簡(jiǎn)介:ACTIVITYBASEDCOSTINGANDOTHERCOSTMANAGEMENTTOOLS,CHAPTER18,1,LEARNINGOBJECTIVES,2,DEVELOPACTIVITYBASEDCOSTSABC,1,3,ACTIVITYBASEDCOSTING,MOREACCURATEMETHODTOATTACHCOSTSTOPRODUCTSREFINESTHEWAYINDIRECTCOSTSAREALLOCATEDTOPRODUCTIONFOCUSESONCOSTSINCURREDBYEACHPRODUCTIONACTIVITYACTIVITYCOSTSBECOMETHEBUILDINGBLOCKSFORALLOCATINGCOSTSTOPRODUCTSANDSERVICESEACHACTIVITYHASITSOWNCOSTDRIVER,4,ACTIVITYBASEDCOSTINGDIVIDESPRODUCTIONPROCESSINTOACTIVITIESASSIGNSCOSTSTOPRODUCTSBASEDONHOWMUCHTHEPRODUCTUSESTHOSEACTIVITIESCOSTDRIVERSACTIVITYTHATDRIVESTHECOSTTOBEINGACCUMULATEDEXAMPLESQUALITYINSPECTIONS–NUMBEROFINSPECTIONSWARRANTYSERVICES–NUMBEROFSERVICECALLSSHIPPING–NUMBEROFPOUNDS,5,ACTIVITYBASEDCOSTING,OVERVIEWOFTRADITIONALANDABCSYSTEMS,TRADITIONALSYSTEMUSESAPLANTWIDEMANUFACTURINGOVERHEADALLOCATIONRATE,6,OVERVIEWOFTRADITIONALANDABCSYSTEMS,ABCSYSTEMUSESASEPARATEALLOCATIONRATEFOREACHACTIVITY,7,DEVELOPINGANACTIVITYBASEDCOSTINGSYSTEM,8,,ABCSYSTEM,9,ABCSYSTEMRESULTS,UNDERTRADITIONALSYSTEMTHEGROSSPROFITFORSPECIALTYDVDIS20PERDVDFIVETIMESASHIGHASTHE4GROSSPROFITFORTHEEXCELDVDMANAGEMENTMAYDECIDETOPRODUCEMORESPECIALTYDVDSUNDERABCCOSTSAREMOREACCURATE,10,S183COMPUTINGINDIRECTMANUFACTURINGCOSTSPERUNIT,DAY,CORPISCONSIDERINGTHEUSEOFACTIVITYBASEDCOSTINGTHEFOLLOWINGINFORMATIONISPROVIDEDFORTHEPRODUCTIONOFTWOPRODUCTLINESDAYPLANSTOPRODUCE400UNITSOFPRODUCTAAND375UNITSOFPRODUCTB1COMPUTETHEABCINDIRECTMANUFACTURINGCOSTPERUNITFOREACHPRODUCT,11,THEINDIRECTMANUFACTURINGCOSTFORPRODUCTAISTHEINDIRECTMANUFACTURINGCOSTFORPRODUCTBIS,12,S183COMPUTINGINDIRECTMANUFACTURINGCOSTSPERUNIT,8150,34240,SETUP106,000/20053000PERSETUPMAINTENANCE55,000/40001375PERMACHINEHOUR,USEACTIVITYBASEDMANAGEMENTABMTOACHIEVETARGETCOSTS,2,13,ACTIVITYBASEDMANAGEMENT,USESABCTOMAKEDECISIONSINCREASEPROFITSWHILEMEETINGCUSTOMERNEEDSTYPESOFDECISIONSPRICINGANDPRODUCTMIXPROVIDESAMOREACCURATECOSTOFPRODUCTSDETERMINESTHEPROFITABILITYOFPRODUCTSCUTTINGCOST,14,COSTCOMPARISONABCVSTRADITIONALALLOCATION,15,,,LOSSVERSUSPROFIT,VALUEENGINEERING,REEVALUATINGACTIVITIESTOREDUCECOSTSREQUIRESCROSSFUNCTIONALTEAMSMARKETERSIDENTIFYCUSTOMERNEEDSENGINEERSDESIGNMOREEFFICIENTPRODUCTSACCOUNTANTSESTIMATECOSTSSETTINGSALESPRICESBASEDONTARGETPRICESTARGETINGWHATCUSTOMERSAREWILLINGTOPAY,16,TARGETPRICINGVERSUSCOSTBASEDPRICING,COSTBASEDFULLCOSTDESIREDPROFITSALESPRICETARGETBASEDTARGETPRICEDESIREDPROFITTARGETCOST,17,FULLPRODUCTCOSTS,CONSIDERALLPRODUCTIONCOSTSDIRECTMATERIALSDIRECTLABORALLOCATEDMANUFACTURINGOVERHEADPLUSALLNONMANUFACTURINGCOSTSOPERATINGEXPENSESADMINISTRATIVESELLINGEXPENSESTODETERMINETARGETCOSTSANDTARGETPROFITS,18,TARGETCOSTFULLCOSTASSEMBLETEAMTOCUTCOSTS,GIVENCURRENTPRODUCTIONPROCESSREDESIGNTHEPRODUCTIONPROCESSTOFURTHERCUTCOSTS,19,FULLPRODUCTCOSTCOMPARISON,RECOMPUTINGACTIVITYCOSTSAFTERAVALUEENGINEERINGSTUDY,COMPANYDECIDESTOREDESIGNSETUPTOREDUCETHESETUPCOSTPERBATCHESTIMATEDTOTALCOSTSAVINGIS160,000NUMBEROFBATCHESSTAYTHESAME,20,ABCMANUFACTURINGOVERHEADCOSTSAFTERVALUEENGINEERINGSTUDY,REVISEDCOST,21,S185USINGABCTOCOMPUTEPRODUCTCOSTSPERUNIT,ACCEL,CORP,MAKESTWOPRODUCTSCANDDTHEFOLLOWINGDATAHAVEBEENSUMMARIZEDINDIRECTMANUFACTURINGCOSTINFORMATIONINCLUDESTHEFOLLOWINGTHECOMPANYPLANSTOMANUFACTURE150UNITSOFEACHPRODUCT1CALCULATETHEPRODUCTCOSTPERUNITFORPRODUCTSCANDDUSINGACTIVITYBASEDCOSTING,22,23,S185USINGABCTOCOMPUTEPRODUCTCOSTSPERUNIT,S1811USINGABCTOACHIEVETARGETPROFIT,INSHORTEXERCISE185,ACCELCORPDESIRESA25TARGETPROFITAFTERCOVERINGALLCOSTS1CONSIDERINGTHETOTALCOSTSASSIGNEDTOTHEPRODUCTSCANDDINS185,WHATWOULDACCELHAVETOCHARGETHECUSTOMERTOACHIEVETHATPROFIT,24,TOTALCOSTSDIVIDEDBY100TARGETPROFIT1,492÷0751,98933TOTALCOSTSDIVIDEDBY100TARGETPROFIT3,170÷0754,22667,DESCRIBEAJUSTINTIMEJITPRODUCTIONSYSTEM,ANDRECORDITSTRANSACTIONS,3,25,JUSTINTIMESYSTEMS,MATERIALSPURCHASEDANDGOODSCOMPLETED“JUSTINTIME”FORDELIVERYDELIVERIESARESMALLANDFREQUENTSUPPLIERSMUSTGUARANTEEADEFECTRATECLOSETOZEROFINISHEDGOODSINVENTORIESAREKEPTTOAMINIMALAMOUNTREDUCESCOMPANY’SCOSTTOSTOREANDINSUREINVENTORYMINIMIZESINVESTMENTTHECOMPANYHASINITSINVENTORIESLOWERSRISKOFTHEINVENTORYBECOMINGOBSOLETEORUNSALABLE,26,JUSTINTIMEWORKCELLS,PRODUCTIONCOMPLETEDINWORKCELLSAREAWHERERESOURCESAREREADILYAVAILABLEEMPLOYEESWORKINATEAMWITHOUTSUPERVISIONGOODSCOMPLETEDINSMALLBATCHESTHATAREINSPECTEDFORQUALITYASCOMPLETEDPRODUCTSMOVEOUT,SUPPLIERSDELIVERMOREMATERIALSTRADITIONALSYSTEMSPRODUCTIONMOVESTOVARIOUSDEPARTMENTSWORKMUSTBEMOVED,BETWEENDEPARTMENTSWASTINGTIMEANDMONEY,27,JUSTINTIMESYSTEMS,28,JITISSUES,LOSTSALESIFMATERIALSDONOTARRIVEONTIMEORIFTHEMATERIALSAREOFPOORQUALITYSTRONGRELATIONSWITHVENDORSOFQUALITYMATERIALSESSENTIALSOMEJITCOMPANIESHAVESMALLINVENTORIESOFCRITICALMATERIALS,29,JUSTINTIMECOSTING,ALSOCALLED“BACKFLUSHCOSTING”STARTSWITHCOMPLETEDPRODUCTSANDTHENASSIGNSMANUFACTURINGCOSTSTOUNITSSOLDANDINVENTORY,30,SMARTTOUCH’SJITCOSTINGACCOUNTS,JITDOESNOTUSEASEPARATEWORKINPROCESSINVENTORYACCOUNTONLYTWOINVENTORYACCOUNTSRAWANDINPROCESSINVENTORYFINISHEDGOODSINVENTORY,31,S1812JUSTINTIMECHARACTERISTICS,32,CONSIDERTHEFOLLOWINGCHARACTERISTICSOFEITHERAJITPRODUCTIONSYSTEMORATRADITIONALPRODUCTIONSYSTEMPRODUCTSAREPRODUCEDINLARGEBATCHESLARGESTOCKSOFFINISHEDGOODSPROTECTAGAINSTLOSTSALESIFCUSTOMERDEMANDISHIGHERTHANEXPECTEDSUPPLIERSMAKEFREQUENTDELIVERIESOFSMALLQUANTITIESOFRAWMATERIALSEMPLOYEESDOAVARIETYOFJOBS,INCLUDINGMAINTENANCEANDSETUPSASWELLASOPERATINGMACHINES1INDICATEWHETHEREACHISCHARACTERISTICOFAJITPRODUCTIONSYSTEMORATRADITIONALPRODUCTIONSYSTEM,TRADITIONAL,TRADITIONAL,JIT,JIT,S1812JUSTINTIMECHARACTERISTICS,33,CONSIDERTHEFOLLOWINGCHARACTERISTICSOFEITHERAJITPRODUCTIONSYSTEMORATRADITIONALPRODUCTIONSYSTEMMACHINESAREGROUPEDINTOSELFCONTAINEDPRODUCTIONCELLSORPRODUCTIONLINESMACHINESAREGROUPEDACCORDINGTOFUNCTIONFOREXAMPLE,ALLCUTTINGMACHINESARELOCATEDINONEAREATHEFINALOPERATIONINTHEPRODUCTIONSEQUENCE“PULLS”PARTSFROMTHEPRECEDINGOPERATIONEACHEMPLOYEEISRESPONSIBLEFORINSPECTINGHISORHEROWNWORKMANAGEMENTWORKSWITHSUPPLIERSTOENSUREDEFECTFREERAWMATERIALS,JIT,TRADITIONAL,JIT,JIT,JIT,USETHEFOURTYPESOFQUALITYCOSTSTOMAKEDECISIONS,4,34,TOTALQUALITYMANAGEMENTTQM,JITMOREVULNERABLETOPRODUCTIONSHUTDOWNSCRITICALELEMENT–DEFECTFREEDIRECTMATERIALSSOLUTIONMONITORACTIVITIESTOIMPROVEQUALITYANDELIMINATEDEFECTSANDWASTETOTALQUALITYMANAGEMENTTQMGOALOFCONTINUOUSIMPROVEMENTWELLDESIGNEDPRODUCTSREDUCEINSPECTIONS,REWORK,ANDWARRANTYCLAIMSDESIGNANDBUILDQUALITYINTOTHEPRODUCTRESEARCHDEVELOPMENTINVESTMENTSCANGENERATESAVINGSINMARKETINGANDCUSTOMERSERVICE,35,THEFOURTYPESOFQUALITYCOSTS,PREVENTIONCOSTSSPENTTOAVOIDPOORQUALITYGOODSORSERVICESAPPRAISALCOSTSSPENTTODETECTPOORQUALITYGOODSORSERVICESINTERNALFAILURECOSTSINCURREDWHENTHECOMPANYDETECTSANDCORRECTSPOORQUALITYGOODSORSERVICESBEFOREDELIVERYTOCUSTOMERSEXTERNALFAILURECOSTSSPENTAFTERTHECOMPANYDELIVERSPOORQUALITYGOODSORSERVICES,36,THEFOURTYPESOFQUALITYCOSTS,PREVENTIONCOSTSOCCURINTHERDSTAGEOFTHEVALUECHAINAPPRAISALANDINTERNALFAILURECOSTSOCCURINPRODUCTIONEXTERNALFAILUREOCCURSINCUSTOMERSERVICEORRESULTSFROMLOSTSALESDUETOANUNHAPPYCUSTOMERPREVENTIONMUCHCHEAPERTHANEXTERNALFAILUREDECIDINGWHETHERTOADOPTANEWQUALITYPROGRAMINVOLVESCOMPARINGCOSTSVERSUSBENEFITS,37,DECIDINGWHETHERTOADOPTANEWQUALITYPROGRAM,HOWTODECIDECLASSIFYEACHCOSTINTOONEOFTHEFOURCATEGORIESTOTALTHEESTIMATEDCOSTPERCATEGORYTOTALESTIMATEDCOSTREDUCTIONSDECIDEWHETHERTOUNDERTAKEORNOTCOSTSVERSUSBENEFITSQUALITYCOSTSCANBEHARDTOMEASUREMEASUREINNONFINANCIALTERMSNUMBEROFCUSTOMERCOMPLAINTSVOLUMEOFINCOMINGCUSTOMERSERVICEPHONECALLS,38,39,THEFOURTYPESOFQUALITYCOSTS,S1814MATCHINGCOSTOFQUALITYEXAMPLESTOCATEGORIES,SAMMY,INCMANUFACTURESMOTORSCOOTERSCONSIDEREACHOFTHEFOLLOWINGEXAMPLESOFQUALITYCOSTS1PREVENTIVEMAINTENANCEONMACHINERY2DIRECTMATERIALS,DIRECTLABOR,ANDMANUFACTURINGOVERHEADCOSTSINCURREDTOREWORKADEFECTIVESCOOTERTHATISDETECTEDINHOUSETHROUGHINSPECTION3LOSTPROFITSFROMLOSTSALESIFCOMPANY’SREPUTATIONWASHURTBECAUSECUSTOMERSPREVIOUSLYPURCHASEDAPOORQUALITYSCOOTER4COSTSOFINSPECTINGRAWMATERIALS,SUCHASCHASSISANDWHEELS1INDICATEWHICHOFTHEFOLLOWINGQUALITYCOSTCATEGORIESEACHEXAMPLEREPRESENTS●PPREVENTIONCOSTS●AAPPRAISALCOSTS●IFINTERNALFAILURECOSTS●EFEXTERNALFAILURECOSTS,40,P,IF,EF,A,S1814MATCHINGCOSTOFQUALITYEXAMPLESTOCATEGORIES,SAMMY,INC,MANUFACTURESMOTORSCOOTERSCONSIDEREACHOFTHEFOLLOWINGEXAMPLESOFQUALITYCOSTS5WORKINGWITHSUPPLIERSTOACHIEVEONTIMEDELIVERYOFDEFECTFREERAWMATERIALS6COSTOFWARRANTYREPAIRSONASCOOTERTHATMALFUNCTIONSATCUSTOMER’SLOCATION7COSTSOFTESTINGDURABILITYOFVINYL8COSTTOREINSPECTREWORKEDSCOOTERS1INDICATEWHICHOFTHEFOLLOWINGQUALITYCOSTCATEGORIESEACHEXAMPLEREPRESENTS●PPREVENTIONCOSTS●AAPPRAISALCOSTS●IFINTERNALFAILURECOSTS●EFEXTERNALFAILURECOSTS,41,P,EF,A,IF,CHAPTER18SUMMARYOFTHECHAPTER,ACTIVITYBASEDCOSTINGABCFOCUSESONACTIVITIESTHECOSTSOFTHOSEACTIVITIESBECOMETHEBUILDINGBLOCKSFORMEASURINGALLOCATINGTHECOSTSOFPRODUCTSANDSERVICESTHETOTALPRODUCTIONPROCESSANDTHERELATEDCOSTSAREDIVIDEDAMONGTHEVARIOUSPRODUCTIONACTIVITIESACOSTDRIVERFORTHEACTIVITYISIDENTIFIED,ANDARATEPERACTIVITYISCALCULATEDTHECOSTSARETHENALLOCATEDTOINDIVIDUALPRODUCTSBASEDONTHEAMOUNTOFPRODUCTS’USEOFEACHACTIVITY,42,CHAPTER18SUMMARY,ACTIVITYBASEDMANAGEMENTABMUSESACTIVITYBASEDCOSTSTOMAKEDECISIONSTHATINCREASEPROFITSWHILEMEETINGCUSTOMERNEEDSMOSTCOMPANIESADOPTABCTOGETBETTERPRODUCTCOSTSFORPRICINGANDPRODUCTMIXDECISIONSHOWEVER,THEYOFTENBENEFITMOREBYCUTTINGCOSTSTARGETPRICINGTAKESTHESALESPRICEANDSUBTRACTSDESIREDPROFITTODETERMINETHETARGETCOSTOFMANUFACTURING,43,CHAPTER18SUMMARY,ABCANDVALUEENGINEERINGWORKTOGETHERTOREEVALUATEACTIVITIESWITHTHEGOALOFREDUCINGMANUFACTURINGOVERHEADCOSTSTOMEETTHETARGETCOSTBYREDUCINGCOSTS,COMPANIESCANMAINTAINDESIREDPROFITLEVELSJUSTINTIMEJITSYSTEMSSTREAMLINEMANUFACTURINGANDACCOUNTINGBYDEVELOPINGRELATIONSHIPSWITHSUPPLIERS,RESULTINGINNONEEDFORTHECOMPANYTOMAINTAINLARGESUPPLIESOFRAWMATERIALSONHANDDEFECTFREERAWMATERIALSARRIVEJITTOTHEWORKCELLFORPRODUCTION,44,CHAPTER18SUMMARY,BECAUSEOFTHEMOREEFFICIENTPRODUCTIONPROCESS,THEACCOUNTINGISSTREAMLINEDTOMATCHITONLYTWOINVENTORYACCOUNTSNEEDTOBEKEPTRAWANDINPROCESSINVENTORYANDFINISHEDGOODSINVENTORYLABORANDOVERHEADARETRACKEDINATEMPORARYACCOUNTCONVERSIONCOSTSWHERETHEYAREALLOCATEDTOPRODUCTSASTHEYARECOMPLETEDTHEFOURTYPESOFQUALITYRELATEDCOSTSAREPREVENTION,APPRAISAL,INTERNALFAILURE,ANDEXTERNALFAILURECOSTSQUAL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簡(jiǎn)介:,三亞沙灘戶外拓展活動(dòng)項(xiàng)目奪寶奇兵,【奪寶奇兵】,各隊(duì)隊(duì)員在規(guī)定時(shí)間內(nèi),在指定的沙灘范圍中,通過標(biāo)志符號(hào)測(cè)定位置,尋獲并拼出提示圖案,獲取所有標(biāo)志的拼塊,最終拼出正確名稱或LOGO的大拼圖。,培養(yǎng)隊(duì)員計(jì)劃協(xié)調(diào)能力。團(tuán)隊(duì)成員間相互溝通意識(shí)的培養(yǎng)。深化團(tuán)隊(duì)文化。,,三亞沙灘戶外拓展活動(dòng)項(xiàng)目沙灘龍舟,1、各隊(duì)隊(duì)員站在出發(fā)線后,每隊(duì)排成一列。2、各隊(duì)分發(fā)根布條(人數(shù)1條)。3、隊(duì)員用布條將自己與相鄰隊(duì)員的腳綁在一起。4、布條均綁在腳踝處,要求布條不能松脫。5、在教練規(guī)定的時(shí)間內(nèi)(五分鐘)隊(duì)員將布條綁好。6、教練吹哨后,全部隊(duì)員出發(fā),各隊(duì)隊(duì)員在沙灘上象一條“龍舟”前行。7、隊(duì)員可以互相利用肢體間的幫助,步伐一致,才能盡快到達(dá)終點(diǎn)。,【沙灘龍舟】,,三亞沙灘戶外拓展活動(dòng)項(xiàng)目沙灘橄欖球,【沙灘橄欖球】,,在沙灘指定范圍內(nèi);每隊(duì)各選派一定數(shù)量球員上場(chǎng)佩戴好護(hù)肘、護(hù)膝進(jìn)行比賽,實(shí)行每場(chǎng)計(jì)分制。隊(duì)員在比賽中可以接球、撿球或帶球跑,傳球、投球,踢球或其他方式推動(dòng)球,對(duì)持球的對(duì)方球員可以采取撲、摟、抱、拉球過對(duì)方球門線得分。以主裁判判決為準(zhǔn)。,,三亞沙灘戶外拓展活動(dòng)項(xiàng)目水果競(jìng)猜,多種水果分放在不同的區(qū)域,各隊(duì)隊(duì)員依次輪流競(jìng)猜,只有同類的水果才可取走。海南素有“水果之島”的美稱,熱帶水果種類繁多,各隊(duì)勝利獲得的水果也即是各隊(duì)獎(jiǎng)勵(lì)物資。,【水果競(jìng)猜】,,三亞沙灘戶外拓展活動(dòng)項(xiàng)目四國(guó)排球,四個(gè)隊(duì)伍同時(shí)進(jìn)行比賽,參賽隊(duì)員分別位于場(chǎng)上設(shè)置“田”形的比賽場(chǎng)地,場(chǎng)地上設(shè)置“”形的四副排球網(wǎng),一個(gè)排球,由教練進(jìn)行裁判,采用每球得分制,同時(shí)進(jìn)行四國(guó)排球賽,決出勝負(fù)。,【四國(guó)排球】,團(tuán)隊(duì)合作的比賽,煥發(fā)熱情、激發(fā)潛能、攜手共進(jìn);團(tuán)隊(duì)成員間相互溝通意識(shí),合理安排隊(duì)員在適當(dāng)?shù)奈恢?。?dāng)隊(duì)友出現(xiàn)失敗時(shí),以寬容之心對(duì)待。激發(fā)斗志,體驗(yàn)隊(duì)員間互相鼓勵(lì)的團(tuán)隊(duì)精神。,,,隊(duì)員站立圍成一圈,隊(duì)友之間間距一定距離,每個(gè)隊(duì)員緩緩坐在后一位隊(duì)員的腿上,全體隊(duì)員坐穩(wěn)后,展開雙手。全體隊(duì)員充分配合,直至成功。,【信任人椅】,團(tuán)隊(duì)的力量是巨大的,成功是屬于團(tuán)隊(duì)的每一個(gè)成員。如果沒有團(tuán)隊(duì)里每一個(gè)成員相互協(xié)作、共同努力,很多事情是難以完成的。有陽光、海水、沙灘、海風(fēng)帶來的愉悅下、大家共同分享團(tuán)隊(duì)的快樂喜悅。,三亞沙灘戶外拓展活動(dòng)項(xiàng)目信任人椅,三亞沙灘戶外拓展活動(dòng)項(xiàng)目人體造型,【人體造型】,各隊(duì)隊(duì)員在各隊(duì)長(zhǎng)的指揮下互相配合,利用身體擺出如公司名稱或LOGO的大型人體造型增強(qiáng)團(tuán)隊(duì)協(xié)作能力;培訓(xùn)團(tuán)隊(duì)整體行動(dòng)能力;宣揚(yáng)團(tuán)隊(duì)文化,深化隊(duì)員對(duì)團(tuán)隊(duì)的感情,提高團(tuán)隊(duì)凝聚力;,,三亞沙灘戶外拓展活動(dòng)項(xiàng)目障礙水運(yùn)輸,【障礙水運(yùn)輸】,每個(gè)隊(duì)分為小組,每小組五名隊(duì)員,隊(duì)員之間用腰帶相連。在規(guī)定的時(shí)間內(nèi),各小組依次出發(fā),將椰碗中的水越過障礙運(yùn)輸至終點(diǎn),直至水滿溢出。,,三亞沙灘戶外拓展活動(dòng)項(xiàng)目繩結(jié)脫困,【繩結(jié)脫困】,沙灘場(chǎng)地上布置的繩結(jié)架由竹各類粗細(xì)竹桿、繩索搭建而成。,共布置有條繩索,繩索長(zhǎng)度為90米,均纏繞在竹桿上,從起點(diǎn)直到終點(diǎn)。,障礙共有三道,依次為地面障礙、單層障礙、雙層障礙。,,三亞沙灘戶外拓展活動(dòng)項(xiàng)目繩結(jié)脫困,【繩結(jié)脫困】,每支隊(duì)伍分為小組,每五人為一個(gè)小組。五人小組中一名隊(duì)手作為脫困人員,其余四名隊(duì)員為協(xié)助人員。脫困人員腰系皮帶,皮帶上的鐵環(huán)通過鐵圈與繩索相連,并且雙手被布條綁住。,,三亞沙灘戶外拓展活動(dòng)項(xiàng)目繩結(jié)脫困,【繩結(jié)脫困】,各隊(duì)的第一組隊(duì)員同時(shí)出發(fā)。,當(dāng)各隊(duì)有一組隊(duì)員到達(dá)終點(diǎn)后,由終點(diǎn)處教練通過對(duì)講機(jī)通知出發(fā)點(diǎn)教練。,經(jīng)過教練允許下一組隊(duì)員才可出發(fā)。,其他隊(duì)員不可提前進(jìn)入場(chǎng)地幫忙。,,三亞沙灘戶外拓展活動(dòng)項(xiàng)目繩結(jié)脫困,【繩結(jié)脫困】,每個(gè)小組的脫困人員在其他隊(duì)友的幫助下,沿著繩索穿過、翻越、攀爬過障礙,到達(dá)終點(diǎn)。,出發(fā)前,脫困人員身上盡量不要攜帶尖銳物品、貴重物品,以免劃傷或丟失。,隊(duì)友要盡量協(xié)調(diào)配合隊(duì)友的行動(dòng),在進(jìn)行翻越攀爬時(shí)注意隊(duì)友及自身的安全。,翡翠山湖2004年10月開盤典禮活動(dòng)方案,廣州鳳凰傳說廣告有限公司翡翠山湖項(xiàng)目組2003/9/30,活動(dòng)目的,著重針對(duì)樓盤的嶄新標(biāo)志與形象,公開展示于大眾面前,務(wù)求令到場(chǎng)各嘉賓與貴賓眼前一亮,使翡翠山湖的新形象能迅速傳播開來,擴(kuò)大翡翠山湖的社會(huì)知名度和美譽(yù)度;把活動(dòng)現(xiàn)場(chǎng)的擺設(shè)置與包裝,細(xì)微處也體現(xiàn)出翡翠山湖的高品位、高格調(diào)形象,輔以嶄新的形象及清晰訴求定位,從而促進(jìn)樓盤的銷售;對(duì)外傳達(dá)翡翠山湖重新開盤的信息;重新樹立翡翠山湖的品牌形象;進(jìn)行企業(yè)社會(huì)公關(guān),樹立翡翠山湖積極良好的社會(huì)形象。,活動(dòng)目標(biāo)群體關(guān)系,親朋/好友,業(yè)主,潛在買家,,翡翠山湖主動(dòng)聯(lián)系,翡翠山湖主動(dòng)聯(lián)系,,,演變過程與互動(dòng)關(guān)系,,,向外界傳播,,,環(huán)境媒體,,環(huán)境媒體,活動(dòng)主要信息,活動(dòng)名稱翡翠山湖開盤慶典慶祝首期業(yè)主入伙會(huì)開盤時(shí)間2004年10月26日地點(diǎn)翡翠山湖售樓部參與人員工作人員、客戶、廣告公司等擬邀政府嘉賓鎮(zhèn)政府有關(guān)主管領(lǐng)導(dǎo)貴賓邀請(qǐng)企業(yè)級(jí)的貴賓、首期所有業(yè)主、潛在買家,造勢(shì)篇,利用原有資源傳播,針對(duì)以往到翡翠山湖看樓的潛在買家,使用以往的記錄資料,以電話訪問此批潛在買家,以鄭重的形式邀請(qǐng)此批群體出席開盤慶典活動(dòng),并在電話中向此批買家強(qiáng)調(diào)開盤慶典日的利益點(diǎn),如禮品、購(gòu)樓優(yōu)惠等,使此批買家再一次來臨翡翠山湖,利用各種利益點(diǎn)誘導(dǎo)他們購(gòu)買,同時(shí)向買咨詢是否有親朋好友有意向買樓,并爭(zhēng)取向他們?nèi)〉糜H朋好友的電話或可通過他們來通知;在邀請(qǐng)函發(fā)出時(shí)必須保持高度,不能隨便派發(fā),只能視情況派發(fā);業(yè)主的邀請(qǐng)方法同上;邀請(qǐng)函以郵寄形式郵發(fā)至潛在買家的住所。,積極開拓新渠道傳播,活動(dòng)前盡快落實(shí)高檔消費(fèi)者場(chǎng)所的第一步合作模式,有利于慶典前的活動(dòng)傳播;針對(duì)高檔消費(fèi)場(chǎng)所,例如咖啡廳、五星級(jí)酒店等,在此類場(chǎng)所擺放活動(dòng)單張,作為免費(fèi)索取的資料,如咖啡廳可在餐紙上印制慶典活動(dòng)內(nèi)容,進(jìn)一步接觸目標(biāo)消費(fèi)群體;,現(xiàn)場(chǎng)布置篇,區(qū)域布置,主席臺(tái)區(qū)主席臺(tái)區(qū)也就是剪彩區(qū),設(shè)在樓盤大門的一側(cè)較空的位置,主席臺(tái)左側(cè)為貴賓致辭專用致辭臺(tái),右側(cè)為主持人用立式麥可風(fēng),地面鋪有紅色地毯。嘉賓區(qū)可放在剪彩區(qū)域前方和兩側(cè)。簽到處來賓簽到處設(shè)置在樓盤大門。簽到處配有禮儀小姐。簽到處設(shè)置簽到處背景。禮品發(fā)放區(qū)簽到處的桌子也可作為禮品發(fā)放桌。貴賓休息區(qū)可在翡翠山湖售樓部?jī)?nèi)辟一專區(qū),設(shè)置沙發(fā)茶幾飲料、水果、濕毛巾,擺放精美插花作為點(diǎn)綴。洽談區(qū)已有的小型會(huì)議桌。,物料準(zhǔn)備及用途,形象畫冊(cè)開盤當(dāng)天,所有到場(chǎng)嘉賓均可獲得精裝的形象畫冊(cè)一份,以后視每位客戶的需求派發(fā),一般別墅級(jí)客戶才派發(fā),小高層則另行針對(duì)需求派發(fā)單張,由售樓小姐視情況派發(fā);大禮品主要派發(fā)予有意向購(gòu)樓的高端客戶及所有已交訂金的客戶,由售樓小姐視情況派發(fā);小禮品主要派發(fā)予所有到樓盤參觀的客戶及有意向購(gòu)小小高層的客戶,高端客戶則連同大禮品一同派發(fā);手提袋用以裝置禮品及畫冊(cè)予客戶;,物料準(zhǔn)備及用途,光碟制作一批容量為100MB的玉石型異型光碟,光碟內(nèi)容為翡翠山湖的形象影視片,用途為向所有來賓、參觀者派發(fā),或免費(fèi)索??;形象折頁延用形象畫冊(cè)的風(fēng)格與內(nèi)容,折頁的用途為形象畫冊(cè)的簡(jiǎn)裝版,用以降低成本及方便派發(fā),視情況而用;系列促銷單張制作一套系列單張,針對(duì)不同用戶的不同需求而設(shè),作為促銷的有力手段之一,單張的訴求可分為不同戶型的不同需求訴求、配套的訴求、人文的訴求等,整套單張以封套形式裝置,或可分開派發(fā),方便實(shí)用,可長(zhǎng)期放置于售樓部作免費(fèi)索取的資料。,物料準(zhǔn)備及用途,慶典當(dāng)天使用拱門、升氣球等促銷物品營(yíng)造現(xiàn)場(chǎng)氣氛;拱門及升氣球建議使用于大路口入口處,使路過的群體也能一目了然,并藉此吸引人流到翡翠山湖門外湊熱鬧,以增加開盤當(dāng)天的人氣指數(shù);慶典活動(dòng)單張開盤前10天布置于鳳崗當(dāng)?shù)氐母邫n消費(fèi)場(chǎng)所,盡可能把信息廣泛傳播開來。,現(xiàn)場(chǎng)活動(dòng)篇,揭幕啟動(dòng)儀式,由嘉賓揭幕翡翠山湖的新LOGO儀式。在主席臺(tái)的中心位置,放置一個(gè)精雕玉石(樓盤的新標(biāo)志、放置在古色古香的梨木托架上,四周用紅綢緞扎成彩結(jié),并且事先用幔布遮蓋,之后由嘉賓徐徐揭幕)在儀式進(jìn)行同時(shí),領(lǐng)導(dǎo)與嘉賓上臺(tái),為項(xiàng)目開盤剪彩,活動(dòng)也在此時(shí)達(dá)到高潮,吉慶禮花開始升放,以烘托熱烈的氣氛。,現(xiàn)場(chǎng)穿插活動(dòng),在開盤當(dāng)日,穿插南獅采青、點(diǎn)睛表演,預(yù)示著翡翠山湖美好的發(fā)展前景。在現(xiàn)場(chǎng)安排一支由58人組成的琵琶樂隊(duì),或大提琴小提琴合奏用于迎賓和送賓,增添喜慶歡樂的氣氛?;顒?dòng)現(xiàn)場(chǎng)備有香檳,由董事長(zhǎng)致辭后開香檳慶祝,并倒至組成金字塔的高腳杯內(nèi),各來賓、業(yè)主取酒共飲共同慶祝典禮。,特別活動(dòng),“翡翠山湖”鳳崗首個(gè)晚間睇樓樓盤活動(dòng)出發(fā)點(diǎn)由于鳳崗較多外來人口,所以鳳崗大部分的人口均在白天上班,晚上才下班,能看樓的時(shí)間較少,多數(shù)要等至假期才能看樓,晚間睇樓樓盤的成立初衷是由于該原因?;顒?dòng)構(gòu)思選擇23臺(tái)面包車使用,車身噴上翡翠山湖的形象及標(biāo)志,作為夜間睇樓的接送工具,在鳳崗當(dāng)?shù)氐妮^大型咖啡、娛樂場(chǎng)所、酒店作為穿梭工具,免費(fèi)為日常工作較忙的人士在夜間接送他們到翡翠山湖睇樓,方便了目標(biāo)群體,也引起了大部分人對(duì)“夜間睇樓”的興趣與好奇,吸引他們到現(xiàn)場(chǎng),能大大促進(jìn)樓盤的銷售。,特別活動(dòng)與開盤慶典的結(jié)合,在開盤當(dāng)天,把夜間睇樓的概念作為一種成立的標(biāo)志,打破房地產(chǎn)的傳統(tǒng)做法,并將其鄭重地宣布,開盤當(dāng)天當(dāng)領(lǐng)導(dǎo)及嘉賓們致辭后,夜間睇樓徐徐開出樓盤,展示形象,并在開盤當(dāng)天,睇樓車當(dāng)天一天可設(shè)定在鳳崗幾個(gè)點(diǎn)作接送之用,也增加了開盤當(dāng)天的氣氛及造成了鳳崗的一個(gè)熱點(diǎn)話題。,針對(duì)業(yè)主的活動(dòng),開盤當(dāng)天,評(píng)選出最具權(quán)威、最德高望重、最有品位的三名業(yè)主,最具權(quán)威的業(yè)主主要從事業(yè)上進(jìn)行考評(píng),最德高望重的業(yè)主主要從社會(huì)地位上進(jìn)行考評(píng),最有品位的業(yè)主主要從家居裝飾及生活態(tài)度上考評(píng);獲獎(jiǎng)的三名業(yè)主均可得到豐厚的獎(jiǎng)品,獎(jiǎng)品建議能體現(xiàn)出尊貴、能代表他們的身份、地位,可考慮高爾夫球具套裝、名畫、高級(jí)釣魚具套裝等。,媒體、包裝篇,戶外媒體,在鳳崗鎮(zhèn)內(nèi)繁華地段、高速公路出入口投放大型的戶外路牌及霓虹燈,并在清溪、塘廈兩個(gè)交匯點(diǎn)投放大型戶外路牌,樹立樓盤的新形象。此項(xiàng)目工作已經(jīng)落實(shí),并接近結(jié)束階段,不再細(xì)述。,發(fā)掘新型媒體鳳崗地圖,通過翡翠山湖與鎮(zhèn)政府的關(guān)系,與地圖出版社商洽,出版鳳崗地圖,地圖作用主要展示鳳崗的旅游景點(diǎn),并把翡翠山湖的翡翠湖列為景點(diǎn)之一,在地圖的背面印上翡翠山湖的項(xiàng)目具體介紹,使地圖成為翡翠山湖的一個(gè)有力的、獨(dú)特的新型媒體;地圖的銷售途徑除了以政府的常規(guī)形式銷售,如書店、士多、報(bào)紙售賣點(diǎn)等銷售外,更可與鳳崗各個(gè)有關(guān)聯(lián)的公路收費(fèi)站作為免費(fèi)派發(fā),收費(fèi)員可視車輛的大小而派發(fā),如小車及面包車可免費(fèi)派發(fā),面包車以上的較大車輛則不用派發(fā)。,區(qū)內(nèi)形象裝飾,區(qū)內(nèi)裝飾系統(tǒng)工程著重重新建設(shè)區(qū)內(nèi)的裝飾系統(tǒng),例如燈旗、垃圾箱、正在施工樓盤的包裝形象等,使區(qū)內(nèi)的形象迅速重新整頓起來,以配合新形象的步調(diào)一致;樓盤外墻裝飾工程重新粉飾樓盤的整體外墻,外墻的形象稿主要圍繞樓盤的各種配套、文化作為訴求點(diǎn),務(wù)求令經(jīng)過樓盤的群體也能受到外墻的吸引,細(xì)心觀賞,增加樓盤的品位,促進(jìn)銷售。,開盤慶典儀式流程,0900-0930所有工作人員進(jìn)場(chǎng)。包括貴司主要負(fù)責(zé)人及禮儀公司項(xiàng)目負(fù)責(zé)人、各類工作人員以及表演人員。0930-0950來賓陸續(xù)進(jìn)場(chǎng)。在現(xiàn)場(chǎng)設(shè)有簽到處并同時(shí)發(fā)放禮品。貴賓、嘉賓、客戶可憑請(qǐng)柬內(nèi)附禮品券領(lǐng)取禮品。嘉賓進(jìn)入會(huì)場(chǎng)休息;貴賓引入VIP室樂隊(duì)奏迎賓曲。0950-1000貴賓由禮儀小姐引入會(huì)場(chǎng)。1000-1008儀式開始主持人開場(chǎng)白介紹貴賓。1008-1013公司董事長(zhǎng)致歡迎詞。1013-1025南獅點(diǎn)睛(政府貴賓為南獅點(diǎn)睛),采青表演。,開盤慶典儀式流程,1025-1030政府領(lǐng)導(dǎo)致詞。1030-1035主持人邀請(qǐng)剪彩嘉賓為翡翠山湖開盤揭幕剪彩吉慶禮花、升空小氣球、禮花、禮炮同時(shí)升放,儀式達(dá)到高潮。1035-1040宣布三名獲獎(jiǎng)業(yè)主。1040-1050由董事長(zhǎng)為業(yè)主頒發(fā)獎(jiǎng)品,獲獎(jiǎng)業(yè)主發(fā)言。1050-1100主持人宣布典禮結(jié)束,貴賓趕往午宴現(xiàn)場(chǎng)。,
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