)踐研究姓名汪本強(qiáng)申請(qǐng)學(xué)位級(jí)別碩士專業(yè)馬克思主義理論與思想政治教育指導(dǎo)教師江可申20040101一一ABSTRACTASAMAJORPARTOFTHEREFORMOFTHECAPITALFINANCINGSYSTEMOFCHINA’SSTATEOWNEDENTERPRISESSOES，THEREFORMOFTHECAPITALFINANCINGSTRUCTURESIGNIFIESATRENDOFTHEREFORMOFTHECOUNTRY’SSOESANDMICROSCOPICALLYREFLECTSMARKET’SROLEINRESOURCESALLOCATION．INLIGHTOFEXPERIENCESOFTHEREFORMOFTHECAPITALFINANCINGSTRUCTUREOFCHINA’SAVIATIONINDUSTRYENTERPRISESANDTHEMODEMTHEORIESOFTHECAPITALFINANCINGSTRUCTUREOFENTERPRISESANDFINANCIALMANAGEMENTASWELLASSOMEOTHERTHEORIES，WITHACOMBINEDAPPROACHOFNORMATIVISMANDPOSITIVISM，THEAUTHORANALYZESTHEREFORMOFTHEEQUITYCAPITALFINANCINGANDDEBTCAPITALFINANCINGSTRUCTURESOFTHEJIANGXIHONGDUAVIATIONINDUSTRIALSHAREHOLDINGCO．，LTD．HONGDUAVIATIONANDFINDSOUTTHATTHECOMPANYHASMADEMUCHHEADWAYINTHEREFORMOFITSREFORMOFTHECAPITALFINANCINGSYSTEM．ATTHESAMETIMETHEAUTHORDIAGNOSESTHEHONGDUAVIATION’SSTRONGPARTIALITYFOREQUITYCAPITALFINANCINGANDLACKOFDEBTCAPITALFINANCING，LOWCAPITALPROFITABILITYANDEFFICIENCYOFCAPITALUTILIZATION，INADEQUATENESSINITSCORPORATEGOVEMINGSTRUCTUREANDUNIMPROVEDREVENUES．HENCETHEAUTHORSUGGESTSTHATTHECOMPANYDECENTRALIZESITSEQUITYTOBIGPROPORTIONS，PROMOTESTHECIRCULATIONOFITSPROPERTYRIGHTANDINCREASESDEBTCAPITALFORITSSUSTAINABLE，F(xiàn)ASTANDHEALTHYDEVELOPMENT．KEYWORDSCAPITALFINANCINGSTRUCTURE；REFORM；JIANGXIHONGDUAVIATIONINDUSTRIALSHAREHOLDINGCO．，LTD．HONGDUAVIATION；EQUITYCAPITAL；DEBTCAPITAL．3．

簡(jiǎn)介：四川大學(xué)碩士學(xué)位論文中國(guó)航天科工集團(tuán)公司網(wǎng)絡(luò)財(cái)務(wù)系統(tǒng)安全方案研究及實(shí)現(xiàn)姓名高婭玲申請(qǐng)學(xué)位級(jí)別碩士專業(yè)電子與通信工程指導(dǎo)教師羅萬伯李曉春20030830型查蘭三堡墮燮．生里墮墨型三塞里竺望塑塑墅墨墨竺室壘查塞塑塞壁蹩旦STUDYANDIMPLEMENTATIONOFSECURITYSCHEMEFORCASICNETWORKACCOUNTINGINFORMATIONSYSTEMENGINEERINGFIELDELECTRONICSCOMMUNICATIONENGINEERINGGRADUATESTUDENTGAOYALINGSUPERVISORLUOWANBOLIXIAOCHUNABSTRACTTHEINFORMATIONSYSTEMSECURITYISAVERYIMPORTANTPROBLEMFORENTERPRISECOMPUTERIZATIONANDTHEBUILDUPOFNETWORKANDINFORMATIONSYSTEMSECURITYSCHEMEISACOMPLICATEDSYSTEMICPROJECT，WHICHINVOLVESVARIOUSFACTORSSUCHASSECURITYTECHNOLOGY,SECURITYFRAMEWORK，ANDSECURITYMANAGEMENTPOLICY．UNDERTHEDIRECTIONOFTHETHEORIESFORINFORMATIONSYSTEMSECURITY,WITHTHEMETHODOFINFORMATIONSYSTEMSECURITYENGINEERINGANDTHROUGHTHERESEARCHANDANALYSISFORSAFETYRISKFACINGINPROCESSOFCONSTRUCTIONOFNETWORKANDACCOUNTINGINFORMATIONSYSTEM，THISTHESISPUTFORWARDTHEREQUIREMENTOFACCOUNTINGINFORMATIONSYSTEMSECURITY,ANDONTHEBASISOFPREVIOUSLYMENTIONED，THISPAPERPUTFORWARDASECURITYSOLUTIONFORCASIC’SNETWORKACCOUNTINGINFORMATIONSYSTEM，INCLUDINGTHESECURITYSTRATEGY,SECURITYTECHNOLOGY,ANDSECURITYMANAGEMENT，THISSOLUTIONAREPUTTINGINTOANAPPLICATIONFORCASIC’SNETWORKACCOUNTINGINFORMATIONSYSTEM．KEYWORDSINFORMATIONSYSTEM；INFORMATIONSYSTEMSECURITY；NETWORK；ACCOUNTINGINFORMATIONSYSTEM；SECURITYSCHEME；STUDYANDAPPLICATION

簡(jiǎn)介：西北工業(yè)大學(xué)碩士學(xué)位論文航空材料領(lǐng)域人力資源管理及激勵(lì)機(jī)制姓名陳猛龍申請(qǐng)學(xué)位級(jí)別碩士專業(yè)航空工程指導(dǎo)教師梁三星李康林20030301ABSTRACTAMONGHUMANRESOURCEMANAGEMENT，THEINCENTIVEPROBLEMISTHECOREINTHEMODEMORGANIZATIONMANAGEMENTTHISARTICLEMAKESSYSTEMATICRESEARCHONTHEINCENTIVETHEORYTHEAUTHORANALYZESTHECONTENTTHEORYTRANSFORMATIONTHEORYANDTHEINCENTIVETHEORYTHEAUTHORMAKESFULLANALYSESOFTHEINCENTIVEFACTORSAFTERSTUDYINGTHEINDIVIDUALSTAFFBEHAVIORINTHETYPICALINSTITUTEOFAVIATIONMATERIALFIELD，ESPECIALLYTHEDEMANDSTATUSOFTHEPRESENTSCIENTIFICSTAFFTHISARTICLEALSOHASDESIGNEDATHEORYMODELOFINCENTIVEMECHANISMOPERATIONTHROUGHTHECOMPARATIVEANALYSISOFTHEVARIOUSINCENTIVEFACTORSTHEAUTHORHASFOUNDOUTTHEPROBLEMINTHEINCENTIVEPROCESSBYINVESTIGATINGTHEINCENTIVESTATUSOFTHEINSTITUTE，THEWHOLEINCENTIVEMECHANISMOPERATIONMODELHASBEENDESIGNEDBYTHEAUTHOR，INTHEVALUECHAINMANAGEMENTOFTHEINSTITUTEANDTHEREALIZINGOFTHESTAFF’SINDIVIDUALVALUE，INCONSIDERATIONOFTHECOMBINATIONOFTHEWHOLEDEVELOPMENTGOALANDTHEINDIVIDUALDEVELOPMENTTHISPAPERHASSTUDIEDTHEFIVETYPESOFINCENTIVEMODELS，SUCHASTHEREDESIGNOFTHEORGANIZATIONANDTASKS，THEREDEVELOPMENTOFTHEABILITYTHEREEVALUATIONOFTHEVALUE，REDISTRIBUTIONOFTHEVALUEITALSOGIVESTHEREADERSDETAILEDINFONNATIONOFTHEINCENTIVEMECHANISMOFTHEHUMANRESOURCESINTHEFIELDOFAVIATIONMATERIAL，INCLUDINGTHEWHOLEDESIGNANDTHESPECIFICOPERATINGMODEANDMETHOD，WHICHHASSOMEPRACTICALFUNCTIONTOTHESCJENTJFICRESEARCHERSINTHEFIE】DOFAVIATIONMATERIALKEYWORDSINCENTIVEMECHANISM，MANAGEMENT，DEMAND，DESIGNTYPEOFTHESISSPECIALRESEARCH

簡(jiǎn)介：西北工業(yè)大學(xué)碩士學(xué)位論文航空科研單位知識(shí)型員工薪酬問題研究姓名王劍申請(qǐng)學(xué)位級(jí)別碩士專業(yè)工商管理指導(dǎo)教師張樹娟20030301墮三些查堂墜堡蘭ABSTRACTTHECOMPENSATIONOFTHECHINA’SAVIATIONDESIGNANDRESEARCHUNITSISVERYCOMPLEX，F(xiàn)ORTHEREAROTHROESPECIALFEATURESHIDEINTHOSEORGANIZATIONSFIRSTITHASAFAINTMANAGEMENTSURVEYOR’SPOLETHATMIXEDTWOVALUEESTIMATESYSTEM一SOCIALVALUEANDECONOMICVALUESECONDTHESEUNITSUSUALLYOPERATEDUNDERPROJECTSATLOST，THEREARESOMANYACKNOWLEDGEDEMPLOYEESINTHESEUNITSITISDIFFICULTTOCONFIRMTHECOMPENSATIONAMOUNTOFAPROJECT，CREATINGAEMPLOYEEPERFORMANCEAPPRAISOLSYSTEMORCOMPENSATIONSTRUCTUREISALSOAHARDWORKPRACTICEINDIOATESTHATIFWEWANTTOINCREASETHEEFFICIENCYOFTHECOMPENSATIONMANAGEMENTSYSTEM，REDUCETHEMANPOWERCOST，HEIGHTENTHEEMPLOYEE’SSATISFACTION，WEMUSTADOPTANEWSCLENTIFICCOMPENSATIONMANAGEMENTTHEORYANDMETHODSTHISARTICLEDESCRIBSTHEMAINPROBLEMSINTHISSUBJECTBASING0NTHECOMPENSATIONMANAGEMENTPRACTICESOFTHE603INSTITUTION，AFAMOUSAVIATIONRDUNIT，ANALYSISTHEINTERANDEXTERIORMANAGEMENTCIRCUMSTANCETHEMAINCONTRIBUTIONSOFTHISPAPERARESUMMARIZEDASFOLLOWING1、POINTOUTTHEDEFAULTSEXISTEDINTHECOMPENSATIONMANAGEMENTPROCESSTHATWEHAVEBEENUSINGFORAQUITELONGPERIODATTHESAMETIMETHISPAPERGIYESANEWMETHODTHEDYNAMICCOMPENSATIONSYSTEMDESIGNMETHODDCSDMFORTHEAVIATIONRDUNITS，EXPLAINSTHEIMPORTANTMODULESINVOLVEDINDCSDM2、THROUGHADELEGATIONAGENTMODUTE，THEPAPEREXPATLATETHETELATIONSHIPBETWEENTHECOMPENSATIONSTRUCTUREANDPERFORMANCEAPPRAISALSVSTEM3、DISCUSSINGTHECOMPENSATION8J110UNTESTIMATINGFORMULARYOFTHEAIRCRAFTRDPROJECT，CREATEAMOREBASICONETOINSTEADIT4、USETHEANALYTICHIERARCHYPROCESSTODESIGNAPERFORMANCEAPPRAISOLINDICATORSYSTEMTHATSUITWITHTHEACKNOWLEDGEDEMPLOYEES’SPECIALTYTOADJUDGETHERESULTWHICHGENERATEDBYTHESESPECIALPERSONS，KEYWARDSAVIATIONRDCOMPENSATIONRESEARCHUNITS；ACKNOWLEDGEDEMPLOYEE；TYPEOFTHESISAPPLIEDFUNDAMENTAL