簡介：上海交通大學(xué)碩士學(xué)位論文上海航空股份有限公司貨運(yùn)發(fā)展戰(zhàn)略研究姓名郭俊松申請學(xué)位級別碩士專業(yè)工商管理指導(dǎo)教師史占中20030112關(guān)鍵詞上航，貨運(yùn)，發(fā)展，戰(zhàn)略

簡介：大連理工大學(xué)碩士學(xué)位論文民用航空運(yùn)輸成本管理研究姓名李楠申請學(xué)位級別碩士專業(yè)工商管理指導(dǎo)教師張醒洲2000101ABSTRACTTHEN甜ONAIAIDINESARENOWCOMINGTOEXPOSESOMEPROBLEMSINTHECOURSEOFTHEIRDEVELOPMENTS，SUCHASOVERLOADDELOTS，THEEXCESSOFTRANSPOATION，UNREESONABLEINVESTMENTINF敏EDASSETSANDLOWEFNCIENCY．IENLPHATICALLYANAIYZETHETEEMSCALEANDSTMCTUREOFA’LRPIANEE，THE利MINISTRATIONOFINVESLMENTANDAIRMATERIAL，ANDTHEARRANGEMENTOFFL氈HTONTHEBASISOFCONSIDERINGTHECOSTOFTRANSPORTATIONINTHETHESIS．THETHESISCANBEDIVIDEDINTOTHREECHAPTERS．THEFIRSTCHA吣卜．．MEAIDINES。COSTCONSTITUTIONOFTHETRANSPORTATION．托IILUMINATETHECONCEPT．THESTRUCTUREANDTHESORTSOFTHEAIDINES‘TRANSPORTATIONANDHOWITCOMESINTOBEING．THESECONDCHAPTERTHEEXPOSEOFCHIEFPROBLEMS．ITMAINLYTALKSABETITTHEEXPOSEDPROBLEMSINTHEAIRLINES’MANAGEMENT．ESPECIALLYABOUTSOMEREPRESENTATIVEPROBLEMS．THETHIRDCHAD|}ER．一THEJMPROVEMENTOFCOSTMANAGEMERIT．ITDIVIDESTHECOSTMANAGEMENTINTOFIVESO柏TODISCUSS．INDUDINGTHESCALEMANAGING，THESTRUCTUREMANAGING，THEFⅨEDCOSTMANAGING，THEAIRMATEFIAIMANAGINGANDTHEPROCESSMANAGING．GENERALLY,THEMANAGEMENTOFCOSTISUSUALLYCONSIDEREDASASORTOFSYSTEMSENGINEERWHICHRUNSTHROUGHALLACTIVITIESOFENTERPDSEE．WESHOULDCOORDINATEPRACTICAIOPERATIONSOFTOTAIPLANNING．PRODUCTIONORGANIZINGANDPROCESSCONTROLLINGWITHTHEMANAGEMENTOFCOST．THUS．ITCANTAKETHEACTUAIEFFECT．

簡介：北方交通大學(xué)碩士學(xué)位論文中國民用航空客運(yùn)服務(wù)產(chǎn)品研究姓名展英申請學(xué)位級別碩士專業(yè)工商管理指導(dǎo)教師張明玉20030101ABSTRACT一一一ABSTRACTINORDERTOADAPTTOMARKETECONOMYANDACHIEVECOMPETITIVEADVANTAGESINTHECOMINGSERVICEECONOMYIT1SNECESSARYFORCHINAAIRLINESCOMPANIESTOANALYSISAIRLINESERVICEDRODUCTANDMAKEOUTIMPROVEMENTMEASURESASCHINAHASBECOMEAMEMBEROFWTO，THEMANAGEMENTACTIONSAREMOREIMPORTANTTHEAUALITYOFAIRLINESERVICEPRODUCTSISTHECOREFACTOROFAIRLINESCOMPETITIONIMPROVINGTHESERVICEPRODUCTSANDGAININGGOODREPUTATIONAMONGCUSTOMERSARETHEEFFECTIVEMEASURESTOINCREASEAIRLINES’COMPETITIVEABILITYTHISPAPERGIVESBRIEFINTRODUCTIONOFCHINAAIRLINESANDAIRTRANSPORTATIONINCHINASINCETHEPASSENGER’SAIRTRIPEXPERIENCEFROMBUYINGTICKETSTOTHEENDOFHIS／HERTRAVELHASBEENBECOMINGANAIRLINESERVICEPRODUCT，THEPAPERDESCRIBESCHINAAIRLINESSERVICEPRODUCTANDEXAMINESTHEEXISTINGCRITICALDROBLEMSOFTHEPRODUCTTHISISANEWUNDERSTANDINGOFAIRLINESSERVICEPRODUCTONTHEBASISOFTHEDESCRIPTIONOFANDANALYSISOFTHESERVICEPRODUCT血EPAPERMAKESOUTSOLUTIONSFORCHINAAIRLINESTOIMPROVEITSTRANSPORTATIONSERVICESTHERESEARCHWILLBEOFSIGNIFICANCEINIMPROVINGSERVICEOPERATIONSANDINCREASINGPROFITOFCHINAAIRLINESKEYWORDSAIRTRANSPORTATION；AIRLINESERVICEPRODUCT；PRODUCTANALYSIS；CUSTOMERSARISFACTION

簡介：對外經(jīng)濟(jì)貿(mào)易大學(xué)碩士學(xué)位論文外國公司進(jìn)入與中國民用航空維修業(yè)姓名郁偉申請學(xué)位級別碩士專業(yè)國際貿(mào)易指導(dǎo)教師張瑋2002101第一章民用航空維修服務(wù)業(yè)概述E機(jī)作為現(xiàn)代化的交通運(yùn)輸工具是由包括發(fā)動機(jī)在內(nèi)的眾多凝聚著高新技術(shù)成果的摹部件組成。各零部件的生產(chǎn)和維修需要嚴(yán)格的質(zhì)量認(rèn)證，如FAA，、IAA認(rèn)證，以確保E機(jī)使用的高可靠性，從而保證飛行安全。飛機(jī)、發(fā)動機(jī)及其零部件的維修可使飛機(jī)保持持續(xù)適航性。隨著航空運(yùn)輸業(yè)的出現(xiàn)，航空維修服務(wù)業(yè)便應(yīng)運(yùn)而生。第一節(jié)航空維修服務(wù)業(yè)的定義航空維修服務(wù)業(yè)屬第三產(chǎn)業(yè)的范疇，是指為飛機(jī)、發(fā)動機(jī)及其零部件提供維修并對岑部件提供倉儲和銷售的行業(yè)。它有別『航空運(yùn)輸業(yè)和航空制造、LK，I；F『者是指航空客貨運(yùn)輸，后者指飛機(jī)、發(fā)動機(jī)及其零部件的研發(fā)和制造。三者之陽J又有聯(lián)系，航空運(yùn)輸業(yè)的發(fā)展將刺激飛機(jī)的需求并帶動航空制造業(yè)和維修服務(wù)業(yè)的發(fā)展。航空維修服務(wù)業(yè)包含丁兩方面的服務(wù)一是指對飛機(jī)的維修與維護(hù)方面的服務(wù)AIRCRA、LREPAIRANDMNLERLARLCESERVICE服務(wù)貿(mào)易總協(xié)定關(guān)于空運(yùn)服務(wù)的附件第六條第A歆將該』LJJJK務(wù)定義為“在退出服務(wù)的一架飛機(jī)或其一部分上進(jìn)行的維修與維護(hù)活動，但其不包括所謂的‘航班飛機(jī)的保養(yǎng)”’。從該定義覆蓋的服務(wù)范圍來看總體』與航空業(yè)界所稱的MROMAINTENANCEREPAIRANDOVERHAUL服務(wù)范圍～致。二是指各種飛機(jī)、發(fā)動機(jī)“零部件的分銷業(yè)務(wù)。據(jù)統(tǒng)計(jì)，雖受“911”事件影響，2001年全球航空維修市場仍達(dá)釗412億美元收益?！?。我國現(xiàn)有各種類型的民用飛機(jī)520架，每年用|丁維修和零部件購炙的費(fèi)用就達(dá)100億元人民幣，因而跨國航空維修服務(wù)早已成為國際服務(wù)貿(mào)易的一種重要形式，目阿國際航空運(yùn)輸業(yè)已發(fā)展延伸至世界大部分國家和地區(qū)。而維修服務(wù)的提供者大多是維修服務(wù)行業(yè)中實(shí)力雄厚的跨國公司?！霸诳鐕救蚪?jīng)營和發(fā)展的過程中，I”T多跨困公司深感服務(wù)業(yè)對其獲耿競爭優(yōu)勢的重要性，這就加速了服務(wù)國際化的速度?！边@就使跨國維修服務(wù)企業(yè)以其獨(dú)特的技術(shù)優(yōu)勢和質(zhì)量認(rèn)證體系在東道凼建。起壟斷的優(yōu)勢，占領(lǐng)相關(guān)重要部件的維修市場。它們在競爭激烈的市場上尋求市場機(jī)會?！澳膯呜晡礉M足的需要，哪旱就有做生意的機(jī)會”，各維修服務(wù)企業(yè)以國際市場營銷的理念，向航窄公，習(xí)提供卓越的服務(wù)來滿足航空公司的需求。

簡介：北方交通大學(xué)碩士學(xué)位論文對我國航空公司發(fā)展問題的探討姓名鄧戩申請學(xué)位級別碩士專業(yè)工商管理指導(dǎo)教師幺培基200121北方交通大學(xué)碩十學(xué)位論文F我國空運(yùn)市場對空運(yùn)企業(yè)的容量有限，因此我國航空公司的未來將是規(guī)T模增大數(shù)量減少。經(jīng)營國內(nèi)干線運(yùn)輸航空公司的合理數(shù)量不超過5個(gè)，但實(shí)際操作難點(diǎn)在于如何運(yùn)用市場手段而不是行政干預(yù)去建立一種骨干航空公司與地方航空公司相互依存而不是無序競爭的新型關(guān)系。針對當(dāng)前空運(yùn)市場低迷狀態(tài)，政府要從“擴(kuò)大內(nèi)需”出發(fā)，重新審視現(xiàn)行的運(yùn)價(jià)政策。應(yīng)該承認(rèn)，細(xì)分市場的多種折扣是滿足社會不同層次需求和使航空公司收益最大化的有效途徑。只有實(shí)行靈活的運(yùn)價(jià)政策才能激活空運(yùn)市場，只有保持與其他交通方式協(xié)調(diào)的運(yùn)價(jià)比例才能擴(kuò)大空運(yùn)市場?！胺潘晒苤啤笔钦畬γ窈胶暧^管理思路的重大轉(zhuǎn)變，在國外已成為一種潮流。而具有中國特色的管理思想應(yīng)該是“適度管制”。運(yùn)力控制是政府重要的宏觀調(diào)控手段，運(yùn)力規(guī)?？陀^上也決定了空運(yùn)企J世的規(guī)模。航空公司對飛機(jī)采購應(yīng)該有更多自主權(quán)，但飛機(jī)采購需要服從國家外交、外貿(mào)大局。政府應(yīng)致力于制定競爭規(guī)則，維護(hù)競爭秩序。按照市場經(jīng)濟(jì)原則管理好國家航線資源。對外為了國家利益和保護(hù)本國航空公司利益協(xié)調(diào)好國際航權(quán)關(guān)系，對內(nèi)扶持偏遠(yuǎn)地區(qū)和經(jīng)濟(jì)欠發(fā)達(dá)地區(qū)的航線經(jīng)營。我國空運(yùn)市場主要由公費(fèi)旅客支撐的局面仍然沒有改變。民航要發(fā)展，必須制定新的發(fā)展戰(zhàn)略。新戰(zhàn)略的核心，在于突出為公眾服務(wù)。近年來，鐵路和公路相繼制定了以“提速”為顯著特征的市場策略，其成功實(shí)施已分流了部分航線的民航旅客。航空公司必須認(rèn)真研究市場，放下架子，不失時(shí)機(jī)打出“大眾民航”的品牌?！按蟊娒窈健币馕吨尭嗟娜俗闷痫w機(jī)。航空公司除繼續(xù)為公務(wù)、商務(wù)旅客提供完善的服務(wù)外，還應(yīng)該根據(jù)新戰(zhàn)略的指導(dǎo)思想，將市場突破口放到旅游等自費(fèi)旅客身上來。2

簡介：對外經(jīng)濟(jì)貿(mào)易大學(xué)碩士學(xué)位論文戰(zhàn)略聯(lián)盟航空公司發(fā)展的新方式姓名韓亮申請學(xué)位級別碩士專業(yè)企業(yè)管理指導(dǎo)教師趙軍200241ABSTRACTAILLANCEISEVERYWHEREINTHEMAININTERNATIONALAIRTRANSPORTATIONMARKET，ANDTHEFIVEGLOBALALLIANCEGROUPSHAVECOMEINTOBEINGTHEAIRTRANSPORTATIONMARKETWILLBEDOMINATEDBYAFEWGLOBALALLIANCEGROUPSFACINGTHENEWSITUATIONTHEDEVELOPMENTOFINTERNATIONALAIRLINEALLIANCEWHATCHINESEAIRLINESSHOULDDOCHINESEAIRLINESARESINAIL1NSCALEWITHPOORSERVICEANDMANAGEMENTBEINGLESSCOMPETITIVE，LARGEPARTOFCHINESEMARKETISTAKENBYFOREIGNAIRLINESTHEINTERNATIONALMARKETSHAREWILLCONTINUETOSHRINKIFCHINESEAIRLINESDONOTCOOPERATEWITHFOREIGNAIRLINESALLIANCEISASHORTCUTFORAIRLINETODEVELOP，ESPECIALLYFORTHEAIRLINEINDUSTRYTHESCALEBENEFICIALONECHINESEAIRLINESSHOULDSETUPALLIANCEWITHFOREIGNAIRLINESFORCOMMONDEVELOPMENTITISHELPFULFORCHINESEAIDINESTOSETUPBILATERALINTERNATIONALALLIANCESSINCEWITHFEWERMEMBERSCOMPAREDWITHGLOBALALLIANCEGROUPITISMOREEASYFORTHETWOAIRLINESTOBEADAPTEDWITHEACHOTHERANDREACHTHEGOALOFCOOPERATIVECOMPETITIONAIRCHINACHINAEASTERNANDCHINASOUTHERNHAVEESTABLISHEDSEVERALALLIANCESWITHFOREIGNAIRLINESWITHFAVORABLERESULTSATIERESTABLISHINGALLIANCEWITHFOREIGNAIRLINES，CHINESEAIDINESENLARGEDTHEIRSALESNETWORK，HAVEMOREHIGHYIELDPASSENGERS，REDUCEDOPERATINGCOSTANDBECOMEMORERECOGNIZEDTHEALLIANCEHASALSOPUSHEDCHINESEAIRLINESTOIMPROVETHEIRMANAGEMENTSO，CHINESESHOULDENHANCETHEBILATERALINTERNATIONALALLIANCETOUTILIZEEXTERNALRESOURCESTODEVELOPWHILEREFORMINGANDUSINGINTERNALRESOURCESTOGAINCOMPETITIONEDGES

簡介：隨著我國加入WTO，企業(yè)將面臨更大的挑戰(zhàn)，企業(yè)的競爭戰(zhàn)略將不得不進(jìn)行調(diào)整。在二十一世紀(jì)，以信息技術(shù)為主導(dǎo)的管理理念和方法逐漸成為企業(yè)關(guān)注的重心。MRPⅡ、ERP等已經(jīng)逐步融入企業(yè)管理的實(shí)踐中了，而融合了先進(jìn)的管理思想和信息技術(shù)的CRMCUSTOMERRELATONSHIPMANAGEMENT，客戶關(guān)系管理正在中國培育和發(fā)展，并成為企業(yè)經(jīng)營戰(zhàn)略中關(guān)注的重點(diǎn)方案。國外CRM的實(shí)踐已經(jīng)證明，這是一種提升企業(yè)市場競爭力的有價(jià)值的解決方案。本文主要目的在于探討企業(yè)如何運(yùn)用CRM提升企業(yè)的競爭力，特別是在中國航空運(yùn)輸業(yè)，如何認(rèn)識實(shí)施CRM對于提高中國民航企業(yè)競爭力的必要性，以及如何借機(jī)來推動企業(yè)相關(guān)的戰(zhàn)略調(diào)整、業(yè)務(wù)流程改造和信息技術(shù)管理等工作的開展。本文主要分為兩大部分第一部分是對CRM的產(chǎn)生背景和基礎(chǔ)理論進(jìn)行探討，在專家和CRM業(yè)界權(quán)威人士認(rèn)識的基礎(chǔ)上，從本文作者的角度出發(fā)，闡述了CRM定義、對企業(yè)的價(jià)值和基本功能；并介紹了美國航空公司實(shí)施CRM的成功案例，分析和總結(jié)成功的經(jīng)驗(yàn)，以及對中國民航的借鑒意義。第二部分是對上航實(shí)施CRM的過程中，所開展的各項(xiàng)工作的回顧，提出了要提高上航的市場競爭力，必須實(shí)施CRM。本文主要研究了上航的產(chǎn)業(yè)狀況、競爭戰(zhàn)略，客戶關(guān)系，剖析了上航在客戶關(guān)系管理認(rèn)識中的誤區(qū)以及實(shí)施CRM存在的問題，提出了上航實(shí)施CRM的計(jì)劃和對策，并根據(jù)CRM的理論，研究了上航的企業(yè)經(jīng)營戰(zhàn)略、員工戰(zhàn)略、業(yè)務(wù)流程再造和信息技術(shù)管理工作，以及上述工作對CRM的支持。最后，作者提出在“天空開放”的競爭環(huán)境下，要參與國內(nèi)外市場競爭，保持現(xiàn)有的市場份額，提高航空企業(yè)的競爭能力和生存能力，CRM將是必由之路。

簡介：大連理工大學(xué)碩士學(xué)位論文東方航空股份有限公司營銷渠道建設(shè)研究姓名張麗麗申請學(xué)位級別碩士專業(yè)工商管理指導(dǎo)教師曲洪敏20050611ABSTRACTASONEOFTLLEFIVEMETHODSOFTRANSPORTATION，AIRTRANSPORTATIONPLAYAKEYROLEINTHEDEVELOPMENTOFNATIONALECONOMYANDTHEEXCHANGEOFINTEMATIONALPOLITICS，ECONOMY，TRADE，CULTURE，TOUNSM，SPORTSANDOTHERSWJMTHEDEVELOPMENTOFSCIENCEANDTECHNOLOGYANDTHEIMPROVEMENTOFTHELEVELOFPRODUCTIVEFORCESITSPOSITIONANDROLEINTHENATIONALCOMPREHENSIVETRANSPORTATIONSVSTEMHASBEENSTRENGTHENEDCONTINUOUSLYTHOUGHTHENATIONALAIRTRANSPORTATIONMADEGREATACHIEVEMENTSFORTHELAST50YEARS，F(xiàn)ROMAIRERAFTFLEETS，AIRROUTENETWORKS，AIRPORTCONSTRUCTONANDFACILITIESTOSTAFTQUALITY，SERVICEQUALITY，OPERATIONANDMANAGEMENTLEVELWESHOULDCLEARLYRECOGNIZETHATOURTRANSPORTATIONHASENCOUNTEREDTREMENDOUSDIFFICULTIESANDOBSTRUCTIONINTHEPROGRESSOFREFORLNANDDEVELOPMENTASWEKNOW，THEMARKETRELATIONBETWEENSUPPLIESANDDEMANDSHASGREATLYCHANGEDINTHETRANSFORMATIONFROMTHEPLANINGECONOMYTOTHEMARKETECONOMYITHASSHIFTEDFROM“SELLER’SMARKET“TO‘‘BUYER’SMARKET”THECHINESEAIRLINESARCFACINGUNPRECEDENTEDLYMARKETCOMPETITIONASTHEMEDIECONOMICORGANIZATIONOFTHEAIRTRANSPORTATIONSALCSMARKET，SALESAGENTSHADENLARGED“SALESALIA”O(jiān)FAIRLINESFORATIMESITBROUGHTPEOPLEACONVENIENCETOBUYTICKETSONTHEOTHERHANDITMADETHESALESMARKETDISORDERCOMPETITIONSHARPANDINCOMEOFAIRLINESDEELINEDETCATTHEBEGINNINGTHEAIRLINSDEVELOPSALESAGENTINORDERTOSALESPROMOTION，ENLARGEDMARKET，THISMADEUSMUSTRESEARCHINTHISFIELDSINCE1997，THEECONOMICPROFITSINCIVILAVIATIONINDUSTRYOFCHINASLIPPEDA10TMOSTOFCHINA’SAIRLINSHAVEBEENAWAREOFTHEDECLINEOFTHEBENEFITSINTHEBEGINNINGOFTHEYEAR2001AIRLINSDEFECTED50HUNDREDSMILLIONINTHEYEAR2003BYANALYZINGTHECURRENTCONDITIONOFCIVILAVIATIONONEOFTHEMOSTIMPORTANTFACTORSISTHATTHEAIRLINSDIDNOTPUTMUCHTHOUGHTONDEVELOPINGMARKETINGCHANNELANDTHECOMMISIONOFSALESAGENTSISTOOHIGHACCORDINGTOTHESTUDYONTHESALESAGENTSOFAIRTICKET，THERESEARCHADOPTSPLENTYOFDATAREFERSTOMANYDOMESTICANDINTERNATIONALRELEVANTARTICLESANDANALYZESTHECHARACTERISTICSOFTHESALESAGENTSOFAIRLINESBYTHETHEORYOFECONOMICSANDMANAGEMENT，CONSIDERINGTHELATESTINTEMATIONALMANAGINGMETHOD，THESALESCHANNELSINTHEPROJECTARERESEARCHEDANDINDUCEDTHEDISORDEREDSITUATIONINTHESALESMARKETISANALYZEDSYSTEMATICALLY111CCHARACTERISTICSOFAIRTICKETSALESMARKETARESUMMARIZEDCOMBINEDWITLLTHEDEVELOPINGTENDENCYOFCHINAEASTAIRLINESCORPORATIONLIMITED，ANDRECOMMENDSTHATCHINAEASTAIRLINESCORPORATIONLIMITEDSHOULDPUTMUCHMOUGHTONBUILDINGT11EMARKETINGCHANNELSKEYWORDSEASTAIRLINESCORPORATIONLIMITED；MARKETINGCHAⅡNELS；BUILDING

簡介：西北工業(yè)大學(xué)碩士學(xué)位論文陜西航天動力公司營銷渠道設(shè)計(jì)與整合研究姓名舒漢平申請學(xué)位級別碩士專業(yè)工商管理指導(dǎo)教師郭鵬20030401一塑三些查蘭些呈壘篁塞ABSTRACTTHEMARKETINGENVJRONMENTOFCHINAISWITNESSINGMOSTRAPIDCHANGES，MEANWHILE。THEINCREASEDSTRENGTHOFMARKETINGCOMPETITIONCLAIMEDENTERPRISESMANAGEMENTMUSTBEDEEPGOINGANDDELICATE，F(xiàn)URTHERMORE，THEENTERPRISESOFCHINAMASTEILLLANCETHECONTROLLEDDEGREEINMARKETINGTCSOURCEASMOREIMPORTANTRESOTLRCEMARKETINGCHANNEL，ITWILLBEFOLLOWEDWITHINTERESTBYENTERPRISESHAANXIAEROSPACEPOWERCO，LTDWASINITIATEDANDREGISTEREDWITHXI’ANHIGHANDNEWTECHINDUSTRYDEVELOPMENTZONEINDECEMBEROFL999BYSOMEOFTHECOREUNITSOFAEROSPACEINDUSTRYINTHISCOUNTRYBECAUSEOFTHEESTABLISHINGBACKGROUND，PROJECTCHARACTERISTIC，OPERATIONMANAGEMENTANDCOMPANYSTRATEGICDETERMINDEDTHEIMPORTANCENECESSITYOFMARKETINGCHANNELDESIGNANDINTEGRATIONTHISPAPERINTRODUCESINTERNALANDFOREIGNMARKETINGTHEORYCHANNELTHEORYCHANNELINTEGRATIONTHEORYINBRIEFTHENDISCUSSESITSDEVELOPINGTRENDOVERALL，TAKINGSHAANXIAEROSPACEPOWERCOMPANYASBACKGROUND，ANALYSESSHAANXIAEROSPACEPOWERCOMPANY’SMARKETINGENVIRONMENTANDMARKETINGCHANCESMEANWHILE，TAKINGFOREIGNRESEARCHRESULTSOFMARKETINGCHANNELANDCHANNELTHEORYCHANNELINTEGRATIONTHEORYASREFERENCE，RESEARCHESSHAANXIAEROSPACEPOWERCOMPANY’SMARKETINGCHANNEL，THENDISCUSSESITSNOTICEABLEPROBLEMSOFMARKETINGCHANNELDESIGNANDINTEGRATIONBYUSINGPRINCIPALCOMPONENTANALYSISOFMULTIVARIANTSTATISTICS，THEMATHEMATICMODELFORMARKETABLECHANNELSASSESSMENTOFSHAANXIAEROSPACEPOWERCOMPANYISPRESENTEDBYTHISWAYTHEDESIGNANDINTEGRATIONOBJCOTCANBESELECTEDANDTHEMARKETINGCHANNELOFSHAANXIAEROSPACEPOWERCOMPANYCANBERESEARCHEDQUANTITATIVELYBASEDONTHIS，THEPAPERPUTSFORWARDSOMEMARKETINGCHANNELMODELS，SOMEMODELSARECONDUCTIVETOTHECHARMELMANAGERINCHANNELDESIGNTAKINGCHANNELINTEGRATIONTHEORYTHEOPTIMUMINTEGRATIONPLANCALLBEDESIGNEDINBEINGPRACTICALANDREALISTICATLAST，BYUSINGTHISPLAN，THESATISFIEDOUTCOLTTECANBEACQUIREDKEYWORDSMARKETINGCHANNEL，CHANNEIEVALUATIONCHANNEIDESIGN，CHANNEIINTEGRATION

簡介：復(fù)旦大學(xué)碩士學(xué)位論文東方航空集團(tuán)公司重組的研究姓名劉宗越申請學(xué)位級別碩士專業(yè)工商管理指導(dǎo)教師楊永康20025800M245劉宗越東方航卒集團(tuán)公州霞封1的州’CABSTRACTINRECENTVEARSCHINACIVI1AVIALIONHASBEENLHEFOCUSOFDUBLICANDMEDIA，WHICHINCLUDESINDUSTRYMONOP01YANDPRICECOMDETITIONASONEOFTHETHREEAIRGIANTSINCHINA，CHINAEASTERNAIRLINEDRAWSMOREATTENTIONTHECIVILAIRREFORMSTARTEDIN1980STOMEETTHEPOLICYOFTRANSFERRINGMILITARYFACILITYTOCIVILUSE，WHICHWASINITIATEDHYMRDENGXIAOPINGINTHEERAOFOPENINGANDREFORMINGITTOOKSEVERALIMPORTANTSTEPSFJRST，CIVILAIRBUREAUGAINEDINDEPENDENCEFROMMILITARYSYSTEMANDSETUPAFEWAIRC。MPANIESDIRECTLYREPORTINGTOCIVILAVIATIONASSOCIATIONOFCHINACAAC|IOWEVER，THEYWERENOTTHEAIRCOMPANYINTHEREALMEANING，BECAUSETHEVWERESTILLINCLUDEDINTHESYSTEMOFAIRPORTANDIHEAIRMANAGEMENTBUREAUASTIMEWENTON，THENEGATIVITYOFLHISSYSTEMEMERGEDINTHELATE1980S，CIVILAIRREFORMCOOKTHESECONDSTEP，IE，SEPARATINGAIRPORTS，AIRCOMPANIESFROMLHEAIRMANAGEMENTBUREAUINTHEMIDANDLATEOF1990S，CIVILAIL’REFORMSTARTEDANOTHERROUND。ESTABLISHINGTHREEBIGAIRCONGLOMERATES，AMONGWHICHEASTAIRANDSOUTHERNAIRWEREPUBLICLY1ISTEDINNEWYORKANDHONGKONGSTOCKEXCHANGEUPONCHINA’SENTRYOFWTO，THEDEVELOPMENTOFCHINACIVILAVIATIONAROUSESMOREATTENTIONPEOPLEARECONCERNEDWHETHERITCANMAINTAINITSCOMPETITIVENESSINTHENEWENVIRONMENTCHINAEASTAIRCOMPANYHASBEENDEVELOPEDATTHESAMEPACEASCHINACIVILAVIATIONIN1980ITGAINEDINDEPENDENCEFROMLHEMILITARYSYSTEMANDFROM1988ITISOPERATEDBYITSELF【NL993，LHECONGLOMERATEWASESTABLISHEDAND4YEARSLATERITWASSUCCESSFUILVLISTEDBOTHATHOMEANDABROADTHISPAPERANALYZESTHERESTRUCTUREBACKGROUNDOFEASTAIR，BOTHINCHINAANDOVERSEAS，BYBRIEFREVIEWOFCHINACIVILAIRHISTORYBASEDONTHEINDUSTRYWIDEANALYSIS，ITPOINTSOUTTHEDRIVINGFORCESANDPROBLEMSDURINGLHERESTRUCTURINGPROCESSHYEASTERNAIRLINEHENCE，THEAUTHORPUTSUPHISOWNSUGGESTIONANDWISHITISHELPTLULTOTHEPROCESS?！?

簡介：南京理工大學(xué)碩士學(xué)位論文中國國際航空公司客運(yùn)市場營銷策略研究姓名呂唯曦申請學(xué)位級別碩士專業(yè)工商管理指導(dǎo)教師錢敏20021101里墮豈童堡苧里旦墮墮窒坌望查堡墮塹重塑箜墮塹窒ABSTRACTUNDERTHECONDITIONSOFTHEWTO’SAGREEMENTOFCHINAANDTRENDOFECONOMY’SGLOBALIZATIONOURENTERPRISEHASTOFACECOMPETITIONHOWTOWININSUCHCOMPETITIONANDTOFURTHERENFORCEITSCOMPETITIONSTATUSHASBEENASTRATEGICPROBLEM，WHICHMUSTBERESEARCBEDSTARTINGWITHGENERALTHEORYOFENTERPRISESTRATEGYANDONTHEBASISOFANALYSISOFMACROENVIRORMLENTINECONOMYSCIENCEANDTECHNOLOGYANDINDUSTRYFACEDBYAIRCHINAANDITSPOTENTIALRESOURCESTHISPAPERPUTSFORWARDADEVELOPMENTSTRATEGYWHICHWILLBEEXECUTEDBYTHECOMPMAYATPRESENTANDFORYEARSTOCOMEIEFINALLYTHISPAPERANALYSESAIRCHINA’SSALESANDMARKETINGSTRATEGIESMARKETINGSTRATEGYKEYWORDSCIVILAVIATION、SERVICEMARKETING、MARKETINGSTRATEGY

簡介：安徽大學(xué)碩士學(xué)位論文加入WTO背景下我國民用航空運(yùn)輸業(yè)產(chǎn)業(yè)組織分析及規(guī)制改革研究姓名蔣誠申請學(xué)位級別碩士專業(yè)國際貿(mào)易學(xué)指導(dǎo)教師高茜20040508加入W1D背景下我國民用航空運(yùn)輸業(yè)產(chǎn)業(yè)組織分析及規(guī)制改革研究ABSTRACTCHINA’SEMERINGINTOWTOHASMADEPROFOLHLDE舳CTONMEDEVELOPMENTOFCIVILAVIATIONOFCHINAACCORDINGT0“AⅢLEXONAIRTRANSPON”，MEAPPENDIXOF”GENERALAGREEMENTON’RRADEINSERVICEGATS”，AIRCRAFTREPAIR趾DMAINENAJLCESERVICE，SALEINGANDM礬【ETINGOFCI“LAVIATIONSERVICE，COMPUTERRESERVATIONSYSTEMSEⅣICECRSHAVEBEENPRESCRIPTEDWITH也EDEVELOPILLENTOFOPINUPAILDINTEMATIONALCOMMUNICATION，CHINACIVILAVIATIONWIUF如EUNPRECEDENTEDCHANCEANDCHALLENGES，INTHEFIELDOFGOVEMMENTALREGULATIONFMMANALYZINGT11ETHEORYOFREGULATIONONNATURALMONOPOLYINDUSTRIES，INMISP印ER，T11EAUTHORTHOROU曲1YANALYZCMEMARKETSTNJCTURE，CONDUCT觚DPERFO咖AILCEOFCHINACIVILAVIATIONDUETOⅡLESCPMODEL，ANDAPPLIESEXPCRIENTIALAPPROACHTOSYSTEMATICAILYA11ALYZETHECOMPETITIONAILDREGULATIONCONDITIONOFCHINACIVIIAVIATIONITPOINTSOUTTHATUNDER也EEXCESSGOVEMMENTALREGULATION，CIVILAVIATIONEXISTSMANYPROBLEMS，SUCHASSMALLINDUSTRIALSIZE，HI曲ENTERANDEXITBARRIERSINT11EMARKETSTMCTURE，RIGIDCOSTSNUCTURE，10WPRODUCTIVITYE銜CIENCYANDPROFITRATEBASEDONTHEAILALYSISOFTHECHARACTERISTICSOFCHINACIVILAVIATIONREGULATIONA11DCOMBINEDWITLLTHECOMMONRULESOFNATURALMONOPOLYREFOM，THEAUTHORINTMDUCEDSOMEFUND鋤ENTALRCFO珊PANEMSOFCHINACIVILAVIATIONREFONNINTHEPAPELTHEKEYFACTORSAFF色CTINGTLCWORKINGOFT11ESEPANEMSAREALSOBEINGILLUSTRATEDINADDITION，ITPUTSFONⅣARDTHATSOMEPOLICYPROPOSAL，INCLUDINGLOOSENINGGOVEMM鋤TALREGULATJON，GUIDJNGINDUS塒ALP工DMOTJON，IMPMVINGCO印ORATEGOVEMALLCE，SEMNGUPANTIMONOPOLYANDFAIRCOMPETITIONREGULATION，CALLSTIMULATECOMPETITIONASWEUASRAISEEMCIENCYATTHES鋤ETIMEKEYWORDWTO，CIVILAVIATION，INDUSTRIALECONOMY，NATURALMONOPOLY，REGULATIONSTYPEOFTHESISAPPLIEDSTUDY2

簡介：西北工業(yè)大學(xué)碩士學(xué)位論文航空型號研制項(xiàng)目管理信息系統(tǒng)研究姓名劉（日韋）申請學(xué)位級別碩士專業(yè)企業(yè)管理指導(dǎo)教師趙嵩正20060301西北工業(yè)大學(xué)碩士學(xué)位論文ABSTRACTTHEAVIATIONINODELDEVELOPIILEMISABIGSYSTCMENGM“NG，WHOSOCYCLEAND五SKCANBERE如CEDTHROU醢E踟CTIVEP炳ECTMANAGEM蹴T，INFO渤越IONSYS融NIS勰IMPORTANTMETHODWHICHMAKESPROJECTMANAGEMENTBECOMESCIENTIFICANDMODEMTHEA啦ATIONMODELDEVELOPMENTP嘲ECTMAN89EMENTINFORINATIONSYSTEMCOULDRE蠢IZE氌EINTEG豫疽ONOFF斑K畦ONSINCIUDINGSCHEDULEDPLAN，O端ANI齠TION，SCHE1ULECON仃OL，COMMULLICATION1LILDERT11ECOMPUTERNEMORKENVIROILRILENTINFORNLATIONCOULD鑫LSOBC螽LLY照AREDANDE＆蹶VE垮溉NSMI毪EDD詆NG她W魏OIEL滌OFMODEIDEVELOPMENTANDMEPERFOMANCEOFPMJECTMALLAGEMEⅡTCANBEIMPROVCDI綴LY’壕EPA辨F髓ALY搿D氆EE軸F8穗融SLICS赫D氌ELI＆EYELE爭。CCSS蕊AVIADONMODELDEVEIOPMENTPROJECTMANAGEINENTTHE仔AMEWORKOFAVIATIONMODEL如VELOP疆程哇P蛹ECT搬ANA剿EN專W勰P∞筘S鍵殛S礴∞氌EBO白薛P翻。畦MANAGEMENTKNOWIEDGESECONDLY，USINGMULTIGTAGENETWORKPLANNILLGMEMOD，TLLE筘PERP玨T島RW韙FD也EINTE辮T。娃MODELMULT髓AGEN。TW∞KPLA黼INGTEE殛I罐UESBASEDONWBSTHENCOMBININGROLLWAVEPLAILLLINGMETHOD，THEAVIATIONMODELDEVELOPMENTP喇ECTMANAGEMENTSCHEDULEDPL蕊蠡瞄∞FO難WAS畦EVELOP醛THIRDLY，IT啪SSUGGESTEDTHATSCHEDULECO肋OLSH01LLDBEBASEDONMULTISTAGENETWORKINTEG毫TEDPLANINFONNAT主ON腿DME幽ODOFCONTROLPROCESSWASAN8LYZEDT缸KS蛆N王SAILDRECOGNI矗ONMEMODSOFMESCHEDULEDEVIATIONWEREIMPROVEDAILDRELATEDCALCTLLATIONMODELSWEREPROPOSEDONNLEBASISOFMAT，THEAVIATIONMODELDEVEIOPMENTP嘲ECTMALLAGEMENTSCHEDUIECOM∞1舷LIILEWORKWASPROPOSEDFINIALLY，COMBININGTHC舶嘲EWORKOFSCHEDULEDPLANANDSCHEDLLLOCONTROL，WHICHISBASEDONMULLIS紐GENETWO呔INTEGA南CDPLAN，WI出COOPERA主IONFHNCTION，AMEORETICF豫MEWORKOFAVIATIONMODELDEVELOPMENTPROJECTMANAG唧ENTINROMATIONSY馥嗽W嬲GIVEN。BYAPPL痢GP醐OSED蠡姐E踟蕊THEEACPMLSSYSTEMBASEDONW曲ISDESI趴EDANDVERIFIED【L姆W8R蠡孓糙。鑫式融∞A揮HP溺EC|，嘲E蕊輟鞠AGEME璉黼裁鬟AGENE啪魄INTEGATEDPLALL，INFO冊ATIONSYSTEMII

簡介：武漢理工大學(xué)碩士學(xué)位論文基于機(jī)場的我國航空物流發(fā)展戰(zhàn)略姓名何濤申請學(xué)位級別碩士專業(yè)產(chǎn)業(yè)經(jīng)濟(jì)學(xué)指導(dǎo)教師王友順200231莖堡望三奎堂堡主堂堡絲苧一一ABSTRACTAIRLOGISTICS，ALSOACONCEPTIONOFMODERNLOGISTICS，DURINGTHEPROCESSOFAIR109ISTICS，CARGOARETRANSPORTEDMAINLYBYAIRTHEALLPROCESSOFAIR109ISTICSINCLUDINGCARGO’SCIRCULATIONANDSTORAGESHOULDBEEXECUTEDBOTHEFFICIENTLYANDEFFECTIVELYBETWEENSHIPPER’SANDCONSIGNEE’SSPOTMOREOVERINORDERTOSATISFYCUSTOMERS’REQUIREMENTS，THEALLPROCESSMUSTBEPLANED，IMPLEMENTEDANDCONTROLLEDAIRLOGISTICSISACOMPREHENSIVELOGISTICSDISPOSALCOURSECOMPRISESAIRANDGROUNDPARTSAIRPORTISANECESSARYPARTOFAIRLOGISTICS，ANDASPOTFORFORMINGAIRLOGISTICSNETWHAT’SMORE，ITISTHEPRINCIPALFACILITYFORPROMOTINGIMPORTSANDEXPORTSTRADEFORACOUNTRYAIRPORTWILLTURNINTOTHECHIEFFACTORSTRENGTHENINGANDENLARGINGITSCOMPETITIONABILITYPRESENTLY，CHINESEAIRPORTISSTILLINELEMENTARYSTATEPRESENTLY，THEWORLDADVANCEDENTERPRISESINAIRLOGISTICSHAVEEXTENSIVELYDONEBUSINESSINMAINLANDANDHELDMOREANDMOREMARKETSHAREHOWEVERTHETAKENUPRATEOFOURNATIVEAIRLINEENTERPRISESISDESCENDINGININTERNATIONALAIRTRANSPORTATIONMARKETINADDITION，ABOUT70PERCENTOFDOMESTICAIRPORTSAREINADEFICITSTATEINTHISCIRCUMSTANCE，THATOURAIRLOGISTICSENTERPRISESHOWTOCOPEWITHOVERSEASCOMPETITIONHASBECOMEANURGENTASSIGNMENTWITHEXPERIENCESOFTAKINGPARTINAIRLOGISTICSMARKET’SINVESTIGATINGINSHENZHENAIRPORTANDNINGBOAIRPORT，ANDONTHEBASISOFGATHERINGANDANALYZINGTHEMATERIALS，THEMAINAIMOFTHISPAPERISTOSTUDYDEVELOPINGSTRATEGYINAIRLOGISTICSOFCHINESEAIRPORTINWHOLEMADEAANALYSISOFOURAIRPORTPRESENTSITUATIONTHEN，ONTHEPOINTOFAIRPORT，THEAUTHORPROPOSEATHEORYINCLUDINGCONSTRUCTINGAIRLOGISTICSNETANDAIRPORTLOGISTICSCENTER，ENJOYINGAIRPORTCODETOGETHER，DEVELOPINGTHESEAIRPORTWITHBETTERCONDITIONSANDTHEFRAMEONHOWTOCONSTRUCTAIR。LOGISTICSINFORMATIONSYSTEMETCINADDITION，THEAUTHORPREDICTSINDEXESRELATEDTOAIRLOGISTICSTHROUGHUTILIZINGTWOKINDSOFQUANTITATIVEANALYSISMETHODS，NAMELYLINEARREGRESSION

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